{"id":12910,"date":"2021-07-29T17:28:39","date_gmt":"2021-07-29T21:28:39","guid":{"rendered":"https:\/\/ipullrank.com\/?page_id=12910"},"modified":"2025-08-15T09:53:50","modified_gmt":"2025-08-15T13:53:50","slug":"content-strategy","status":"publish","type":"page","link":"https:\/\/ipullrank.com\/services\/content-strategy","title":{"rendered":"Services: Content Strategy & Marketing"},"content":{"rendered":"\t\t
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CONTENT STRATEGY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Build SEO wins from your existing content<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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You already have an entire corpus of content on your website. Maybe you\u2019ve been developing content, but it\u2019s just not driving the growth that you need to hit revenue goals.

We help brands develop a deep understanding of their own content. We audit your portfolio, identify quick wins and long-term plans. We\u2019ll help you refresh content, link internally, and make your content work more effectively for you.

Content that\u2019s designed for your personas? Delivered at the perfect moment that they\u2019re searching for and discovering your brand? That\u2019s what\u2019s going to make someone a customer.

We\u2019ll help you get them there.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Content Strategy That Speaks To Your Customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Quality content is only one piece of the puzzle. It\u2019s critical that you have content that educates, entertains, and informs your audience at every step of their journey to becoming your customers.

How can you leverage your existing content to work harder for you? Can your potential buyers even find your best content?

A tight, connected content strategy can benefit everyone in your business. Put the content into play and you\u2019ll see growth across every product and service:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Save money on advertising with organic growth<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Build a predictable inbound content marketing engine<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Attract people who want to buy from you Improve your brand reputation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Develop new content that drives value and loyalty from potential customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Drive more leads and convert more customers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Discuss your goals with our team:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Content Strategy Plan That Has Bite<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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When you work with iPullRank, you don\u2019t get an ongoing, ambiguous roadmap. You get milestones. Deliverables. Actionable insights.<\/p>

For your content strategy project, the iPullRank team will conduct a thorough analysis of your existing content, identify all opportunities, and develop a plan with prioritized recommendations that align with your business goals and drive growth.

A clear and focused, step-by-step presentation by our expert team accompanies each deliverable. We\u2019ll walk you through everything, answer questions, and recommend next steps:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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CONTENT AUDIT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This spreadsheet is both a qualitative and quantitative look at all existing content with recommendations on how content can be improved to help users execute more business goals.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CONTENT PLAN<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This document is a detailed cross-channel strategy for content development, launch, maintenance, and governance. It typically outlines the target audience, core strategy, brand voice and tone, content calendar, structure, and governance.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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CONTENT OPTIMIZATIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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This document is the actual content or improvements to existing content to be used in the campaign. The format of the document is dependent on the channel the content is meant for, but the copy is laid out in fields to make it easy to implement in code.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Shine a Light On Your Content. Discover the Potential.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The larger the company, the more sprawling the content. We\u2019ll work with you to wrangle all of your content and consolidate where it lives, what it does, and how it performs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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We take an analytical approach to mapping your content to the buyer\u2019s journey. When you summarize the data of your content, you can quickly pinpoint redundancies, quality improvement opportunities, and gaps.<\/p>

Along the way, we\u2019ll share insights, ask questions, and zero in on the type of content that thrives in your industry.<\/p>

Once we align on the content creation plan, we\u2019ll set milestones and begin producing unparalleled content that drives results, including increased visibility, traffic, and growth. We will consistently check in and earn your approval every step of the way until we all agree that the content is genuinely outstanding.<\/p>

Ultimately, the content’s performance will speak for itself.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\/\/.eBook<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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THE AI SEARCH MANUAL<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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The AI Search Manual is your operating manual for being seen in the next iteration of Organic Search where answers are generated, not linked.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\/\/.ecommerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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+++<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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BUSINESS LENDING INDUSTRY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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We helped our client get $26 million in additional value and counting. Here\u2019s how we closed gaps and opened conversions.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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+20%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Increase in Organic Search Traffic YoY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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+526%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ranking for Featured Snippets<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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+829%<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Account openings<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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$26M+<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Incremented value generated<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\tContact Us Today<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

CONTENT STRATEGY Build SEO wins from your existing content You already have an entire corpus of content on your website. Maybe you\u2019ve been developing content, but it\u2019s just not driving the growth that you need to hit revenue goals. We help brands develop a deep understanding of their own content. We audit your portfolio, identify […]<\/p>\n","protected":false},"author":57,"featured_media":18162,"parent":18153,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"page-tag":[],"class_list":["post-12910","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"\nServices: Content Strategy & Marketing - iPullRank<\/title>\n<meta name=\"description\" content=\"A tight, connected content strategy can benefit everyone in your business. 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