{"id":17428,"date":"2024-04-03T11:00:21","date_gmt":"2024-04-03T15:00:21","guid":{"rendered":"https:\/\/ipullrank.com\/?p=17428"},"modified":"2025-04-26T21:40:24","modified_gmt":"2025-04-27T01:40:24","slug":"ai-overviews","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/ai-overviews","title":{"rendered":"The Ultimate AI Overviews (SGE) Guide: How to Navigate Its Impact"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17428\" class=\"elementor elementor-17428\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aecc544 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aecc544\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fbfa97\" data-id=\"5fbfa97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a354c91 elementor-widget elementor-widget-text-editor\" data-id=\"a354c91\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Watch the <a href=\"https:\/\/ipullrank.com\/resources\/webinars\/sge-optimization\">FREE AI Overviews Optimization webinar replay<\/a> with me and Mike King.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c7eb13 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c7eb13\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-08e6548\" data-id=\"08e6548\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66acd53 elementor-widget elementor-widget-text-editor\" data-id=\"66acd53\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Google Search is fundamentally changing. Marketers need to reframe the way they approach content strategy and search engine optimization. Generative AI is being incorporated into the search results now and nobody knows what that will mean for the future of search.\u00a0<\/p><ul class=\"ul1\"><li class=\"li1\">Will we see a 90% decrease in organic traffic?\u00a0<\/li><li class=\"li1\">Will AI completely replace traditional search results eventually?<\/li><li class=\"li1\">Is SEO dead? (I couldn\u2019t help myself).<\/li><\/ul><p class=\"p1\">Search results have been evolving for decades, nothing surprising there. It\u2019s morphed from 10 blue organic links into a completely bloated smattering of ads, rich snippets, navigation elements, verticalization features, personalization features, and a few organic results.<\/p><p class=\"p1\">AI Overviews (previously SGE) is Google\u2019s crescendo, the next phase, and its biggest gamble.<\/p><p class=\"p1\">We\u2019ve got so many questions:<\/p><ul class=\"ul1\"><li class=\"li1\">What\u2019s Google\u2019s vision for the future of search?<\/li><li class=\"li1\">How will AI change search behavior?<\/li><li class=\"li1\">What can marketers do to prepare?<\/li><li class=\"li1\">What other bigger implications need to be considered?<\/li><\/ul><p class=\"p1\">Google\u2019s never fully transparent. So let\u2019s read between the lines, tease out some possibilities, and leave you with some things to consider.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2add509 elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"2add509\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:&quot;.recent_content, .bi_weekly, .rank_report, .blog_posts, .comments, .popular_articles, .seo-code-red, .sge-threat-report-sub&quot;,&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;,&quot;rendered_tag&quot;:&quot;&lt;svg class=\\&quot;e-font-icon-svg e-fas-circle\\&quot; viewBox=\\&quot;0 0 512 512\\&quot; xmlns=\\&quot;http:\\\/\\\/www.w3.org\\\/2000\\\/svg\\&quot;&gt;&lt;path d=\\&quot;M256 8C119 8 8 119 8 256s111 248 248 248 248-111 248-248S393 8 256 8z\\&quot;&gt;&lt;\\\/path&gt;&lt;\\\/svg&gt;&quot;},&quot;no_headings_message&quot;:&quot;No headings were found on this page.&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2add509\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__2add509\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__2add509\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-391eaeb elementor-widget elementor-widget-heading\" data-id=\"391eaeb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the AI Overview (SGE)?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7464329 elementor-widget elementor-widget-text-editor\" data-id=\"7464329\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The AI Overview is Google\u2019s AI-powered snapshot that appears at the top of some search results. It consists of an AI Overview, generated text with sourced citations that provide a direct answer to the query. It sometimes includes additional context.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Below the AI Overview are follow-up questions. We also have some different layouts depending on the verticals (specifically ecommerce and local searches).<\/span><\/p><p>In February, I explained my personal take on AI Overviews on the Crowd Content webinar:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a936ee8 elementor-widget elementor-widget-video\" data-id=\"a936ee8\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=3Cd6E3ZpM1E&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5651b9f elementor-widget elementor-widget-text-editor\" data-id=\"5651b9f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Take a look at what a &#8216;current&#8217; version of AI Overviews looks like. This example includes a variety of output formats:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4e066 elementor-widget elementor-widget-image\" data-id=\"2f4e066\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"685\" height=\"900\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-example.png\" class=\"attachment-large size-large wp-image-17430\" alt=\"An Example of Google&#039;s Search Generative Experience\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-example.png 685w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-example-228x300.png 228w\" sizes=\"(max-width: 685px) 100vw, 685px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-823fc1b elementor-widget elementor-widget-text-editor\" data-id=\"823fc1b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Depending on the query, the layout potentially includes a variety of formats:<\/p><ul class=\"ul1\"><li class=\"li1\">Paragraphs (sometimes with images)<\/li><li class=\"li1\">Bulleted lists\u00a0<\/li><li class=\"li1\">Breakouts (A series of sub-headers and short paragraphs, sometimes accompanied by images.)<\/li><li class=\"li1\">Images<\/li><li class=\"li1\">Videos<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baa485c elementor-widget elementor-widget-image\" data-id=\"baa485c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"508\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.44.24.jpg\" class=\"attachment-large size-large wp-image-17433\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.44.24.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.44.24-300x198.jpg 300w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3f7498 elementor-widget elementor-widget-text-editor\" data-id=\"a3f7498\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Despite the additional context, you will typically see the most relevant part of the answer highlighted:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c877ee elementor-widget elementor-widget-image\" data-id=\"2c877ee\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"765\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Highlighted-SGE-Text-1024x979.jpg\" class=\"attachment-large size-large wp-image-17434\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Highlighted-SGE-Text-1024x979.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Highlighted-SGE-Text-300x287.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Highlighted-SGE-Text-768x734.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Highlighted-SGE-Text-825x789.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Highlighted-SGE-Text-945x903.jpg 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Highlighted-SGE-Text.jpg 1404w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a02f0e elementor-widget elementor-widget-text-editor\" data-id=\"1a02f0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Every text element has citations of its sources.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6b39f elementor-widget elementor-widget-image\" data-id=\"4b6b39f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"798\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.52.27-1024x1022.jpg\" class=\"attachment-large size-large wp-image-17435\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.52.27-1024x1022.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.52.27-300x300.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.52.27-150x150.jpg 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.52.27-768x767.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.52.27-825x824.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.52.27-945x944.jpg 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.52.27-80x80.jpg 80w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.52.27.jpg 1290w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0838707 elementor-widget elementor-widget-text-editor\" data-id=\"0838707\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Most recently, the citation dropdown has been populated by favicons from the sources.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d22a91 elementor-widget elementor-widget-image\" data-id=\"1d22a91\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"120\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.50.21-1024x153.jpg\" class=\"attachment-large size-large wp-image-17437\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.50.21-1024x153.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.50.21-300x45.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.50.21-768x115.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.50.21-825x123.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.50.21-945x141.jpg 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/new-screenshot-2024-03-28-15.50.21.jpg 1176w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea25b5f elementor-widget elementor-widget-text-editor\" data-id=\"ea25b5f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A carousel of sources appears to the right of the AI Overview that typically includes an image, article title, date, and website name (which is a clickable link), though the carousel has been removed.<\/p><p class=\"p1\">Below the AI Overview, we sees 2-3 follow-up questions that are relevant to the original query. Those follow-ups are typically different from Google\u2019s People Also Ask feature further down the Search Results Page.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9044f1e elementor-widget elementor-widget-image\" data-id=\"9044f1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"138\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-questions-1024x177.jpg\" class=\"attachment-large size-large wp-image-17439\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-questions-1024x177.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-questions-300x52.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-questions-768x133.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-questions-1536x265.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-questions-2048x354.jpg 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-questions-825x142.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-questions-945x163.jpg 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd5029d elementor-widget elementor-widget-text-editor\" data-id=\"fd5029d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">And when you click on the follow up, AI Overviews keep the conversation contextual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f27fcf8 elementor-widget elementor-widget-image\" data-id=\"f27fcf8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"705\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-q-1024x902.jpg\" class=\"attachment-large size-large wp-image-17440\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-q-1024x902.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-q-300x264.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-q-768x676.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-q-1536x1352.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-q-2048x1803.jpg 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-q-825x726.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge-follow-up-q-945x832.jpg 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2957551 elementor-widget elementor-widget-text-editor\" data-id=\"2957551\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>Note: <\/b>The design, labels, elements, and even the name of AI Overviews are constantly changing. A few tests include:<\/p><ul class=\"ul1\"><li class=\"li1\">The aforementioned citation favicons.<\/li><li class=\"li1\">Recently, the carousel has been completely removed.<\/li><li class=\"li1\">The label at the top of the AI Overview previously only stated that \u2018Generative AI is experimental.\u2019<\/li><li class=\"li1\">Citations were originally hidden in a collapsed section, revealed by a bear claw option.<\/li><\/ul><p class=\"p1\">SGE also includes two different layouts unique to shopping queries and local queries.<\/p><p class=\"p1\">For a commercial search, you\u2019re likely to see a list of products that are sourced from product review articles or Google\u2019s Shopping Graph in a few different formats:<\/p><p><strong>Standard Product List<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21a6ba1 elementor-widget elementor-widget-image\" data-id=\"21a6ba1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"730\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-SGE-1024x934.jpg\" class=\"attachment-large size-large wp-image-17442\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-SGE-1024x934.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-SGE-300x274.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-SGE-768x700.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-SGE-1536x1401.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-SGE-825x752.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-SGE-945x862.jpg 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-SGE.jpg 1882w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d8925d elementor-widget elementor-widget-text-editor\" data-id=\"7d8925d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>eCommerce Grids<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a78d08a elementor-widget elementor-widget-image\" data-id=\"a78d08a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"559\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-grid-1024x715.jpg\" class=\"attachment-large size-large wp-image-17443\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-grid-1024x715.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-grid-300x209.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-grid-768x536.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-grid-1536x1073.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-grid-2048x1430.jpg 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-grid-825x576.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/ecommerce-grid-945x660.jpg 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b2d289 elementor-widget elementor-widget-text-editor\" data-id=\"0b2d289\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Categorized Compilation Packs<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84b9f9f elementor-widget elementor-widget-image\" data-id=\"84b9f9f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"568\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/compilation-pack-1024x727.jpg\" class=\"attachment-large size-large wp-image-17444\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/compilation-pack-1024x727.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/compilation-pack-300x213.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/compilation-pack-768x546.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/compilation-pack-1536x1091.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/compilation-pack-2048x1455.jpg 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/compilation-pack-825x586.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/compilation-pack-945x671.jpg 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd611d elementor-widget elementor-widget-text-editor\" data-id=\"2fd611d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The eCommerce results have significant implications. If searchers use AI Overviews for product selections, then it\u2019s essential that brands make sure that they have invested resources in optimizing their products in Google\u2019s Shopping Graph.<\/p><p class=\"p1\">Local searches that are based on your geography have a unique layout as well. They typically include the map pack, citations, and a carousel above the map pack. They also include labels for business attributes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f4f31 elementor-widget elementor-widget-image\" data-id=\"58f4f31\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"985\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/local-sge-results-832x1024.jpg\" class=\"attachment-large size-large wp-image-17445\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/local-sge-results-832x1024.jpg 832w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/local-sge-results-244x300.jpg 244w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/local-sge-results-768x945.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/local-sge-results-1248x1536.jpg 1248w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/local-sge-results-825x1015.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/local-sge-results-945x1163.jpg 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/local-sge-results.jpg 1450w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6359ba elementor-widget elementor-widget-text-editor\" data-id=\"f6359ba\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The biggest unanswered question for AI Overviews is what role will Ads play. Up to this point, we\u2019ve seen ads appear directly above and below the snapshot, but not inside of it. Considering the importance of ad revenue, it feels inevitable that ads would be integrated into AI Overviews in some capacity. Google has indicated that they will continue to experiment with ads. According to CEO Sundar Pichai during <a href=\"https:\/\/searchengineland.com\/google-ceo-talks-future-of-sge-gemini-ads-and-ai-search-437048\"><span class=\"s1\">Alphabet\u2019s Q4 earnings call<\/span><\/a>:<\/p><p>\u201cAs we shared last quarter, ads will continue to play an important role in the new search experience and will continue to experiment with new formats native to SGE. SGE is creating new opportunities for us to improve commercial journeys for people by showing relevant ads alongside search results. We\u2019ve also found that people are finding ads either above or below the AI-powered overview helpful as they provide useful options for people to take action and connect with businesses.\u201d<\/p><p class=\"p1\">As important as the content, visual design, and inclusion of ads are to the success of SGE, its visibility and timing in search results are just as critical for SEOs.<\/p><p><strong>UPDATE (Hours later):<\/strong> The paint has yet to dry on this article and hours later, news leaks that <a href=\"https:\/\/www.ft.com\/content\/2f4bfeb4-6579-4819-9f5f-b3a46ff59ed1\">Google is considering a paid GenAI (and potentially AI Overviews) product.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbe9359 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cbe9359\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0cf1e69\" data-id=\"0cf1e69\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-133021c elementor-widget elementor-widget-text-editor\" data-id=\"133021c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>It is unclear how exactly the company would seek to integrate AI-powered search into these paid-for services, which offer different pricing tiers, or when the AI-powered search offering would be ready to launch. <strong>Google could still decide to launch certain elements of its experimental AI-powered service into its main, free search engine over time,<\/strong> according to people familiar with its thinking. Google said the company was \u201cnot working on or considering\u201d an ad-free search experience but that it would \u201ccontinue to build new premium capabilities and services to enhance our subscription offerings across Google\u201d.<\/em><\/p>\n<p><a href=\"https:\/\/www.ft.com\/content\/2f4bfeb4-6579-4819-9f5f-b3a46ff59ed1\">Source<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-67b4506 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"67b4506\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5954b84\" data-id=\"5954b84\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-924b311 elementor-widget elementor-widget-text-editor\" data-id=\"924b311\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While this article doesn&#8217;t explicitly claim that Google will only use AI Overviews as a paid feature, it will be an interesting situation monitor considering that Google has rarely added paid features like these to its free products.<\/p><p>One reasonable concern for this business move would be the cost to run AI Overviews along with the risk to Google&#8217;s ad model.<\/p><p>If searchers are less likely to click on ads due to AI Overviews&#8217; ability to satisfy user intent without leaving the search results, then that would require another way to monetize AI Overviews.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-945bbf5 elementor-widget elementor-widget-heading\" data-id=\"945bbf5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When Does AI Overviews Trigger?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2d7bea elementor-widget elementor-widget-text-editor\" data-id=\"c2d7bea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">The AI Overview does not appear for every search. There are five scenarios for any given query:<\/p><ul class=\"ul1\"><li class=\"li1\">Automatically generated at the top of the search results page.<\/li><li class=\"li1\">A truncated automatically generated at the top of the search results page that needs to be expanded.<\/li><li class=\"li1\">A message to \u201cGet an AI-powered overview for this search?\u201d with a Generate button to click.<\/li><li class=\"li1\">A message that \u201cAn AI-powered overview is not available for this search.\u201d<\/li><li class=\"li1\">No indication of an AI-powered presence.<\/li><\/ul><p><strong>Update 4\/28:<\/strong> Google has softened the copy for your average user with &#8220;Get an AI Answer for this search?&#8221;<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2366e8b elementor-widget elementor-widget-image\" data-id=\"2366e8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"756\" height=\"210\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Screenshot-of-Googles-AI-Answer-prompt-for-search-results.jpg\" class=\"attachment-large size-large wp-image-17488\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Screenshot-of-Googles-AI-Answer-prompt-for-search-results.jpg 756w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Screenshot-of-Googles-AI-Answer-prompt-for-search-results-300x83.jpg 300w\" sizes=\"(max-width: 756px) 100vw, 756px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72e6182 elementor-widget elementor-widget-text-editor\" data-id=\"72e6182\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Further down in my coverage of AI Overviews research, you\u2019ll see the frequency of AI Overviews&#8217; appearance along with which industries are likely to see the feature most. That\u2019s an important consideration since Google\u2019s been adamant about responsibly bringing AI to search.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9abaecb elementor-widget elementor-widget-heading\" data-id=\"9abaecb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Philosophy Behind AI Overviews<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7eb6bb9 elementor-widget elementor-widget-text-editor\" data-id=\"7eb6bb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Google\u2019s AI Overviews team published a 16-page <a href=\"https:\/\/static.googleusercontent.com\/media\/www.google.com\/en\/\/search\/howsearchworks\/google-about-SGE.pdf\"><span class=\"s1\">SGE Overview<\/span><\/a> back in May 2023 that reads like a manifesto.\u00a0<\/p><p class=\"p1\">Everyone working in SEO should read the overview. It\u2019s chock full of goals, philosophies, and intentions for the future of AI Overviews.\u00a0<\/p><p class=\"p1\">Fundamentally, <i>\u201c<\/i>SGE is an early step in transforming the Search experience with generative AI.<i>\u201d\u00a0\u00a0<\/i><\/p><p class=\"p1\">An early step, but the first of many.\u00a0<\/p><p class=\"p1\">The blueprint paints a picture of the responsible implementation of generative AI search:\u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d660092 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d660092\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5b7c9a\" data-id=\"a5b7c9a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ef4ed13 elementor-widget elementor-widget-text-editor\" data-id=\"ef4ed13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><i>\u201cWhen using SGE, people will notice their search results page with familiar web results, organized in a new way to help them get more from a single search. With generative AI in Search, people are able to:\u00a0<\/i><\/p><ul><li class=\"p1\"><i>Ask new kinds of questions that are more complex and more descriptive <\/i><\/li><li class=\"p1\"><i>Get the gist of a topic faster, with links to relevant results to explore further <\/i><\/li><li class=\"p1\"><i>Get started on something you need to do quickly, like writing drafts or generating imagery right from where you\u2019re searching <\/i><\/li><li class=\"p1\"><i>Make progress easily, by asking conversational follow-ups or trying suggested next steps\u201d<\/i><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-add7ea4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"add7ea4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-88f8abd\" data-id=\"88f8abd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0a6f284 elementor-widget elementor-widget-text-editor\" data-id=\"0a6f284\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Naturally, Google wants AI Overviews to be a <\/span><i><span style=\"font-weight: 400;\">better<\/span><\/i><span style=\"font-weight: 400;\"> search experience. They want you to find more helpful information without needing to pogo-stick between websites and back to search.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And AI Overviews will play a big role in the future of search. Recently promoted Head of Search <a href=\"https:\/\/www.linkedin.com\/posts\/elizabeth-reid-56356724_today-im-taking-on-a-new-role-leading-search-activity-7175645922851262465-oYX6\/\">Liz Reid shared her excitement for the experiment on LinkedIn<\/a> in March.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-200a97d elementor-widget elementor-widget-image\" data-id=\"200a97d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"989\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Liz-Reid-LinkedIn-SGE-828x1024.jpg\" class=\"attachment-large size-large wp-image-17446\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Liz-Reid-LinkedIn-SGE-828x1024.jpg 828w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Liz-Reid-LinkedIn-SGE-243x300.jpg 243w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Liz-Reid-LinkedIn-SGE-768x950.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Liz-Reid-LinkedIn-SGE-825x1020.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Liz-Reid-LinkedIn-SGE.jpg 904w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c886f0 elementor-widget elementor-widget-text-editor\" data-id=\"7c886f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Considering Liz\u2019s role in bringing AI to search, Google is telegraphing their plans here.<\/p><p class=\"p1\">And the move makes sense from Google\u2019s perspective. It\u2019s not the first time they\u2019ve aimed to keep searchers on Google. Despite all of their talk about building a healthy web, the more time spent on the search results, the more ad impressions, the more ad revenue.<\/p><p class=\"p1\">Featured snippets have been around since 2014. For the most simple definitions or simple answers, pulling a word-for-word passage from a web page saved searchers a ton of time.<\/p><p class=\"p1\">Truthfully, most people want the cliff notes most of the time. We don\u2019t want the story behind the recipe (unless we do). We don\u2019t care about the history of your nomadic life to learn about the best things to do in Jamaica (unless we do.)\u00a0<\/p><p class=\"p1\">For informational searches with one answer, we don\u2019t always need the *best* info. Information can be commodified.\u00a0<\/p><p class=\"p1\">We need info that\u2019s good enough (or <a href=\"https:\/\/www.blindfiveyearold.com\/its-goog-enough\"><span class=\"s1\">Goog enough<\/span><\/a>). We expect it to be accurate. AI Overviews aims to reduce the work to discover answers and solutions. Reduce the cognitive load. We\u2019re <a href=\"https:\/\/en.wikipedia.org\/wiki\/Satisficing\"><span class=\"s1\">satisficing<\/span><\/a> our search results. We want the TL;DR. If we like the person, brand, or writing, we\u2019ll put in the work to read more. We have the option.\u00a0<\/p><p class=\"p1\">But the LLMs have their known limitations:<\/p><ul class=\"ul1\"><li class=\"li1\">Hallucinations: They still make things up.<\/li><li class=\"li1\">Misinterpretations: Despite significant gains in Natural Language Processing, it still doesn\u2019t understand the nuance of every query.<\/li><li class=\"li1\">Bias output: The outputs are still trained on biased content and the internet is full of biased content.<\/li><li class=\"li1\">Persona corruption: Sometimes the output will have an opinion despite Google\u2019s engineer\u2019s guidelines to reflect a neutral and objective tone.<\/li><\/ul><p class=\"p1\">The team at Google claimed that they were going to limit the use of AI Overviews for critical queries that are financial-related or health-related(Your Money Your Life or YMYL). But early on in experimenting, YMYL searches frequently had results.<\/p><p class=\"p1\">It\u2019s in Google\u2019s best interest for AI Overviews to produce helpful and safe results. If the AI Overview consistently creates snapshots that are deceptive, unsafe, or worse than the traditional search results, searchers will begin to look elsewhere for their information. Fewer searches mean less ad revenue: Alphabet\u2019s primary source of revenue.<\/p><p>To that end, the overview claims that they have a few key processes in place to monitor, review, and evaluate performance of the feature:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7ab7fd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7ab7fd\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-423b24d\" data-id=\"423b24d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c103fd elementor-widget elementor-widget-text-editor\" data-id=\"7c103fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><em><strong>Raters:<\/strong> We work with independent Search Quality Raters to help us measure the quality of outputs and the results displayed. These ratings do not directly impact SGE\u2019s output, but are used to train the LLMs and improve the experience overall.<\/em><\/li><li><em><strong>Focused analysis:<\/strong> Following our process for significant launches in Search today, we analyze results across multiple broad, representative query sets, as well as conduct more focused studies to confirm responses meet our quality thresholds. In particular, we focus on topic areas that may be more susceptible to known quality risks, or that are more complex and nuanced. This includes classes of queries that may be at higher risk for safety or inclusion issues and aims to ensure our protections and responses are effective across those domains. <\/em><\/li><li><em><strong>Red-teaming:<\/strong> We conduct adversarial testing of these systems to identify areas where the systems aren\u2019t performing as intended. This helps identify bias issues, safety concerns and other areas where we can improve the product.<\/em><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e83a94f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e83a94f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9178a11\" data-id=\"9178a11\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dea8789 elementor-widget elementor-widget-text-editor\" data-id=\"dea8789\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With both CEO Sundar Pichai and Head of Search Liz Reid <a href=\"https:\/\/searchengineland.com\/google-ceo-talks-future-of-sge-gemini-ads-and-ai-search-437048\">claiming that people &#8216;love&#8217; SGE<\/a>, it&#8217;s difficult to determine whether this is heavy-lifting PR or based on testing, feedback, and results.<\/p><p>&#8220;<em>We are incorporating SGE in the product, the early feedback is positive&#8230;And we\u2019ve been iterating on it, and it clearly works for certain types of queries very well. We are expanding the set of queries where it works very well. It definitely is answering a certain category of queries for the first time in a better way. So that gives us direction to proceed as well.<\/em>\u201d<\/p><p>The next phase will be seeing these results in public. As SEOs, it can be very difficult to step outside of our niche, our bubble, our industry, and see the search experience from the perspective of everyday users.<\/p><p>But the quality of the results depends on the technology in place.<\/p><p class=\"p1\">So what\u2019s the actual (virtual) machinery behind AI Overviews?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-288bb1a elementor-widget elementor-widget-heading\" data-id=\"288bb1a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Do AI Overviews Work?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bffbf62 elementor-widget elementor-widget-text-editor\" data-id=\"bffbf62\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/static.googleusercontent.com\/media\/www.google.com\/en\/\/search\/howsearchworks\/google-about-SGE.pdf\">Powered by a variety of Large Language Models<\/a><\/span>, including an advanced version of MUM and PaLM2. it generates text from relevant content across Google\u2019s Index.<\/p><p class=\"p1\">You cannot confidently claim to know the exact tech behind what makes AI Overviews (or any of Google\u2019s Search products run). But you can turn on your inner detective and sus out the patents, frameworks, processes, costs, and resources, that would theoretically drive the feature. Unfortunately, you can\u2019t <i>always<\/i> trust Google employees or press releases to truthfully reveal their IP.<\/p><p class=\"p1\">So what <i>can<\/i> we infer?<\/p><p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/useo.es\/googles-sge-patent\/\">Juan Gonzales Villa<\/a><\/span> identified the likely <a href=\"https:\/\/patents.google.com\/patent\/US11769017B1\/\"><span class=\"s1\">Google Patent<\/span><\/a> (granted in September 2023) for an AI Overviews process. What\u2019s interesting is that it shows how AI Overviews could use one or multiple LLMs for the generated text. It also can use additional systems or skip them depending on the needs of the query.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08a15cc elementor-widget elementor-widget-image\" data-id=\"08a15cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"1024\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/US11769017-20230926-D00001-633x1024.png\" class=\"attachment-large size-large wp-image-17447\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/US11769017-20230926-D00001-633x1024.png 633w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/US11769017-20230926-D00001-186x300.png 186w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/US11769017-20230926-D00001-768x1241.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/US11769017-20230926-D00001-950x1536.png 950w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/US11769017-20230926-D00001-1267x2048.png 1267w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/US11769017-20230926-D00001-825x1334.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/US11769017-20230926-D00001-945x1528.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/US11769017-20230926-D00001.png 1661w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3a5045e elementor-widget elementor-widget-text-editor\" data-id=\"3a5045e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Instead of being trained purely on a static dataset, AI Overviews uses a process called Retrieval Augmented Generation (RAG) to use current content in its output. Fresh, up-to-date information from websites.<\/p><p class=\"p1\">Google takes the query, generates an AI summary from relevant content on the web, evaluates the summary, rewrites it, and then annotates it with a graded level of confidence.<\/p><p>Here&#8217;s a simplified visualization of the process for Google&#8217;s Index, Knowledge Graph, and LLM.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-474b254 elementor-widget elementor-widget-image\" data-id=\"474b254\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"306\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/RAG-with-a-knowledge-graph-1024x392.png\" class=\"attachment-large size-large wp-image-17457\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/RAG-with-a-knowledge-graph-1024x392.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/RAG-with-a-knowledge-graph-300x115.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/RAG-with-a-knowledge-graph-768x294.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/RAG-with-a-knowledge-graph-1536x588.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/RAG-with-a-knowledge-graph-825x316.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/RAG-with-a-knowledge-graph-945x361.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/RAG-with-a-knowledge-graph.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39ae881 elementor-widget elementor-widget-text-editor\" data-id=\"39ae881\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p3\"><span class=\"s1\">For a comprehensive technical deep dive, read <a href=\"https:\/\/searchengineland.com\/how-search-generative-experience-works-and-why-retrieval-augmented-generation-is-our-future-433393\"><span class=\"s2\"><i>How Search Generative Experience works and why retrieval-augmented generation is our future<\/i><\/span><\/a> by Michael King.<\/span><\/p><p class=\"p1\">Mike reveals how AI Overviews produces generated output from chunks of relevant content that can be quantitatively calculated.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54259a0 elementor-widget elementor-widget-video\" data-id=\"54259a0\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=GnrK3NA7JUI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac5a282 elementor-widget elementor-widget-text-editor\" data-id=\"ac5a282\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">You can then use a tool like MarketBrew\u2019s <a href=\"https:\/\/brew.marketbrew.ai\/sge-visualizer.htm\"><span class=\"s1\">SGE Visualizer<\/span><\/a> to evaluate whether your content has a high enough similarity score that it would potentially be included in AI Overviews.<\/p><p class=\"p1\">I broke this down in my AI Overviews optimization article.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69aacd6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69aacd6\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6108ed9\" data-id=\"6108ed9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0fbe7a0 elementor-widget elementor-widget-text-editor\" data-id=\"0fbe7a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Read: <\/b><strong><a href=\"https:\/\/ipullrank.com\/optimize-content-for-sge\">How to Intentionally show up in Google\u2019s AI Overviews<\/a><\/strong><\/p><p><strong>Watch: [<a href=\"https:\/\/ipullrank.com\/resources\/webinars\/sge-optimization\">Webinar Replay<\/a>] <a href=\"https:\/\/ipullrank.com\/resources\/webinars\/sge-optimization\">How to Optimize for AI Overviews: Protect and Perfect your AI Snapshot<\/a><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-21c5a61 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"21c5a61\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6bc1cf9\" data-id=\"6bc1cf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e6d77f elementor-widget elementor-widget-video\" data-id=\"5e6d77f\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=CPOkFOiURmo&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c5d11d elementor-widget elementor-widget-text-editor\" data-id=\"8c5d11d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The technology continues to evolve and much of it is hidden in the Google blackbox where nobody can tell you exactly how it works.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">According to the AI Overview referenced earlier:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-70c1fca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70c1fca\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a6cb1d1\" data-id=\"a6cb1d1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-783c283 elementor-widget elementor-widget-text-editor\" data-id=\"783c283\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><i>&#8220;While SGE also applies LLMs, it has been purposefully trained to carry out tasks specific to Search, including identifying high-quality web results that corroborate the information presented in the output. These models are used in tandem with our core ranking systems to deliver helpful and reliable results.&#8221;<\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-96e7619 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"96e7619\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7ddf02a\" data-id=\"7ddf02a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c357fe4 elementor-widget elementor-widget-text-editor\" data-id=\"c357fe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Personally, I\u2019m skeptical that the algorithms and systems used by AI Overviews are the same used for core search. We\u2019ll address this a bit more in the analysis section below, but the sources for AI Overviews output rarely primarily pull from the top few organic search results.<\/p><p class=\"p1\">Cindy Krum has proposed some interesting theories around how Google uses systems (Spam and Helpful Content Systems) to filter out bad data and keep the generated output clean.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fee1c1b elementor-widget elementor-widget-video\" data-id=\"fee1c1b\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=pmf3I1PsuPQ&amp;t=2s&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6874f3 elementor-widget elementor-widget-text-editor\" data-id=\"a6874f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This would support Google\u2019s desire to create AI-enabled products responsibly.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6edb5a8 elementor-widget elementor-widget-heading\" data-id=\"6edb5a8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Timeline Behind the Search Generative Experience and AI Overviews<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c527fd elementor-widget elementor-widget-text-editor\" data-id=\"8c527fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">A quick timeline of AI Overviews for the uninitiated. Google is always evolving its search results. If you want to dive into everything Google has implemented over the past couple of decades, consume <a href=\"https:\/\/www.google.com\/search\/howsearchworks\/\"><span class=\"s1\">How Search Works<\/span><\/a>. Collecting and organizing the world\u2019s information and making it accessible to everyone is an impossible responsibility, but they\u2019re the best at it.<\/p><p class=\"p1\">That said, Google Search has earned deserved criticism.\u00a0<\/p><p class=\"p1\">In January of 2022, we started to see a series of thought pieces bemoaning that Google Search Results were disappointing. Michael Seibel, Managing Director at YCombinator tweeted a <a href=\"https:\/\/twitter.com\/mwseibel\/status\/1477701120319361026\"><span class=\"s1\">scathing Twitter thread<\/span><\/a>,<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e5eaed elementor-widget elementor-widget-html\" data-id=\"7e5eaed\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"twitter-tweet\" data-conversation=\"none\"><p lang=\"en\" dir=\"ltr\">Health, product reviews, recipes are three categories I searched today where top results featured clickbait sites riddled with crappy ads. I\u2019m sure there are many more. Feel free to reply to the thread with the categories where you no longer trust Google Search results.<\/p>&mdash; Michael Seibel (@mwseibel) <a href=\"https:\/\/twitter.com\/mwseibel\/status\/1477701121061707776?ref_src=twsrc%5Etfw\">January 2, 2022<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-506ba55 elementor-widget elementor-widget-text-editor\" data-id=\"506ba55\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The replies echoed his experience. More people were turning to Reddit and TikTok for searches and that became a common theme throughout 2022.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8b0f03 elementor-widget elementor-widget-html\" data-id=\"c8b0f03\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">people are now searching on tiktok instead of google <a href=\"https:\/\/t.co\/YTbH3Ap65t\">pic.twitter.com\/YTbH3Ap65t<\/a><\/p>&mdash; Turner Novak \ud83c\udf4c\ud83e\udde2 (@TurnerNovak) <a href=\"https:\/\/twitter.com\/TurnerNovak\/status\/1539086442697302017?ref_src=twsrc%5Etfw\">June 21, 2022<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f3dce4 elementor-widget elementor-widget-text-editor\" data-id=\"4f3dce4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">In late 2022, ChatGPT enters the chat. All of a sudden generative AI appears to be a search competitor. However, many SEOs and Large Language Model experts caution that <a href=\"https:\/\/ipullrank.com\/ai-content-not-seo-threat\"><span class=\"s1\">the tool has critical limitations for search<\/span><\/a>.\u00a0<\/p><ul class=\"ul1\"><li class=\"li1\">GPT-4 was originally trained on content from before 2021, it\u2019s since been updated on its training data as recently as April 2023.<\/li><li class=\"li1\">LLMs are biased by training data providing harmful results.<\/li><li class=\"li1\">It often produces factually inaccurate results (sophisticated predictive text).<\/li><\/ul><p class=\"p1\">Despite these elements that make ChatGPT problematic as a search engine, in January 2023, Microsoft announced a <a href=\"https:\/\/blogs.microsoft.com\/blog\/2023\/01\/23\/microsoftandopenaiextendpartnership\/\"><span class=\"s1\">multi-billion dollar investment in OpenAI<\/span><\/a>, paving the way for an integration with the tech giant\u2019s own search engine Bing. The rollout was quick and not without <a href=\"https:\/\/www.washingtonpost.com\/technology\/2023\/02\/16\/microsoft-bing-ai-chatbot-sydney\/\"><span class=\"s1\">glitches and hitches<\/span><\/a>.<\/p><p class=\"p1\">Google had been building toward a <a href=\"https:\/\/blog.google\/products\/search\/how-ai-powers-great-search-results\/\"><span class=\"s1\">generative AI product all along<\/span><\/a>. According to the <a href=\"https:\/\/www.nytimes.com\/2023\/04\/16\/technology\/google-search-engine-ai.html\"><span class=\"s1\">New York Times<\/span><\/a>, in April it was revealed Microsoft was on the verge of a potential business deal with Samsung to replace Google Search with Bing as the homepage of Samsung\u2019s devices.<\/p><p class=\"p1\">Murmurs in the media indicated that something was coming, but we initially didn\u2019t know if it would be a stand-alone chat (which turned out to be <a href=\"https:\/\/gemini.google.com\/\"><span class=\"s1\">Gemini<\/span><\/a>) or an integrated generative AI search that turned out to be the <a href=\"https:\/\/blog.google\/products\/search\/generative-ai-search\/\"><span class=\"s1\">Search Generative Experience<\/span><\/a> (announced in early May at Google I\/O).<\/p><p class=\"p1\">Weeks later, the AI Overviews Experiment was opened up and SEOs began playing with the new AI Snapshot interface.<\/p><p class=\"p1\">When the December 2023 experiment ended, SEOs were skeptical that AI Overviews would ever make it into production.<\/p><p>In March, the 2024 Core Update and Spam Update stole headlines by integrating the Helpful Content System, devastating a range of niche sites, while independently, manual penalties were being levied on high-profile generative AI content sites.<\/p><p class=\"p1\">Meanwhile, in late March, Google began to <a href=\"https:\/\/www.seroundtable.com\/google-testing-sge-ai-overviews-none-logged-in-users-37103.html\"><span class=\"s1\">test AI Overviews in the wild<\/span><\/a>.\u00a0<\/p><p class=\"p1\">To see AI Overviews publicly tested despite still generating some questionable (even problematic) results was an unexpected move by Google. The same company that has maintained a culture of extremely high standards and AI responsibility.\u00a0<\/p><p class=\"p1\">And if you laugh at that sentiment, watch their 2020 documentary <i>Trillions of Questions, No Easy Answers<\/i>. They have a rigorous production process that appears more cutthroat than a Ph.D. defending her dissertation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48bf074 elementor-widget elementor-widget-video\" data-id=\"48bf074\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=tFq6Q_muwG0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de7673e elementor-widget elementor-widget-text-editor\" data-id=\"de7673e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Update, on May 14th, 2024 at Google I\/O, the team announced the AI Overviews rebranding and a variety of new features including:<br \/><br \/>The Search Generative Experience has been rebranded as AI Overviews and will launch immediately.<br \/><br \/>AI Overviews uses:<br \/><br \/>\u2022 Real-time info (knowledge graph)<br \/>\u2022 Algorithmic Systems<br \/>\u2022 Customize Gemini for Search<br \/><br \/>AI Overviews can understand:<br \/><br \/>Multi-step reasoning in Google search: Ask multiple questions at the same time and conduct planning. (Meal Planning, Itineraries, Events)<br \/><br \/>Ex. Search for location with multiple criteria all at the same time.<br \/><br \/>A new AI-Organized Search Results Page:<br \/><br \/>\u2022 Clusters of results. <br \/>\u2022 Contextual Factors.<br \/>\u2022 Rolling out when you look for inspiration (dining, recipes, books, etc.)<br \/><br \/>WHOA. Ask with video. That&#8217;s intriguing. <br \/><br \/>Gemini and Search figures out the video frame by frame. Stitches it together in AI-organized result.<\/p><p>Check out the video.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcd1055 elementor-widget elementor-widget-video\" data-id=\"bcd1055\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/GVBpurjLb-4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78ffab4 elementor-widget elementor-widget-text-editor\" data-id=\"78ffab4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So with Google definitively moving forward with AI Overviews, what\u2019s the big motivation behind AI in search?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0dc0db7 elementor-widget elementor-widget-heading\" data-id=\"0dc0db7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Current AI Overviews Research and Analysis<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-910f1f9 elementor-widget elementor-widget-text-editor\" data-id=\"910f1f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">As SEOs, we\u2019re desperate to get a handle on the implications of <span style=\"font-weight: 400;\">AI Overviews<\/span>. The implications of <span style=\"font-weight: 400;\">AI Overviews<\/span> across search results could have an even greater impact than featured snippets. We need to prepare for a decline in organic search traffic that comes from our traditional blue links and strategize ways that our content can appear in the AI overview and drive either organic traffic or brand awareness.\u00a0<\/p><p class=\"p1\">There have already been a series of studies that have investigated a few pertinent questions for <span style=\"font-weight: 400;\">AI Overviews<\/span>:<\/p><ul class=\"ul1\"><li class=\"li1\">When do <span style=\"font-weight: 400;\">AI Overviews <\/span>trigger?<\/li><li class=\"li1\">Where do <span style=\"font-weight: 400;\">AI Overviews<\/span> get its sources from?<\/li><li class=\"li1\">How are different verticals impacted?<\/li><li class=\"li1\">How long does it take for <span style=\"font-weight: 400;\">AI Overviews<\/span> to load?<\/li><\/ul><p class=\"p1\">To get a custom report on the potential impact of <span style=\"font-weight: 400;\">AI Overviews<\/span> on your organic search traffic, sign up for the SGE Threat Report.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c7ef0d2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c7ef0d2\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b90526f\" data-id=\"b90526f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1222dd1 elementor-widget elementor-widget-text-editor\" data-id=\"1222dd1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ipullrank.com\/sge-report\"><b>Get Your Custom SGE Threat Report<\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5abb473 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5abb473\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-ad23412\" data-id=\"ad23412\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cc9b24f elementor-widget elementor-widget-text-editor\" data-id=\"cc9b24f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Keeping in mind that AI Overviews constantly experiments and evolves, here are the current reports on AI Overviews&#8217; impact in chronological order:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa58bcb elementor-widget elementor-widget-heading\" data-id=\"aa58bcb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How SGE will affect your SEO and business - Bartosz G\u00f3ralewicz<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-626003f elementor-widget elementor-widget-text-editor\" data-id=\"626003f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2\"><span class=\"s1\"><a href=\"https:\/\/www.onely.com\/blog\/all-the-useful-data-about-sge-you-need-to-know-right-now\/\"><b>Report Link<\/b><\/a><\/span><\/p><p class=\"p3\"><b>Date: <\/b>8\/9\/23<\/p><p class=\"p3\"><b>Queries Analyzed: <\/b>Undisclosed<\/p><p class=\"p3\"><b>Key Takeaways:<\/b><\/p><ul class=\"ul1\"><li class=\"li3\">SGE results were available for 81% of queries in our database.<\/li><li class=\"li3\">85% of sources quoted in SGE results rank within the top 10 positions<\/li><li class=\"li3\">eCommerce queries seem to be Google\u2019s core focus, with a staggering 92% coverage as of July 30th, 2023<\/li><li class=\"li3\">Finance-related queries from our database are only covered in 24% of cases<\/li><li class=\"li3\">Google\u2019s SGE targets 87% of medical\/health-related queries we track in our database<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-105dfd8 elementor-widget elementor-widget-image\" data-id=\"105dfd8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"454\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge12-1024x581.png\" class=\"attachment-large size-large wp-image-17448\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge12-1024x581.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge12-300x170.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge12-768x436.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge12-825x468.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge12-945x536.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/sge12.png 1300w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcc9631 elementor-widget elementor-widget-text-editor\" data-id=\"dcc9631\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>My Take: <\/b>Bartosz provides insights into specific verticals with his study. Despite the undisclosed number of keywords used for his analysis, it\u2019s still shocking to see that Google targeted 87% of health-related searches. Considering that at Google I\/O in 2023, they hedged that they would take a responsible approach to SGE and that SGE still hallucinates, you\u2019d think we wouldn\u2019t see so many snapshots for important YMYL searches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5072166 elementor-widget elementor-widget-heading\" data-id=\"5072166\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How Search Generative Experience works and why retrieval-augmented generation is our future - Mike King - iPullrank &amp; Search Engine Land<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53dfc24 elementor-widget elementor-widget-text-editor\" data-id=\"53dfc24\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/searchengineland.com\/how-search-generative-experience-works-and-why-retrieval-augmented-generation-is-our-future-433393\"><b>Report Link<\/b><\/a><\/span><\/p><p class=\"p3\"><b>Date:<\/b> 10\/19\/23<\/p><p class=\"p3\"><b>Queries Analyzed: <\/b>91,000<\/p><p class=\"p3\"><b>Key Takeaways:<\/b><\/p><ul class=\"ul1\"><li class=\"li3\">AI snapshots originally took an average of 6.08 seconds to generate. Over the past few weeks, we\u2019ve seen the average SGE result generated in less than a second.<\/li><li class=\"li3\">60.34% of queries did not feature an AI snapshot.<\/li><li class=\"li3\">Positions 1, 2, and 9 get cited the most in the AI snapshot\u2019s carousel.\u00a0<\/li><li class=\"li3\">9.48% of the time, SGE does not use any of the top 10 results in the AI snapshot.<\/li><li class=\"li3\">SGE is auto-triggered on 58% of News\/Media Queries, 35% of eCommerce clothing queries, and 78% of banking queries.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55c011 elementor-widget elementor-widget-image\" data-id=\"c55c011\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"503\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Results-usage-frequency-in-AI-snapshots.png-1-1024x644.png\" class=\"attachment-large size-large wp-image-17450\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Results-usage-frequency-in-AI-snapshots.png-1-1024x644.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Results-usage-frequency-in-AI-snapshots.png-1-300x189.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Results-usage-frequency-in-AI-snapshots.png-1-768x483.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Results-usage-frequency-in-AI-snapshots.png-1-1536x967.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Results-usage-frequency-in-AI-snapshots.png-1-825x519.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Results-usage-frequency-in-AI-snapshots.png-1-945x595.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Results-usage-frequency-in-AI-snapshots.png-1.png 1600w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9203a60 elementor-widget elementor-widget-image\" data-id=\"9203a60\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"531\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/image-51.png\" class=\"attachment-large size-large wp-image-17449\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/image-51.png 901w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/image-51-300x199.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/image-51-768x510.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/image-51-825x548.png 825w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-970200f elementor-widget elementor-widget-image\" data-id=\"970200f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/SGE-Auto-triggered-by-Industry.jpg\" class=\"attachment-large size-large wp-image-17451\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/SGE-Auto-triggered-by-Industry.jpg 1000w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/SGE-Auto-triggered-by-Industry-300x180.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/SGE-Auto-triggered-by-Industry-768x461.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/SGE-Auto-triggered-by-Industry-825x495.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/SGE-Auto-triggered-by-Industry-945x567.jpg 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c58f45 elementor-widget elementor-widget-text-editor\" data-id=\"3c58f45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>My Take:<\/b> Mike\u2019s research includes one of the largest sets of keywords. The fascinating part of his focus was on the impact of SGE\u2019s load times. If the feature takes too long to load, people are going to ignore it. Google seems to be improving the speed of SGE, but that comes with a cost. One of the underlying subplots with SGE\u2019s implementation involves the potential cost to run it for most queries. It\u2019s expensive. More expensive than a normal search result.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19e98f7 elementor-widget elementor-widget-heading\" data-id=\"19e98f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Research Study - The Impact of Google's Search Generative Experience on organic rankings - Laurence O\u2019Toole - Authoritas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-255f180 elementor-widget elementor-widget-text-editor\" data-id=\"255f180\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.authoritas.com\/blog\/research-study-the-impact-of-googles-search-generative-experience-on-rankings\"><b>Report Link<\/b><\/a><\/span><\/p><p class=\"p3\"><b>Date: <\/b>1\/4\/24<\/p><p class=\"p3\"><b>Queries Analyzed: <\/b>1000 Keywords<\/p><p class=\"p3\"><b>Key Takeaways:<\/b><\/p><ul class=\"ul1\"><li class=\"li3\">Google displays a Search Generative element for 86.8% of all search queries.<\/li><li class=\"li3\">65.9% of the time a small generate button appears but 34.1% of the time a pre-populated SGE element appears with a \u2018Show More\u2019 link.<\/li><li class=\"li3\">When a user clicks on the SGE button or the \u2018Show More\u2019 link, then the No.1 organic listing shifts down the page by 1,562 pixels and 1,630 pixels respectively.\u00a0 This is ~1.5 times the height of the viewport and therefore it\u2019s inconceivable that this won\u2019t impact click-thru rates and organic traffic.<\/li><li class=\"li3\">On average there are 10.2 links in the SGE content post-click from 4 unique domains.<\/li><li class=\"li3\">The largest generative content introduced 37 new visible URLs above the organic rankings!<\/li><li class=\"li3\">93.8% of generative links (in this dataset at least) came from sources outside the top-ranking organic domains.\u00a0 With only 4.5% of generative URLs directly matching a page 1 organic URL and only 1.6% showing a different URL from the same organic ranking domain.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c6b678 elementor-widget elementor-widget-image\" data-id=\"1c6b678\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Authoritas-report-1024x683.png\" class=\"attachment-large size-large wp-image-17452\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Authoritas-report-1024x683.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Authoritas-report-300x200.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Authoritas-report-768x512.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Authoritas-report-825x550.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Authoritas-report-945x630.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Authoritas-report.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c328411 elementor-widget elementor-widget-text-editor\" data-id=\"c328411\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>My take:<\/b><span style=\"font-weight: 400;\"> In this first study by Laurence, I love the specific look at the pixel depth of SGE. It\u2019s been a consistent callout among SEOs that organic search results are pushed further and further down the viewport as Google increases the number of ads and other features. Things are even worse on mobile. While we\u2019ve seen a truncated version of SGE recently, if people click on it, there\u2019s a good chance they\u2019ll never get to the traditional organic results.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25e614e elementor-widget elementor-widget-heading\" data-id=\"25e614e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A Searchquake is coming! - BrightEdge<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0a9a5e elementor-widget elementor-widget-text-editor\" data-id=\"e0a9a5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/videos.brightedge.com\/assets\/resources\/2401-BrightEdge-SGE-Infographic.pdf\"><b>Report Link<\/b><\/a><\/span><\/p><p class=\"p3\"><b>Date: <\/b>1\/18\/24<\/p><p class=\"p3\"><b>Queries Analyzed<\/b>:1 Billion keywords<\/p><p class=\"p3\"><b>Key Takeaways:<\/b><\/p><ul class=\"ul1\"><li class=\"li3\">Google\u2019s Search Generative Experience is poised to affect over $40 billion per year in ad revenue on Google.<\/li><li class=\"li3\">84% of search queries will include Gen AI.<\/li><li class=\"li3\">Healthcare: 76% of queries analyzed were impacted by SGE.<\/li><li class=\"li3\">Ecommerce: 49% of queries analyzed were impacted by SGE.<\/li><li class=\"li3\">B2B Tech: 48% of queries analyzed were impacted by SGE.<\/li><li class=\"li3\">Insurance: 45% of queries analyzed were impacted by SGE.<\/li><li class=\"li3\">Education: 44% of queries analyzed were impacted by SGE.<\/li><li class=\"li3\">Restaurants: 36% of queries analyzed were impacted by SGE.<\/li><li class=\"li3\">Entertainment: 36%\u00a0 of queries analyzed were impacted by SGE.<\/li><li class=\"li3\">Travel: 30% of queries analyzed were impacted by SGE.<\/li><li class=\"li3\">Finance: 17% of queries analyzed were impacted by SGE.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c52d6d elementor-widget elementor-widget-image\" data-id=\"4c52d6d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"797\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-02-at-2.28.44-PM-1024x1020.png\" class=\"attachment-large size-large wp-image-17453\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-02-at-2.28.44-PM-1024x1020.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-02-at-2.28.44-PM-300x300.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-02-at-2.28.44-PM-150x150.png 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-02-at-2.28.44-PM-768x765.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-02-at-2.28.44-PM-825x822.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-02-at-2.28.44-PM-945x941.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-02-at-2.28.44-PM-80x80.png 80w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/Screenshot-2024-04-02-at-2.28.44-PM.png 1030w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac5532b elementor-widget elementor-widget-text-editor\" data-id=\"ac5532b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>My Take:<\/b><span style=\"font-weight: 400;\"> BrightEdge\u2019s research is hard to swallow, but for such a massive enterprise, looking at 1 billion keywords can\u2019t be dismissed offhand. The $40 billion impact is eye-popping despite there not being any methodology to back up such a claim. Regardless, while skeptical, it\u2019s clear that SGE could disrupt the ROI of organic search. One consideration to keep in mind is that a great deal of that impact could be a \u2018reshuffling\u2019 of the cards. For every change to the eCommerce search results, consumers might just end up choosing a different organic path to purchase.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ebd2054 elementor-widget elementor-widget-heading\" data-id=\"ebd2054\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SGE Research Study - The Impact of Google Search Generative Experience on Brand and Product Terms - Laurence O'Toole - Authoritas<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12cec5d elementor-widget elementor-widget-text-editor\" data-id=\"12cec5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"s1\"><a href=\"https:\/\/www.authoritas.com\/blog\/research-study-the-impact-of-google-sge-on-brands\"><b>Report Link<\/b><\/a><\/span><\/p><p class=\"p3\"><b>Date: <\/b>3\/21\/24<\/p><p class=\"p3\"><b>Queries Analyzed: <\/b>2,900 keywords<\/p><p class=\"p3\"><b>Key Takeaways:<\/b><\/p><ul class=\"ul1\"><li class=\"li3\">Google displays a Search Generative element for 91.4% of all search queries (this was 86.8% when we looked at eCommerce terms in January).<\/li><li class=\"li3\">The lowest SGE penetration scores were in YMYL (Your Money &#8211; Your Life) verticals like Insurance (52%), Finance (71%), Professional Services (83%) and Health &amp; Wellness (87%).<\/li><li class=\"li3\">Quora.com finished in the top 20 performing generative domains in 11 of 15 categories.\u00a0 The only categories where it failed to make the top 20 were Automotive and YMYL categories such as Legal, Insurance and Finance.<\/li><li class=\"li3\">When a user clicks on the SGE button or the \u2018Show More\u2019 link, the No.1 organic listing drops down the page by an average 1,255 pixels.<\/li><li class=\"li3\">The No.1 Organic drop varies from a high of 1,723 pixels in Office Supplies and 1,718 in Fashion &amp; Apparel to a low of 572 in Insurance &#8211; our Wave 1 eCommerce research showed a drop of ~1,500 pixels and both studies reflect a huge change in the SERP for product related queries.<\/li><li class=\"li3\">On average there are 10.75 links in the SGE content post-click from an average of 4.3 unique domains.<\/li><li class=\"li3\">62% of generative links (in this dataset at least) came from sources outside the top 10 ranking organic domains.\u00a0 With only 20.1% of generative URLs directly matching a page 1 organic URL and only 17.9% showing a different URL from the same organic ranking domain.\u00a0 This is much better than the 93.8% reported in our eCommerce study.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32b59f4 elementor-widget elementor-widget-image\" data-id=\"32b59f4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"794\" height=\"504\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/authoritas-percentage_of_all_keywords_with_sge.png\" class=\"attachment-large size-large wp-image-17454\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/authoritas-percentage_of_all_keywords_with_sge.png 794w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/authoritas-percentage_of_all_keywords_with_sge-300x190.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/authoritas-percentage_of_all_keywords_with_sge-768x487.png 768w\" sizes=\"(max-width: 794px) 100vw, 794px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec0ba0b elementor-widget elementor-widget-text-editor\" data-id=\"ec0ba0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>My take: <\/b><span style=\"font-weight: 400;\">Laurence found the strongest evidence that organic search traffic will be threatened by SGE. With 91.4% of queries resulting in a snapshot, no websites are safe. The big question will be whether actual users find these answers helpful enough. Commercial intent queries will still drive traffic since you can\u2019t buy products through Google (yet), but simple informational content is at risk.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdb7357 elementor-widget elementor-widget-heading\" data-id=\"cdb7357\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">SGE Snippet Research: We Analyzed 100K Keywords to See Google\u2019s AI in Action - Yevheniia Khromova - SE Rankings<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f97fa13 elementor-widget elementor-widget-text-editor\" data-id=\"f97fa13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2\"><span class=\"s1\"><a href=\"https:\/\/seranking.com\/blog\/sge-research\/\"><b>Report Link<\/b><\/a><\/span><\/p><p class=\"p3\"><b>Date: <\/b>2\/26\/24<\/p><p class=\"p3\"><b>Queries Analyzed: <\/b>100,000 Keywords<\/p><p class=\"p3\"><b>Key Takeaways:<\/b><\/p><ul class=\"ul1\"><li class=\"li3\">64% of the analyzed keywords either have an SGE answer or a Generate button.<\/li><li class=\"li3\">Average text length of the SGE snippet: 3,485 characters.<\/li><li class=\"li3\">Sources: SGE most frequently has 8 links.<\/li><li class=\"li3\">85.5% of SGE snippets link to one or more domains from the top 10 organic results.<\/li><li class=\"li3\">Most linked domains in SGE:<ul class=\"ul1\"><li class=\"li3\">quora.com,<\/li><li class=\"li3\">local.google.com (Google Maps),\u00a0<\/li><li class=\"li3\">en.wikipedia.org<\/li><\/ul><\/li><li class=\"li3\">Keywords from the Food and Beverage niche trigger SGE snippets most often, while the News and Politics niche gets SGE responses less often.<\/li><li class=\"li3\">SGE snippets containing text appear in SERPs alongside featured snippets approximately 25% of the time.<\/li><li class=\"li3\">Ads were present above or below SGE 73% of the time. 27% No ads.<\/li><li class=\"li3\">Ads at the top of the SERP accompany SGE snippets more often than shopping ads, but shopping ads tend to appear above the SGE snippet.<\/li><\/ul><p class=\"p3\">Industries most likely to get a snippet:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c3247d elementor-widget elementor-widget-image\" data-id=\"1c3247d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"789\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/niches-with-the-largest-number-of-SGE-responses-1024x1010.png\" class=\"attachment-large size-large wp-image-17455\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/niches-with-the-largest-number-of-SGE-responses-1024x1010.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/niches-with-the-largest-number-of-SGE-responses-300x296.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/niches-with-the-largest-number-of-SGE-responses-768x758.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/niches-with-the-largest-number-of-SGE-responses-825x814.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/niches-with-the-largest-number-of-SGE-responses-945x932.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/niches-with-the-largest-number-of-SGE-responses-80x80.png 80w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/niches-with-the-largest-number-of-SGE-responses.png 1190w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d81e4 elementor-widget elementor-widget-text-editor\" data-id=\"25d81e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><b>My Take:<\/b> Yevheniia conducted the most recent and comprehensive research to date. She analyzes everything from vertical coverage to ad placement and frequency around SGE. One of the risks around the sources of SGE that she reveals is the overwhelming reliance of forums like Quora and Reddit for results. Considering that much of this content is unvetted experiences from anonymous users, it\u2019s surprising that Google would allow SGE to frequently intermingle it with the Generative output.\u00a0<\/p><p class=\"p1\">When searching for the best movies of all time, SGE told me that a Reddit user thinks Godfather is the best movie. That\u2019s great. Thanks, SGE.<\/p><p class=\"p1\">All of these research reports show that SGE is impactful, inevitable, and will require a reframing of how SEOs strategize.\u00a0<\/p><p class=\"p1\">What do SEOs need to consider as SGE appears among the keywords they\u2019re targeting?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-695439b elementor-widget elementor-widget-heading\" data-id=\"695439b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is AI Overviews' impact on SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-782a21e elementor-widget elementor-widget-text-editor\" data-id=\"782a21e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With Google releasing AI Overviews publicly. Time is of the essence. SEOs need to consider how AI Overviews might steal traffic from their content and what they can do to proactively mitigate that outcome.<\/span><\/p><p><span style=\"font-weight: 400;\">Assuming that AI Overviews appears on your keyword, the biggest question remains whether searchers will interact with it. If they do, will it serve as a novelty that they\u2019ll eventually become cognitively blind towards or will it become the primary way they engage with search?<\/span><\/p><p><span style=\"font-weight: 400;\">In their first test, <\/span><a href=\"https:\/\/www.seroundtable.com\/google-testing-sge-ai-overviews-none-logged-in-users-37103.html\"><span style=\"font-weight: 400;\">users didn\u2019t appreciate the AI Overview interrupting their search<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7157e92 elementor-widget elementor-widget-image\" data-id=\"7157e92\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"469\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/google-sge-ai-overviews-complaints-1711647734-1024x600.png\" class=\"attachment-large size-large wp-image-17456\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/google-sge-ai-overviews-complaints-1711647734-1024x600.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/google-sge-ai-overviews-complaints-1711647734-300x176.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/google-sge-ai-overviews-complaints-1711647734-768x450.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/google-sge-ai-overviews-complaints-1711647734-825x484.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/google-sge-ai-overviews-complaints-1711647734-945x554.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/04\/google-sge-ai-overviews-complaints-1711647734.png 1508w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-910beed elementor-widget elementor-widget-text-editor\" data-id=\"910beed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Most likely, it will depend on your audience. For a simple query, it will eventually serve as a stronger satisfier of search intent than the featured snippet.<\/p><p class=\"p1\">For more complex queries, searchers will most likely continue on to websites to either conduct more research about products and services or to find more personalized expertise and experienced contextual information that they trust.<\/p><p class=\"p1\">Trust is a big factor.<\/p><p class=\"p1\">Right now, for most queries: <span style=\"font-weight: 400;\">AI Overviews<\/span> are not a better alternative to intuitive human research.<\/p><p class=\"p1\">How quickly will that change?<\/p><p class=\"p1\">Assuming that searchers lock into <span style=\"font-weight: 400;\">AI Overviews<\/span>, then your brand needs to appear in the generative output for visibility and remain top of mind.\u00a0<\/p><p class=\"p1\">Different types of queries will have different levels of risk. Aleyda Solis hypothesizes that there are <a href=\"https:\/\/www.aleydasolis.com\/en\/search-engine-optimization\/the-3-main-types-of-google-sge-snapshots-and-their-level-of-ranked-pages-traffic-risk\/\">3<span class=\"s1\"> SGE risk levels to consider<\/span><\/a>:<\/p><ul class=\"ul1\"><li class=\"li1\"><strong>Low risk:<\/strong> When SGE duplicates what\u2019s already in the SERPs (some Local Map Packs).<\/li><li class=\"li1\"><strong>Low-Medium risk:<\/strong> When SGE summarizes an article, but still provides a clear link to it.<\/li><li class=\"li1\"><strong>Medium-High risk<\/strong>: eCommerce affiliate publishers that might lose traffic to product selections in the result.<\/li><\/ul><p class=\"p1\">Additionally, there are major considerations for brand reputation. Traditionally, a result for a brand would have organic links that a PR team could help mitigate. We have much less control over the <span style=\"font-weight: 400;\">AI Overviews<\/span> output. If anything, that would give you a quick glance at your brand\u2019s sentiment.\u00a0<\/p><p class=\"p1\">For different industries beyond eCommerce, there are other considerations:<\/p><ul class=\"ul1\"><li class=\"li1\">Google continues to threaten the travel industry with <span style=\"font-weight: 400;\">AI Overviews<\/span> tips ripped from bloggers and now <a href=\"https:\/\/blog.google\/products\/search\/google-summer-travel-tips-2024\/\"><span class=\"s1\">AI itineraries <\/span><\/a>are being included in results.<\/li><li class=\"li1\">The News Industry has the threat of pulling hard-earned journalistic sources from their content and into <span style=\"font-weight: 400;\">AI Overviews<\/span>. They can\u2019t really afford to block Googlebot from using their content if they depend on organic search for traffic as their primary business model. I wrote about what <a href=\"https:\/\/ipullrank.com\/news-seo-and-sge\"><span class=\"s1\">News Organizations can do to prepare for <span style=\"font-weight: 400;\">AI Overviews<\/span><\/span><\/a>.<\/li><li class=\"li1\">We\u2019ll keep our eyes on the backlash for <span style=\"font-weight: 400;\">AI Overviews<\/span> output for YMYL searches. All it takes is a few consequential results and Google might significantly roll back on the types of queries that trigger <span style=\"font-weight: 400;\">AI Overviews<\/span>.<\/li><\/ul><p class=\"p1\">Regardless of how you feel about <span style=\"font-weight: 400;\">AI Overviews<\/span>. It\u2019s coming. The best thing you can do right now is proactively get in front of it as best you can. Besides, businesses should have a holistic, multi-channel marketing strategy in place.<\/p><p class=\"p1\">In the meantime, for a step-by-step guide on how you can begin your own experimentation with optimization for <span style=\"font-weight: 400;\">AI Overviews<\/span>, <a href=\"https:\/\/ipullrank.com\/optimize-content-for-sge\"><span class=\"s1\">check out my article<\/span><\/a>.<\/p><p class=\"p1\">For additional quick-hit tactics, read <a href=\"https:\/\/www.linkedin.com\/pulse\/ultimate-guide-llmo-geo-aio-malte-landwehr-khqne\/\"><span class=\"s1\">Malte Landwehr\u2019s recommendations<\/span><\/a> on LinkedIn.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18ca53e elementor-widget elementor-widget-image\" data-id=\"18ca53e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/ipullrank.com\/resources\/webinars\/sge-optimization\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"450\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/03\/The-SEO-Weekly-Feature-30-1024x576.jpg\" class=\"attachment-large size-large wp-image-17364\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/03\/The-SEO-Weekly-Feature-30-1024x576.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/03\/The-SEO-Weekly-Feature-30-300x169.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/03\/The-SEO-Weekly-Feature-30-768x432.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/03\/The-SEO-Weekly-Feature-30-1536x864.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/03\/The-SEO-Weekly-Feature-30-825x464.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/03\/The-SEO-Weekly-Feature-30-945x532.jpg 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/03\/The-SEO-Weekly-Feature-30.jpg 1920w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ad36a2 elementor-widget elementor-widget-text-editor\" data-id=\"0ad36a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ipullrank.com\/resources\/webinars\/sge-optimization\">Watch the replay of our FREE webinar on <span style=\"font-weight: 400;\">AI Overviews<\/span> Optimization<\/a> and get a head start on your <span style=\"font-weight: 400;\">AI Overviews<\/span> prep.<\/p><p class=\"p1\">A final consideration for SEOs trying to wrangle <span style=\"font-weight: 400;\">AI Overviews<\/span>. At this point, there\u2019s no reporting on traffic from <span style=\"font-weight: 400;\">AI Overviews<\/span>. We don\u2019t have anything appearing in Google Search Console (like we do for Google Discover). It\u2019s unknown if we would see that type of reporting in a reasonable amount of time. While Google has invested more resources into Google Search Console recently, it hasn\u2019t always been <a href=\"https:\/\/ipullrank.com\/why-google-search-console-google-analytics-data-never-matches\"><span class=\"s1\">historically dependable<\/span><\/a>.<\/p><p class=\"p1\">Besides, if <span style=\"font-weight: 400;\">AI Overviews<\/span> does get adopted by searchers, it\u2019s likely to evolve how we search. Instead of shorter and simpler searches, people will start to get more nuanced in their searches. It\u2019s data that will be hard to do much with at scale.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9acfed7 elementor-widget elementor-widget-heading\" data-id=\"9acfed7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Future of AI Overviews and SEO<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77fed61 elementor-widget elementor-widget-text-editor\" data-id=\"77fed61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI Overviews has the potential to completely disrupt the way that everyday users actually search. At this point, I ignore it unless I&#8217;m performing SEO research. I find myself glossing over the click to generate button or the truncated click to expand button on desktop and mobile.<\/p><p>And that&#8217;s not to say that the normal search results are always satisfying. They&#8217;re just better than AI Overviews results.<\/p><p>It still takes work most of the time to get to the answers and information we need unless it&#8217;s painfully obvious. And I make a living in Search.<\/p><p>The dream future scenario of search is that Google can more effectively pick up context and deliver exactly the concise, key pieces of information in the right format (text, images, video, data), that we&#8217;re searching for. I&#8217;d gladly trade certain segments of my data for a personalized experience on Google. If you can use my searches, device usage, and location to provide a perfect search experience, go for it! (I might be in the minority, but what other choice do we have for a better search experience?)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93a1d7d elementor-widget elementor-widget-heading\" data-id=\"93a1d7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Impact of AI Overviews' Novelty\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-946f61d elementor-widget elementor-widget-text-editor\" data-id=\"946f61d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>So the question remains whether AI Overviews will be a pure novelty for the average person. Will your grandma, daughter, emo punk friend from high school, or local small business owner use it?<\/p><p>Unless they&#8217;re forced to deal with and forced to use it, they might be opposed. Humans hate change. We love the status quo. And many of us are not likely to work hard to make our situations easier. How many people read the directions? Oh. Most people? Depends on what we&#8217;re putting together or using, right?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d7d5ea1 elementor-widget elementor-widget-heading\" data-id=\"d7d5ea1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Brands Need to Be Prepared<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ffe0669 elementor-widget elementor-widget-text-editor\" data-id=\"ffe0669\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>There are two major considerations for brands for AI Overviews.<\/p><ol><li>Does your content and links to your website appear in AI Overviews?<\/li><li>Do you get mentioned in AI Overviews because of your Brand and Authority in your space?<\/li><\/ol><p>Industry leaders have a baked-in advantage. If you&#8217;re already considered the top brand among competitors and have been for a period of time, all of the training data will be biased toward your brand. New fresh info that&#8217;s included via RAG will influence the SERPs, but you&#8217;ll have less difficulty entering new searches.<\/p><p>Digital PR will continue to be a core part of your holistic SEO strategy. Whether we call it &#8216;Barnacle SEO&#8217; or &#8216;Surround Sound SEO&#8217; doesn&#8217;t matter. Appearing in best-of lists, partnerships, social media\u2013 will all drive visibility in AI Overviews beyond pure relevance to the searches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0555ea6 elementor-widget elementor-widget-heading\" data-id=\"0555ea6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Will Content Creation and Publishing Change?<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33f8b54 elementor-widget elementor-widget-text-editor\" data-id=\"33f8b54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>If we see AI Overviews siphoning off organic search traffic in greater amounts, will we see a smaller investment in original content? There&#8217;s a legitimate risk for smaller publishers to be unable to monetize their content if traffic dwindles. That might impact strategy and the number of competitors in a given field. Independent of AI Overviews, we&#8217;re seeing Google&#8217;s recent Helpful Content System, Spam Update, and Core update decimate affiliate content sites and many niche bloggers. There are a tremendous amount of false positives, but the impact has been pretty loud in the SEO community.<\/p><p>Will that reduce a generation of content creators? If the focus moves to different social media platforms, you might see a different format of search where Google starts to incorporate content from those channels in the same way that it depends more on Reddit and Quora. I wrote about <a href=\"https:\/\/ipullrank.com\/reddit-seo\">Reddit and Google and their recent partnership<\/a>.<\/p><p>Google needs to find ways to support content creators, media publishers, and the like. Unless they have a plan in place, this whole movement is a risk to their ad revenue model.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b851c3 elementor-widget elementor-widget-heading\" data-id=\"7b851c3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our Roles as SEOs in an AI Overviews Future<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c51e8e3 elementor-widget elementor-widget-text-editor\" data-id=\"c51e8e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>While developing a stronger presence among marketing teams, SEO still doesn&#8217;t have the seat at the table that Advertising professionals do. Like Millennials in the generation wars, SEOs risk Social Media marketing stealing their seat at the table. However, that analogy probably won&#8217;t bear fruit. SEO is changing.<\/p><p>Adapting will require a reframing of content production for search that works within the value that AI Overviews will deliver. We still need to appear across the entire buyer&#8217;s journey, but we&#8217;ll most likely need to:<\/p><ul><li>Focus more on the bottom of the funnel. Be discoverable where people are more likely to make a buying decision.<\/li><li>Use structured data and unique information (information gain) to stand out. Original ideas and proprietary information will be the USP.<\/li><li>Invest heavily in brand building. Google will continue to connect the real world and the online world. Perception and visibility are becoming more tied to Brand every day.<\/li><li>Do it all with less reporting. We don&#8217;t know if AI Overviews will provide attributable reporting in Google Search Console. People will start searching with longer, more context-dependent, and nuanced queries. We want scale and volume, but we&#8217;ll need to effectively report on topics, categories, and subcategories in place of individual keywords.<\/li><\/ul><p>What do think the future holds for search, AI Overviews, and SEO?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-764947d elementor-widget elementor-widget-template\" data-id=\"764947d\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"17351\" class=\"elementor elementor-17351\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51a09b09 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"51a09b09\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2238df9f\" data-id=\"2238df9f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fba21b9 elementor-widget elementor-widget-heading\" data-id=\"7fba21b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Next Steps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d80b72f elementor-widget elementor-widget-text-editor\" data-id=\"d80b72f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Here are three ways iPullRank can help you combine SEO and content to earn visibility for your business and drive revenue:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Schedule a 30-Minute Strategy Session: <\/b><span style=\"font-weight: 400;\">Share your biggest SEO and content challenges so we can put together a custom discovery deck after looking through your digital presence. No one-size-fits-all solutions, only tailored advice to grow your business.<\/span><a href=\"https:\/\/ipullrank.com\/contact\"><span style=\"font-weight: 400;\"> Schedule your consultation session now<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li aria-level=\"1\"><strong>Get Our Newsletter:<\/strong> AI is reshaping search. The Rank Report gives you signal through the noise, so your brand doesn\u2019t just keep up, it leads. <a href=\"https:\/\/ipullrank.com\/rank-report\">Subscribe to the Rank Report.<\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Enhance Your Content&#8217;s Relevance with Relevance Doctor:<\/b><span style=\"font-weight: 400;\"> Not sure if your content is mathematically relevant? Use Relevance Doctor to test and improve your content&#8217;s relevancy, ensuring it ranks for your targeted keywords.<\/span><a href=\"https:\/\/ipullrank.com\/tools\/relevance-doctor\"><span style=\"font-weight: 400;\"> Test your content relevance today<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Want more? Visit <\/span><a href=\"https:\/\/ipullrank.com\/blog\">our blog<\/a> <span style=\"font-weight: 400;\">for access to past webinars, exclusive guides, and insightful blogs crafted by our team of experts.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Watch the FREE AI Overviews Optimization webinar replay with me and Mike King. Google Search is fundamentally changing. Marketers need to reframe the way they approach content strategy and search engine optimization. Generative AI is being incorporated into the search results now and nobody knows what that will mean for the future of search.\u00a0 Will [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":18449,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[229,227,26,228],"tags":[],"diagnosis-deliverable":[],"class_list":["post-17428","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-overviews","category-generative-ai","category-seo","category-sge"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Ultimate AI Overviews (SGE) Guide: How to Navigate Its Impact<\/title>\n<meta name=\"description\" content=\"Find out everything you need to know about Google&#039;s AI Overviews (SGE). What does it mean for SEO and your content strategy?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipullrank.com\/ai-overviews\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Ultimate AI Overviews (SGE) Guide: How to Navigate Its Impact\" \/>\n<meta property=\"og:description\" content=\"Find out everything you need to know about Google&#039;s AI Overviews (SGE). 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