{"id":12908,"date":"2021-07-29T17:06:18","date_gmt":"2021-07-29T21:06:18","guid":{"rendered":"https:\/\/ipullrank.com\/?page_id=12908"},"modified":"2025-08-15T09:53:39","modified_gmt":"2025-08-15T13:53:39","slug":"content-engineering","status":"publish","type":"page","link":"https:\/\/ipullrank.com\/services\/content-engineering","title":{"rendered":"Content Engineering"},"content":{"rendered":"\t\t
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CONTENT ENGINEERING<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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An analytical and data-backed approach to content creation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Are you ready to leverage the most advanced technologies for your website? We\u2019re talking about reverse-engineering the inputs that search engines use to rank your pages.

How does that work? Our founder and managing partner, Mike King, has developed a series of processes to systematically and scientifically develop the exact systems you need on your website to dominate your entire keyword portfolio.

Discover how we use natural language processing and machine learning to inform everything on your site, from architecture to keyword frequency.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Use Data to Create Content that Appeals to Search Engines,Your Audience, and Your Personas<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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You are sitting on a treasure trove of data, but search engines are becoming more sophisticated each day. What if you could harness the algorithms and establish your business as the main entity for your business category?

We collaborate with you to build and deploy machine learning models that enable you to capitalize on cutting-edge micro-insights and macro-patterns across your users in a variety of channels.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Expand your digital footprint to the most granular queries of your customers<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Be the answer online for anything related to your industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Build your reputation as the solution for your potential customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Consistently rank for the traffic that will drive revenue<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Drive more leads and convert more customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Discuss your goals with our team:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Content Strategy Plan That Has Bite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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When you work with iPullRank, you don\u2019t get an ongoing, ambiguous roadmap. You get milestones. Deliverables. Actionable insights.<\/p>

For your content strategy project, the iPullRank team will conduct a thorough analysis of your existing content, identify all opportunities, and develop a plan with prioritized recommendations that align with your business goals and drive growth.

A clear and focused, step-by-step presentation by our expert team accompanies each deliverable. We\u2019ll walk you through everything, answer questions, and recommend next steps:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CONTENT AUDIT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This spreadsheet is both a qualitative and quantitative look at all existing content with recommendations on how content can be improved to help users execute more business goals.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CONTENT PLAN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This document is a detailed cross-channel strategy for content development, launch, maintenance, and governance. It typically outlines the target audience, core strategy, brand voice and tone, content calendar, structure, and governance.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CONTENT RECOMMENDATIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This document is the actual content or improvements to existing content to be used in the campaign. The format of the document is dependent on the channel the content is meant for, but the copy is laid out in fields to make it easy to implement in code.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Shine a Light On Your Content. Discover the Potential.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The larger the company, the more sprawling the content. We\u2019ll work with you to wrangle all of your content and consolidate where it lives, what it does, and how it performs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We take an analytical approach to mapping your content to the buyer\u2019s journey. When you summarize the data of your content, you can quickly pinpoint redundancies, quality improvement opportunities, and gaps.<\/p>

Along the way, we\u2019ll share insights, ask questions, and zero in on the type of content that thrives in your industry.<\/p>

Once we align on the content creation plan, we\u2019ll set milestones and begin producing unparalleled content that drives results, including increased visibility, traffic, and growth. We will consistently check in and earn your approval every step of the way until we all agree that the content is genuinely outstanding.<\/p>

Ultimately, the content’s performance will speak for itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/\/.eBook<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THE AI SEARCH MANUAL<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The AI Search Manual is your operating manual for being seen in the next iteration of Organic Search where answers are generated, not linked.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\/\/.ecommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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+++<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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BUSINESS LENDING INDUSTRY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We helped our client get $26 million in additional value and counting. Here\u2019s how we closed gaps and opened conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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+20%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Increase in Organic Search Traffic YoY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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+526%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ranking for Featured Snippets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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+829%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Account openings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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$26M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Incremented value generated<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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CONTENT ENGINEERING An analytical and data-backed approach to content creation Are you ready to leverage the most advanced technologies for your website? We\u2019re talking about reverse-engineering the inputs that search engines use to rank your pages. How does that work? Our founder and managing partner, Mike King, has developed a series of processes to systematically […]<\/p>\n","protected":false},"author":57,"featured_media":18455,"parent":18153,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"page-tag":[],"class_list":["post-12908","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nContent Engineering - iPullRank<\/title>\n<meta name=\"description\" content=\"Are you ready to leverage the most advanced technologies for your website? Work with us to engineer your content to win over both users and search engines\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipullrank.com\/services\/content-engineering\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Engineering - iPullRank\" \/>\n<meta property=\"og:description\" content=\"Are you ready to leverage the most advanced technologies for your website? 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