{"id":16664,"date":"2023-06-05T10:00:33","date_gmt":"2023-06-05T14:00:33","guid":{"rendered":"https:\/\/ipullrank.com\/?page_id=16664"},"modified":"2024-01-19T16:33:58","modified_gmt":"2024-01-19T21:33:58","slug":"the-state-of-generative-ai-report-ipullrank-and-marketmuse","status":"publish","type":"page","link":"https:\/\/ipullrank.com\/resources\/webinars\/the-state-of-generative-ai-report-ipullrank-and-marketmuse","title":{"rendered":"The State of Generative AI Report | iPullRank and MarketMuse"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16664\" class=\"elementor elementor-16664\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-725dfa84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"725dfa84\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c868b03\" data-id=\"1c868b03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29dcbde elementor-widget elementor-widget-heading\" data-id=\"29dcbde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A MarketMuse and iPullRank Webinar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632702b2 elementor-widget elementor-widget-heading\" data-id=\"632702b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The State of Generative AI <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a81092 elementor-widget elementor-widget-heading\" data-id=\"9a81092\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Featuring Jeff Coyle and Garrett Sussman<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99cfd45 elementor-widget elementor-widget-video\" data-id=\"99cfd45\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/R-JwMq33pe0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b307de elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b307de\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-739167d3 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile\" data-id=\"739167d3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661da5eb elementor-widget elementor-widget-heading\" data-id=\"661da5eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Webinar Time Stamps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec95a0a elementor-widget elementor-widget-text-editor\" data-id=\"3ec95a0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"lwptoc_item\"><p><strong>[0:00]<\/strong> Intro<br \/><strong>[2:44]<\/strong> Why Do We Need a Content Strategy for Generative AI?<br \/><strong>[5:03]<\/strong> The State of Generative AI<br \/><strong>[7:28]<\/strong> What Does Your Strategy Need to Cover?<br \/><strong>[11:33]<\/strong> How to Decide Who Should Be in Charge of Strategy &amp; Governance?<br \/><strong>[13:38]<\/strong> What Do You Need to Build Your Strategy?<br \/><strong>[16:21]<\/strong> What Types of Workflows Can Be Used?<br \/><strong>[20:57]<\/strong> How to Educate People Throughout Your Org<br \/><strong>[22:45]<\/strong> What Works and What Doesn\u2019t with Generative AI?<br \/><strong>[25:41]<\/strong> Reviewing, Editing, and Fact-checking<br \/><strong>[27:45]<\/strong> Will Enterprise Level Organizations Be Able to Adopt Generative AI?<br \/><strong>[31:00]<\/strong> Establish Yourself Now<br \/><strong>[32:47]<\/strong> Difficulties in Prompt Engineering<br \/><strong>[37:07]<\/strong> The Content Moat<br \/><strong>[40:51]<\/strong> How Will This Look in 5 Years?<br \/><strong>[43:27]<\/strong> How Will Our Search Behavior Change?<br \/><strong>[47:03]<\/strong> Final Thoughts<\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9794b12\" data-id=\"9794b12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b86bbec elementor-widget elementor-widget-text-editor\" data-id=\"2b86bbec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this webinar, Jeff Coyle of MarketMuse and Garrett Sussman of iPullRank analyze and discuss the results of the State of Generative AI Report. They highlight insights around generative Al for idea generation, trust and adoption, and how organizations should think about a generative AI content strategy.<\/p><p>For more insights, download the report, &#8220;<a href=\"https:\/\/ipullrank.com\/the-state-of-ai-generated-content\">The State of Generative AI.<\/a>&#8220;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14fed604 elementor-widget elementor-widget-text-editor\" data-id=\"14fed604\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t forget to please <strong>SUBSCRIBE<\/strong> on YouTube if you enjoy the webinar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11955423 elementor-widget elementor-widget-image\" data-id=\"11955423\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div 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category-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ipullrank.com\/google-patents-and-leaks\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-300x172.jpg\" class=\"attachment-medium size-medium wp-image-20858\" alt=\"Researching patents\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-300x172.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-1024x586.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-768x439.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header.jpg 1398w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div 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2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"189\" data-next-page=\"https:\/\/ipullrank.com\/resources\/webinars\/the-state-of-generative-ai-report-ipullrank-and-marketmuse\/2\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Previous<\/span>\n<a class=\"page-numbers next\" href=\"https:\/\/ipullrank.com\/resources\/webinars\/the-state-of-generative-ai-report-ipullrank-and-marketmuse\/2\">Next &raquo;<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A MarketMuse and iPullRank Webinar The State of Generative AI Featuring Jeff Coyle and Garrett Sussman Webinar Time Stamps [0:00] Intro[2:44] Why Do We Need<\/p>\n","protected":false},"author":52,"featured_media":16667,"parent":13629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"page-tag":[],"class_list":["post-16664","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The State of Generative AI Report | iPullRank and MarketMuse<\/title>\n<meta name=\"description\" content=\"How are businesses adopting generative AI across their organizations? 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