{"id":17017,"date":"2023-12-14T10:52:26","date_gmt":"2023-12-14T15:52:26","guid":{"rendered":"https:\/\/ipullrank.com\/?p=17017"},"modified":"2025-06-02T15:46:34","modified_gmt":"2025-06-02T19:46:34","slug":"news-seo-and-sge","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/news-seo-and-sge","title":{"rendered":"News Outlets Can&#8217;t Avoid Google&#8217;s AI &#8211; But Here&#8217;s How You Can Prepare For It"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17017\" class=\"elementor elementor-17017\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f89927b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f89927b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-37f4c6a\" data-id=\"37f4c6a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b39b77a elementor-widget elementor-widget-text-editor\" data-id=\"b39b77a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">News publishers aren\u2019t immune to <a href=\"https:\/\/ipullrank.com\/sge\">Google\u2019s AI Overviews<\/a>. When Google rolls out the AI snapshot (a featured snippet on steroids), every industry will see organic search traffic disrupted in some capacity. But newsrooms might be better positioned to adapt to the new version of search than most organizations. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74a75cf elementor-widget elementor-widget-text-editor\" data-id=\"74a75cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s not ignore the fact that most media publications have been dealing with a depreciating business model for decades. Journalists have already experienced disruption moving from the analog to the digital. Revenue comes from ads, subscriptions, sponsorships, affiliate marketing, and events.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The largest news outlets are dealing with different challenges from upstarts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Brand affinity and authority are massively advantageous, but reputation is still fragile. Look at the politicization of newsrooms across the spectrum. You cannot say that revenue hasn\u2019t been impacted.<\/span><\/p><p><span style=\"font-weight: 400;\">To complicate matters further, larger conglomerations are purchasing media outlets across industries and niches installing their roadmaps, revenue goals, and agendas.<\/span><\/p><p><span style=\"font-weight: 400;\">The digital leaders of news outlets have an impossible challenge to grow, sustain, and adapt.<\/span><\/p><p><span style=\"font-weight: 400;\">News media and Google have had a precarious relationship over the years. While <\/span><a href=\"https:\/\/blog.google\/supportingnews\/#overview\"><span style=\"font-weight: 400;\">Google has documented how they provide publishers with tools<\/span><\/a><span style=\"font-weight: 400;\"> to support journalists and show up in Google News, Top Stories, and other features that drive traffic to their sites, it\u2019s also lacked reliability and fairness (poor canonical reliability, AMP, and generative AI plagiarism).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Now, there\u2019s an even bigger conversation already being discussed by SEOs and news outlet marketing executives. Generative AI.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What role does it play?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How will Google insert its large language models into search?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How will that impact organic search traffic?<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">One big and important distinction before we go deeper. As of now, the Search Generative Experience only applies to normal Organic Search. Google News remains unscathed. That massive source of traffic from Google should remain untouched. While Google is capable of anything, to destroy that would be to completely destroy their relationship with the news media.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But aside from that small (potentially) silver lining, there\u2019s a bigger question looming.<\/span><\/p><p><b>Do we block Google from using our content in its generative AI text?<\/b><\/p><p><span style=\"font-weight: 400;\">The current (and harsh) reality? <\/span><i><span style=\"font-weight: 400;\">You can\u2019t.\u00a0<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">As of October, you\u2019d need to <\/span><a href=\"https:\/\/searchengineland.com\/google-extended-does-not-stop-google-search-generative-experience-from-using-your-sites-content-433058\"><span style=\"font-weight: 400;\">block Googlebot<\/span><\/a><span style=\"font-weight: 400;\"> to protect yourself from Google\u2019s AI Overviews (SGE) completely.<\/span><\/p><p>For what it&#8217;s worth, it might not even matter. Your content will likely end up in sources like the <a href=\"https:\/\/commoncrawl.org\/\">Common Crawl<\/a> which are also used in training data sets.<\/p><p><span style=\"font-weight: 400;\">We don\u2019t expect any of the largest news organizations to do block Googlebot any time soon.<\/span><\/p><p><strong>Update:<\/strong> Barry Adams who writes the <a href=\"https:\/\/www.seoforgooglenews.com\/\">SEO for Google News Newsletter<\/a> pointed out that &#8220;several huge publications have blocked <a href=\"https:\/\/commoncrawl.org\/ccbot\">ccbot<\/a> in their robots.txt recently, including the NY Times and The Guardian. It&#8217;s a bit late now, as the LLMs have already been trained, but it&#8217;s still a significant symbolic step.&#8221;\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d773dab elementor-widget elementor-widget-image\" data-id=\"d773dab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"987\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Press-Gazette-biggest-news-sites-830x1024.jpg\" class=\"attachment-large size-large wp-image-17019\" alt=\"Press Gazette biggest news sites\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Press-Gazette-biggest-news-sites-830x1024.jpg 830w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Press-Gazette-biggest-news-sites-243x300.jpg 243w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Press-Gazette-biggest-news-sites-768x947.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Press-Gazette-biggest-news-sites-1245x1536.jpg 1245w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Press-Gazette-biggest-news-sites-825x1018.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Press-Gazette-biggest-news-sites-945x1166.jpg 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Press-Gazette-biggest-news-sites.jpg 1568w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20fe4b3 elementor-widget elementor-widget-text-editor\" data-id=\"20fe4b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/pressgazette.co.uk\/media-audience-and-business-data\/media_metrics\/most-popular-websites-news-us-monthly-3\/\"><i><span style=\"font-weight: 400;\">Press Gazette<\/span><\/i><\/a><\/p><p><span style=\"font-weight: 400;\">There\u2019s also an inevitable copyright battle on the horizon between publishers and Google in the context of AI Overviews, but those legal suits can take years. So you need a plan regardless.<\/span><\/p><p><span style=\"font-weight: 400;\">Established outlets have benefited from the recognizable and trustworthy brands they\u2019ve built over time. A recognizable brand generates search traffic.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94ac2a7 elementor-widget elementor-widget-image\" data-id=\"94ac2a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"638\" height=\"872\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Brand-trust.jpg\" class=\"attachment-large size-large wp-image-17028\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Brand-trust.jpg 638w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Brand-trust-219x300.jpg 219w\" sizes=\"(max-width: 638px) 100vw, 638px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab93dc6 elementor-widget elementor-widget-text-editor\" data-id=\"ab93dc6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Brand Trust according to <\/span><\/i><a href=\"https:\/\/reutersinstitute.politics.ox.ac.uk\/digital-news-report\/2023\"><i><span style=\"font-weight: 400;\">Reuter\u2019s Digital News Report 2023<\/span><\/i><\/a><\/p><p><span style=\"font-weight: 400;\">Why do news outlets need to address their approach to Google\u2019s new AI experiment?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The AI Snapshot appears above Top Stories and organic search results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re missing from those results, you\u2019re losing out on important visibility opportunities. See anyone missing for \u2018News\u2019 according to Google\u2019s AI Snapshot?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af6b58d elementor-widget elementor-widget-image\" data-id=\"af6b58d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"663\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Here-are-some-News-Sources-1024x849.jpg\" class=\"attachment-large size-large wp-image-17032\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Here-are-some-News-Sources-1024x849.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Here-are-some-News-Sources-300x249.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Here-are-some-News-Sources-768x637.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Here-are-some-News-Sources-1536x1274.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Here-are-some-News-Sources-2048x1698.jpg 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Here-are-some-News-Sources-825x684.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Here-are-some-News-Sources-945x784.jpg 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19fd9dd elementor-widget elementor-widget-text-editor\" data-id=\"19fd9dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Results from Google\u2019s AI Snapshot for \u201cNews\u201d<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Keep in mind that many search queries that news publishers target across informational, local, and eCommerce queries also are susceptible to AI Overviews.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0a62ac3 elementor-widget elementor-widget-heading\" data-id=\"0a62ac3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What You Need to Know About AI Overviews<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0a4882 elementor-widget elementor-widget-text-editor\" data-id=\"f0a4882\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s investigate what AI Overviews currently look like, the potential impact of AI Overviews results on news outlets, and what media publishers can do to prepare their sites and strategies so they don\u2019t lose even more traffic to Google in this new iteration of search.<\/span><\/p><p><span style=\"font-weight: 400;\">According to Srinivasan Venkatachary, VP of Engineering and AI Product Expansion at Google, via a <\/span><a href=\"https:\/\/static.googleusercontent.com\/media\/www.google.com\/en\/\/search\/howsearchworks\/google-about-SGE.pdf\"><span style=\"font-weight: 400;\">16-page internal document<\/span><\/a><span style=\"font-weight: 400;\"> of the product (updated in October), the AI Overview is \u201can early step in transforming the Search experience with generative AI. When using [SGE], people will notice their search results page with familiar web results, organized in a new way to help them get more from a single search.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5543f7 elementor-widget elementor-widget-image\" data-id=\"d5543f7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"621\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/golden-globes-1024x795.jpg\" class=\"attachment-large size-large wp-image-17029\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/golden-globes-1024x795.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/golden-globes-300x233.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/golden-globes-768x597.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/golden-globes-1536x1193.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/golden-globes-2048x1591.jpg 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/golden-globes-825x641.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/golden-globes-945x734.jpg 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9aa58f elementor-widget elementor-widget-text-editor\" data-id=\"d9aa58f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The experience includes:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><b><\/b><\/p><ul><li><b>The AI Snapshot<\/b><span style=\"font-weight: 400;\">: A summary of generated text and links that serves to answer the query at a general level.<\/span><\/li><li><b>Conversational Mode:<\/b><span style=\"font-weight: 400;\"> An ability to add context and follow-up queries that can advance the journey with greater depth and breadth.\u00a0<\/span><\/li><li><b>Vertical Experiences: <\/b><span style=\"font-weight: 400;\">Goal-driven journeys specifically designed to surface a better shopping or local search experience.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Each of these elements of the product has significant implications for SEO that we\u2019ll explore further in this post.<\/span><\/p><p><span style=\"font-weight: 400;\">The AI Snapshot functions as a super-powered featured snippet. The display of the AI Snapshot falls into four scenarios for every search:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Automatically generated at the top of the search results page.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A message to \u201cGet an AI-powered overview for this search?\u201d with a Generate button to click.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A message that \u201cAn AI-powered overview is not available for this search\u201d<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">No indication of an AI-powered presence.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">AI Overviews is currently available in 120 countries and across 7 languages. To try AI Overviews for yourself as a consumer, you can opt-in to the feature in <\/span><a href=\"https:\/\/labs.google.com\/search\"><span style=\"font-weight: 400;\">Google\u2019s Search Labs.<\/span><\/a><\/p><p><strong>Update:<\/strong> <a href=\"https:\/\/ipullrank.com\/sge\">AI Overviews<\/a> are now appearing publicly.\u00a0<\/p><p><span style=\"font-weight: 400;\">There\u2019s a lot that we don\u2019t know about AI Overviews. <\/span><a href=\"https:\/\/useo.es\/googles-sge-patent\/\"><span style=\"font-weight: 400;\">Juan Gonzalez Villa discovered the patent<\/span><\/a><span style=\"font-weight: 400;\"> behind the technology and reveals how Google takes the query, generates an AI summary from relevant content on the web, evaluates the summary, rewrites it, and then annotates it with a graded level of confidence.<\/span><\/p><p><span style=\"font-weight: 400;\">Mike King explains how <\/span><a href=\"https:\/\/searchengineland.com\/how-search-generative-experience-works-and-why-retrieval-augmented-generation-is-our-future-433393\"><span style=\"font-weight: 400;\">Retrieval Augmented Generation (RAG) powers the process<\/span><\/a><span style=\"font-weight: 400;\"> behind the AI Overviews patent. We\u2019ll return to Mike\u2019s discoveries on AI Overviews, but you can watch how he evaluates the <\/span><a href=\"https:\/\/ipullrank.com\/resources\/webinars\/sge-threat\"><span style=\"font-weight: 400;\">AI Overviews threat level in his iPullrank webinar<\/span><\/a><span style=\"font-weight: 400;\"> from November.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b55d07 elementor-widget elementor-widget-video\" data-id=\"9b55d07\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/GnrK3NA7JUI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67b955f elementor-widget elementor-widget-text-editor\" data-id=\"67b955f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI Overviews will not be limited to the AI Snapshot experience on mobile and desktop. Google is also experimenting with a version to supplement your search experience while browsing.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-959d1a7 elementor-widget elementor-widget-image\" data-id=\"959d1a7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"535\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-Labs-1024x685.jpg\" class=\"attachment-large size-large wp-image-17025\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-Labs-1024x685.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-Labs-300x201.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-Labs-768x514.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-Labs-1536x1027.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-Labs-2048x1370.jpg 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-Labs-825x552.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-Labs-945x632.jpg 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-987d60b elementor-widget elementor-widget-text-editor\" data-id=\"987d60b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On Chrome, you&#8217;ll be able to click an extension icon that will reveal a side panel on your browser. The can be activated for ANY website. The AI Overview while browsing allows you to:<\/p><ul><li>Generate an AI-powered bulleted summary of the page<\/li><li>Explore content on the page<\/li><li>See related searches relevant to the page<\/li><li>Learn more about the source<\/li><\/ul><p>When you click to learn more about the source, you&#8217;ll also see:<\/p><ul><li>Web results about the source<\/li><li>When the site was first indexed<\/li><li>Info about the feature image<\/li><li>More about the topic (including links to related and competitor content)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9831d41 elementor-widget elementor-widget-image\" data-id=\"9831d41\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Untitled-1200-x-800-px.gif\" class=\"attachment-large size-large wp-image-17037\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29faaa7 elementor-widget elementor-widget-text-editor\" data-id=\"29faaa7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There&#8217;s also a version that can be accessed on mobile devices via a Bard\/Information icon at the bottom of the browser.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d208d1 elementor-widget elementor-widget-image\" data-id=\"7d208d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Untitled-design-25.gif\" class=\"attachment-large size-large wp-image-17036\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d01efc3 elementor-widget elementor-widget-text-editor\" data-id=\"d01efc3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The implications of these features could mean that Google can steer your audience off of your website. Whether this will be another novelty that&#8217;s ignored by the masses is yet to be seen, but it&#8217;s part of the bigger picture that SEOs at news outlets need to consider.<\/p><p><span style=\"font-weight: 400;\">A series of important considerations before we dive into the impact of AI Overviews on News Outlets:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Constant State of Change: <\/b><span style=\"font-weight: 400;\">Google is rapidly iterating the results and the way it\u2019s triggered. Since its release in May, Google has added citations within the generated text to attributed articles.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad Impact: <\/b><span style=\"font-weight: 400;\">Because it\u2019s in experimental mode, we do not know the precise role that ads will play in the final product. Currently, ads sometimes appear above the AI snapshot and below the snapshot, but not in the actual snapshot.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Result Quality: <\/b><span style=\"font-weight: 400;\">Google does care about responsibly integrating generative AI into its products. The perceived quality of the results appears to be influenced by an abundance of caution to avoid generating factually incorrect, untrustworthy content. Originally, Google implied that important health, safety, and financial-related queries wouldn\u2019t trigger AI Overviews snapshots, but upon rollout, that does not seem to be the case.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Unknown User Impact:<\/b><span style=\"font-weight: 400;\"> We don\u2019t have any insights into whether people will click links inside the AI snapshot or scroll down to traditional organic results. We don\u2019t know if searchers will click to trigger the snapshot in the first place. Different audiences will likely react differently. Some might be struck by the novelty of the AI-generated results. For more complex queries, searchers might still specifically look for brands they trust.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Is it a fool&#8217;s errand to predict how this will play out in the wild? Human behavior is unpredictable and this new version of search is improving rapidly, but the job of a business leader is to mitigate risk and part of that is addressing potential threats.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We <\/span><i><span style=\"font-weight: 400;\">need<\/span><\/i><span style=\"font-weight: 400;\"> to speculate and make an informed decision. Responsible marketing leaders and SEOs are already taking precautionary measures to protect where they might be at risk.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e8bdeb elementor-widget elementor-widget-heading\" data-id=\"0e8bdeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Potential Impact of AI Overviews on News Outlets\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d48fa elementor-widget elementor-widget-text-editor\" data-id=\"c7d48fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As AI Overviews roll out, we can expect extreme volatility in the SERPs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We need to keep in mind that this will be a transitory phase. Regardless of Google\u2019s extensive experimentation and testing, they\u2019ve been known to be somewhat reactionary.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If they see a massive negative impact on ad revenue, we could see a rollback in the frequency of triggered AI Snapshots. If users spend more time on Google, they might turn up the dial. It&#8217;s hard to predict Google&#8217;s perception though. Spending more time on Google could be perceived as a negative thing as it relates to search quality.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">News outlets need to be prepared with a strategy regardless of the outcome.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When Google first announced AI Overviews, they implied at the Google I\/O keynote that AI Overviews would not appear on Your Money Your Life (YMYL) queries, but that\u2019s not always been the case. Typically these queries fall under financial, health, and political content. But we\u2019ve seen AI Overviews on everything from financial advisor-related queries to how to treat depression.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01cbfc1 elementor-widget elementor-widget-image\" data-id=\"01cbfc1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"584\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/financial-advisor-SGE-1024x748.jpg\" class=\"attachment-large size-large wp-image-17020\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/financial-advisor-SGE-1024x748.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/financial-advisor-SGE-300x219.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/financial-advisor-SGE-768x561.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/financial-advisor-SGE-1536x1121.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/financial-advisor-SGE-2048x1495.jpg 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/financial-advisor-SGE-825x602.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/financial-advisor-SGE-945x690.jpg 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21124ed elementor-widget elementor-widget-image\" data-id=\"21124ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"611\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/how-to-treat-depression-screenshot-1024x782.jpg\" class=\"attachment-large size-large wp-image-17027\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/how-to-treat-depression-screenshot-1024x782.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/how-to-treat-depression-screenshot-300x229.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/how-to-treat-depression-screenshot-768x587.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/how-to-treat-depression-screenshot-1536x1174.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/how-to-treat-depression-screenshot-2048x1565.jpg 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/how-to-treat-depression-screenshot-825x630.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/how-to-treat-depression-screenshot-945x722.jpg 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c33a2 elementor-widget elementor-widget-text-editor\" data-id=\"f3c33a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google however holds back on breaking news queries that depend on authoritative brand journalism and require sensitivity. The last thing Google wants is an AI-generated snapshot that\u2019s wrong, offensive, or deadly.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s an example where it doesn\u2019t appear for a recent series of deadly tornados in Tennessee:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e84d54d elementor-widget elementor-widget-image\" data-id=\"e84d54d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"731\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Tennessee-Tornado-1024x936.jpg\" class=\"attachment-large size-large wp-image-17031\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Tennessee-Tornado-1024x936.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Tennessee-Tornado-300x274.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Tennessee-Tornado-768x702.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Tennessee-Tornado-1536x1404.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Tennessee-Tornado-2048x1872.jpg 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Tennessee-Tornado-825x754.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Tennessee-Tornado-945x864.jpg 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1b3281 elementor-widget elementor-widget-text-editor\" data-id=\"a1b3281\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But your SEO team should still manually investigate where it\u2019s appearing. Take for instance the sensitive nature of Israel and Palestine. AI Overviews can be triggered for the query \u201cWhat\u2019s happening in Israel?\u201d:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfee16b elementor-widget elementor-widget-image\" data-id=\"cfee16b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"599\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/israel-sge-1024x767.jpg\" class=\"attachment-large size-large wp-image-17030\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/israel-sge-1024x767.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/israel-sge-300x225.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/israel-sge-768x575.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/israel-sge-1536x1151.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/israel-sge-2048x1534.jpg 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/israel-sge-825x618.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/israel-sge-945x708.jpg 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9f38ee elementor-widget elementor-widget-text-editor\" data-id=\"e9f38ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We don\u2019t know whether searchers will generate the AI snapshot out of novelty or because they consider it an improved experience. But if Google decides to automatically generate the snapshot or if your audience does start to trigger it consistently, that\u2019s a lot of traffic to risk losing to competitors.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14bdbcf elementor-widget elementor-widget-heading\" data-id=\"14bdbcf\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Product Reviews, Affiliate Marketing, and the eCommerce Impact<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-495eca5 elementor-widget elementor-widget-text-editor\" data-id=\"495eca5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The more dangerous and pressing concern for many news publications: the affiliate marketing play. In recent years, outlets like the New York Times have invested significant resources into product review content (Wirecutters) that drives revenue from affiliate links.<\/span><\/p><p><span style=\"font-weight: 400;\">These editorial, in-depth reviews cover thousands of different products and have softened the blow of a decline in ad revenue. But AI Overviews will likely land a decisive blow on organic traffic to these product reviews. At least, that\u2019s what much of the SEO industry is afraid of.<\/span><\/p><p><span style=\"font-weight: 400;\">eCommerce commercial queries generate a completely different type of snapshot in AI Overviews. It still aggregates tips and insights about product decisions, but it includes the actual products inside the search results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s look at the same query side-by-side\u2014first, the AI Overviews version.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0bf649 elementor-widget elementor-widget-image\" data-id=\"e0bf649\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"559\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-ecom-result-1024x716.jpg\" class=\"attachment-large size-large wp-image-17034\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-ecom-result-1024x716.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-ecom-result-300x210.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-ecom-result-768x537.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-ecom-result-1536x1074.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-ecom-result-825x577.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-ecom-result-945x661.jpg 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/SGE-ecom-result.jpg 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba38c88 elementor-widget elementor-widget-text-editor\" data-id=\"ba38c88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Now, we&#8217;ve got the existing organic version.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8bb283 elementor-widget elementor-widget-image\" data-id=\"e8bb283\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"627\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Normal-Google-results-1024x802.jpg\" class=\"attachment-large size-large wp-image-17035\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Normal-Google-results-1024x802.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Normal-Google-results-300x235.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Normal-Google-results-768x601.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Normal-Google-results-1536x1203.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Normal-Google-results-825x646.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Normal-Google-results-945x740.jpg 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Normal-Google-results.jpg 1686w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b0b394 elementor-widget elementor-widget-text-editor\" data-id=\"5b0b394\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s a completely different set of sources. We only see one piece of affiliate-driven content in the AI Overviews version. The other two reference links are from LinkedIn (what??). Organic search is the standard murderer\u2019s row of product reviews.<\/span><\/p><p><span style=\"font-weight: 400;\">The difference is stark and terrifying.<\/span><\/p><p><span style=\"font-weight: 400;\">Additionally, if you\u2019re a news outlet, how confident are you that a random searcher (with a lack of affinity for your brand) will click on the AI Overviews result that links to your page <\/span><i><span style=\"font-weight: 400;\">and then<\/span><\/i><span style=\"font-weight: 400;\"> choose the product from the affiliate link on your site?<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s some significant friction between your editorial product review content and affiliate marketing revenue.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s a legitimate concern for news outlets and one they must resolve with creativity. Google still depends on this authoritative content to support its eCommerce AI Snapshot. So how will it play out?<\/span><\/p><p><span style=\"font-weight: 400;\">One potential solution would be an adjustment to the affiliate marketing business model. Brands like Wirecutters, Tom\u2019s, CNET, or any of these affiliate marketing sites could make sponsorship or content deals with brands but that\u2019s unlikely to replace the revenue. This would not benefit the consumer. It\u2019s hard enough to find impartial reviews. Online 3rd party reviews have been gamed and brands can\u2019t write about their products objectively.<\/span><\/p><p><span style=\"font-weight: 400;\">This is one of those aspects of AI Overviews that could have a massive unintended effect on consumer experience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This leads to the key question that news desks need to address immediately:<\/span><\/p><p><i><span style=\"font-weight: 400;\">Should we invest in optimizing our news content for AI Overviews?\u00a0<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Google does not provide the ability to block the generative AI crawlers from accessing your site, but if it does what should you do? The debate became important when OpenAI provided websites with a directive to block its chatbot via the <\/span><a href=\"https:\/\/ipullrank.com\/robots-txt-files\"><span style=\"font-weight: 400;\">Robots.txt file<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Ryan Jones of Razorfish makes <\/span><a href=\"https:\/\/searchengineland.com\/block-chatgpt-accessing-website-395088\"><span style=\"font-weight: 400;\">a compelling case<\/span><\/a><span style=\"font-weight: 400;\"> that you should take a wait-and-see approach. Despite talking about ChatGPT, the same argument can be made for Google\u2019s AI Overviews:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><i><span style=\"font-weight: 400;\">\u201cOpenAI says it will cite sources when plugins pull data from third-party websites. This means there will definitely be potential to get clicks from ChatGPT if a user pulls in your content.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">Blocking access only means that ChatGPT (or your user) will cite somebody else\u2019s website.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">Many people having this debate start with the flawed assumption that if people can\u2019t get the content from ChatGPT, then they\u2019ll have to visit the website.<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">I don\u2019t think that\u2019s true. The reality is that they\u2019ll get the content from your competitor.\u201d<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">Before exploring what your organization should do, let\u2019s consider the pros and cons of AI Overviews.<\/span><\/p><p><b>Positive impacts:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased visibility and traffic:<\/b><span style=\"font-weight: 400;\"> AI Overviews can help news outlets reach a wider audience by jumping to the top of the search results. If you typically don\u2019t rank for top queries, due to competition from the top news brands, AI Overviews might provide a better chance at \u2018getting lucky.\u2019\u00a0<\/span><\/li><\/ul><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">This could lead to increased traffic and engagement, particularly for smaller outlets that struggle to compete with larger publications. It could also benefit larger publications that optimize for AI Overviews. But if we\u2019re being honest, this is like offering \u2018exposure\u2019 to a content creator without clear compensation.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Improved user experience:<\/b><span style=\"font-weight: 400;\"> By providing concise and easy-to-understand summaries of complex topics, AI Overviews can improve the user experience for news consumers. This could encourage users to stay on the search results page longer and engage with more content. But this also benefits Google more than your outlet.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhanced brand awareness:<\/b><span style=\"font-weight: 400;\"> News outlets can leverage AI Overviews to promote specific brands and topics, potentially leading to increased brand awareness and recognition.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>New opportunities for monetization:<\/b><span style=\"font-weight: 400;\"> AI Overviews may open up new avenues for news outlets to monetize their content. For example, they could partner with Google to display targeted advertising alongside their AI Overviews summaries. This is what Google most likely is hoping for.<\/span><\/li><\/ul><p><b>Negative impacts:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Reduced traffic:<\/b><span style=\"font-weight: 400;\"> If users find the information they need directly in AI Overviews summaries, they may be less likely to click through to the original news articles. This could lead to a significant decrease in traffic for news outlets, particularly those that rely heavily on organic search referrals.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Loss of control over content:<\/b><span style=\"font-weight: 400;\"> News outlets may lose control over how their content is presented in AI Overview summaries. This could lead to misinterpretations or inaccuracies, potentially damaging their brand reputation.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Increased competition: <\/b><span style=\"font-weight: 400;\">With AI Overviews providing summaries of various news sources, it could become harder for individual outlets to stand out and attract attention.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Overall, the impact of AI Overviews on news outlets will likely be mixed, but leaning negative. While it presents real opportunities for increased visibility and engagement, it also poses significant risks regarding traffic loss and reduced control over content. There are too many unknowns at this point. News outlets will need to adapt their strategies.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Here are some additional factors to consider:<\/span><\/i><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>The specific implementation of AI Overviews: <\/b><span style=\"font-weight: 400;\">The final impact of AI Overviews will depend on how Google chooses to implement the technology. It is possible that Google will address some of the concerns of news outlets, such as by providing attribution for content and allowing news outlets to opt out of AI Overview summaries.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>The ability of news outlets to adapt:<\/b><span style=\"font-weight: 400;\"> News outlets that are able to adapt their content and strategies to take advantage of AI Overviews are more likely to succeed. This may involve creating content that is specifically optimized for AI Overviews, such as short summaries and bullet points.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>How other publishers react: <\/b><span style=\"font-weight: 400;\">The media landscape is constantly evolving, and new technologies are emerging all the time. News outlets need to be prepared to adapt their strategies to remain competitive in this dynamic environment.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Ultimately, the impact of AI Overviews on news outlets will depend on a variety of factors. However, it is clear that this technology has the potential to significantly change the way news is consumed and distributed. News outlets need to be aware of the potential risks and opportunities associated with AI Overviews and develop strategies to adapt and thrive in this new era of search.<\/span><\/p><p><span style=\"font-weight: 400;\">News outlets have complex search journeys. They generate organic search traffic from:<\/span><\/p><p><span style=\"font-weight: 400;\">Time Sensitive Content:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Breaking news stories<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top stories driven by journalism<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Trending stories<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Evergreen Content:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumer education stories<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content hubs and pieces around entities (people, businesses, places)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Reviews and Affiliate Marketing<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Both categories drive the brand and revenue.\u00a0<\/span><\/p><p class=\"p1\">Despite the wait-and-see approach from many of my colleagues in the field, I don\u2019t think you can afford to ignore or even avoid the impact of AI Overviews. There\u2019s too much at stake.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72bc79e elementor-widget elementor-widget-heading\" data-id=\"72bc79e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Can News Outlets Do To Prepare for AI Overviews?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7570f9 elementor-widget elementor-widget-text-editor\" data-id=\"d7570f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Confronting generative AI for journalists is uncomfortable. By playing the game, you\u2019re capitulating to Google\u2019s content theft. Every news outlet is structured differently, but your SEO, technical team, editorial, and developers should all be working together to focus on strategies that will ultimately keep the lights on.<\/span><\/p><p><span style=\"font-weight: 400;\">Intentionally avoiding the AI snapshot could be considered a move to cut off your nose despite your face.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa6209d elementor-widget elementor-widget-heading\" data-id=\"fa6209d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Expert Perspectives from News SEOs<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095c01f elementor-widget elementor-widget-text-editor\" data-id=\"095c01f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I reached out to a few SEOs in the industry for their perspectives on how to move forward. Everyone has a nuanced take.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6ccf467 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6ccf467\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-dcf36f8\" data-id=\"dcf36f8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aa8fd03 elementor-widget elementor-widget-image\" data-id=\"aa8fd03\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1680535433354.jpeg\" class=\"attachment-large size-large wp-image-17040\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1680535433354.jpeg 400w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1680535433354-300x300.jpeg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1680535433354-150x150.jpeg 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1680535433354-80x80.jpeg 80w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c8cdf77\" data-id=\"c8cdf77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4426ac4 elementor-widget elementor-widget-text-editor\" data-id=\"4426ac4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Glen Allsopp, Founder of <a href=\"https:\/\/detailed.com\/\">Detailed<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a8ea380 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a8ea380\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-66e1759\" data-id=\"66e1759\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-349593f elementor-widget elementor-widget-text-editor\" data-id=\"349593f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">For the most part, media outlets fall into three camps:\u00a0<\/span><\/i><i><\/i><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Genuinely seem to be concerned about the future of SEO\u00a0<\/span><\/i><\/li><\/ul><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Don&#8217;t appear to be concerned at all and are continuing as normal (or at least that&#8217;s the impression they give)\u00a0<\/span><\/i><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><i><span style=\"font-weight: 400;\">Alert to what might change and working towards reducing their reliance on Google, but willing to see how things play out before doing anything drastic.\u00a0<\/span><\/i><\/li><\/ul><p><i><span style=\"font-weight: 400;\">I think the third camp is the approach I would recommend. Monitor what&#8217;s happening in search results and what appears to be working for others, but keep a focus on what&#8217;s currently working for your site right now and try not to get too caught up in any major changes you might regret.\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">Continue building a brand people would seek out in search results and miss if they don&#8217;t see you ranking.\u00a0 Being focused on alternative traffic &amp; revenue sources is good (newsletters, social media, on-platform views with ads in them) but that isn&#8217;t a new thing. It has always been smart to have at least some focus on growing your reach via other channels.\u00a0\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">Nobody knows what things will look like a year or two from now or what will fully roll out but that goes for any platform.\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">We&#8217;ve had X reducing traffic to certain major news sites. Facebook link reach diminishing and even blocking Canadian news entirely.\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">New rules coming regarding email promotions and engagement rates for newsletters. I could give more examples of platform risk outside of search.\u00a0<\/span><\/i><\/p><p><em><span style=\"font-weight: 400;\">So in summary, stay on top of what is happening and be prepared to act if needed, but don&#8217;t do anything too drastic if search is working well for you and\/or close competitors right now.<\/span><\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-762f174 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"762f174\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d3b19dd\" data-id=\"d3b19dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9f728e7 elementor-widget elementor-widget-image\" data-id=\"9f728e7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1615216230370.jpeg\" class=\"attachment-large size-large wp-image-17044\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1615216230370.jpeg 800w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1615216230370-300x300.jpeg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1615216230370-150x150.jpeg 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1615216230370-768x768.jpeg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1615216230370-80x80.jpeg 80w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-96bed5b\" data-id=\"96bed5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a08b735 elementor-widget elementor-widget-text-editor\" data-id=\"a08b735\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Shelby Blackley, Newsroom SEO Editor at <a href=\"https:\/\/theathletic.com\/\">The Athletic<\/a> &amp; co-founder <a href=\"https:\/\/www.seoforjournalism.com\/\">WTF is SEO?<\/a> newsletter<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-df03e06 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"df03e06\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fca076f\" data-id=\"fca076f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-767a80a elementor-widget elementor-widget-text-editor\" data-id=\"767a80a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Wait and see. SEO truly is the wait-and-see industry. The catapult of AI and the creation of Search Generative Experience was the dominant trend of the year \u2014 but every time we thought it was going to alter the search engine experience as we knew it, it really didn&#8217;t. Sure, traffic is fluctuating, but that&#8217;s always happened in search. That&#8217;s not to say there aren&#8217;t implications of this technology \u2014 and the current experiments of SGE show the concerns that come from using AI. A lot of the industry&#8217;s concerns right now are around the integrity of the product, and that is very fair. Integrity is the cornerstone of journalism. But publishers are beholden to the off-platform tech giants, which have very different goals.\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">There&#8217;s so much we don&#8217;t know. The technology needs work. There are many legal implications for companies that are using AI without permission \u2014 which could take years to figure out. Patience and future-proofing are more important than ever, so look at how you can set your publication up for success instead of concerning yourself with protecting what you currently have.\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">SGE&#8217;s emergence provides publishers a chance to turn the mirror on themselves and determine whether the content they provide is useful, trustworthy, and authoritative. Go all in on your niche. Provide more avenues for on-site engagement. Create a newsletter community that returns regularly. Experiment with content types. Honor local priorities. Deprioritize areas that take too much time, and use AI to make your mundane tasks easier.\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">Google needs news. Its ecosystem relies on publishers providing information that its readers can apply to their everyday lives so they continue to come back and use the platform. As the technology continues to iterate (and Google strikes agreements with governments across the world, including Canada and Australia, about paying for news), it&#8217;s imperative that publishers continue to iterate. Change is constant. Accept change, and get good at it.<\/span><\/i><i><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa734dd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa734dd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-c8778ea\" data-id=\"c8778ea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7047742 elementor-widget elementor-widget-image\" data-id=\"7047742\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1700506458115.jpeg\" class=\"attachment-large size-large wp-image-17043\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1700506458115.jpeg 800w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1700506458115-300x300.jpeg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1700506458115-150x150.jpeg 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1700506458115-768x768.jpeg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1700506458115-80x80.jpeg 80w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7036dd9\" data-id=\"7036dd9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3156b4 elementor-widget elementor-widget-text-editor\" data-id=\"a3156b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Alli Berry, <a href=\"https:\/\/www.alliberry.me\/\">SEO &amp; Content Strategy Consultant<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-088ac61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"088ac61\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad643f6\" data-id=\"ad643f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-afe9bc1 elementor-widget elementor-widget-text-editor\" data-id=\"afe9bc1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">It feels like we&#8217;re in a bit of a wait-and-see moment with SGE. This isn&#8217;t the time for publishers to start scaling a strategy as the results are quite volatile at the moment. Most of the SGE I have seen in the SERPs has been on broad, evergreen queries, and I think this is good news for news publishers.\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">It will always be harder for Google to replicate news coverage with AI. Being timely should continue to be a win for humans creating content for publications because AI-generated content is only as good as its dataset. It can&#8217;t create content about a breaking topic it hasn&#8217;t yet learned about.\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">If I were a publisher, I would be de-prioritizing evergreen content as a strategy recognizing that SGE is likely coming for those more basic, broad queries. I would instead focus on ways to differentiate from AI &#8211; timely, quality reporting with quotes from real people.\u00a0 I would start studying what is getting pulled into the SGE and try to reverse engineer why. There will be an opportunity to drive more shopping traffic if you can get yourself into those SGE areas of the SERP.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3bb577b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3bb577b\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-76b002c\" data-id=\"76b002c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-135ae6b elementor-widget elementor-widget-image\" data-id=\"135ae6b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1668177156584.jpeg\" class=\"attachment-large size-large wp-image-17041\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1668177156584.jpeg 800w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1668177156584-300x300.jpeg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1668177156584-150x150.jpeg 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1668177156584-768x768.jpeg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1668177156584-80x80.jpeg 80w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-915901e\" data-id=\"915901e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6d9386 elementor-widget elementor-widget-text-editor\" data-id=\"b6d9386\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Kevin Indig, <a href=\"https:\/\/www.growth-memo.com\/\">Growth Memo<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-10be843 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"10be843\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55ad5a0\" data-id=\"55ad5a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-796ba07 elementor-widget elementor-widget-text-editor\" data-id=\"796ba07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li><i><span style=\"font-weight: 400;\"><strong>Potential impact:<\/strong> I just want to flag that nobody knows for sure what will happen with SGE because a lot can change. I\u2019m not convinced we\u2019re seeing the final version of SGE. But if it launches the way it looks right now, publishers will lose a lot of affiliate revenue. I think their Google News and Discover income is safe for now.\u00a0<\/span><\/i><\/li><li><i><span style=\"font-weight: 400;\"><strong> What should news outlets do:<\/strong> Get good at Google Discover and better at Google News &#8211; go all in on expertise in their content.<\/span><\/i><\/li><\/ol><p><i><span style=\"font-weight: 400;\">I think generally, publishers are in a bad spot and it will get worse. The best outcome for them would be to get bought by a tech company or find a licensing agreement with Google or LLM makers.<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c989752 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c989752\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9850933\" data-id=\"9850933\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a7868b elementor-widget elementor-widget-image\" data-id=\"0a7868b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"400\" height=\"400\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1610636843996.jpeg\" class=\"attachment-large size-large wp-image-17042\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1610636843996.jpeg 400w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1610636843996-300x300.jpeg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1610636843996-150x150.jpeg 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1610636843996-80x80.jpeg 80w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-5f8cf04\" data-id=\"5f8cf04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47ab24f elementor-widget elementor-widget-text-editor\" data-id=\"47ab24f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Jessie Willms, SEO editor and co-founder of the <a href=\"https:\/\/www.seoforjournalism.com\/\">WTF is SEO? <\/a>newsletter<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3779532 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3779532\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5eb383a\" data-id=\"5eb383a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-161b36f elementor-widget elementor-widget-text-editor\" data-id=\"161b36f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Google has been expanding its footprint in search results for a long time &#8212; taking more real estate for itself around major news events (see: 2023 Golden Globes nominations. Easy content \u2013 the Winners &amp; Nominees file \u2013 is now easily accessible in search results). With SGE, Google is likely to take even more ground for itself \u2013 but that&#8217;s nothing new. And it shouldn&#8217;t be a huge, existential concern for outlets. Instead, publishers should take SGE as an opportunity to reflect on the value they can add for readers on queries where Google is likely to serve a generative experience. How can you create content that does something or provides value to readers that Google cannot? Yes, Google will invariably encroach on your traffic \u2013 but take stock of the clicks you&#8217;re losing. Are they readers who stick around? Or are they sugar-rush page views? Can you shift focus to the queries and questions Google can&#8217;t answer?\u00a0<\/span><\/i><\/p><p><i><span style=\"font-weight: 400;\">Once users are on-site, focus on providing the best possible reader experience. That means super-clean sites that aren&#8217;t bogged down by relentless advertising and video or newsletter popups. Not only does that build reader trust, but as <\/span><\/i><a href=\"https:\/\/www.seoforgooglenews.com\/\"><i><span style=\"font-weight: 400;\">Barry Adams<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> often says: The best defense against the whims of Google&#8217;s algo updates is strong reader loyalty. Focus on what you can control: Providing a dynamic mix of content on your homepage, a strong recirculation campaign on article pages, and \u2013 obviously \u2013 whip-smart, helpful content.\u00a0<\/span><\/i><\/p><p><a href=\"https:\/\/www.seoforjournalism.com\/p\/seo-concepts-discover-google-extended-author-bio\"><i><span style=\"font-weight: 400;\">As Shelby articulated in a recent newsletter<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">, publishers can (and perhaps should) block Google-extended, the crawler that trains Google\u2019s Bard and Vertex AI generative APIs. Google wants to use publisher content to train its products for free. Don&#8217;t let it.\u00a0<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb7c244 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb7c244\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-9aeb096\" data-id=\"9aeb096\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8497d4a elementor-widget elementor-widget-image\" data-id=\"8497d4a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1528763278599.jpeg\" class=\"attachment-large size-large wp-image-17045\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1528763278599.jpeg 800w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1528763278599-300x300.jpeg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1528763278599-150x150.jpeg 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1528763278599-768x768.jpeg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/1528763278599-80x80.jpeg 80w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-6e792c1\" data-id=\"6e792c1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e389cf elementor-widget elementor-widget-text-editor\" data-id=\"1e389cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><a href=\"https:\/\/john-shehata.com\/\">John Shehata<\/a>, CEO and founder of <a href=\"https:\/\/www.newzdash.com\/\">NewzDash<\/a> (also founder of NESS News SEO Conference)<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7509440 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7509440\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-664a253\" data-id=\"664a253\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-df4e9e6 elementor-widget elementor-widget-text-editor\" data-id=\"df4e9e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em><span style=\"font-weight: 400;\">Many publishers have affiliate content on their sites that link to Amazon and other external commerce sites where they earn commission. I predict that this revenue will be impacted as when users interact with SGE and see the recommended product, they can see price comparisons for all these products on the same screen.<\/span><\/em><\/p><p><em>My recommendations to prepare for SGE:<\/em><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Brands need to invest in building authoritative profiles (E-E-A-T) of their writers and experts.<\/span><\/em><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Brands should also empower their writers to have an engaging presence on social media &#8211; become creators &#8211; and produce social content to promote their writing.<\/span><\/em><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Entities (Person: schema) will become an increasingly important entry point for the Perspectives tabs, especially providing social \u201cproof\u201d on the authenticity of the author.<\/span><\/em><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Brands should invest in UGC &#8211; User Generated Content &#8211; either on their sites (comments, forums), and\/or having a strong presence in public forums.<\/span><\/em><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">Brands should invest in short-form videos not just for SGE, but it is a great fit for Social Media (Instagram Reels, YouTube Shorts, etc.)<\/span><\/em><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">SEOs will need to make sure that their content is well-organized and easy to read. Having proper Schema is no longer a luxury but is a must.<\/span><\/em><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">SEOs will need to make sure that their content is up-to-date. Content refreshes must be part of the workflow that publishers adapt and part of the writers&#8217; quota.\u00a0\u00a0<\/span><\/em><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">SEOs will need to make sure that their content is optimized for mobile devices.<\/span><\/em><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><em><span style=\"font-weight: 400;\">SEOs need to ensure that their videos and images are well-optimized as Google is becoming more visual.<\/span><\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d018615 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d018615\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-52ddb8f\" data-id=\"52ddb8f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a7a39f elementor-widget elementor-widget-text-editor\" data-id=\"0a7a39f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Independent of the holding pattern strategies, if you\u2019re intent on competing for AI Overviews, Google has provided clues for you to appear in the snapshot with a link that may or may not deliver traffic to your publication.<\/p><p><span style=\"font-weight: 400;\">You can begin to reverse engineer the results.<\/span><\/p><p><span style=\"font-weight: 400;\">To get a sense of how Google is identifying relevant content, let\u2019s return to Mike King\u2019s deep dive into AI Overivews and Retrieval Augmented Generation.<\/span><\/p><p><span style=\"font-weight: 400;\">He investigated a keyword set of 91,000 keywords and came away with a few important insights.<\/span><\/p><p><i><span style=\"font-weight: 400;\">Where does AI Overviews source content?<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94fef8a elementor-widget elementor-widget-image\" data-id=\"94fef8a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"503\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Results-usage-frequency-in-AI-snapshots.png-1024x644.webp\" class=\"attachment-large size-large wp-image-17033\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Results-usage-frequency-in-AI-snapshots.png-1024x644.webp 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Results-usage-frequency-in-AI-snapshots.png-300x189.webp 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Results-usage-frequency-in-AI-snapshots.png-768x483.webp 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Results-usage-frequency-in-AI-snapshots.png-1536x967.webp 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Results-usage-frequency-in-AI-snapshots.png-825x519.webp 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Results-usage-frequency-in-AI-snapshots.png-945x595.webp 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Results-usage-frequency-in-AI-snapshots.png.webp 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd640aa elementor-widget elementor-widget-text-editor\" data-id=\"dd640aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Organic content from positions 1, 2, and 9 are most likely to be incorporated in the AI snapshot\u2019s carousel.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">9.48% of the time, it does not use any of the top 10 results in the AI snapshot.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">60.34% of queries from the dataset did not feature an AI snapshot.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Mike also discovered that Google pulls chunks (passages) from relevant content and aggregates them to build the generative AI snapshot text.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f8d73a elementor-widget elementor-widget-video\" data-id=\"4f8d73a\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/Z1p-51Gqz5g&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6735b69 elementor-widget elementor-widget-text-editor\" data-id=\"6735b69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">He built a tool for you to identify and investigate the chunks for your targeted query \u2013 Raggle.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcfb0c2 elementor-widget elementor-widget-image\" data-id=\"bcfb0c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"442\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Raggle-1024x566.jpg\" class=\"attachment-large size-large wp-image-17026\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Raggle-1024x566.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Raggle-300x166.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Raggle-768x424.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Raggle-1536x849.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Raggle-2048x1132.jpg 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Raggle-825x456.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Raggle-945x522.jpg 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d746344 elementor-widget elementor-widget-text-editor\" data-id=\"d746344\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But what\u2019s interesting about the passages that AI Overviews pulls, they\u2019re explicitly the <\/span><i><span style=\"font-weight: 400;\">most<\/span><\/i><span style=\"font-weight: 400;\"> relevant chunks. Google is possibly pulling from a variety of related queries and generating the text. When Mike compared the included passes to the generated text, the chunks were more relevant to the <\/span><i><span style=\"font-weight: 400;\">AI snapshot text<\/span><\/i><span style=\"font-weight: 400;\"> than the original query alone.<\/span><\/p><p><span style=\"font-weight: 400;\">This is our clue for reverse engineering. Keep in mind, that this is speculation and that the slightest adjustment to the query could influence the generative AI snapshot.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s not likely that optimizing for one query will work across the entire topic. But you can repeat this process for the follow-up prompts included below the snapshot.<\/span><\/p><p><span style=\"font-weight: 400;\">So how does all of this work?<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s take an important query that will be relevant to many news outlets over the next 6 months: 2024 Olympics.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s what it currently looks like in AI Overviews:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918a3d5 elementor-widget elementor-widget-image\" data-id=\"918a3d5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"658\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/2024-Olympics-1024x842.jpg\" class=\"attachment-large size-large wp-image-17021\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/2024-Olympics-1024x842.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/2024-Olympics-300x247.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/2024-Olympics-768x632.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/2024-Olympics-1536x1263.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/2024-Olympics-2048x1684.jpg 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/2024-Olympics-825x679.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/2024-Olympics-945x777.jpg 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21395be elementor-widget elementor-widget-text-editor\" data-id=\"21395be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We see that Google currently pulls in:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">a recent <\/span><a href=\"https:\/\/www.youtube.com\/watch?v=o2B6vB96REQ\"><span style=\"font-weight: 400;\">YouTube video on the Olympic Food by WKOW 27 News\u00a0<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/en.wikipedia.org\/wiki\/2024_Summer_Olympics#:~:text=The%202024%20Summer%20Olympics%20officially%20the%20Games,16%20other%20cities%20spread%20across%20metropolitan%20France%2C\"><span style=\"font-weight: 400;\">The 2024 Summer Olympics Entry on Wikipedia\u00a0<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.paris2024.org\/en\/olympic-sports\/#:~:text=Archery%2C%20athletics%2C%20badminton%2C%20basketball,modern%20pentathlon%2C%20rowing%2C%20rugby%2C\"><span style=\"font-weight: 400;\">The Official Paris 2024 Olympics Website<\/span><\/a><span style=\"font-weight: 400;\"> &#8211; Sports Page<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/olympics.com\/en\/olympic-games\/paris-2024\"><span style=\"font-weight: 400;\">The Official Olympics Website<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.paris2024.org\/en\/faq\/when-paris-2024-olympic-paralympic-games\/#:~:text=The%20Paris%202024%20Olympic%20Games,28%20August%20to%208%20September.\"><span style=\"font-weight: 400;\">The Official Paris 2024 Olympics Website FAQ Page<\/span><\/a><\/li><\/ul><p><span style=\"font-weight: 400;\">Before diving into the chunks, you can also see how AI Overviews is moving beyond text to include video in the results. It\u2019s not clear if the content around the menu is from the transcript or the actual video using Google\u2019s newest LLM, <\/span><a href=\"https:\/\/deepmind.google\/technologies\/gemini\/#introduction\"><span style=\"font-weight: 400;\">Gemini,<\/span><\/a><span style=\"font-weight: 400;\"> but either way, adding a transcript is critical for accessibility.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Important takeaway from the included video: it was published only 17 hours ago, so you can see that there\u2019s an element of freshness considered in these results. That\u2019s your news team\u2019s secret weapon. You could build an entire YouTube strategy around fresh videos for targeted topics.<\/span><\/p><p><span style=\"font-weight: 400;\">The AI Overviews follow-up questions for this query include:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where will the 2028 Olympics be held?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Where are all the Olympic venues located?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Why are the Olympics every 4 years?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06bb4be elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06bb4be\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-a056c54\" data-id=\"a056c54\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-791dfd1 elementor-widget elementor-widget-image\" data-id=\"791dfd1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"636\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Olympics-Follow-up-1-1024x814.jpg\" class=\"attachment-large size-large wp-image-17022\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Olympics-Follow-up-1-1024x814.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Olympics-Follow-up-1-300x238.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Olympics-Follow-up-1-768x610.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Olympics-Follow-up-1-1536x1221.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Olympics-Follow-up-1-825x656.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Olympics-Follow-up-1-945x751.jpg 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Olympics-Follow-up-1.jpg 1880w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3033a71\" data-id=\"3033a71\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b798318 elementor-widget elementor-widget-image\" data-id=\"b798318\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"662\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Where-are-all-the-Olympic-venues-located-1024x847.jpg\" class=\"attachment-large size-large wp-image-17023\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Where-are-all-the-Olympic-venues-located-1024x847.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Where-are-all-the-Olympic-venues-located-300x248.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Where-are-all-the-Olympic-venues-located-768x635.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Where-are-all-the-Olympic-venues-located-1536x1270.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Where-are-all-the-Olympic-venues-located-825x682.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Where-are-all-the-Olympic-venues-located-945x781.jpg 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Where-are-all-the-Olympic-venues-located.jpg 1870w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7197c90 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7197c90\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2987ec0\" data-id=\"2987ec0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d898e11 elementor-widget elementor-widget-image\" data-id=\"d898e11\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"416\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Why-every-4-years-1024x533.jpg\" class=\"attachment-large size-large wp-image-17024\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Why-every-4-years-1024x533.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Why-every-4-years-300x156.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Why-every-4-years-768x400.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Why-every-4-years-1536x800.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Why-every-4-years-825x430.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Why-every-4-years-945x492.jpg 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Why-every-4-years.jpg 1908w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9bb2e1 elementor-widget elementor-widget-text-editor\" data-id=\"f9bb2e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can begin to see the journey that AI Overviews takes you on from these follow-ups and the supported sources.<\/span><\/p><p><span style=\"font-weight: 400;\">Looking at the chunks, we can pinpoint the relevant content that\u2019s pulled by AI Overviews.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s an example of the chunks identified by the Raggle tool for the keyword Olympics:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a059c21 elementor-widget elementor-widget-image\" data-id=\"a059c21\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"400\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Raggle-Chunks-1024x512.gif\" class=\"attachment-large size-large wp-image-17018\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Raggle-Chunks-1024x512.gif 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Raggle-Chunks-300x150.gif 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Raggle-Chunks-768x384.gif 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Raggle-Chunks-825x412.gif 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/12\/Raggle-Chunks-945x472.gif 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e105722 elementor-widget elementor-widget-text-editor\" data-id=\"e105722\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You can parse out the important facts for each of the chunks and use that to update your topic pages or relevant pages with that content. Regardless of the immediate dividends, you\u2019ll be able to fortify those topics over time and give your outlet a better chance at showing up for more relevant queries on the topic.<\/span><\/p><p><span style=\"font-weight: 400;\">As you connect your topic pages to the various articles via internal links and update them with relevant content reverse-engineered by AI Overviews to prioritize that chunked content, you\u2019re likely to see that benefit your presence when breaking news develops. <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Whether you\u2019re refreshing your older content or covering breaking news, your SEO team should include this process within your newsroom. Check to see if there\u2019s an AI Snapshot for the breaking news query, analyze the chunks, and get the facts or unique elements into your journalist\u2019s hands to include in their pieces.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62463de elementor-widget elementor-widget-heading\" data-id=\"62463de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Your Approach to AI Overviews: Proactive or Reactive?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a85b258 elementor-widget elementor-widget-text-editor\" data-id=\"a85b258\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So what should media outlets do? Traditionally, as SEOs, we recommend taking a wait-and-see approach. But AI Overviews could be majorly disruptive for news outlets, especially those that depend on affiliate marketing for a massive portion of their revenue.<\/span><\/p><p><span style=\"font-weight: 400;\">Reverse engineering AI Overviews in its current state won\u2019t negatively impact your content. If anything, you\u2019re proactively addressing what Google wants from content and doing your best to stay ahead of your competitors.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In the meantime, if you want to get your AI Overviews Threat Report to assess the potential impact on your targeted keywords and organic traffic, <\/span><a href=\"https:\/\/ipullrank.com\/sge-report\"><span style=\"font-weight: 400;\">sign up here<\/span><\/a><span style=\"font-weight: 400;\">. And if you want a custom Raggle tool or AI Overviews content strategy, <\/span><a href=\"https:\/\/ipullrank.com\/contact\"><span style=\"font-weight: 400;\">contact us for a consultation<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d39e9db elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d39e9db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-dbcd3ad\" data-id=\"dbcd3ad\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7033a18 elementor-widget elementor-widget-template\" data-id=\"7033a18\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"17351\" class=\"elementor elementor-17351\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51a09b09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51a09b09\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2238df9f\" data-id=\"2238df9f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fba21b9 elementor-widget elementor-widget-heading\" data-id=\"7fba21b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Next Steps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d80b72f elementor-widget elementor-widget-text-editor\" data-id=\"d80b72f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here are three ways iPullRank can help you combine SEO and content to earn visibility for your business and drive revenue:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Schedule a 30-Minute Strategy Session: <\/b><span style=\"font-weight: 400;\">Share your biggest SEO and content challenges so we can put together a custom discovery deck after looking through your digital presence. No one-size-fits-all solutions, only tailored advice to grow your business.<\/span><a href=\"https:\/\/ipullrank.com\/contact\"><span style=\"font-weight: 400;\"> Schedule your consultation session now<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li aria-level=\"1\"><strong>Get Our Newsletter:<\/strong> AI is reshaping search. The Rank Report gives you signal through the noise, so your brand doesn\u2019t just keep up, it leads. <a href=\"https:\/\/ipullrank.com\/rank-report\">Subscribe to the Rank Report.<\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance Your Content&#8217;s Relevance with Relevance Doctor:<\/b><span style=\"font-weight: 400;\"> Not sure if your content is mathematically relevant? Use Relevance Doctor to test and improve your content&#8217;s relevancy, ensuring it ranks for your targeted keywords.<\/span><a href=\"https:\/\/ipullrank.com\/tools\/relevance-doctor\"><span style=\"font-weight: 400;\"> Test your content relevance today<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Want more? Visit <\/span><a href=\"https:\/\/ipullrank.com\/blog\">our blog<\/a> <span style=\"font-weight: 400;\">for access to past webinars, exclusive guides, and insightful blogs crafted by our team of experts.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>News publishers aren\u2019t immune to Google\u2019s AI Overviews. When Google rolls out the AI snapshot (a featured snippet on steroids), every industry will see organic search traffic disrupted in some capacity. But newsrooms might be better positioned to adapt to the new version of search than most organizations. Let\u2019s not ignore the fact that most [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":18451,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":true,"content-type":"","footnotes":""},"categories":[227,26,228],"tags":[],"diagnosis-deliverable":[],"class_list":["post-17017","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generative-ai","category-seo","category-sge"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>News Outlets Can&#039;t Avoid Google&#039;s AI - But Here&#039;s How You Can Prepare For It<\/title>\n<meta name=\"description\" content=\"What impact will Google&#039;s SGE have on news outlets? 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