{"id":17829,"date":"2024-11-21T14:39:02","date_gmt":"2024-11-21T19:39:02","guid":{"rendered":"https:\/\/ipullrank.com\/?page_id=17829"},"modified":"2025-08-01T13:04:21","modified_gmt":"2025-08-01T17:04:21","slug":"psychology-of-search","status":"publish","type":"page","link":"https:\/\/ipullrank.com\/resources\/webinars\/psychology-of-search","title":{"rendered":"The Psychology of Search | iPullRank Webinar\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17829\" class=\"elementor elementor-17829\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6d37c7d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d37c7d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-46dcc0c\" data-id=\"46dcc0c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-767f5eb elementor-widget elementor-widget-heading\" data-id=\"767f5eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An iPullRank Webinar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e63d2f elementor-widget elementor-widget-heading\" data-id=\"4e63d2f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">The Psychology of Search: Leveraging Cognitive Bias<br> in SEO<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1131645 elementor-widget elementor-widget-heading\" data-id=\"1131645\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Featuring Garrett Sussman<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a43155f elementor-widget elementor-widget-video\" data-id=\"a43155f\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=qlpOeJMaEp8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5544fea elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5544fea\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9887fed\" data-id=\"9887fed\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-730da57 elementor-widget elementor-widget-heading\" data-id=\"730da57\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Time Stamps:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9de460 elementor-widget elementor-widget-text-editor\" data-id=\"e9de460\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=200s\" target=\"\">3:20<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Google incentivizes boring content <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=480s\" target=\"\">8:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Search volume and traffic for Google vs ChatGPT <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=645s\" target=\"\">10:45<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] What Google cares about &#8211; Relevance, Authority, and User Behavior <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=1160s\" target=\"\">19:20<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Personalization &#8211; Individual context and how Google tries to avoid bias <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=1485s\" target=\"\">24:45<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] The psychology of search <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=1549s\" target=\"\">25:49<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] The role bias plays in search <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=1635s\" target=\"\">27:15<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Cognitive Ease <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=1670s\" target=\"\">27:50<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Status Quo Bias &#8211; The DOJ vs Google <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=1845s\" target=\"\">30:45<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Confirmation Bias <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=2240s\" target=\"\">37:20<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Position Bias <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=2382s\" target=\"\">39:42<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Framing Effect <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=2495s\" target=\"\">41:35<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Familiarity Bias <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=2547s\" target=\"\">42:27<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Authority Bias <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=2688s\" target=\"\">44:48<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Halo Effect <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=2755s\" target=\"\">45:55<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Ingroup Bias <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=3040s\" target=\"\">50:40<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] The Messy Middle <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=3206s\" target=\"\">53:26<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Conversational Search Bias <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=3346s\" target=\"\">55:46<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] AI in modern search <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=3598s\" target=\"\">59:58<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] How to optimize for AI Overviews <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=3714s\" target=\"\">1:01:54<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] SEO strategies for an AI search journey <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=3811s\" target=\"\">1:03:31<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Audience research <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=3959s\" target=\"\">1:05:59<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Using SparkToro topics [<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=4080s\" target=\"\">1:08:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Monitoring topics in ChatGPT with Profound <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=4415s\" target=\"\">1:13:35<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Anecdotal AI search insights <\/span><\/li><li><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=qlpOeJMaEp8&amp;t=4615s\" target=\"\">1:16:55<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] Tracking AI search traffic in GA4<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-67fe07f\" data-id=\"67fe07f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b8acba6 elementor-widget elementor-widget-text-editor\" data-id=\"b8acba6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"paragraph normal ng-star-inserted\" data-start-index=\"0\">Garrett Sussman, Director of Marketing at iPullRank, explores how cognitive biases impact search behavior and what this means for SEO strategies.<\/div><div data-start-index=\"0\">\u00a0<\/div><div class=\"paragraph normal ng-star-inserted\" data-start-index=\"0\">As AI reshapes Google search, learn how biases like confirmation bias and the modern version of the marketing funnel, the \u201cmessy middle,\u201d will influence future engagement\u2014and discover actionable strategies to design content that aligns with these principles.<\/div><div data-start-index=\"0\">\u00a0<\/div><div class=\"paragraph normal ng-star-inserted\" data-start-index=\"0\"><strong>What&#8217;s covered: <\/strong><\/div><div data-start-index=\"0\">\u00a0<\/div><ul><li class=\"paragraph normal ng-star-inserted\" data-start-index=\"0\"><strong>The Future of Google Search Results:<\/strong> How AI-organized search results will change the user journey.<\/li><li class=\"paragraph normal ng-star-inserted\" data-start-index=\"0\"><strong>Cognitive Bias in Search:<\/strong> The influence of confirmation bias, authority bias, and other biases on the messy middle of consumer behavior.<\/li><li class=\"paragraph normal ng-star-inserted\" data-start-index=\"0\"><strong>Content Strategy Framework:<\/strong> Practical tips for building organic search strategies that address these cognitive biases.<\/li><li class=\"paragraph normal ng-star-inserted\" data-start-index=\"0\"><strong>Adapting to AI-Driven Search:<\/strong> How brands can stay ahead by understanding behavioral patterns and leveraging their brand familiarity for search.<\/li><\/ul><p><strong>Key Resources:<\/strong><\/p><ul><li><em><strong>Content Relevance<\/strong><\/em> &#8211; <a href=\"https:\/\/ipullrank.com\/tools\/orbitwise\/\">Orbitwise\u00a0<\/a><\/li><li><em><strong>Audience Research<\/strong><\/em> &#8211; <a href=\"https:\/\/sparktoro.com\/\">SparkToro<\/a><\/li><li><em><strong>AI Search Monitoring<\/strong><\/em> &#8211; <a href=\"https:\/\/www.tryprofound.com\/\">Profound<\/a><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4ee941 elementor-widget elementor-widget-text-editor\" data-id=\"d4ee941\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t forget to please <strong>SUBSCRIBE<\/strong> on YouTube if you enjoy the webinar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e652be elementor-widget elementor-widget-image\" data-id=\"9e652be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/c\/iPullRankSEO?sub_confirmation=1\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save.png\" class=\"attachment-full size-full wp-image-13846\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save.png 800w, https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save-300x75.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save-768x192.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-25c4da1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"25c4da1\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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class=\"elementor-element elementor-element-64e6e7d elementor-widget elementor-widget-image\" data-id=\"64e6e7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5.png\" class=\"attachment-large size-large wp-image-17670\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5.png 500w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5-300x300.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5-150x150.png 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5-80x80.png 80w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-702d967\" data-id=\"702d967\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0caa763 elementor-widget elementor-widget-heading\" data-id=\"0caa763\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Garrett Sussman | Director of Marketing | iPullRank<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58bd684 elementor-widget elementor-widget-text-editor\" data-id=\"58bd684\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Garrett is the Marketing Director at iPullRank, a MozCon 2024 Speaker, and host of\u00a0<a href=\"https:\/\/ipullrank.com\/resources\/seo-weekly\"><span class=\"s1\">The SEO Weekly<\/span><\/a>. When he&#8217;s not crafting content, he&#8217;s scouting the perfect ice coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69165c8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69165c8\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d19dc5\" data-id=\"2d19dc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63b09a4 elementor-widget elementor-widget-heading\" data-id=\"63b09a4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PAST CONTENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7283287 elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"7283287\" data-element_type=\"widget\" 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data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20907 post type-post status-publish format-standard has-post-thumbnail hentry category-ai-mode category-generative-ai category-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ipullrank.com\/eeat-ymyl-ai-search\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog-300x172.jpg\" class=\"attachment-medium size-medium wp-image-20908\" alt=\"Health and YMYL topics\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog-300x172.jpg 300w, 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hentry category-audience-research category-content-strategy category-generative-ai category-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ipullrank.com\/google-patents-and-leaks\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-300x172.jpg\" class=\"attachment-medium size-medium wp-image-20858\" alt=\"Researching patents\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-300x172.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-1024x586.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-768x439.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header.jpg 1398w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ipullrank.com\/google-patents-and-leaks\" >\n\t\t\t\tDigital Sleuthing: How to Find and Decipher Google\u2019s Patents, Leaks, and PR\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tFrancine Monahan\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 29, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20810 post type-post status-publish format-standard has-post-thumbnail hentry category-content-strategy category-generative-ai category-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ipullrank.com\/page-title-tips\" tabindex=\"-1\" ><div 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volume<\/p>\n","protected":false},"author":52,"featured_media":17830,"parent":13629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"page-tag":[252],"class_list":["post-17829","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Psychology of Search | iPullRank Webinar\u00a0<\/title>\n<meta name=\"description\" content=\"Garrett Sussman explores how cognitive biases impact search behavior and what this means for SEO strategies in AI search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipullrank.com\/resources\/webinars\/psychology-of-search\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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