{"id":17793,"date":"2024-09-17T11:49:03","date_gmt":"2024-09-17T15:49:03","guid":{"rendered":"https:\/\/ipullrank.com\/?page_id=17793"},"modified":"2024-09-17T13:32:29","modified_gmt":"2024-09-17T17:32:29","slug":"brand-seo-google-ama","status":"publish","type":"page","link":"https:\/\/ipullrank.com\/resources\/webinars\/brand-seo-google-ama","title":{"rendered":"Pop Up AMA Panel: SEO, Brand, &amp; Google | iPullRank Webinar\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17793\" class=\"elementor elementor-17793\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-725dfa84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"725dfa84\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c868b03\" data-id=\"1c868b03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29dcbde elementor-widget elementor-widget-heading\" data-id=\"29dcbde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An iPullRank Webinar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632702b2 elementor-widget elementor-widget-heading\" data-id=\"632702b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Pop Up AMA Panel: SEO, Brand, &amp; Google<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba0d3b3 elementor-widget elementor-widget-heading\" data-id=\"2ba0d3b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Featuring Marie Haynes, AJ Kohn, Rob Ousbey, and Garrett Sussman<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d8a0e elementor-widget elementor-widget-video\" data-id=\"53d8a0e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=es0eikO614o&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b307de elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b307de\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-739167d3\" data-id=\"739167d3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661da5eb elementor-widget elementor-widget-heading\" data-id=\"661da5eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Time Stamps:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec95a0a elementor-widget elementor-widget-text-editor\" data-id=\"3ec95a0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><p class=\"p1\">[<a href=\"https:\/\/www.youtube.com\/live\/es0eikO614o?t=0s\">0:00<\/a>] Intros<\/p><\/li><li><p class=\"p1\">[<a href=\"https:\/\/www.youtube.com\/live\/es0eikO614o?t=270s\">4:30<\/a>] Brand in the context of SEO<\/p><\/li><li><p class=\"p1\">[<a href=\"https:\/\/www.youtube.com\/live\/es0eikO614o?t=813s\">13:33<\/a>] What role does Google\u2019s data play in user satisfaction? Content Quality vs. Brand<\/p><\/li><li><p class=\"p1\">[<a href=\"https:\/\/www.youtube.com\/live\/es0eikO614o?t=1260s\">21:00<\/a>] How different are the algorithms in 2024 compared to insights from the DOJ Antitrust trial which started in 2020?<\/p><\/li><li><p class=\"p1\">[<a href=\"https:\/\/www.youtube.com\/live\/es0eikO614o?t=1740s\">29:00<\/a>] Hidden Gems and subjective assessments of quality<\/p><\/li><li><p class=\"p1\">[<a href=\"https:\/\/www.youtube.com\/live\/es0eikO614o?t=2065s\">34:25<\/a>] Why Reddit and Quora are winning visibility for opinion content<\/p><\/li><li><p class=\"p1\">[<a href=\"https:\/\/www.youtube.com\/live\/es0eikO614o?t=2538s\">42:18<\/a>] What does the future of search look like in the context of AI search engines?<\/p><\/li><li><p class=\"p1\">[<a href=\"https:\/\/www.youtube.com\/live\/es0eikO614o?t=3107s\">51:47<\/a>] What do we think will happen with Google in the context of the Antitrust trial?<\/p><\/li><li><p class=\"p1\">[<a href=\"https:\/\/www.youtube.com\/live\/es0eikO614o?t=3300s\">55:00<\/a>] Conclusion and summary of the chat<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9794b12\" data-id=\"9794b12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b86bbec elementor-widget elementor-widget-text-editor\" data-id=\"2b86bbec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Watch our live pop-up AMA recorded on Monday, September 16th.<\/p><p>Host Garrett Sussman, Marketing Lead at iPullRank, was joined by SEO experts Marie Haynes (MHC), AJ Kohn (Blind 5 Year Old), and Rob Ousbey (SEMEtrics.co).<\/p><p>This roundtable covered the latest Google Core Algorithm update, the Google Antitrust trial, the rising impact of brand preference in search, and how AI is shaping the future of SEO.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14fed604 elementor-widget elementor-widget-text-editor\" data-id=\"14fed604\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t forget to please <strong>SUBSCRIBE<\/strong> on YouTube if you enjoy the webinar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11955423 elementor-widget elementor-widget-image\" data-id=\"11955423\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/c\/iPullRankSEO?sub_confirmation=1\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save.png\" class=\"attachment-full size-full wp-image-13846\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save.png 800w, https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save-300x75.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save-768x192.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1431baa8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1431baa8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4477f5bd\" data-id=\"4477f5bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ed717c elementor-widget elementor-widget-spacer\" data-id=\"9ed717c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c56e8f0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c56e8f0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ce9e7b\" data-id=\"6ce9e7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-35e7c89 elementor-widget elementor-widget-heading\" data-id=\"35e7c89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What roles does Brand play in SEO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58e0237 elementor-widget elementor-widget-text-editor\" data-id=\"58e0237\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Over the course of 2024, brand has become a clear differentiator in Organic Search. Established brands appear higher on search results than their quality may earn on merit. Is it fair? No. But SEOs need to adjust to a reality that doesn&#8217;t always incentivize or reward the best content. With our panel of experts, we discussed the current state of brand in SEO, where we think it&#8217;s going, and what SEOs can focus on to navigate it. Garrett, Marie, AJ, and Rob shared their perspectives and recommendations for Organic Search.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b634b2 elementor-widget elementor-widget-heading\" data-id=\"3b634b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brands and SEO in 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e096ab1 elementor-widget elementor-widget-text-editor\" data-id=\"e096ab1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Marie Haynes:<\/strong> You used to be able to \u2018SEO\u2019 your way to any rankings. But now, SEO is about what people want and people want brands.<\/p><p class=\"p1\"><strong>AJ Kohn:<\/strong> Google has a brand bias because people have a brand bias. Two major factors have changed recently:<\/p><ol><li class=\"p1\">The pandemic &#8211; Pre-pandemic, brands didn\u2019t prioritize digital marketing to the same extent as they do post-pandemic. Brands are good at SEO now.<\/li><li class=\"p1\">The internet has matured: People don\u2019t expect smaller publishers to have better content than big brands. Brand is more important because it\u2019s more important to users.<\/li><\/ol><p class=\"p1\"><strong>Rob Ousbey:<\/strong> Eric Schmidt said, \u201cBrands are how we sort out the cesspool, that is, the web.\u201d<\/p><p class=\"p1\">Historically (7-8 years ago), branded search volume correlated with visibility (more than domain authority). Qualitatively, branded search results aren\u2019t always what people expect. Google presents what everyday people expect. Google is not trying to be \u2018clever.\u2019 The best way to rank for auto insurance is spending 20 years pouring billions of dollars into advertising. If Google turned down any brand signals, we\u2019d most likely see satisfaction metrics change dramatically.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9358028 elementor-widget elementor-widget-heading\" data-id=\"9358028\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What role does Google\u2019s data play in user satisfaction?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19b53ed elementor-widget elementor-widget-text-editor\" data-id=\"19b53ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Garrett Sussman:<\/strong> Content quality is a tricky and subjective term, yet Google uses quantitative metrics to assess it. Sundar Pichai claims that people love AI Overviews based on their data despite the fact that vocal people on the internet say they hate it. We don\u2019t have Google\u2019s data, so how do we as SEOs know whether it\u2019s a truth or a marketing play?<\/p><p class=\"p1\"><strong>Marie Haynes:<\/strong> I don\u2019t think it\u2019s marketing, but we don\u2019t know what they have. Initially, they scaled back AI Overviews, and they are rolling them out more. In the earnings call, Pichai said that people are going back to them and spending more time on the AI Overviews. People are clicking the links. We need to pay attention to AI Overviews because Google wants it to work and It\u2019s the future of search.<\/p><p class=\"p1\"><strong>AJ Kohn:<\/strong> Quality is problematic (referencing <a href=\"https:\/\/www.blindfiveyearold.com\/its-goog-enough\">It&#8217;s Goog Enough!<\/a>). People are no longer able to discern quality content like they were before. Mostly, because we rely too much on brand.<\/p><p class=\"p1\">In the DOJ ruling, we see info about Google\u2019s ablation studies &#8211; they removed features to analyze the impact of making search results worse- removing content the quantity of two times of Wikipedia out of search. The results didn\u2019t change people\u2019s behaviors. It doesn\u2019t matter what Google does, people still click through.<\/p><p class=\"p1\">Does Google care about quality or pure brand affinity? They reduced information satisfaction by one point, and people didn\u2019t care.<\/p><p class=\"p1\">Quality doesn\u2019t matter. If you can build a large brand, you get a lot of leeway with the quality of your content. Google doesn\u2019t understand quality, because it\u2019s too dependent on click data.<\/p><p class=\"p1\"><strong>Garrett Sussman:<\/strong> You have the <a href=\"https:\/\/static.googleusercontent.com\/media\/guidelines.raterhub.com\/en\/\/searchqualityevaluatorguidelines.pdf\">quality rater guidelines<\/a>, which attempt at editorial guidance. You have <a href=\"https:\/\/www.mariehaynes.com\/navboost\/\">Navboost<\/a>, which leads to questions about how they\u2019re assessing user click data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc1cef4 elementor-widget elementor-widget-heading\" data-id=\"fc1cef4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How different are the algorithms in 2024 compared to insights from the DOJ Antitrust trial which started in 2020?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88a89fe elementor-widget elementor-widget-text-editor\" data-id=\"88a89fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Marie Haynes: The March Core Update represented a massive shift in how Google ranks sites. Google announces Gemini 1.5. That advancement with vector embeddings allowed Gemini to introduce new signals and architecture. Clicks are no longer the determinative quality. Now, Google may be able to assess content quality more effectively. Not to say it negates brand authority and impact.<\/p><p class=\"p1\">Quality Rater Guidelines highlight that you can improve your brand via reputation and what your brand is \u2018known for.\u2019 Brand is more about your reputation in the real world, digital world outside of organic search, and the experience of organic search results.<\/p><p class=\"p1\"><strong>Rob Ousbey:<\/strong> Your brand builds trust and reputation that your content or products will be high quality. Could AI assess content quality independent of brand signals? Do these AI capabilities lead to better search results based purely on content quality and create a more democratic ranking?<\/p><p class=\"p1\"><strong>Marie Haynes:<\/strong> Touching on <a href=\"https:\/\/searchengineland.com\/google-search-ranking-improvement-aims-to-surface-hidden-gems-434623\">Hidden Gems,<\/a> Google was going to surface better content from lesser-known blog posts. In theory, the AI improvements and machine learning would allow for a lesser-known publisher could produce helpful content. Google still has a lot of work to do to get to that point. We tend to think our content is great. Our understanding of what is helpful needs to change, but Google needs to start incentivizing and rewarding what is helpful.<\/p><p class=\"p1\"><strong>AJ Kohn:<\/strong> Google hasn\u2019t gotten better at identifying better quality content. The focus should be on multi-modal. Blogs are dead and we should invest in more video content. TikTok, YouTube, Instagram, that\u2019s what people want. Clicks and engagement still matter. It\u2019s the training of the models. They are slaves to users. Google is leaning against quality right now.<\/p><p class=\"p1\"><strong>Garrett Sussman<\/strong>: Search intent still needs to be taken into consideration when advising on content type. Video isn\u2019t appropriate for every type of search. What\u2019s problematic (in the context of nuanced information that\u2019s opinion-based and not factual) is that Google is editorializing what should be surfaced at the top based on click data. It\u2019s frustrating if the highest-ranking perspectives are mostly incentivized based on popularity even if they\u2019re based on hateful or incorrect ideology.<\/p><p class=\"p1\"><strong>AJ Kohn:<\/strong> That\u2019s why Google is leaning heavily on Reddit and Quora in the search results. To surface opinions that are moderated by these forums of perspectives. People know that Reddit will have really bad takes, but there will be highly valuable facts or opinions that are buried in those threads. The reason that Reddit and Quora might be rising is because of the challenge for Google to compare and contrast all of the individual opinions that are published on independent blogs that might be purely focused on monetization via affiliate revenue. Forums are better at curating the value without that ulterior motive baked into the content.<\/p><p class=\"p1\">It\u2019s a different time on the internet where independent bloggers write for the purpose of monetizing.<\/p><p class=\"p1\"><strong>Rob Ousbey:<\/strong> <a href=\"https:\/\/ipullrank.com\/optimize-content-for-sge\">AI Overviews<\/a> have value because they quickly and instantly aggregate and summarize all of the opinions of the internet. Recipes are still strong.<\/p><p class=\"p1\"><strong>AJ Kohn:<\/strong> Recipes are being produced on TikTok, Instagram, and even Gemini. A large segment of people think Google search results are not as good as they were 10 years ago. People are jaded and get the sense that results are SEO\u2019d and manufactured. They\u2019re right.<\/p><p class=\"p1\">That\u2019s what makes SEO fun. Google and user behavior are changing. If Gen Z and Gen Alpha don\u2019t use Google as much, how should we change our approach as SEOs?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-820b01c elementor-widget elementor-widget-heading\" data-id=\"820b01c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What does the future of search look like in the context of AI search engines?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6eb1cb9 elementor-widget elementor-widget-text-editor\" data-id=\"6eb1cb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><strong>Marie Haynes: <\/strong><em>My wild theory:<\/em> There\u2019s a video of Larry Page from 2000. He\u2019s talking about AI. He predicts a future of Google that uses AI systems to engage with search. For many years, Google needed blogs to train its systems. Now they need Reddit to learn how people talk and use it to augment the results and GenAI output. You need to be using Gemini as an SEO because Google will be building all of search into the Gemini assistant. Marie demoed <a href=\"https:\/\/deepmind.google\/technologies\/gemini\/project-astra\/\">Project Astra<\/a> at Google I\/O. AI will be able to take all of the contextual data around you (video, audio) to inform its answers. She jumps to the neural link and a cognitive interface.<\/p><p class=\"p1\"><strong>AJ Kohn:<\/strong> Speaking to Project Astra &#8211; the future is decentralized search. We will eventually have a private, personalized search in your pocket. Google can be wickedly good at business. You can see the potential that a contextual search will allow for hyper-targeted advertising. Your personalized version of Google. We also underestimate the value of Google Lens, Circle Search, and searching our real environment.<\/p><p class=\"p1\"><strong>Garrett Sussman:<\/strong> What do we think will happen with <a href=\"https:\/\/ipullrank.com\/status-quo-bias-the-behavioral-economics-principle-that-rocked-the-google-antitrust-trial\">Google in the context of the Antitrust trial<\/a>?<\/p><p class=\"p1\"><strong>AJ Kohn:<\/strong> Google has too big of a moat to lose its advantage in the market (without outside forces interfering). The judge basically said you\u2019ve got the best search engine. Go win on merit and stop taking advantage of 3rd party environments with outsized exclusivity deals. Stop paying for being the default. They\u2019re not going to be broken up.<\/p><p class=\"p1\"><strong>Rob Ousbey:<\/strong> If they only remove the exclusivity deals, the average person is going to switch back to Google anyway. They have too much of a lead. Self-reinforcing. It\u2019s a monopoly that doesn\u2019t cost users: best search engine, best video, best email.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dc0190 elementor-widget elementor-widget-heading\" data-id=\"3dc0190\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the Panelists<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55f6401 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55f6401\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3808be5\" data-id=\"3808be5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-435c543 elementor-widget elementor-widget-image\" data-id=\"435c543\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/09\/eZgfYXTz_400x400.jpg\" class=\"attachment-large size-large wp-image-17789\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/09\/eZgfYXTz_400x400.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/09\/eZgfYXTz_400x400-150x150.jpg 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/09\/eZgfYXTz_400x400-80x80.jpg 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e2aee97\" data-id=\"e2aee97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d3be6 elementor-widget elementor-widget-heading\" data-id=\"25d3be6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Marie Haynes | Owner | MHC<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-974e54e elementor-widget elementor-widget-text-editor\" data-id=\"974e54e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Marie is recognized as a leader in the SEO industry and has worked for years to understand what Google\u2019s algorithms work to reward. She is known for her teachings on E-E-A-T and link quality. Lately, her work has focused on understanding the use of vector search for understanding and meeting intent. She\u2019s focused on learning and teaching more about systems like RankBrain and Navboost.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-267d49d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"267d49d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6ab1c7d\" data-id=\"6ab1c7d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08f7082 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"08f7082\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-568a52d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"568a52d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-6446ce6\" data-id=\"6446ce6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed8b73d elementor-widget elementor-widget-image\" data-id=\"ed8b73d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"200\" height=\"200\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/09\/1516229319743.jpeg\" class=\"attachment-large size-large wp-image-17790\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/09\/1516229319743.jpeg 200w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/09\/1516229319743-150x150.jpeg 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/09\/1516229319743-80x80.jpeg 80w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-7801a77\" data-id=\"7801a77\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9994141 elementor-widget elementor-widget-heading\" data-id=\"9994141\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AJ Kohn | Owner | Blind Five Year Old<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f78d362 elementor-widget elementor-widget-text-editor\" data-id=\"f78d362\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AJ Kohn is Owner of\u00a0<a href=\"https:\/\/www.blindfiveyearold.com\/\">Blind Five Year Old<\/a>, a Digital Marketing firm specializing in search.<br \/><br \/>A successful track record spanning 25 years, AJ combines a deep understanding of search marketing with a passion for product strategy and iterative product development, fusing design and user experience with quantitative analysis.<br \/><br \/>A recognized thought leader and widely referenced expert AJ currently works with comScore Top 50 web properties and serves as a marketing advisor to a number VC-backed start-ups.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52ded1c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52ded1c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0029cb\" data-id=\"b0029cb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-96d0dae elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"96d0dae\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9252dc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9252dc3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0fb355e\" data-id=\"0fb355e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0af7852 elementor-widget elementor-widget-image\" data-id=\"0af7852\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"720\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/09\/rob-ousbey-2023.jpg\" class=\"attachment-large size-large wp-image-17792\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/09\/rob-ousbey-2023.jpg 720w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/09\/rob-ousbey-2023-300x300.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/09\/rob-ousbey-2023-150x150.jpg 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/09\/rob-ousbey-2023-80x80.jpg 80w\" sizes=\"(max-width: 720px) 100vw, 720px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-9d38973\" data-id=\"9d38973\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63fd3be elementor-widget elementor-widget-heading\" data-id=\"63fd3be\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Rob Ousbey | SEO Consultant | SEMetrics.co<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ca7b1 elementor-widget elementor-widget-text-editor\" data-id=\"75ca7b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Rob Ousbey is an SEO consultant, marketing strategist and product builder. After more than a decade as a leader at Distilled and Moz, he works with brands to draw crucial insights from data, and supercharge their SEO performance. Rob\u2019s latest projects include\u00a0<a class=\"c-link\" href=\"http:\/\/semetrics.co\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-stringify-link=\"http:\/\/SEMetrics.co\" data-sk=\"tooltip_parent\">SEMetrics.co<\/a>\u00a0\u2013 a data-driven SEO tool, and cloudle.app \u2013 a ripoff game that went way more viral than he was expecting. Rob loves whisky cocktails, the great outdoors, and his kid \u2013 not necessarily in that order.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b42bc9f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b42bc9f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-cda4fe5\" data-id=\"cda4fe5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0aa300e elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"0aa300e\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a496fd4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a496fd4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2ae620c\" data-id=\"2ae620c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64e6e7d elementor-widget elementor-widget-image\" data-id=\"64e6e7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5.png\" class=\"attachment-large size-large wp-image-17670\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5.png 500w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5-300x300.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5-150x150.png 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5-80x80.png 80w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-702d967\" data-id=\"702d967\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0caa763 elementor-widget elementor-widget-heading\" data-id=\"0caa763\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Garrett Sussman | Marketing Lead | iPullRank<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58bd684 elementor-widget elementor-widget-text-editor\" data-id=\"58bd684\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO.<\/p><p>Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He\u2019s hosted 2 podcasts and recorded over 150 podcast episodes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8aa61e8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8aa61e8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6a9beec\" data-id=\"6a9beec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca3a159 elementor-widget elementor-widget-heading\" data-id=\"ca3a159\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO CODE <span style=\"color:red\">RED<\/span><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56ac7ef elementor-widget elementor-widget-text-editor\" data-id=\"56ac7ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Will Google\u2019s AI Overviews (SGE) tank your organic traffic?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-de2b92f elementor-widget elementor-widget-heading\" data-id=\"de2b92f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">INCLUDED IN THE AI OVERVIEWS THREAT REPORT:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63bb831 elementor-widget elementor-widget-text-editor\" data-id=\"63bb831\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"color: #fadd23;\"><strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Threat Level by Snapshot Type:<\/span><\/strong><\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"> Local, eCommerce, Desktop, and Mobile will have a different impact on your organic traffic. Which types are appearing for your keywords?<\/span><\/li><li><strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\" style=\"color: #fadd23;\">Threat Level by Result Position Distribution: <\/span><\/strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Your visibility within AI Overviews can indicate the likelihood of organic traffic. Where in the Snapshot do your links appear?<\/span><\/li><li><span style=\"color: #fadd23;\"><strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Automatic AI Overviews vs Click to Generate:<\/span><\/strong><\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\"> Will your audience be force-fed AI Overviews or will that extra click to generate the snapshot save you from missing out on traffic?<\/span><\/li><li><span style=\"color: #fadd23;\"><strong><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Threat Level by Snapshot Speed: <\/span><\/strong><\/span><span class=\"OYPEnA text-decoration-none text-strikethrough-none\">Slow AI Overviews load times might not impact your organic visibility. How fast does AI Overviews load?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-42a1bb1\" data-id=\"42a1bb1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cdc29f0 elementor-widget elementor-widget-image\" data-id=\"cdc29f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/09\/Untitled-design-2023-09-19T124842.777-min-1024x683.png\" class=\"attachment-large size-large wp-image-16783\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/09\/Untitled-design-2023-09-19T124842.777-min-1024x683.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/09\/Untitled-design-2023-09-19T124842.777-min-300x200.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/09\/Untitled-design-2023-09-19T124842.777-min-768x512.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/09\/Untitled-design-2023-09-19T124842.777-min-825x550.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/09\/Untitled-design-2023-09-19T124842.777-min-945x630.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/09\/Untitled-design-2023-09-19T124842.777-min.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-335cdec elementor-widget elementor-widget-html\" data-id=\"335cdec\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    region: \"na1\",\n    portalId: \"738796\",\n    formId: \"33b93070-5652-462e-9cad-be8ad0fa5021\"\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d95639c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d95639c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fad070f\" data-id=\"2fad070f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-52146fe elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"52146fe\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<span class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tPAST CONTENT\t\t\t\t<\/span>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd00dc elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-card-shadow-yes elementor-posts__hover-gradient elementor-widget 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data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20907 post type-post status-publish format-standard has-post-thumbnail hentry category-ai-mode category-generative-ai category-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ipullrank.com\/eeat-ymyl-ai-search\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog-300x172.jpg\" class=\"attachment-medium size-medium wp-image-20908\" alt=\"Health and YMYL topics\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog-300x172.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog-1024x586.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog-768x439.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog.jpg 1398w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ipullrank.com\/eeat-ymyl-ai-search\" >\n\t\t\t\tGoogle\u2019s Search Quality Rater Guidelines and YMYL in the Age of AI Search\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 5, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20856 post type-post status-publish format-standard has-post-thumbnail hentry category-audience-research category-content-strategy category-generative-ai category-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ipullrank.com\/google-patents-and-leaks\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-300x172.jpg\" class=\"attachment-medium size-medium wp-image-20858\" alt=\"Researching patents\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-300x172.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-1024x586.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-768x439.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header.jpg 1398w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ipullrank.com\/google-patents-and-leaks\" >\n\t\t\t\tDigital Sleuthing: How to Find and Decipher Google\u2019s Patents, Leaks, and PR\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 29, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20810 post type-post status-publish format-standard has-post-thumbnail hentry category-content-strategy category-generative-ai category-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ipullrank.com\/page-title-tips\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/clickbait-header-300x172.jpg\" class=\"attachment-medium size-medium wp-image-20811\" alt=\"Click bait\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/clickbait-header-300x172.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/clickbait-header-1024x586.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/clickbait-header-768x439.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/clickbait-header.jpg 1398w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ipullrank.com\/page-title-tips\" >\n\t\t\t\t1 Important Lesson Omar Little Taught Me About Writing Page Titles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 22, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"189\" data-next-page=\"https:\/\/ipullrank.com\/resources\/webinars\/brand-seo-google-ama\/2\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t<span class=\"page-numbers prev\">&laquo; Previous<\/span>\n<a class=\"page-numbers next\" href=\"https:\/\/ipullrank.com\/resources\/webinars\/brand-seo-google-ama\/2\">Next &raquo;<\/a>\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An iPullRank Webinar Pop Up AMA Panel: SEO, Brand, &#038; Google Featuring Marie Haynes, AJ Kohn, Rob Ousbey, and Garrett Sussman Time Stamps: [0:00] Intros<\/p>\n","protected":false},"author":52,"featured_media":17794,"parent":13629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"page-tag":[],"class_list":["post-17793","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Pop Up AMA Panel: SEO, Brand, &amp; Google | iPullRank Webinar\u00a0<\/title>\n<meta name=\"description\" content=\"What role does brand play in SEO in 2024? Garrett Sussman, Marie Haynes, Aj Kohn, and Rob Ousbey discuss in this AMA Panel roundup.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipullrank.com\/resources\/webinars\/brand-seo-google-ama\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pop Up AMA Panel: SEO, Brand, &amp; Google | iPullRank Webinar\u00a0\" \/>\n<meta property=\"og:description\" content=\"What role does brand play in SEO in 2024? 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