{"id":14511,"date":"2022-01-11T08:45:41","date_gmt":"2022-01-11T13:45:41","guid":{"rendered":"https:\/\/ipullrank.com\/?p=14511"},"modified":"2025-06-03T15:26:53","modified_gmt":"2025-06-03T19:26:53","slug":"guide-to-rich-snippets","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/guide-to-rich-snippets","title":{"rendered":"The Enterprise Guide to Rich Snippets: How to Increase Search Visibility and Traffic with JSON-LD, Microdata, and Schema.org"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"14511\" class=\"elementor elementor-14511\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-12aa696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"12aa696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-863e68b\" data-id=\"863e68b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c314e74 elementor-widget elementor-widget-text-editor\" data-id=\"c314e74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The competition for visibility is <\/span><i><span style=\"font-weight: 400;\">growing<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Your competitors used to be the main barrier you needed to overcome for higher rankings, greater visibility, and more traffic.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The rules have changed.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Search is a complex landscape that&#8217;s highly dependent on intent, context, and personalization \u2014 more so than it used to be.<\/span><\/p><p>For certain keywords, ranking on page one with an organic result isn&#8217;t always the most effective way to attract traffic to your site.<\/p><p><span style=\"font-weight: 400;\">Search engines are constantly experimenting with different types of visual results that satisfy the searcher&#8217;s intent.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In the past, we could optimize our sites around a particular group of tightly themed keywords, build some links to the content, and call it a day.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">More and more, search engines rely on structured data to deliver a better results page based on intent. Today, we&#8217;ll look at rich snippets and the opportunity they can provide your enterprise. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a43b5f0 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"a43b5f0\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a43b5f0\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a43b5f0\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__a43b5f0\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd009a0 elementor-widget elementor-widget-heading\" data-id=\"fd009a0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are rich snippets? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-921163d elementor-widget elementor-widget-text-editor\" data-id=\"921163d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When you enter a query in Google, you would usually see search results that look like this:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08006ce elementor-widget elementor-widget-image\" data-id=\"08006ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"495\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/simple-search-result.png\" class=\"attachment-large size-large wp-image-14540\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/simple-search-result.png 854w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/simple-search-result-300x185.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/simple-search-result-768x475.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/simple-search-result-825x510.png 825w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d42691 elementor-widget elementor-widget-text-editor\" data-id=\"6d42691\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Most search results offer the basics \u2014your <\/span><b>title<\/b><span style=\"font-weight: 400;\"> tag, meta <\/span><b>description<\/b><span style=\"font-weight: 400;\">, and <\/span><b>URL<\/b><span style=\"font-weight: 400;\">.<\/span> <span style=\"font-weight: 400;\">It&#8217;s really helpful, but it&#8217;s not a lot to work with.\u00a0 Google doesn&#8217;t always depend on your metadata for its search results.\u00a0 Providing your title tag and meta description is not a directive to Google. Google has always rewritten meta descriptions, and since August, it&#8217;s been more <a href=\"https:\/\/ipullrank.com\/rankable-ep-64-google-title-rewriting\">aggressively rewriting titles in search results too<\/a>.<\/span><\/p><p><span style=\"font-weight: 400;\">Google <\/span><a href=\"https:\/\/support.google.com\/webmasters\/answer\/7506798?hl=en\"><span style=\"font-weight: 400;\">defines<\/span><\/a><span style=\"font-weight: 400;\"> rich snippets as &#8220;an enhanced search result with extra visual or interactive features.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">Rich snippets use structured data to provide search engines with important details about each web page. These details are displayed visually or with callouts (e.g., tables, carousels, product listings, etc.).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This structured data is content that&#8217;s pulled from the HTML data written within your web pages. Rich snippets are typically more eye-catching \u2014 think of them as decision aids that help the user identify the pages that best match their query.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Rich snippets rely on the standards set by <a href=\"https:\/\/schema.org\/\">Schema.org<\/a>.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What about results built with structured data (Google calls them rich snippets)?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Well, they&#8217;re more diverse.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2a6f7f elementor-widget elementor-widget-image\" data-id=\"d2a6f7f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"271\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/featured-rich-snippet-1-1024x347.png\" class=\"attachment-large size-large wp-image-14541\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/featured-rich-snippet-1-1024x347.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/featured-rich-snippet-1-300x102.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/featured-rich-snippet-1-768x261.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/featured-rich-snippet-1-1536x521.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/featured-rich-snippet-1-825x280.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/featured-rich-snippet-1-945x321.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/featured-rich-snippet-1.png 1568w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eb8fcf elementor-widget elementor-widget-text-editor\" data-id=\"5eb8fcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These snippets could be pulled used to fill a product carousel.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0d58c2 elementor-widget elementor-widget-image\" data-id=\"b0d58c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"699\" height=\"655\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/book-cover-carousel-rich-snippet.png\" class=\"attachment-large size-large wp-image-14530\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/book-cover-carousel-rich-snippet.png 699w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/book-cover-carousel-rich-snippet-300x281.png 300w\" sizes=\"(max-width: 699px) 100vw, 699px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e96f7f elementor-widget elementor-widget-text-editor\" data-id=\"4e96f7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Or even data that\u2019s used in Google&#8217;s Knowledge Panel. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0caa75c elementor-widget elementor-widget-image\" data-id=\"0caa75c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"464\" height=\"760\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/google-business-profile.png\" class=\"attachment-large size-large wp-image-14527\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/google-business-profile.png 464w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/google-business-profile-183x300.png 183w\" sizes=\"(max-width: 464px) 100vw, 464px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6f640d elementor-widget elementor-widget-text-editor\" data-id=\"c6f640d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In fact, there are 30+ varieties of rich snippets, which provide search engines with the structured data they need to match your content to a user&#8217;s intent.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If Google&#8217;s basic search results are your meats, grains, fats, fruits, and veggies, rich snippets are the colorful nutrition facts that tell you more about what&#8217;s inside your food. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-09ddcd5 elementor-widget elementor-widget-heading\" data-id=\"09ddcd5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's Schema.org? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c34f34b elementor-widget elementor-widget-text-editor\" data-id=\"c34f34b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\"><a href=\"https:\/\/schema.org\/\">Schema.org<\/a> is a group initiative created by the big four search engines (Google, Yahoo, Bing, and Yandex). They created a set of standards, their data schema structure, a universal way for everyone to describe web pages.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Schema.org is a guide.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It shows website owners how to structure the data on their web pages so it can be processed more accurately by search engines. Grammar is an essential part of language; schema.org lists the standards or rules we should follow to help search engines organize our data <\/span><b>properly<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The markup (Microdata) can be <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/JSON-LD\"><span style=\"font-weight: 400;\">JSON-LD<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/HTML\/microformats\"><span style=\"font-weight: 400;\">Microformat<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/RDFa\"><span style=\"font-weight: 400;\">RDFa<\/span><\/a><span style=\"font-weight: 400;\"> formats. Here&#8217;s an example, from Schema.org, of Microdata in action.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This example describes a person and the attributes associated with that person.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e84986f elementor-widget elementor-widget-heading\" data-id=\"e84986f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The code on your web page<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-631e628 elementor-widget elementor-widget-code-highlight\" data-id=\"631e628\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard \">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-markup \">\n\t\t\t\t<code readonly=\"true\" class=\"language-markup\">\n\t\t\t\t\t<xmp><section itemscope itemtype=\"http:\/\/schema.org\/Person\">\n  Hello, my name is\n  <span itemprop=\"name\">John Doe<\/span>,\n  I am a\n  <span itemprop=\"jobTitle\">Graduate research assistant<\/span>\n  at the\n  <span itemprop=\"affiliation\">University of Dreams<\/span>\n  My friends call me\n  <span itemprop=\"additionalName\">Johnny<\/span>\n  You can visit my homepage at\n  <a href=\"http:\/\/www.example.com.com\" itemprop=\"url\">www.example.com<\/a>\n  <section itemprop=\"address\" itemscope itemtype=\"http:\/\/schema.org\/PostalAddress\">\n    I live at\n    <span itemprop=\"streetAddress\">1234 Peach Drive<\/span>\n    <span itemprop=\"addressLocality\">Warner Robins<\/span>\n    <span itemprop=\"addressRegion\">Georgia<\/span>.\n  <\/section>\n<\/section><\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6bba03 elementor-widget elementor-widget-heading\" data-id=\"a6bba03\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What Google sees<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4960dae elementor-widget elementor-widget-code-highlight\" data-id=\"4960dae\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard \">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-markup \">\n\t\t\t\t<code readonly=\"true\" class=\"language-markup\">\n\t\t\t\t\t<xmp>Item\n   Type: http:\/\/schema.org\/Person\n   name = John Doe\n   jobTitle = graduate research assistant\n   affiliation = University of Dreams\n   additionalName = Johnny\n   url = http:\/\/www.johnnyd.com\/\n   address = Item(1)\nItem 1\n   Type: http:\/\/schema.org\/PostalAddress\n   streetAddress = 1234 Peach Drive\n   addressLocality = Warner Robins\n   addressRegion = Georgia<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdb4731 elementor-widget elementor-widget-text-editor\" data-id=\"bdb4731\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is absolutely fantastic.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It gives search engines a clear set of structured data they can use in various contexts and snippets in their search results. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e85358 elementor-widget elementor-widget-heading\" data-id=\"8e85358\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What microdata formats can you use for rich snippets? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0eefa7 elementor-widget elementor-widget-text-editor\" data-id=\"c0eefa7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Schema.org is compatible with three common formats.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f9d0ed elementor-widget elementor-widget-heading\" data-id=\"2f9d0ed\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">JSON-LD<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a75f8b elementor-widget elementor-widget-text-editor\" data-id=\"0a75f8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This example describes a person and the attributes associated with said person. It gives Google precise, clear-cut data, outlining who they are and the contextual details relevant to that person.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02a3079 elementor-widget elementor-widget-code-highlight\" data-id=\"02a3079\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard \">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp>{\n  \"@context\": {\n    \"name\": \"http:\/\/xmlns.com\/foaf\/0.1\/name\",\n    \"homepage\": {\n      \"@id\": \"http:\/\/xmlns.com\/foaf\/0.1\/workplaceHomepage\",\n      \"@type\": \"@id\"\n    },\n    \"Person\": \"http:\/\/xmlns.com\/foaf\/0.1\/Person\"\n  },\n  \"@id\": \"https:\/\/me.example.com\",\n  \"@type\": \"Person\",\n  \"name\": \"John Smith\",\n  \"homepage\": \"https:\/\/www.example.com\/\"\n}<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-afe66d9 elementor-widget elementor-widget-text-editor\" data-id=\"afe66d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">JSON-LD is listed in Schema.org and used by Google in their knowledge graph, rich snippets, and search products. JSON is especially useful Internet of Things (IoT) enabled devices and voice search. Another thing that makes JSON-LD so appealing is that it&#8217;s <\/span><i><span style=\"font-weight: 400;\">much less complicated<\/span><\/i><span style=\"font-weight: 400;\"> than RDFa; it&#8217;s faster and easier to use, which means you&#8217;re more likely to take advantage of rich snippets.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fc55dd elementor-widget elementor-widget-heading\" data-id=\"4fc55dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Microformats:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9788919 elementor-widget elementor-widget-text-editor\" data-id=\"9788919\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This structured data format provides search engines with the same kind of data they need to utilize rich snippets, but the data is embedded in the HTML of your web page. It&#8217;s convenient for development teams on the front end, but it quickly becomes very difficult to manage across thousands or millions of pages. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc48f25 elementor-widget elementor-widget-code-highlight\" data-id=\"fc48f25\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard \">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-html \">\n\t\t\t\t<code readonly=\"true\" class=\"language-html\">\n\t\t\t\t\t<xmp><p class=\"h-card\">\n  <img decoding=\"async\" class=\"u-photo\" src=\"https:\/\/example.org\/photo.png\" alt=\"\" \/>\n  <a class=\"p-name u-url\" href=\"https:\/\/example.org\">Joe Bloggs<\/a>\n  <a class=\"u-email\" href=\"mailto:joebloggs@example.com\">joebloggs@example.com<\/a>,\n  <span class=\"p-street-address\">17 Austerstr\u00e6ti<\/span>\n  <span class=\"p-locality\">Reykjav\u00edk<\/span>\n  <span class=\"p-country-name\">Iceland<\/span>\n<\/p><\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfcff0b elementor-widget elementor-widget-text-editor\" data-id=\"dfcff0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"font-weight: 400;\">Here&#8217;s the Microformats page on <\/span><a href=\"https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/HTML\/microformats\"><span style=\"font-weight: 400;\">Mozilla<\/span><\/a><span style=\"font-weight: 400;\"> if you&#8217;re looking for a detailed breakdown.<\/span> <\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc6b653 elementor-widget elementor-widget-heading\" data-id=\"dc6b653\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">RDFa<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a8228d elementor-widget elementor-widget-text-editor\" data-id=\"4a8228d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/en.wikipedia.org\/wiki\/RDFa\"><b>RDFa<\/b><\/a><span style=\"font-weight: 400;\"> is another format used to embed rich metadata on web pages and documents. Let&#8217;s use Google&#8217;s address as an example. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385b500 elementor-widget elementor-widget-text-editor\" data-id=\"385b500\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Inc.\u00a0<\/p>\n<p>1600 Amphitheatre Parkway\u00a0<\/p>\n<p>Mountain View, CA 94043<\/p>\n<p>Phone: +1 650-253-0000<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeb6e7d elementor-widget elementor-widget-text-editor\" data-id=\"aeb6e7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is obvious to humans, but structured data spells this out for search engines, so the data&#8217;s easier to process or understand. How would we make this easier for Google to understand using RDFa? <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63c10a9 elementor-widget elementor-widget-code-highlight\" data-id=\"63c10a9\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-html \">\n\t\t\t\t<code readonly=\"true\" class=\"language-html\">\n\t\t\t\t\t<xmp><p vocab=\"http:\/\/Schema.org\/\" typeof=\"PostalAddress\"><br>\n  <span property=\"name\">Google Inc.<\/span><br>\n  P.O. Box <span property=\"postOfficeBoxNumber\">1234<\/span><br>\n  <span property=\"addressLocality\">Mountain View<\/span>,<br>\n  <span property=\"addressRegion\">CA<\/span><br>\n  <span property=\"postalCode\">94043<\/span><br>\n  <span property=\"addressCountry\">United States<\/span><br>\n<\/p><\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83dcbba elementor-widget elementor-widget-text-editor\" data-id=\"83dcbba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"font-weight: 400;\">Here&#8217;s the RDFa page on <\/span><a href=\"https:\/\/www.w3.org\/TR\/rdfa-primer\/\"><span style=\"font-weight: 400;\">W3.org<\/span><\/a><span style=\"font-weight: 400;\"> if you&#8217;re looking for a detailed breakdown. <\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30f023a elementor-widget elementor-widget-heading\" data-id=\"30f023a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Which microdata format does Google prefer?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd0b11 elementor-widget elementor-widget-text-editor\" data-id=\"7fd0b11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Well, <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-structured-data-preference\/297479\/\"><span style=\"font-weight: 400;\">according to<\/span><\/a><span style=\"font-weight: 400;\"> John Mueller at Google, they <\/span><a href=\"https:\/\/www.searchenginejournal.com\/google-structured-data-preference\/297479\/\"><span style=\"font-weight: 400;\">prefer<\/span><\/a><span style=\"font-weight: 400;\"> JSON-LD.\u00a0<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">&#8220;We currently prefer JSON-LD markup. I think most of the new structured data that are kind of come out for JSON-LD first. So that\u2019s what we prefer.&#8221;<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">JSON-LD is easy to implement, easy to maintain, and easy to update or remove. It&#8217;s the format used by a variety of WordPress plugins. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-03b2c1f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"03b2c1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbbfb82\" data-id=\"dbbfb82\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b0ac9a5 elementor-widget elementor-widget-text-editor\" data-id=\"b0ac9a5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Here&#8217;s how you use Schema.org.\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Visit Schema.org and find the specific type of microdata formats you&#8217;d like to use. You can also <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/search-gallery\"><span style=\"font-weight: 400;\">visit the search gallery<\/span><\/a><span style=\"font-weight: 400;\"> at Developers.Google.com to find the markup you need. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa8cde6 elementor-widget elementor-widget-text-editor\" data-id=\"fa8cde6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let&#8217;s look at some live examples showcasing a few of the various <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/structured-data\/article?hl=en\"><span style=\"font-weight: 400;\">types of rich snippets<\/span><\/a><span style=\"font-weight: 400;\"> you can use. The samples are the JSON-LD versions (preferred by Google) pulled directly from Google&#8217;s Developer documentation.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1744b97 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1744b97\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d3c566d\" data-id=\"d3c566d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6bc03a7 elementor-widget elementor-widget-heading\" data-id=\"6bc03a7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #1: Article<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4a00f elementor-widget elementor-widget-text-editor\" data-id=\"9e4a00f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can use structured data to enhance the appearance of your content (article, blog, news, etc.) in Google\u2019s search results. This snippet would provide searchers with the clarity they need to determine whether your content is a good fit for their query or not. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">It\u2019s obviously a significant benefit to have Google vouch for you. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d985c3 elementor-widget elementor-widget-text-editor\" data-id=\"6d985c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Query:<\/b><span style=\"font-weight: 400;\">\u00a0 Estate planning<\/span><\/p><p><b>See it live: <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9ea33d elementor-widget elementor-widget-image\" data-id=\"e9ea33d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"465\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image12.png\" class=\"attachment-large size-large wp-image-14528\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image12.png 704w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image12-300x198.png 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2531c6 elementor-widget elementor-widget-text-editor\" data-id=\"b2531c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb4d62 elementor-widget elementor-widget-code-highlight\" data-id=\"4fb4d62\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html amp>\n  <head>\n    <title>Article headline<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"NewsArticle\",\n      \"mainEntityOfPage\": {\n        \"@type\": \"WebPage\",\n        \"@id\": \"https:\/\/google.com\/article\"\n      },\n      \"headline\": \"Article headline\",\n      \"image\": [\n        \"https:\/\/example.com\/photos\/1x1\/photo.jpg\",\n        \"https:\/\/example.com\/photos\/4x3\/photo.jpg\",\n        \"https:\/\/example.com\/photos\/16x9\/photo.jpg\"\n      ],\n      \"datePublished\": \"2015-02-05T08:00:00+08:00\",\n      \"dateModified\": \"2015-02-05T09:20:00+08:00\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"John Doe\",\n        \"url\": \"http:\/\/example.com\/profile\/johndoe123\"\n      },\n      \"publisher\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Google\",\n        \"logo\": {\n          \"@type\": \"ImageObject\",\n          \"url\": \"https:\/\/google.com\/logo.jpg\"\n        }\n      }\n    }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-81c9dde elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"81c9dde\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-356dab7\" data-id=\"356dab7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-488b8ff elementor-widget elementor-widget-heading\" data-id=\"488b8ff\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #2: Book<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a4386c elementor-widget elementor-widget-text-editor\" data-id=\"1a4386c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Book snippets provide searchers with what Google calls an entry point to discover books and authors. It\u2019s an excellent jumping off point for authors and publishing houses to sell more products and services. It\u2019s excellent for searchers as they\u2019re able to purchase or borrow books in a variety of formats.\u00a0<\/span><\/p><p><b>Query:<\/b><span style=\"font-weight: 400;\"> Talking to Strangers Malcolm Gladwell<\/span><\/p><p><a href=\"https:\/\/www.google.com\/search?q=Talking+to+Strangers+Malcolm+Gladwell&amp;source=hp&amp;ei=gAvcYdjzAtSpptQPv76dUA&amp;iflsig=ALs-wAMAAAAAYdwZkGUN2RSmY7dj-TCS0JtHSwIzOu8Z&amp;ved=0ahUKEwjYs-rz_ab1AhXUlIkEHT9fBwoQ4dUDCAk&amp;uact=5&amp;oq=Talking+to+Strangers+Malcolm+Gladwell&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQguEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEUABYAGCqBGgAcAB4AIAB3gOIAd4DkgEDNC0xmAEAoAECoAEB&amp;sclient=gws-wiz\"><b>See it live<\/b><\/a><b>:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac7e900 elementor-widget elementor-widget-image\" data-id=\"ac7e900\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"447\" height=\"1024\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/knowledge-panel-product-447x1024.png\" class=\"attachment-large size-large wp-image-14525\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/knowledge-panel-product-447x1024.png 447w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/knowledge-panel-product-131x300.png 131w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/knowledge-panel-product.png 471w\" sizes=\"(max-width: 447px) 100vw, 447px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b790b3 elementor-widget elementor-widget-text-editor\" data-id=\"1b790b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e81961d elementor-widget elementor-widget-code-highlight\" data-id=\"e81961d\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard \">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp>{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"DataFeed\",\n  \"dataFeedElement\": [\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Book\",\n      \"@id\": \"http:\/\/example.com\/work\/the_catcher_in_the_rye\",\n      \"url\": \"http:\/\/example.com\/work\/the_catcher_in_the_rye\",\n      \"name\": \"The Catcher in the Rye\",\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"J.D. Salinger\"\n      },\n      \"sameAs\": \"https:\/\/en.wikipedia.org\/wiki\/The_Catcher_in_the_Rye\",\n      \"workExample\": [\n        {\n          \"@type\": \"Book\",\n          \"@id\": \"http:\/\/example.com\/edition\/the_catcher_in_the_rye_paperback\",\n          \"isbn\": \"9787543321724\",\n          \"bookEdition\": \"Mass Market Paperback\",\n          \"bookFormat\": \"https:\/\/schema.org\/Paperback\",\n          \"inLanguage\": \"en\",\n          ...\n        },\n        ...\n      ]\n   }\n  ],\n  \"dateModified\": \"2018-09-10T13:58:26.892Z\"\n}\nExample use in a LibrarySystem feed:\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": \"DataFeed\",\n  \"dataFeedElement\": [\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"LibrarySystem\",\n      \"@id\": \"http:\/\/example.com\/library-systems\/100\",\n      \"name\": \"Santa Clara County Library District\",\n      \"additionalProperty\": [\n        {\n          \"@type\": \"PropertyValue\",\n          \"name\": \"librarytype\",\n          \"value\": \"public\"\n        }\n      ],\n      ...\n    },\n    ...\n  ],\n  \"dateModified\": \"2018-09-10T13:58:26.892Z\"\n}\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-236d8f6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"236d8f6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-90ad0f0\" data-id=\"90ad0f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-489c97f elementor-widget elementor-widget-heading\" data-id=\"489c97f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #3: Carousel\/Recipe<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e36edc7 elementor-widget elementor-widget-text-editor\" data-id=\"e36edc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The carousel snippet displays cards (which map to unique pages) from the same site. It\u2019s an excellent option for mobile users, enabling them to swipe left or right to identify content that best fits their needs. Carousels are used, by Google, for courses, movies, restaurants, and recipes.\u00a0<\/span><\/p><p><b>Query:<\/b><span style=\"font-weight: 400;\"> All recipes<\/span><\/p><p><a href=\"https:\/\/www.google.com\/search?q=all+recipes+&amp;source=hp&amp;ei=aRDSYZ3ACe6gptQP3dmSuAw&amp;iflsig=ALs-wAMAAAAAYdIeef-slJAooAmMfUtXLo6scK8XkE99&amp;ved=0ahUKEwjdmKKX-ZP1AhVukIkEHd2sBMcQ4dUDCAk&amp;uact=5&amp;oq=all+recipes+&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQgAEIAEMgUIABCABDIFCAAQgAQyBQg\"><b>See it live<\/b><\/a><b>:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-194a336 elementor-widget elementor-widget-image\" data-id=\"194a336\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"835\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/recipe-carousel-rich-snippets.png\" class=\"attachment-large size-large wp-image-14526\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/recipe-carousel-rich-snippets.png 882w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/recipe-carousel-rich-snippets-287x300.png 287w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/recipe-carousel-rich-snippets-768x802.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/recipe-carousel-rich-snippets-825x861.png 825w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0ec503 elementor-widget elementor-widget-text-editor\" data-id=\"e0ec503\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32246e elementor-widget elementor-widget-code-highlight\" data-id=\"c32246e\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard \">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>Party Coffee Cake<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\/\",\n      \"@type\": \"Recipe\",\n      \"name\": \"Party Coffee Cake\",\n      \"image\": [\n        \"https:\/\/example.com\/photos\/1x1\/photo.jpg\",\n        \"https:\/\/example.com\/photos\/4x3\/photo.jpg\",\n        \"https:\/\/example.com\/photos\/16x9\/photo.jpg\"\n      ],\n      \"author\": {\n        \"@type\": \"Person\",\n        \"name\": \"Mary Stone\"\n      },\n      \"datePublished\": \"2018-03-10\",\n      \"description\": \"This coffee cake is awesome and perfect for parties.\",\n      \"prepTime\": \"PT20M\",\n      \"cookTime\": \"PT30M\",\n      \"totalTime\": \"PT50M\",\n      \"keywords\": \"cake for a party, coffee\",\n      \"recipeYield\": \"10\",\n      \"recipeCategory\": \"Dessert\",\n      \"recipeCuisine\": \"American\",\n      \"nutrition\": {\n        \"@type\": \"NutritionInformation\",\n        \"calories\": \"270 calories\"\n      },\n      \"recipeIngredient\": [\n        \"2 cups of flour\",\n        \"3\/4 cup white sugar\",\n        \"2 teaspoons baking powder\",\n        \"1\/2 teaspoon salt\",\n        \"1\/2 cup butter\",\n        \"2 eggs\",\n        \"3\/4 cup milk\"\n        ],\n      \"recipeInstructions\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Preheat\",\n          \"text\": \"Preheat the oven to 350 degrees F. Grease and flour a 9x9 inch pan.\",\n          \"url\": \"https:\/\/example.com\/party-coffee-cake#step1\",\n          \"image\": \"https:\/\/example.com\/photos\/party-coffee-cake\/step1.jpg\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Mix dry ingredients\",\n          \"text\": \"In a large bowl, combine flour, sugar, baking powder, and salt.\",\n          \"url\": \"https:\/\/example.com\/party-coffee-cake#step2\",\n          \"image\": \"https:\/\/example.com\/photos\/party-coffee-cake\/step2.jpg\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Add wet ingredients\",\n          \"text\": \"Mix in the butter, eggs, and milk.\",\n          \"url\": \"https:\/\/example.com\/party-coffee-cake#step3\",\n          \"image\": \"https:\/\/example.com\/photos\/party-coffee-cake\/step3.jpg\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Spread into pan\",\n          \"text\": \"Spread into the prepared pan.\",\n          \"url\": \"https:\/\/example.com\/party-coffee-cake#step4\",\n          \"image\": \"https:\/\/example.com\/photos\/party-coffee-cake\/step4.jpg\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Bake\",\n          \"text\": \"Bake for 30 to 35 minutes, or until firm.\",\n          \"url\": \"https:\/\/example.com\/party-coffee-cake#step5\",\n          \"image\": \"https:\/\/example.com\/photos\/party-coffee-cake\/step5.jpg\"\n        },\n        {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Enjoy\",\n          \"text\": \"Allow to cool and enjoy.\",\n          \"url\": \"https:\/\/example.com\/party-coffee-cake#step6\",\n          \"image\": \"https:\/\/example.com\/photos\/party-coffee-cake\/step6.jpg\"\n        }\n      ],\n      \"aggregateRating\": {\n        \"@type\": \"AggregateRating\",\n        \"ratingValue\": \"5\",\n        \"ratingCount\": \"18\"\n      },\n      \"video\": {\n        \"@type\": \"VideoObject\",\n        \"name\": \"How to make a Party Coffee Cake\",\n        \"description\": \"This is how you make a Party Coffee Cake.\",\n        \"thumbnailUrl\": [\n          \"https:\/\/example.com\/photos\/1x1\/photo.jpg\",\n          \"https:\/\/example.com\/photos\/4x3\/photo.jpg\",\n          \"https:\/\/example.com\/photos\/16x9\/photo.jpg\"\n         ],\n        \"contentUrl\": \"http:\/\/www.example.com\/video123.mp4\",\n        \"embedUrl\": \"http:\/\/www.example.com\/videoplayer?video=123\",\n        \"uploadDate\": \"2018-02-05T08:00:00+08:00\",\n        \"duration\": \"PT1M33S\",\n        \"interactionStatistic\": {\n          \"@type\": \"InteractionCounter\",\n          \"interactionType\": { \"@type\": \"WatchAction\" },\n          \"userInteractionCount\": 2347\n        },\n        \"expires\": \"2019-02-05T08:00:00+08:00\"\n      }\n    }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b85fb80 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b85fb80\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e80f3d8\" data-id=\"e80f3d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d513570 elementor-widget elementor-widget-heading\" data-id=\"d513570\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #4: Dataset<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa49218 elementor-widget elementor-widget-text-editor\" data-id=\"fa49218\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google uses dataset markup to \u201cimprove the discovery of datasets from fields such as life sciences, social sciences, machine learning, civic and government data, etc. It\u2019s a launch point for Google\u2019s <\/span><a href=\"https:\/\/toolbox.google.com\/datasetsearch\/\"><span style=\"font-weight: 400;\">Dataset Search<\/span><\/a><span style=\"font-weight: 400;\"> tool.\u00a0<\/span><\/p><p><b>Query:<\/b><span style=\"font-weight: 400;\"> Crime rates in the US<\/span><\/p><p><a href=\"https:\/\/www.google.com\/search?q=crime+rates+in+the+us&amp;source=hp&amp;ei=7xbSYa3fNdelptQPu5qOqAI&amp;iflsig=ALs-wAMAAAAAYdIk_2GKtzLw8cHHvE1HYb9f-pmBVXoC&amp;ved=0ahUKEwjtkvez_5P1AhXXkokEHTuNAyUQ4dUDCAk&amp;uact=5&amp;oq=crime+rates+in+the+us&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQgAEIAEMgUIA\"><b>See it live<\/b><\/a><b>:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da892fe elementor-widget elementor-widget-image\" data-id=\"da892fe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"710\" height=\"663\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/statistics-rich-snippets.png\" class=\"attachment-large size-large wp-image-14523\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/statistics-rich-snippets.png 710w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/statistics-rich-snippets-300x280.png 300w\" sizes=\"(max-width: 710px) 100vw, 710px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15bfac6 elementor-widget elementor-widget-text-editor\" data-id=\"15bfac6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc032ae elementor-widget elementor-widget-code-highlight\" data-id=\"bc032ae\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>NCDC Storm Events Database<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\":\"https:\/\/schema.org\/\",\n      \"@type\":\"Dataset\",\n      \"name\":\"NCDC Storm Events Database\",\n      \"description\":\"Storm Data is provided by the National Weather Service (NWS) and contain statistics on...\",\n      \"url\":\"https:\/\/catalog.data.gov\/dataset\/ncdc-storm-events-database\",\n      \"sameAs\":\"https:\/\/gis.ncdc.noaa.gov\/geoportal\/catalog\/search\/resource\/details.page?id=gov.noaa.ncdc:C00510\",\n      \"identifier\": [\"https:\/\/doi.org\/10.1000\/182\",\n                     \"https:\/\/identifiers.org\/ark:\/12345\/fk1234\"],\n      \"keywords\":[\n         \"ATMOSPHERE > ATMOSPHERIC PHENOMENA > CYCLONES\",\n         \"ATMOSPHERE > ATMOSPHERIC PHENOMENA > DROUGHT\",\n         \"ATMOSPHERE > ATMOSPHERIC PHENOMENA > FOG\",\n         \"ATMOSPHERE > ATMOSPHERIC PHENOMENA > FREEZE\"\n      ],\n      \"license\" : \"https:\/\/creativecommons.org\/publicdomain\/zero\/1.0\/\",\n      \"isAccessibleForFree\" : true,\n      \"hasPart\" : [\n        {\n          \"@type\": \"Dataset\",\n          \"name\": \"Sub dataset 01\",\n          \"description\": \"Informative description of the first subdataset...\",\n          \"license\" : \"https:\/\/creativecommons.org\/publicdomain\/zero\/1.0\/\",\n          \"creator\":{\n             \"@type\":\"Organization\",\n             \"name\": \"Sub dataset 01 creator\"\n          }\n        },\n        {\n          \"@type\": \"Dataset\",\n          \"name\": \"Sub dataset 02\",\n          \"description\": \"Informative description of the second subdataset...\",\n          \"license\" : \"https:\/\/creativecommons.org\/publicdomain\/zero\/1.0\/\",\n          \"creator\":{\n             \"@type\":\"Organization\",\n             \"name\": \"Sub dataset 02 creator\"\n          }\n        }\n      ],\n      \"creator\":{\n         \"@type\":\"Organization\",\n         \"url\": \"https:\/\/www.ncei.noaa.gov\/\",\n         \"name\":\"OC\/NOAA\/NESDIS\/NCEI > National Centers for Environmental Information, NESDIS, NOAA, U.S. Department of Commerce\",\n         \"contactPoint\":{\n            \"@type\":\"ContactPoint\",\n            \"contactType\": \"customer service\",\n            \"telephone\":\"+1-828-271-4800\",\n            \"email\":\"ncei.orders@noaa.gov\"\n         }\n      },\n      \"funder\":{\n         \"@type\": \"Organization\",\n         \"sameAs\": \"https:\/\/ror.org\/00tgqzw13\",\n         \"name\": \"National Weather Service\"\n      },\n      \"includedInDataCatalog\":{\n         \"@type\":\"DataCatalog\",\n         \"name\":\"data.gov\"\n      },\n      \"distribution\":[\n         {\n            \"@type\":\"DataDownload\",\n            \"encodingFormat\":\"CSV\",\n            \"contentUrl\":\"http:\/\/www.ncdc.noaa.gov\/stormevents\/ftp.jsp\"\n         },\n         {\n            \"@type\":\"DataDownload\",\n            \"encodingFormat\":\"XML\",\n            \"contentUrl\":\"http:\/\/gis.ncdc.noaa.gov\/all-records\/catalog\/search\/resource\/details.page?id=gov.noaa.ncdc:C00510\"\n         }\n      ],\n      \"temporalCoverage\":\"1950-01-01\/2013-12-18\",\n      \"spatialCoverage\":{\n         \"@type\":\"Place\",\n         \"geo\":{\n            \"@type\":\"GeoShape\",\n            \"box\":\"18.0 -65.0 72.0 172.0\"\n         }\n      }\n    }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-11b6526 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"11b6526\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-634971b\" data-id=\"634971b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4271886 elementor-widget elementor-widget-heading\" data-id=\"4271886\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #5: Employer aggregate rating<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2316f00 elementor-widget elementor-widget-text-editor\" data-id=\"2316f00\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As the name suggests, this is an evaluation of a hiring organization (i.e., your company), curated by searchers. Brands with strong ratings receive improved placement in Google.\u00a0<\/span><\/p><p><b>Query:<\/b><span style=\"font-weight: 400;\"> Working at NVIDIA<\/span><\/p><p><a href=\"https:\/\/www.google.com\/search?q=working+at+nvidia&amp;source=hp&amp;ei=3C3SYe-VAsmkptQPtbyo8Ac&amp;iflsig=ALs-wAMAAAAAYdI77DSZKyevMpB2cb4t75dYHta9YGBM&amp;ved=0ahUKEwjv84qilZT1AhVJkokEHTUeCn4Q4dUDCAk&amp;uact=5&amp;oq=working+at+nvidia&amp;gs_lcp=Cgdnd3Mtd2l6EANQAFgAYPICaABwAHgAgAEAi\"><b>See it live<\/b><\/a><b>: <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b622ad elementor-widget elementor-widget-image\" data-id=\"0b622ad\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"548\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/review-rich-snippets.png\" class=\"attachment-large size-large wp-image-14524\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/review-rich-snippets.png 881w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/review-rich-snippets-300x205.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/review-rich-snippets-768x526.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/review-rich-snippets-825x565.png 825w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47324ad elementor-widget elementor-widget-text-editor\" data-id=\"47324ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b23658 elementor-widget elementor-widget-code-highlight\" data-id=\"8b23658\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>World's Best Coffee Shop<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\" : \"https:\/\/schema.org\/\",\n      \"@type\": \"EmployerAggregateRating\",\n      \"itemReviewed\": {\n        \"@type\": \"Organization\",\n        \"name\" : \"World's Best Coffee Shop\",\n        \"sameAs\" : \"http:\/\/www.worlds-best-coffee-shop.example.com\"\n      },\n      \"ratingValue\": \"91\",\n      \"bestRating\": \"100\",\n      \"worstRating\": \"1\",\n      \"ratingCount\" : \"10561\"\n    }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a56e5d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a56e5d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d67d77e\" data-id=\"d67d77e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d013094 elementor-widget elementor-widget-heading\" data-id=\"d013094\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #6: Event<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a21b934 elementor-widget elementor-widget-text-editor\" data-id=\"a21b934\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google wants to facilitate event discovery; they\u2019re interested in improving the event experience for searchers across a variety of services e.g., Google Search and Maps.\u00a0\u00a0<\/span><\/p><p><b>Query:<\/b><span style=\"font-weight: 400;\"> Concerts in Chicago<\/span><\/p><p><a href=\"https:\/\/www.google.com\/search?q=concerts+in+chicago&amp;source=hp&amp;ei=nzHSYcD7NrqbptQPwuuKmAc&amp;iflsig=ALs-wAMAAAAAYdI_r99iB3ANRqNUx0_5cb1fhvkOSWzB&amp;ved=0ahUKEwiAx9jtmJT1AhW6jYkEHcK1AnMQ4dUDCAk&amp;uact=5&amp;oq=concerts+in+chicago&amp;gs_lcp=Cgdnd3Mtd2l6EANQAFgAYM4DaABwAHgAg\"><b>See it live<\/b><\/a><b>: <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc32d1 elementor-widget elementor-widget-image\" data-id=\"fcc32d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"755\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/events-rich-snippets.png\" class=\"attachment-large size-large wp-image-14520\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/events-rich-snippets.png 877w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/events-rich-snippets-300x283.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/events-rich-snippets-768x725.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/events-rich-snippets-825x779.png 825w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a180d5f elementor-widget elementor-widget-text-editor\" data-id=\"a180d5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01e3dcb elementor-widget elementor-widget-code-highlight\" data-id=\"01e3dcb\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>The Adventures of Kira and Morrison<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Event\",\n      \"name\": \"The Adventures of Kira and Morrison\",\n      \"startDate\": \"2025-07-21T19:00-05:00\",\n      \"endDate\": \"2025-07-21T23:00-05:00\",\n      \"eventAttendanceMode\": \"https:\/\/schema.org\/OfflineEventAttendanceMode\",\n      \"eventStatus\": \"https:\/\/schema.org\/EventScheduled\",\n      \"location\": {\n        \"@type\": \"Place\",\n        \"name\": \"Snickerpark Stadium\",\n        \"address\": {\n          \"@type\": \"PostalAddress\",\n          \"streetAddress\": \"100 West Snickerpark Dr\",\n          \"addressLocality\": \"Snickertown\",\n          \"postalCode\": \"19019\",\n          \"addressRegion\": \"PA\",\n          \"addressCountry\": \"US\"\n        }\n      },\n      \"image\": [\n        \"https:\/\/example.com\/photos\/1x1\/photo.jpg\",\n        \"https:\/\/example.com\/photos\/4x3\/photo.jpg\",\n        \"https:\/\/example.com\/photos\/16x9\/photo.jpg\"\n       ],\n      \"description\": \"The Adventures of Kira and Morrison is coming to Snickertown in a can't miss performance.\",\n      \"offers\": {\n        \"@type\": \"Offer\",\n        \"url\": \"https:\/\/www.example.com\/event_offer\/12345_201803180430\",\n        \"price\": \"30\",\n        \"priceCurrency\": \"USD\",\n        \"availability\": \"https:\/\/schema.org\/InStock\",\n        \"validFrom\": \"2024-05-21T12:00\"\n      },\n      \"performer\": {\n        \"@type\": \"PerformingGroup\",\n        \"name\": \"Kira and Morrison\"\n      },\n      \"organizer\": {\n        \"@type\": \"Organization\",\n        \"name\": \"Kira and Morrison Music\",\n        \"url\": \"https:\/\/kiraandmorrisonmusic.com\"\n      }\n    }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9537e33 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9537e33\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f130f4c\" data-id=\"f130f4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-125688e elementor-widget elementor-widget-heading\" data-id=\"125688e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #7: How-to<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-773f5d2 elementor-widget elementor-widget-text-editor\" data-id=\"773f5d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This snippet is a walkthrough; it\u2019s a concise explainer that shows searchers how to complete a specific to-do, task, or project. How-tos rely on ordered and unordered lists and provide readers with helpful list information in a standardized format. This one is hard to find in the wild, but you can see this example on mobile.<\/span><\/p><p><b>Query:<\/b><span style=\"font-weight: 400;\"> How to tie a bow with a ribbon for a wreath<\/span><\/p><p><b><a href=\"https:\/\/www.google.com\/search?q=how+to+tie+a+bow+with+ribbon+for+a+wreath&amp;ei=MpXcYZalKYPPytMPiuqf-Ao&amp;oq=how+to+tie+a+bow+with+ribbon+f&amp;gs_lcp=Cgdnd3Mtd2l6EAEYADIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQyBQgAEIAEMgUIABCABDIFCAAQgAQ6BAgAEEc6BggAEBYQHkoECEEYAEoECEYYAFDDAljjCWDxEWgBcAN4AIABQYgBmwGSAQEzmAEAoAEByAEIwAEB&amp;sclient=gws-wiz\">See it live on mobile<\/a><\/b><b>: <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c076a1 elementor-widget elementor-widget-image\" data-id=\"6c076a1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"576\" height=\"1024\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/how-to-rich-snippet-1.gif\" class=\"attachment-large size-large wp-image-14548\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acd6256 elementor-widget elementor-widget-text-editor\" data-id=\"acd6256\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bb4f69 elementor-widget elementor-widget-code-highlight\" data-id=\"8bb4f69\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>How to tile a kitchen backsplash<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"HowTo\",\n      \"name\": \"How to tile a kitchen backsplash\",\n      \"image\": {\n        \"@type\": \"ImageObject\",\n        \"url\": \"https:\/\/example.com\/photos\/1x1\/photo.jpg\",\n        \"height\": \"406\",\n        \"width\": \"305\"\n      },\n      \"estimatedCost\": {\n        \"@type\": \"MonetaryAmount\",\n        \"currency\": \"USD\",\n        \"value\": \"100\"\n      },\n      \"supply\": [\n        {\n          \"@type\": \"HowToSupply\",\n          \"name\": \"tiles\"\n        }, {\n          \"@type\": \"HowToSupply\",\n          \"name\": \"thin-set mortar\"\n        }, {\n          \"@type\": \"HowToSupply\",\n          \"name\": \"tile grout\"\n        }, {\n          \"@type\": \"HowToSupply\",\n          \"name\": \"grout sealer\"\n        }\n      ],\n      \"tool\": [\n        {\n          \"@type\": \"HowToTool\",\n          \"name\": \"notched trowel\"\n        }, {\n          \"@type\": \"HowToTool\",\n          \"name\": \"bucket\"\n        },{\n          \"@type\": \"HowToTool\",\n          \"name\": \"large sponge\"\n        }\n      ],\n      \"step\": [\n        {\n          \"@type\": \"HowToStep\",\n          \"url\": \"https:\/\/example.com\/kitchen#step1\",\n          \"name\": \"Prepare the surfaces\",\n          \"itemListElement\": [{\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Turn off the power to the kitchen and then remove everything that is on the wall, such as outlet covers, switchplates, and any other item in the area that is to be tiled.\"\n          }, {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Then clean the surface thoroughly to remove any grease or other debris and tape off the area.\"\n          }],\n          \"image\": {\n            \"@type\": \"ImageObject\",\n            \"url\": \"https:\/\/example.com\/photos\/1x1\/photo-step1.jpg\",\n            \"height\": \"406\",\n            \"width\": \"305\"\n          }\n        }, {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Plan your layout\",\n          \"url\": \"https:\/\/example.com\/kitchen#step2\",\n          \"itemListElement\": [{\n            \"@type\": \"HowToTip\",\n            \"text\": \"The creases created up until this point will be guiding lines for creating the four walls of your planter box.\"\n          }, {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Lift one side at a 90-degree angle, and fold it in place so that the point on the paper matches the other two points already in the center.\"\n          }, {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Repeat on the other side.\"\n          }],\n          \"image\": {\n            \"@type\": \"ImageObject\",\n            \"url\": \"https:\/\/example.com\/photos\/1x1\/photo-step2.jpg\",\n            \"height\": \"406\",\n            \"width\": \"305\"\n          }\n        }, {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Prepare your and apply mortar (or choose adhesive tile)\",\n          \"url\": \"https:\/\/example.com\/kitchen#step3\",\n          \"itemListElement\": [{\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Follow the instructions on your thin-set mortar to determine the right amount of water to fill in your bucket. Once done, add the powder gradually and make sure it is thoroughly mixed.\"\n          }, {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Once mixed, let it stand for a few minutes before mixing it again. This time do not add more water. Double check your thin-set mortar instructions to make sure the consistency is right.\"\n          }, {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Spread the mortar on a small section of the wall with a trowel.\"\n          }, {\n            \"@type\": \"HowToTip\",\n            \"text\": \"Thinset and other adhesives set quickly so make sure to work in a small area.\"\n          }, {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Once it's applied, comb over it with a notched trowel.\"\n          }],\n          \"image\": {\n            \"@type\": \"ImageObject\",\n            \"url\": \"https:\/\/example.com\/photos\/1x1\/photo-step3.jpg\",\n            \"height\": \"406\",\n            \"width\": \"305\"\n          }\n        }, {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Add your tile to the wall\",\n          \"url\": \"https:\/\/example.com\/kitchen#step4\",\n          \"itemListElement\": [{\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Place the tile sheets along the wall, making sure to add spacers so the tiles remain lined up.\"\n          }, {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Press the first piece of tile into the wall with a little twist, leaving a small (usually one-eight inch) gap at the countertop to account for expansion. use a rubber float to press the tile and ensure it sets in the adhesive.\"\n          }, {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Repeat the mortar and tiling until your wall is completely tiled, Working in small sections.\"\n          }],\n          \"image\": {\n            \"@type\": \"ImageObject\",\n            \"url\": \"https:\/\/example.com\/photos\/1x1\/photo-step4.jpg\",\n            \"height\": \"406\",\n            \"width\": \"305\"\n          }\n        }, {\n          \"@type\": \"HowToStep\",\n          \"name\": \"Apply the grout\",\n          \"url\": \"https:\/\/example.com\/kitchen#step5\",\n          \"itemListElement\": [{\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Allow the thin-set mortar to set. This usually takes about 12 hours. Don't mix the grout before the mortar is set, because you don't want the grout to dry out!\"\n          }, {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"To apply, cover the area thoroughly with grout and make sure you fill all the joints by spreading it across the tiles vertically, horizontally, and diagonally. Then fill any remaining voids with grout.\"\n          }, {\n            \"@type\": \"HowToDirection\",\n            \"text\": \"Then, with a moist sponge, sponge away the excess grout and then wipe clean with a towel. For easier maintenance in the future, think about applying a grout sealer.\"\n          }],\n          \"image\": {\n            \"@type\": \"ImageObject\",\n            \"url\": \"https:\/\/example.com\/photos\/1x1\/photo-step5.jpg\",\n            \"height\": \"406\",\n            \"width\": \"305\"\n          }\n        }\n      ],\n      \"totalTime\": \"P2D\"\n    }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4b737c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4b737c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7011de8\" data-id=\"7011de8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-af59721 elementor-widget elementor-widget-heading\" data-id=\"af59721\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #8: Job posting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67640e6 elementor-widget elementor-widget-text-editor\" data-id=\"67640e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Job posting expands your reach, amplifying your recruitment marketing efforts. This snippet provides searchers with interactive results, boosting discovery and conversion. Brands can integrate with Google using a third-party job site like Indeed.\u00a0<\/span><\/p><p><b>Query:<\/b><span style=\"font-weight: 400;\"> Job fort worth texas<\/span><\/p><p><a href=\"https:\/\/www.google.com\/search?q=job+fort+worth+texas&amp;source=hp&amp;ei=QDzSYcmmEs65tQag8LjIDw&amp;iflsig=ALs-wAMAAAAAYdJKUIdcBRf70RiwZbllqtA28bnXlpA7&amp;ved=0ahUKEwjJxvD-opT1AhXOXM0KHSA4DvkQ4dUDCAk&amp;uact=5&amp;oq=job+fort+worth+texas&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBggAEBYQHjIGCAAQ\"><b>See it live<\/b><\/a><b>: <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-182c73a elementor-widget elementor-widget-image\" data-id=\"182c73a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"837\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/jobs-rich-snippets.png\" class=\"attachment-large size-large wp-image-14521\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/jobs-rich-snippets.png 879w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/jobs-rich-snippets-287x300.png 287w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/jobs-rich-snippets-768x804.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/jobs-rich-snippets-825x863.png 825w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2224e6a elementor-widget elementor-widget-text-editor\" data-id=\"2224e6a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8e3f86c elementor-widget elementor-widget-code-highlight\" data-id=\"8e3f86c\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>Software Engineer<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\" : \"https:\/\/schema.org\/\",\n      \"@type\" : \"JobPosting\",\n      \"title\" : \"Software Engineer\",\n      \"description\" : \"<p>Google aspires to be an organization that reflects the globally diverse audience that our products and technology serve. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas and cultures leads to the creation of better products and services.<\/p>\",\n      \"identifier\": {\n        \"@type\": \"PropertyValue\",\n        \"name\": \"Google\",\n        \"value\": \"1234567\"\n      },\n      \"datePosted\" : \"2017-01-18\",\n      \"validThrough\" : \"2017-03-18T00:00\",\n      \"employmentType\" : \"CONTRACTOR\",\n      \"hiringOrganization\" : {\n        \"@type\" : \"Organization\",\n        \"name\" : \"Google\",\n        \"sameAs\" : \"http:\/\/www.google.com\",\n        \"logo\" : \"http:\/\/www.example.com\/images\/logo.png\"\n      },\n      \"jobLocation\": {\n      \"@type\": \"Place\",\n        \"address\": {\n        \"@type\": \"PostalAddress\",\n        \"streetAddress\": \"1600 Amphitheatre Pkwy\",\n        \"addressLocality\": \"Mountain View\",\n        \"addressRegion\": \"CA\",\n        \"postalCode\": \"94043\",\n        \"addressCountry\": \"US\"\n        }\n      },\n      \"baseSalary\": {\n        \"@type\": \"MonetaryAmount\",\n        \"currency\": \"USD\",\n        \"value\": {\n          \"@type\": \"QuantitativeValue\",\n          \"value\": 40.00,\n          \"unitText\": \"HOUR\"\n        }\n      }\n    }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4012c24 elementor-widget elementor-widget-text-editor\" data-id=\"4012c24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Work from home job posting\u00a0<\/b><\/h3><p><span style=\"font-weight: 400;\">Here&#8217;s an example of a Work from home job posting using JSON-LD code.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e1f7f elementor-widget elementor-widget-code-highlight\" data-id=\"e8e1f7f\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>Software Engineer<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\" : \"https:\/\/schema.org\/\",\n      \"@type\" : \"JobPosting\",\n      \"title\" : \"Software Engineer\",\n      \"description\" : \"<p>Google aspires to be an organization that reflects the globally diverse audience that our products and technology serve. We believe that in addition to hiring the best talent, a diversity of perspectives, ideas and cultures leads to the creation of better products and services.<\/p>\",\n      \"identifier\": {\n        \"@type\": \"PropertyValue\",\n        \"name\": \"Google\",\n        \"value\": \"1234567\"\n      },\n      \"datePosted\" : \"2017-01-18\",\n      \"validThrough\" : \"2017-03-18T00:00\",\n      \"applicantLocationRequirements\": {\n        \"@type\": \"Country\",\n        \"name\": \"USA\"\n      },\n      \"jobLocationType\": \"TELECOMMUTE\",\n      \"employmentType\": \"FULL_TIME\",\n      \"hiringOrganization\" : {\n        \"@type\" : \"Organization\",\n        \"name\" : \"Google\",\n        \"sameAs\" : \"http:\/\/www.google.com\",\n        \"logo\" : \"http:\/\/www.example.com\/images\/logo.png\"\n      },\n      \"baseSalary\": {\n        \"@type\": \"MonetaryAmount\",\n        \"currency\": \"USD\",\n        \"value\": {\n          \"@type\": \"QuantitativeValue\",\n          \"value\": 40.00,\n          \"unitText\": \"HOUR\"\n        }\n      }\n    }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1bfacd0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1bfacd0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-018840b\" data-id=\"018840b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33d46a5 elementor-widget elementor-widget-heading\" data-id=\"33d46a5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #9: Logo<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd4d211 elementor-widget elementor-widget-text-editor\" data-id=\"bd4d211\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is a strong signal to Google search algorithms; it shows Google the image you\u2019d like to mark as your organization\u2019s logo. When people search for your organization, this is the image Google is likely to use.\u00a0<\/span><\/p><p><b>Query:<\/b><span style=\"font-weight: 400;\"> FedEx<\/span><\/p><p><b><a href=\"https:\/\/www.google.com\/search?q=FedEx&amp;ei=dZbcYdqSMtzLytMPxOq7qAs&amp;ved=0ahUKEwiaod22gqj1AhXcpXIEHUT1DrUQ4dUDCA4&amp;uact=5&amp;oq=FedEx&amp;gs_lcp=Cgdnd3Mtd2l6EAMyCAgAEIAEELEDMg4ILhCABBCxAxDHARCjAjILCAAQgAQQsQMQyQMyBQgAEJIDMgUIABCSAzIECAAQQzIECAAQQzIOCC4QgAQQsQMQxwEQrwEyCAgAEIAEELEDMggIABCABBCxAzoHCAAQRxCwAzoHCAAQsAMQQzoICAAQ5AIQsAM6EAguEMcBEKMCEMgDELADEEM6DQguELEDEMcBEKMCEEM6EQguEIAEELEDEIMBEMcBENEDOggILhCxAxCDAToFCAAQgAQ6CwgAEIAEELEDEIMBOggIABCABBDJA0oECEEYAEoECEYYAVCT7AFY0_MBYJv1AWgEcAJ4AIABSIgBtwKSAQE1mAEAoAEByAERwAEB&amp;sclient=gws-wiz\">See it live:<\/a>\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a745ba elementor-widget elementor-widget-image\" data-id=\"5a745ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"534\" height=\"882\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/logo-rich-snippet.png\" class=\"attachment-large size-large wp-image-14549\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/logo-rich-snippet.png 534w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/logo-rich-snippet-182x300.png 182w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d75d086 elementor-widget elementor-widget-text-editor\" data-id=\"d75d086\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbcdf8a elementor-widget elementor-widget-code-highlight\" data-id=\"dbcdf8a\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>About Us<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"Organization\",\n      \"url\": \"http:\/\/www.example.com\",\n      \"logo\": \"http:\/\/www.example.com\/images\/logo.png\"\n    }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-92e749d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"92e749d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a88cbba\" data-id=\"a88cbba\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b267371 elementor-widget elementor-widget-heading\" data-id=\"b267371\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #10: Math solvers<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4be67ca elementor-widget elementor-widget-text-editor\" data-id=\"4be67ca\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This snippet is designed to help teachers, students, and searchers with math problems. This provides searchers with the step-by-step walkthrough they need to identify, solve, and very their math problems.\u00a0<\/span><\/p><p><b>Query:<\/b><span style=\"font-weight: 400;\"> Find the derivative of x^2-3x=0<\/span><\/p><p><a href=\"https:\/\/www.google.com\/search?q=Find+the+derivative+of+x%5E2-3x%3D0&amp;oq=Find+the+derivative+of+x%5E2-3x%3D0&amp;aqs=chrome..69i57j33i22i29i30.199j0j9&amp;sourceid=chrome&amp;ie=UTF-8\"><b>See it live<\/b><\/a><b>: <\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-129b05d elementor-widget elementor-widget-image\" data-id=\"129b05d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"676\" height=\"1024\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/calculator-rich-snippet-676x1024.png\" class=\"attachment-large size-large wp-image-14518\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/calculator-rich-snippet-676x1024.png 676w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/calculator-rich-snippet-198x300.png 198w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/calculator-rich-snippet-768x1163.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/calculator-rich-snippet-825x1249.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/calculator-rich-snippet.png 874w\" sizes=\"(max-width: 676px) 100vw, 676px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d950490 elementor-widget elementor-widget-text-editor\" data-id=\"d950490\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50d68f3 elementor-widget elementor-widget-code-highlight\" data-id=\"50d68f3\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n<head>\n<title>An awesome math solver<\/title>\n<\/head>\n<body>\n<script type=\"application\/ld+json\">\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": [\"MathSolver\", \"LearningResource\"],\n  \"name\": \"An awesome math solver\",\n  \"url\": \"https:\/\/www.mathdomain.com\/\",\n  \"usageInfo\": \"https:\/\/www.mathdomain.com\/privacy\",\n  \"inLanguage\": \"en\",\n  \"potentialAction\": [{\n    \"@type\": \"SolveMathAction\",\n    \"target\": \"https:\/\/mathdomain.com\/solve?q={math_expression_string}\",\n    \"mathExpression-input\": \"required name=math_expression_string\",\n    \"eduQuestionType\": [\"Polynomial Equation\",\"Derivative\"]\n   }],\n  \"learningResourceType\": \"Math solver\"\n},\n{\n  \"@context\": \"https:\/\/schema.org\",\n  \"@type\": [\"MathSolver\", \"LearningResource\"],\n  \"name\": \"Un solucionador de matem\u00e1ticas incre\u00edble\",\n  \"url\": \"https:\/\/es.mathdomain.com\/\",\n  \"usageInfo\": \"https:\/\/es.mathdomain.com\/privacy\",\n  \"inLanguage\": \"es\",\n  \"potentialAction\": [{\n    \"@type\": \"SolveMathAction\",\n    \"target\": \"https:\/\/es.mathdomain.com\/solve?q={math_expression_string}\",\n    \"mathExpression-input\": \"required name=math_expression_string\",\n    \"eduQuestionType\": [\"Polynomial Equation\",\"Derivative\"]\n   }],\n  \"learningResourceType\": \"Math solver\"\n}\n<\/script>\n<\/body>\n<\/html>\n\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3c20f15 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3c20f15\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3cac815\" data-id=\"3cac815\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ad26e75 elementor-widget elementor-widget-heading\" data-id=\"ad26e75\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #11: Movie<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83dd802 elementor-widget elementor-widget-text-editor\" data-id=\"83dd802\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google gives you the opportunity to feed them your list of movies. Google wants to see that you provide helpful details about your movie including the title, director, <\/span> <span style=\"font-weight: 400;\">and image of the movie.\u00a0<\/span><\/p><p><b>Query:<\/b><span style=\"font-weight: 400;\"> New release movies<\/span><\/p><p><a href=\"https:\/\/www.google.com\/search?q=new+release+movies&amp;source=hp&amp;ei=5z3SYeGWD9qkptQPuq2VsAE&amp;iflsig=ALs-wAMAAAAAYdJL982gKZ-mvB1joJDx8C6mZD4jeKO0&amp;ved=0ahUKEwihpsfIpJT1AhVakokEHbpWBRYQ4dUDCAk&amp;uact=5&amp;oq=new+release+movies&amp;gs_lcp=Cgdnd3Mtd2l6EAMyCwgAEIAEELEDEIMBMgs\"><b>See it live<\/b><\/a><b>:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83feb15 elementor-widget elementor-widget-image\" data-id=\"83feb15\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"441\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image-carousel-rich-snippet-1024x564.png\" class=\"attachment-large size-large wp-image-14517\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image-carousel-rich-snippet-1024x564.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image-carousel-rich-snippet-300x165.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image-carousel-rich-snippet-768x423.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image-carousel-rich-snippet-825x455.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image-carousel-rich-snippet-945x521.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image-carousel-rich-snippet.png 1390w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c4d643 elementor-widget elementor-widget-text-editor\" data-id=\"3c4d643\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">The first sample code is the summary page; this has a short description of each item (movie) in the list, with its own details page for a single item. Here&#8217;s an example of the summary movie list in JSON-LD:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ba2b4 elementor-widget elementor-widget-code-highlight\" data-id=\"94ba2b4\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>The Best Movies from the Oscars - 2018<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\":\"https:\/\/schema.org\",\n      \"@type\":\"ItemList\",\n      \"itemListElement\":[\n        {\n          \"@type\":\"ListItem\",\n          \"position\":1,\n          \"url\":\"http:\/\/example.com\/a-star-is-born.html\"\n        },\n        {\n          \"@type\":\"ListItem\",\n          \"position\":2,\n          \"url\":\"http:\/\/example.com\/bohemian-rhapsody.html\"\n        },\n        {\n          \"@type\":\"ListItem\",\n          \"position\":3,\n          \"url\":\"http:\/\/example.com\/black-panther.html\"\n        }\n      ]\n    }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9428db2 elementor-widget elementor-widget-text-editor\" data-id=\"9428db2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Next is the details page that includes all list information, and content for each item (movie). Here&#8217;s an example of a single, all-in-one movie list in JSON-LD:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7026fec elementor-widget elementor-widget-code-highlight\" data-id=\"7026fec\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>The Best Movies from the Oscars - 2018<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"ItemList\",\n      \"itemListElement\": [\n        {\n          \"@type\": \"ListItem\",\n          \"position\": \"1\",\n          \"item\": {\n            \"@type\": \"Movie\",\n            \"url\": \"https:\/\/example.com\/2019-best-picture-noms#a-star-is-born\",\n            \"name\": \"A Star Is Born\",\n            \"image\": \"https:\/\/example.com\/photos\/6x9\/photo.jpg\",\n            \"dateCreated\": \"2018-10-05\",\n            \"director\": {\n                \"@type\": \"Person\",\n                \"name\": \"Bradley Cooper\"\n              },\n            \"review\": {\n              \"@type\": \"Review\",\n              \"reviewRating\": {\n                \"@type\": \"Rating\",\n                \"ratingValue\": \"5\"\n              },\n              \"author\": {\n                \"@type\": \"Person\",\n                \"name\": \"John D.\"\n              },\n              \"reviewBody\": \"Heartbreaking, inpsiring, moving. Bradley Cooper is a triple threat.\"\n              },\n              \"aggregateRating\": {\n                \"@type\": \"AggregateRating\",\n                \"ratingValue\": \"90\",\n                \"bestRating\": \"100\",\n                \"ratingCount\": \"19141\"\n              }\n            }\n          },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": \"2\",\n          \"item\": {\n            \"@type\": \"Movie\",\n            \"name\": \"Bohemian Rhapsody\",\n            \"url\": \"https:\/\/example.com\/2019-best-picture-noms#bohemian-rhapsody\",\n            \"image\": \"https:\/\/example.com\/photos\/6x9\/photo.jpg\",\n            \"dateCreated\": \"2018-11-02\",\n            \"director\": {\n                \"@type\": \"Person\",\n                \"name\": \"Bryan Singer\"\n              },\n            \"review\": {\n              \"@type\": \"Review\",\n              \"reviewRating\": {\n                \"@type\": \"Rating\",\n                \"ratingValue\": \"3\"\n              },\n              \"author\": {\n                \"@type\": \"Person\",\n                \"name\": \"Vin S.\"\n              },\n              \"reviewBody\": \"Rami Malek's performance is overrated, at best.\"\n              },\n              \"aggregateRating\": {\n                \"@type\": \"AggregateRating\",\n                \"ratingValue\": \"61\",\n                \"bestRating\": \"100\",\n                \"ratingCount\": \"21985\"\n              }\n            }\n          },\n        {\n          \"@type\": \"ListItem\",\n          \"position\": \"3\",\n          \"item\": {\n            \"@type\": \"Movie\",\n            \"name\": \"Black Panther\",\n            \"url\": \"https:\/\/example.com\/2019-best-picture-noms#black-panther\",\n            \"image\": \"https:\/\/example.com\/photos\/6x9\/photo.jpg\",\n            \"dateCreated\": \"2018-02-16\",\n            \"director\": {\n                \"@type\": \"Person\",\n                \"name\": \"Ryan Coogler\"\n              },\n            \"review\": {\n              \"@type\": \"Review\",\n              \"reviewRating\": {\n                \"@type\": \"Rating\",\n                \"ratingValue\": \"2\"\n              },\n              \"author\": {\n                \"@type\": \"Person\",\n                \"name\": \"Trevor R.\"\n              },\n              \"reviewBody\": \"I didn't like the lighting and CGI in this movie.\"\n              },\n              \"aggregateRating\": {\n                \"@type\": \"AggregateRating\",\n                \"ratingValue\": \"96\",\n                \"bestRating\": \"100\",\n                \"ratingCount\": \"88211\"\n              }\n            }\n          }\n      ]\n    }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-741e351 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"741e351\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-176b17a\" data-id=\"176b17a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3c6d6eb elementor-widget elementor-widget-heading\" data-id=\"3c6d6eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #12: Product<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70d9dcb elementor-widget elementor-widget-text-editor\" data-id=\"70d9dcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google wants to help you sell your products. Adding markup to your product pages gives Google the data they need to display detailed product information in their search results. This helps to improve the accuracy and freshness of your product information.\u00a0\u00a0<\/span><\/p><p><b>Query:<\/b><span style=\"font-weight: 400;\"> Under Armour compression shirt<\/span><\/p><p><a href=\"https:\/\/www.google.com\/search?q=under+armour+compression+shirt&amp;source=hp&amp;ei=9DTSYf3ZBYHPtQad06X4Bg&amp;iflsig=ALs-wAMAAAAAYdJDBHbRtDhKGySqfEDucxh03_GBA_-i&amp;oq=under+armour+compresi&amp;gs_lcp=Cgdnd3Mtd2l6EAMYADIECAAQCjIECAAQCjIECAAQCjIECAAQCjIECAAQCjIECAAQCjIECAAQC\"><b>See it live<\/b><\/a><b>:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-91cf31b elementor-widget elementor-widget-image\" data-id=\"91cf31b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"745\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/organic-review-rich-snippets.png\" class=\"attachment-large size-large wp-image-14516\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/organic-review-rich-snippets.png 876w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/organic-review-rich-snippets-300x279.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/organic-review-rich-snippets-768x715.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/organic-review-rich-snippets-825x768.png 825w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c58b6e2 elementor-widget elementor-widget-text-editor\" data-id=\"c58b6e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Here\u2019s example code for a single product page. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb77940 elementor-widget elementor-widget-code-highlight\" data-id=\"fb77940\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp>  <head>\n    <title>Executive Anvil<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\/\",\n      \"@type\": \"Product\",\n      \"name\": \"Executive Anvil\",\n      \"image\": [\n        \"https:\/\/example.com\/photos\/1x1\/photo.jpg\",\n        \"https:\/\/example.com\/photos\/4x3\/photo.jpg\",\n        \"https:\/\/example.com\/photos\/16x9\/photo.jpg\"\n       ],\n      \"description\": \"Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height.\",\n      \"sku\": \"0446310786\",\n      \"mpn\": \"925872\",\n      \"brand\": {\n        \"@type\": \"Brand\",\n        \"name\": \"ACME\"\n      },\n      \"review\": {\n        \"@type\": \"Review\",\n        \"reviewRating\": {\n          \"@type\": \"Rating\",\n          \"ratingValue\": \"4\",\n          \"bestRating\": \"5\"\n        },\n        \"author\": {\n          \"@type\": \"Person\",\n          \"name\": \"Fred Benson\"\n        }\n      },\n      \"aggregateRating\": {\n        \"@type\": \"AggregateRating\",\n        \"ratingValue\": \"4.4\",\n        \"reviewCount\": \"89\"\n      },\n      \"offers\": {\n        \"@type\": \"Offer\",\n        \"url\": \"https:\/\/example.com\/anvil\",\n        \"priceCurrency\": \"USD\",\n        \"price\": \"119.99\",\n        \"priceValidUntil\": \"2020-11-20\",\n        \"itemCondition\": \"https:\/\/schema.org\/UsedCondition\",\n        \"availability\": \"https:\/\/schema.org\/InStock\"\n      }\n    }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fc651c elementor-widget elementor-widget-text-editor\" data-id=\"8fc651c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here\u2019s an example of a single product page with shipping details. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4df969 elementor-widget elementor-widget-code-highlight\" data-id=\"f4df969\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>Nice trinket<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\/\",\n      \"@type\": \"Product\",\n      \"sku\": \"trinket-12345\",\n      \"gtin14\": \"12345678901234\",\n      \"image\": [\n        \"https:\/\/example.com\/photos\/16x9\/trinket.jpg\",\n        \"https:\/\/example.com\/photos\/4x3\/trinket.jpg\",\n        \"https:\/\/example.com\/photos\/1x1\/trinket.jpg\"\n      ],\n      \"name\": \"Nice trinket\",\n      \"description\": \"Trinket with clean lines\",\n      \"brand\": {\n        \"@type\": \"Brand\",\n        \"name\": \"MyBrand\"\n      },\n      \"offers\": {\n        \"@type\": \"Offer\",\n        \"url\": \"http:\/\/www.example.com\/trinket_offer\",\n        \"itemCondition\": \"https:\/\/schema.org\/NewCondition\",\n        \"availability\": \"https:\/\/schema.org\/InStock\",\n        \"price\": \"39.99\",\n        \"priceCurrency\": \"USD\",\n        \"priceValidUntil\": \"2020-11-20\",\n        \"shippingDetails\": {\n          \"@type\": \"OfferShippingDetails\",\n          \"shippingRate\": {\n            \"@type\": \"MonetaryAmount\",\n            \"value\": \"3.49\",\n            \"currency\": \"USD\"\n          },\n          \"shippingDestination\": {\n            \"@type\": \"DefinedRegion\",\n            \"addressCountry\": \"US\",\n            \"postalCodeRange\": {\n              \"postalCodeBegin\": \"98100\",\n              \"postalCodeEnd\": \"98199\"\n            }\n          },\n          \"deliveryTime\": {\n            \"@type\": \"ShippingDeliveryTime\",\n            \"handlingTime\": {\n              \"@type\": \"QuantitativeValue\",\n              \"minValue\": \"0\",\n              \"maxValue\": \"1\"\n            },\n            \"transitTime\": {\n              \"@type\": \"QuantitativeValue\",\n              \"minValue\": \"1\",\n              \"maxValue\": \"5\"\n            },\n            \"cutOffTime\": \"19:30-08:00\",\n            \"businessDays\": {\n              \"@type\": \"OpeningHoursSpecification\",\n              \"dayOfWeek\": [ \"https:\/\/schema.org\/Monday\", \"https:\/\/schema.org\/Tuesday\", \"https:\/\/schema.org\/Wednesday\", \"https:\/\/schema.org\/Thursday\" ]\n            }\n          }\n        }\n      },\n      \"review\": {\n        \"@type\": \"Review\",\n          \"reviewRating\": {\n            \"@type\": \"Rating\",\n            \"ratingValue\": \"4\",\n            \"bestRating\": \"5\"\n          },\n          \"author\": {\n            \"@type\": \"Person\",\n            \"name\": \"Fred Benson\"\n          }\n        },\n        \"aggregateRating\": {\n          \"@type\": \"AggregateRating\",\n          \"ratingValue\": \"4.4\",\n          \"reviewCount\": \"89\"\n        }\n      }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a8186d elementor-widget elementor-widget-text-editor\" data-id=\"8a8186d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here\u2019s an example of a shopping aggregator page. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-468c8eb elementor-widget elementor-widget-code-highlight\" data-id=\"468c8eb\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>Executive Anvil<\/title>\n    <script type=\"application\/ld+json\">\n      {\n        \"@context\": \"https:\/\/schema.org\/\",\n        \"@type\": \"Product\",\n        \"name\": \"Executive Anvil\",\n        \"image\": [\n          \"https:\/\/example.com\/photos\/1x1\/photo.jpg\",\n          \"https:\/\/example.com\/photos\/4x3\/photo.jpg\",\n          \"https:\/\/example.com\/photos\/16x9\/photo.jpg\"\n         ],\n        \"description\": \"Sleeker than ACME's Classic Anvil, the Executive Anvil is perfect for the business traveler looking for something to drop from a height.\",\n        \"sku\": \"0446310786\",\n        \"mpn\": \"925872\",\n        \"brand\": {\n          \"@type\": \"Brand\",\n          \"name\": \"ACME\"\n        },\n        \"review\": {\n          \"@type\": \"Review\",\n          \"reviewRating\": {\n            \"@type\": \"Rating\",\n            \"ratingValue\": \"4\",\n            \"bestRating\": \"5\"\n          },\n          \"author\": {\n            \"@type\": \"Person\",\n            \"name\": \"Fred Benson\"\n          }\n        },\n        \"aggregateRating\": {\n          \"@type\": \"AggregateRating\",\n          \"ratingValue\": \"4.4\",\n          \"reviewCount\": \"89\"\n        },\n        \"offers\": {\n          \"@type\": \"AggregateOffer\",\n          \"offerCount\": \"5\",\n          \"lowPrice\": \"119.99\",\n          \"highPrice\": \"199.99\",\n          \"priceCurrency\": \"USD\"\n        }\n      }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ac884eb elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ac884eb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d30bd94\" data-id=\"d30bd94\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a6369fb elementor-widget elementor-widget-heading\" data-id=\"a6369fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #13: Sitelinks search box<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-026e40e elementor-widget elementor-widget-text-editor\" data-id=\"026e40e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With the Sitelinks search box, searchers are able to instantly search through your app, site, or service via Google\u2019s search results. Sitelinks provides searchers with real-time updates and suggestions.\u00a0<\/span><\/p><p><b>Query:<\/b><span style=\"font-weight: 400;\"> Office Depot<\/span><\/p><p><a href=\"https:\/\/www.google.com\/search?q=office+depot&amp;ei=aTLSYauXId2lptQPiKKMuAI&amp;gs_ssp=eJzj4tTP1TcwKkopqFBgNGB0YPDiyU9Ly0xOVUhJLcgvAQB2MQiP&amp;oq=office&amp;gs_lcp=Cgdnd3Mtd2l6EAMYATINCC4QsQMQxwEQowIQQzINCC4QsQMQxwEQowIQQzIHCAAQyQMQQzIFCAAQkgMyBwgAELEDEEMyBwgAELEDEEMyBwg\"><b>See it live<\/b><\/a><b>:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbc7523 elementor-widget elementor-widget-image\" data-id=\"bbc7523\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"707\" height=\"778\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/site-links-people-also-ask-rich-snippets.png\" class=\"attachment-large size-large wp-image-14515\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/site-links-people-also-ask-rich-snippets.png 707w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/site-links-people-also-ask-rich-snippets-273x300.png 273w\" sizes=\"(max-width: 707px) 100vw, 707px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0051cd7 elementor-widget elementor-widget-text-editor\" data-id=\"0051cd7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30d46d elementor-widget elementor-widget-code-highlight\" data-id=\"d30d46d\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>The title of the page<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"WebSite\",\n      \"url\": \"https:\/\/www.example.com\/\",\n      \"potentialAction\": {\n        \"@type\": \"SearchAction\",\n        \"target\": {\n          \"@type\": \"EntryPoint\",\n          \"urlTemplate\": \"https:\/\/query.example.com\/search?q={search_term_string}\"\n        },\n        \"query-input\": \"required name=search_term_string\"\n      }\n    }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3a7f1a7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3a7f1a7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7456a7f\" data-id=\"7456a7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e7b1095 elementor-widget elementor-widget-heading\" data-id=\"e7b1095\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #14: Speakable<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f97e18d elementor-widget elementor-widget-text-editor\" data-id=\"f97e18d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This markup identifies the content in your site or page that\u2019s designed for audio playback via text-to-speech. Adding this markup enables Google Assistant to identify content that can be read aloud to searchers. This is designed to answer topical queries on smart devices.\u00a0<\/span><\/p><p><b>Query:<\/b><span style=\"font-weight: 400;\"> How fast do roosters grow?\u00a0<\/span><\/p><p><a href=\"https:\/\/www.google.com\/search?q=how+fast+do+roosters+grow&amp;source=hp&amp;ei=wl7SYY2PCpGjptQPy5um8Ag&amp;iflsig=ALs-wAMAAAAAYdJs0n3XSgLAg3JhcM1cYPhSi4bcQVy3&amp;ved=0ahUKEwiN-Jjzw5T1AhWRkYkEHcuNCY4Q4dUDCAk&amp;uact=5&amp;oq=how+fast+do+roosters+grow&amp;gs_lcp=Cgdnd3Mtd2l6EANQAFgAY\"><b>See it live<\/b><\/a><b>:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36f0865 elementor-widget elementor-widget-image\" data-id=\"36f0865\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"1024\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/google-assistant-512x1024.png\" class=\"attachment-large size-large wp-image-14514\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/google-assistant-512x1024.png 512w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/google-assistant-150x300.png 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/google-assistant.png 697w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6761dd5 elementor-widget elementor-widget-text-editor\" data-id=\"6761dd5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0f80d elementor-widget elementor-widget-code-highlight\" data-id=\"3c0f80d\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>Speakable markup example<\/title>\n    <meta name=\"description\" content=\"This page is all about the quick brown fox\" \/>\n    <script type=\"application\/ld+json\">\n    {\n     \"@context\": \"https:\/\/schema.org\/\",\n     \"@type\": \"WebPage\",\n     \"name\": \"Quick Brown Fox\",\n     \"speakable\":\n     {\n      \"@type\": \"SpeakableSpecification\",\n      \"xPath\": [\n        \"\/html\/head\/title\",\n        \"\/html\/head\/meta[@name='description']\/@content\"\n        ]\n      },\n     \"url\": \"http:\/\/www.quickbrownfox_example.com\/quick-brown-fox\"\n     }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f03e3c6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f03e3c6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cc13625\" data-id=\"cc13625\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80817d7 elementor-widget elementor-widget-heading\" data-id=\"80817d7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippet #15: Video<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e4abda elementor-widget elementor-widget-text-editor\" data-id=\"9e4abda\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Thanks to Universal search, Google is an entry point for discovering new videos and channels. With this markup, you can share your video description, URL, upload date, video duration, and more.\u00a0<\/span><\/p><p><b>Query:<\/b><span style=\"font-weight: 400;\"> How to draw a horse<\/span><\/p><p><a href=\"https:\/\/www.google.com\/search?q=video+tutorial+how+to+draw+a+horse&amp;ei=hz7SYbnKEcPWtAbjioSgBg&amp;ved=0ahUKEwj5qe-UpZT1AhVDK80KHWMFAWQQ4dUDCA4&amp;uact=5&amp;oq=video+tutorial+how+to+draw+a+horse&amp;gs_lcp=Cgdnd3Mtd2l6EAMyBQgAEIAEOgcIABBHELADOgcIABCwAxBDOgoIABCwAxBDEIsDOg\"><b>See it live<\/b><\/a><b>:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1991060 elementor-widget elementor-widget-image\" data-id=\"1991060\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"718\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/video-with-content-rich-snippet.png\" class=\"attachment-large size-large wp-image-14513\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/video-with-content-rich-snippet.png 705w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/video-with-content-rich-snippet-295x300.png 295w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/video-with-content-rich-snippet-80x80.png 80w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fe3c5d elementor-widget elementor-widget-text-editor\" data-id=\"6fe3c5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Sample JSON-LD markup from Google:\u00a0<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd1b0b5 elementor-widget elementor-widget-code-highlight\" data-id=\"dd1b0b5\" data-element_type=\"widget\" data-widget_type=\"code-highlight.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"prismjs-okaidia copy-to-clipboard word-wrap\">\n\t\t\t<pre data-line=\"\" class=\"highlight-height language-json \">\n\t\t\t\t<code readonly=\"true\" class=\"language-json\">\n\t\t\t\t\t<xmp><html>\n  <head>\n    <title>Introducing the self-driving bicycle in the Netherlands<\/title>\n    <script type=\"application\/ld+json\">\n    {\n      \"@context\": \"https:\/\/schema.org\",\n      \"@type\": \"VideoObject\",\n      \"name\": \"Introducing the self-driving bicycle in the Netherlands\",\n      \"description\": \"This spring, Google is introducing the self-driving bicycle in Amsterdam, the world's premier cycling city. The Dutch cycle more than any other nation in the world, almost 900 kilometres per year per person, amounting to over 15 billion kilometres annually. The self-driving bicycle enables safe navigation through the city for Amsterdam residents, and furthers Google's ambition to improve urban mobility with technology. Google Netherlands takes enormous pride in the fact that a Dutch team worked on this innovation that will have great impact in their home country.\",\n      \"thumbnailUrl\": [\n        \"https:\/\/example.com\/photos\/1x1\/photo.jpg\",\n        \"https:\/\/example.com\/photos\/4x3\/photo.jpg\",\n        \"https:\/\/example.com\/photos\/16x9\/photo.jpg\"\n       ],\n      \"uploadDate\": \"2016-03-31T08:00:00+08:00\",\n      \"duration\": \"PT1M54S\",\n      \"contentUrl\": \"https:\/\/www.example.com\/video\/123\/file.mp4\",\n      \"embedUrl\": \"https:\/\/www.example.com\/embed\/123\",\n      \"interactionStatistic\": {\n        \"@type\": \"InteractionCounter\",\n        \"interactionType\": { \"@type\": \"WatchAction\" },\n        \"userInteractionCount\": 5647018\n      },\n      \"regionsAllowed\": \"US,NL\"\n    }\n    <\/script>\n  <\/head>\n  <body>\n  <\/body>\n<\/html>\n<\/xmp>\n\t\t\t\t<\/code>\n\t\t\t<\/pre>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-07eb72f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"07eb72f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e6c762d\" data-id=\"e6c762d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3986189 elementor-widget elementor-widget-heading\" data-id=\"3986189\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Here's why rich snippets are important (to Google)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16020f3 elementor-widget elementor-widget-text-editor\" data-id=\"16020f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It can be hard to choose the listing that best matches your query if you&#8217;re a user.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google knows that, and they want to <\/span><a href=\"https:\/\/googleblog.blogspot.com\/2009\/05\/more-search-options-and-other-updates.html\"><span style=\"font-weight: 400;\">help<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><blockquote><p><span style=\"font-weight: 400;\">&#8220;Another challenging problem we have worked on is better understanding the information you get back from a search. When you see your results from a Google search, how do you decide which one has the best information for you? Or, how can we help you make the best decision about where to click?&#8221;\u00a0<\/span><\/p><\/blockquote><p><span style=\"font-weight: 400;\">Rich snippets address these issues.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s how they explain it. <\/span><\/p><blockquote><p><span style=\"font-weight: 400;\">&#8220;At our second Searchology event, we announced Google Squared and Rich Snippets, two approaches to improve search by better understanding the web.&#8221;<\/span><\/p><\/blockquote><p><span style=\"font-weight: 400;\">That&#8217;s their goal.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google wants a better understanding of the web, and they&#8217;d like your help to do it.\u00a0<\/span><\/p><p><b>What about you?\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">You have a specific goal in mind for your organization \u2014 more visibility, traffic, conversion, and revenue. Does Google care about the goals you&#8217;re trying to accomplish for your organization?<\/span><\/p><p><span style=\"font-weight: 400;\">They do, actually.\u00a0\u00a0<\/span><\/p><blockquote><p><span style=\"font-weight: 400;\">&#8220;We can&#8217;t provide these snippets on our own, so we hope that web publishers will help us by adopting microformats or RDFa standards to mark up their HTML and bring this structured data to the surface. <\/span><i><span style=\"font-weight: 400;\">This will help people better understand the information you have on your page so they can spend more time there and less on Google<\/span><\/i><span style=\"font-weight: 400;\">.&#8221;<\/span><\/p><\/blockquote><p><span style=\"font-weight: 400;\">Google <\/span><i><span style=\"font-weight: 400;\">wants<\/span><\/i><span style=\"font-weight: 400;\"> to send you traffic.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But they&#8217;ll <\/span><i><span style=\"font-weight: 400;\">only<\/span><\/i><span style=\"font-weight: 400;\"> do it if your content is relevant and valuable to their users.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What if it&#8217;s not?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">According to Google, &#8220;While rich snippets are generated algorithmically, we do reserve the right to take manual action (for example, disable rich snippets for a specific site) in cases where we see actions that hurt the experience for our users.&#8221;\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6acaaaa elementor-widget elementor-widget-heading\" data-id=\"6acaaaa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why rich snippets are important (for you)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a31fe8f elementor-widget elementor-widget-text-editor\" data-id=\"a31fe8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Initially, some people believed that structured data would be used as a ranking signal, but John Mueller, Search Advocate at Google, said they <\/span><a href=\"https:\/\/twitter.com\/JohnMu\/status\/980902538865205248\"><b>are not used as a ranking signal<\/b><\/a><span style=\"font-weight: 400;\">. Then, to make things even more confusing, he mentioned that structured data could definitely improve rankings.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Which is it?\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67263e3 elementor-widget elementor-widget-html\" data-id=\"67263e3\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">There&#39;s no generic ranking boost for SD usage. That&#39;s the same as far as I remember. However, SD can make it easier to understand what the page is about, which can make it easier to show where it&#39;s relevant (improves targeting, maybe ranking for the right terms). (not new, imo)<\/p>&mdash; \ud83d\udc04 John \ud83d\udc04 (@JohnMu) <a href=\"https:\/\/twitter.com\/JohnMu\/status\/980902538865205248?ref_src=twsrc%5Etfw\">April 2, 2018<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4a2281 elementor-widget elementor-widget-text-editor\" data-id=\"d4a2281\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ah, now it&#8217;s clear.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Structured data gives Google a deeper understanding of the content on your pages. This data helps Google to get to know your business better. The easier it is for Google to understand what your pages are about, the easier for them to rank and display your pages where they&#8217;re most relevant.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That&#8217;s an indirect benefit.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Are there any <\/span><i><span style=\"font-weight: 400;\">direct benefits<\/span><\/i><span style=\"font-weight: 400;\"> to using structured data in your web pages?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let&#8217;s look at the data.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ben Goodsell found that the clickthrough rates on Featured Snippets jumped from <\/span><b>2 to 8 percent<\/b><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">revenue from organic <\/span><\/i><a href=\"https:\/\/searchengineland.com\/seo-featured-snippets-leads-big-gains-236212\"><i><span style=\"font-weight: 400;\">traffic grew by 677 percent<\/span><\/i><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In a featured case study, he found that organic sessions <\/span><b>grew from 139,758<\/b><span style=\"font-weight: 400;\"> to <\/span><b>861,385 in just four months<\/b><span style=\"font-weight: 400;\">, a <\/span><i><span style=\"font-weight: 400;\">516.34 percent increase<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The page in his study never ranked higher than position four and was up against large, authoritative brands.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Eric Enge outlined how he achieved <\/span><a href=\"https:\/\/blogs.perficient.com\/2016\/03\/07\/why-google-direct-answers-can-drive-traffic-to-your-site\/\"><span style=\"font-weight: 400;\">a 20 to 30 percent increase<\/span><\/a><span style=\"font-weight: 400;\"> in traffic for ConfluentForms.com using structured data<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Let&#8217;s say you wanted to earn more featured snippets. Do you have to be number one in Google?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Not at all.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In fact, data from most shows us the opposite; &#8220;70 percent of the featured snippets <\/span><b><i>didn&#8217;t<\/i><\/b><span style=\"font-weight: 400;\"> come from the very <\/span><span style=\"font-weight: 400;\">first organic result.&#8221;\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Take a look.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d856d25 elementor-widget elementor-widget-image\" data-id=\"d856d25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"705\" height=\"684\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/feature-rich-snippet-position.png\" class=\"attachment-large size-large wp-image-14512\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/feature-rich-snippet-position.png 705w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/feature-rich-snippet-position-300x291.png 300w\" sizes=\"(max-width: 705px) 100vw, 705px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d85f512 elementor-widget elementor-widget-text-editor\" data-id=\"d85f512\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.getstat.com\"><span style=\"font-weight: 400;\">Moz<\/span><\/a><\/em><\/p><p><span style=\"font-weight: 400;\">That&#8217;s right.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you&#8217;re in positions 3 &#8211; 6 and you&#8217;re struggling to climb, there&#8217;s a strong opportunity that you may be able to earn the coveted spot <\/span><i><span style=\"font-weight: 400;\">above<\/span><\/i> <i><span style=\"font-weight: 400;\">position #1<\/span><\/i><span style=\"font-weight: 400;\">. Don&#8217;t misunderstand, it happens; however, it&#8217;s rare and definitely not a must-have.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-231d050 elementor-widget elementor-widget-heading\" data-id=\"231d050\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lots of sites earn rich snippets, but they don't include microdata on their site<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-803c539 elementor-widget elementor-widget-text-editor\" data-id=\"803c539\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Are you wasting your time with this?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Actually, no.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Structured data makes it easier for Google to find, organize, and present your data. If you think about it, this makes all kinds of sense. What would you prefer to use? Data that you&#8217;ll need to parse through, or data that comes from a trustworthy source and is already organized and ready to go?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google is primarily focused on how useful your data is to users.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But that doesn&#8217;t mean they won&#8217;t impose these standards on us in the future. They did it with <\/span><b>https<\/b><span style=\"font-weight: 400;\"> and <\/span><i><span style=\"font-weight: 400;\">page speed<\/span><\/i><span style=\"font-weight: 400;\"> requirements; if they decide to impose these standards as a requirement in the future, those who already follow the standards laid down via Schema.org are in a great position to overtake the competition.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s an easy win.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Help Google present your data now, and you&#8217;ll get traffic today and well into the future (snippets volatility notwithstanding).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here&#8217;s another compelling reason to get on board with rich snippets.\u00a0<\/span><\/p><p><b>Zero click results.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">These are searches in Google, Yahoo, Bing, or Yandex that send zero traffic. Users stay on Google and do not click through to a third-party website.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Zero click searches rose by 65 percent in 2020.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/sparktoro.com\/blog\/in-2020-two-thirds-of-google-searches-ended-without-a-click\/\"><span style=\"font-weight: 400;\">research<\/span><\/a><span style=\"font-weight: 400;\"> from SparkToro and SimilarWeb, <\/span><b>two-thirds of all search engine visits <\/b><span style=\"font-weight: 400;\">(across desktop and mobile) were zero-click searches; if you focus exclusively on mobile devices, that number balloons to <\/span><b>77.22 percent of all visits<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So how does Schema mark-up help?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Remember what Mueller said about structured data? <\/span><\/p><blockquote><p><span style=\"font-weight: 400;\">&#8220;There&#8217;s no generic ranking boost for SD usage. That&#8217;s the same as far as I remember. However, SD can make it easier to understand what the page is about, which can make it easier to show where it&#8217;s relevant (improves targeting, maybe ranking for the right terms).&#8221;\u00a0<\/span><\/p><\/blockquote><p><span style=\"font-weight: 400;\">There&#8217;s also branding.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Rich snippets are a powerful tool in the right hands, provided that you focus your attention on new SEO \u2014becoming an industry hub and showcasing your team as subject matter experts.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5025950 elementor-widget elementor-widget-image\" data-id=\"5025950\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image1.jpg\" class=\"attachment-large size-large wp-image-14539\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image1.jpg 800w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image1-300x169.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image1-768x432.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07c9d81 elementor-widget elementor-widget-text-editor\" data-id=\"07c9d81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/www.linkedin.com\/posts\/andrew-holland-seo_searchengineoptimization-seo-searchenginemarketing-activity-6839118479258382336--vRv\"><span style=\"font-weight: 400;\">Andrew Holland<\/span><\/a><span style=\"font-weight: 400;\"> via LinkedIn<\/span><\/em><\/p><p><span style=\"font-weight: 400;\">As we&#8217;ve seen, this increases search visibility and traffic. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e32d74b elementor-widget elementor-widget-heading\" data-id=\"e32d74b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How do you earn rich snippets? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ade803 elementor-widget elementor-widget-text-editor\" data-id=\"0ade803\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google won&#8217;t share all of its secrets with us, but that doesn&#8217;t mean we can&#8217;t identify the steps needed to earn more rich snippets. Let&#8217;s take a look at the necessary steps you&#8217;ll need to take to increase rich snippets for your keywords and queries.\u00a0<\/span><\/p><p><b>Step 1.<\/b> <b>Make a list of frequently asked questions<\/b><span style=\"font-weight: 400;\"> that are related to <\/span><b>(a.)<\/b><span style=\"font-weight: 400;\"> your business, <\/span><b>(b.)<\/b><span style=\"font-weight: 400;\"> your product or service, and <\/span><b>(c.)<\/b><span style=\"font-weight: 400;\"> your topic or niche. If you&#8217;re not sure about the types of questions you should be asking, you can start with specific categories and work from there.\u00a0<\/span><\/p><ul><li><b>Educational questions:<\/b><span style=\"font-weight: 400;\"> These are &#8220;know&#8221; queries; their primary focus is education. <\/span><i><span style=\"font-weight: 400;\">How many calories are in Shakshuka?<\/span><\/i> <i><span style=\"font-weight: 400;\">How do I create an estate plan? <\/span><\/i><span style=\"font-weight: 400;\">If your answers are educational and valuable to lots of people, there&#8217;s a good chance it may be showcased as a snippet. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41ee650 elementor-widget elementor-widget-image\" data-id=\"41ee650\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"713\" height=\"604\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/recipe-ingredient-rich-snippet.png\" class=\"attachment-large size-large wp-image-14538\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/recipe-ingredient-rich-snippet.png 713w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/recipe-ingredient-rich-snippet-300x254.png 300w\" sizes=\"(max-width: 713px) 100vw, 713px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-720dd16 elementor-widget elementor-widget-text-editor\" data-id=\"720dd16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Risk questions:<\/b><span style=\"font-weight: 400;\"> These questions address a variety of risk-oriented queries. <\/span><i><span style=\"font-weight: 400;\">Which is better, a revocable trust or irrevocable trust? Years to become a dentist?<\/span><\/i><span style=\"font-weight: 400;\"> These queries focus on weighing the pros and cons, evaluating risk, and using comparisons to draw definitive conclusions. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeec4fc elementor-widget elementor-widget-image\" data-id=\"aeec4fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"721\" height=\"417\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/featured-rich-snippet.png\" class=\"attachment-large size-large wp-image-14537\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/featured-rich-snippet.png 721w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/featured-rich-snippet-300x174.png 300w\" sizes=\"(max-width: 721px) 100vw, 721px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c758f25 elementor-widget elementor-widget-text-editor\" data-id=\"c758f25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Financial queries:<\/b><span style=\"font-weight: 400;\"> These queries are focused on financial data. <\/span><i><span style=\"font-weight: 400;\">How much does tuition cost at UCLA? How much does it cost to build a house in 2021?<\/span><\/i><span style=\"font-weight: 400;\"> These queries are requests for specific numbers, facts, and figures. If you can&#8217;t give a dollar amount, a range or amounts readers can expect to pay is helpful. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c297840 elementor-widget elementor-widget-image\" data-id=\"c297840\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"711\" height=\"361\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/featured-rich-snippet-example.png\" class=\"attachment-large size-large wp-image-14536\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/featured-rich-snippet-example.png 711w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/featured-rich-snippet-example-300x152.png 300w\" sizes=\"(max-width: 711px) 100vw, 711px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c30e2 elementor-widget elementor-widget-text-editor\" data-id=\"e7c30e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Topical queries:<\/b><span style=\"font-weight: 400;\"> Research from Moz outlines the query types that generate snippets. The query types that generate snippets most often are <\/span><i><span style=\"font-weight: 400;\">financial, mathematical, time, transitional, status, requirements, health, and DIY queries<\/span><\/i><span style=\"font-weight: 400;\">. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b1b2a elementor-widget elementor-widget-image\" data-id=\"c8b1b2a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"760\" height=\"524\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/table-example.png\" class=\"attachment-large size-large wp-image-14535\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/table-example.png 760w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/table-example-300x207.png 300w\" sizes=\"(max-width: 760px) 100vw, 760px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbda017 elementor-widget elementor-widget-text-editor\" data-id=\"dbda017\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\"><em><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/hsinfo.moz.com\/hubfs\/STAT%20Whitepapers\/STAT_featured_snippets_whitepaper_v2%20(2).pdf?utm_campaign=STAT%20Featured%20Snippet%20whitepaper&amp;utm_medium=email&amp;_hsmi=72095324&amp;_hsenc=p2ANqtz-_M8Shee9ww2KOpxH3zy87y5WNPcAfvmjCN78qgTtTBAhXH7TqonKi-RNpP28P0\"><span style=\"font-weight: 400;\">Moz<\/span><\/a><\/em><\/p><p><span style=\"font-weight: 400;\">If you&#8217;re looking to expand your list of questions, you can also use tools like <\/span><a href=\"https:\/\/soovle.com\/\"><span style=\"font-weight: 400;\">Soovle<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/answerthepublic.com\/\"><span style=\"font-weight: 400;\">Answer the Public<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/buzzsumo.com\/\"><span style=\"font-weight: 400;\">BuzzSumo<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.semrush.com\/\"><span style=\"font-weight: 400;\">Semrush<\/span><\/a><span style=\"font-weight: 400;\">, or <\/span><a href=\"https:\/\/ahrefs.com\/\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\"> to expand your keyword clusters.\u00a0<\/span><\/p><p><b>Step 2.<\/b> <b>Use your keyword tools to sort through your list of questions<\/b><span style=\"font-weight: 400;\"> (popular vs. unpopular). Next, gather your internal data to identify your frequently asked questions. You can collect this data from customer service, sales, analytics, marketing, surveys, etc.;\u00a0 it&#8217;s easier if you&#8217;re using tools like <\/span><a href=\"https:\/\/www.twilio.com\/speech-recognition\"><span style=\"font-weight: 400;\">Twilio&#8217;s speech recognition<\/span><\/a><span style=\"font-weight: 400;\">). Tools like <\/span><a href=\"https:\/\/powerbi.microsoft.com\/en-us\/\"><span style=\"font-weight: 400;\">Power BI<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/www.tableau.com\/\"><span style=\"font-weight: 400;\">Tableau<\/span><\/a><span style=\"font-weight: 400;\"> make the analysis process a simpler one.\u00a0<\/span><\/p><p><b>Step 3. Decide which pages you&#8217;d like to be featured as snippets. <\/b><span style=\"font-weight: 400;\">Whether it&#8217;s a new or existing page, you&#8217;ll want to ensure it&#8217;s an ideal candidate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Which of your current pages are ideal candidates?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As a general rule, the pages that are most likely to receive the snippet treatment:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Rank in the top 10 for a particular query<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have sufficient page and domain authority\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have higher-than-average root domains linking to them<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher social media shares on Facebook, LinkedIn, Twitter, Pinterest, etc.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Readers view these pages<\/span> <span style=\"font-weight: 400;\">as quality content. How do you make them better?\u00a0<\/span><\/p><ol><li aria-level=\"1\"><b>Filter out keywords that produce answers in search results.<\/b><span style=\"font-weight: 400;\"> Tag these keywords (e.g., snippet keywords). Look for queries where there&#8217;s some ranking overlap. Let&#8217;s say you&#8217;re trying to earn a snippet for the question &#8220;<\/span><i><span style=\"font-weight: 400;\">How to choose the right career?<\/span><\/i><span style=\"font-weight: 400;\">&#8221; Do you rank for any tangential keywords like &#8220;<\/span><i><span style=\"font-weight: 400;\">career test<\/span><\/i><span style=\"font-weight: 400;\">&#8221; or &#8220;<\/span><i><span style=\"font-weight: 400;\">steps in choosing a career?<\/span><\/i><span style=\"font-weight: 400;\">&#8221; It&#8217;ll be easier to earn snippets if you already rank in the top ten for a tangential keyword.\u00a0<\/span><\/li><li aria-level=\"1\"><b>Create a list of related questions users will have that are related to each question.<\/b><span style=\"font-weight: 400;\"> Head over to Google Search Console (or Semrush) to download the list of keywords your site is visible for. Then expand on these keywords, searching for high traffic permutations on the same topic. Google prefers to display sites\/pages with an authoritative and comprehensive amount of detail on this topic.\u00a0<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70b25f1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70b25f1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-918d9fd\" data-id=\"918d9fd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-861ba43 elementor-widget elementor-widget-image\" data-id=\"861ba43\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"701\" height=\"702\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image-and-list-rich-snippet.png\" class=\"attachment-large size-large wp-image-14534\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image-and-list-rich-snippet.png 701w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image-and-list-rich-snippet-300x300.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image-and-list-rich-snippet-150x150.png 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/image-and-list-rich-snippet-80x80.png 80w\" sizes=\"(max-width: 701px) 100vw, 701px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-31e5e83\" data-id=\"31e5e83\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16b872d elementor-widget elementor-widget-image\" data-id=\"16b872d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"704\" height=\"235\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/related-searches.png\" class=\"attachment-large size-large wp-image-14532\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/related-searches.png 704w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/related-searches-300x100.png 300w\" sizes=\"(max-width: 704px) 100vw, 704px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-875c401 elementor-widget elementor-widget-image\" data-id=\"875c401\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"718\" height=\"393\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/suggested-queries.png\" class=\"attachment-large size-large wp-image-14533\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/suggested-queries.png 718w, https:\/\/ipullrank.com\/wp-content\/uploads\/2022\/01\/suggested-queries-300x164.png 300w\" sizes=\"(max-width: 718px) 100vw, 718px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e819e7f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e819e7f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f80b28\" data-id=\"0f80b28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40a941f elementor-widget elementor-widget-text-editor\" data-id=\"40a941f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"3\"><li><b>Create content that answers each question in a scannable format. <\/b><span style=\"font-weight: 400;\">Users are looking for 10x content that is scannable yet comprehensive. They want your content to answer each of their questions in a format that&#8217;s easy to scan, simple to read, and quick to digest.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">How do you do that?\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add lots of white space to your content; this decreases <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Processing_fluency\"><span style=\"font-weight: 400;\">processing fluency<\/span><\/a><span style=\"font-weight: 400;\"> and increases reading comprehension, which is a crucial part of conversion and building a strong value proposition.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Format your content using descriptive subheadings that use connectors and disconnectors. This keeps reader engagement high and decreases abandonment.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use lists and tables to organize data. You can use hard code tables, ordered (<\/span><b><\/b><span style=\"font-weight: 400;\">), and unordered (<\/span><b><\/b><span style=\"font-weight: 400;\">) lists in your page template, but load that data dynamically. This gives Google the data they need in a structured format they can display to users. It&#8217;s an easier and more scalable method to harvest data.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add Q&amp;A sections to high-traffic pages on your site. This sounds complicated, but it&#8217;s easy to do; remember the sections I mentioned earlier during the research phase? You can create a Q&amp;A section that addresses these questions (objections, risks, financial, or topical).\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">It&#8217;s an ongoing battle.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google consistently tests the snippets they display in search results. Some queries with rich snippets are resilient and stable. You see the same ones in search results over time. Other snippets are volatile as Google tests various sources and formats to identify top performers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These are simple steps you can take to earn more rich snippets.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc45b5 elementor-widget elementor-widget-heading\" data-id=\"9cc45b5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Rich snippets are an excellent way to increase visibility and traffic<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e20b46b elementor-widget elementor-widget-text-editor\" data-id=\"e20b46b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The rules have changed.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Search is a complex landscape that&#8217;s highly dependent on intent, context, and personalization \u2014 more so than it used to be. In the past, we could optimize our sites around a particular group of tightly themed keywords, build some links, and call it a day.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Zero click, voice search, and the Internet of Things changed that.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You&#8217;re facing more competition today than ever. Google <\/span><i><span style=\"font-weight: 400;\">wants<\/span><\/i><span style=\"font-weight: 400;\"> to send more traffic to your website; their <\/span><i><span style=\"font-weight: 400;\">primary focus <\/span><\/i><span style=\"font-weight: 400;\">is the same as it&#8217;s always been &#8211; they serve the users. Structured data gives your organization the chance to feed Google more of your data and tell your own story in your own words. If your content is authoritative, relevant, and valuable to users, you&#8217;ll find you&#8217;re able to earn more and more rich snippets over time.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dc7e21a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dc7e21a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66e70a7\" data-id=\"66e70a7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f31afe elementor-widget elementor-widget-image\" data-id=\"4f31afe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ipullrank.com\/resources\/guides-ebooks\/modern-enterprise-seo-guide\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"301\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/eBook_Download_Tiles_Modern_SEO_Guide.jpg\" class=\"attachment-large size-large wp-image-13750\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/eBook_Download_Tiles_Modern_SEO_Guide.jpg 801w, https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/eBook_Download_Tiles_Modern_SEO_Guide-300x113.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/eBook_Download_Tiles_Modern_SEO_Guide-768x289.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The competition for visibility is growing.\u00a0 Your competitors used to be the main barrier you needed to overcome for higher rankings, greater visibility, and more traffic.\u00a0 The rules have changed.\u00a0 Search is a complex landscape that&#8217;s highly dependent on intent, context, and personalization \u2014 more so than it used to be. For certain keywords, ranking [&hellip;]<\/p>\n","protected":false},"author":53,"featured_media":10988,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[26],"tags":[],"diagnosis-deliverable":[],"class_list":["post-14511","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The [Enterprise] Guide to Rich Snippets: JSON-LD, Microdata, and Schema<\/title>\n<meta name=\"description\" content=\"Learn how to increase your website&#039;s search visibility and traffic with JSON-LD, Microdata, and Schema.org markup and earn rich snippets.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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