{"id":17856,"date":"2025-01-30T12:16:52","date_gmt":"2025-01-30T17:16:52","guid":{"rendered":"https:\/\/ipullrank.com\/?page_id=17856"},"modified":"2025-06-05T13:53:51","modified_gmt":"2025-06-05T17:53:51","slug":"market-to-a-machine-panel-ipullrank-webinar","status":"publish","type":"page","link":"https:\/\/ipullrank.com\/resources\/webinars\/market-to-a-machine-panel-ipullrank-webinar","title":{"rendered":"How Do You Market To a Machine Panel: The Future of Conversational Search and AI Agents | iPullRank Webinar"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17856\" class=\"elementor elementor-17856\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b92c538 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b92c538\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0acbd4\" data-id=\"e0acbd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0af9d8a elementor-widget elementor-widget-heading\" data-id=\"0af9d8a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An iPullRank Webinar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0caff1c elementor-widget elementor-widget-heading\" data-id=\"0caff1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How Do You Market To a Machine Panel: The Future of Conversational Search and AI Agents<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-92043f2 elementor-widget elementor-widget-heading\" data-id=\"92043f2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Featuring Dawn Anderson, Dan Petrovic, Mike King, and Garrett Sussman<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1798d71 elementor-widget elementor-widget-video\" data-id=\"1798d71\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=lTsZ-YBGuT8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0d73189 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0d73189\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2c9064e\" data-id=\"2c9064e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4babda elementor-widget elementor-widget-heading\" data-id=\"f4babda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Time Stamps<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2cd36d elementor-widget elementor-widget-text-editor\" data-id=\"b2cd36d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8\">00:00<\/a>] &#8211; Introduction<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=22s\">00:22<\/a>] &#8211; SEO Week Announcement<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=34s\">00:34<\/a>] &#8211; Current State of SEO<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=89s\">1:29<\/a>] &#8211; Academic and Practical SEO<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=122s\">02:02<\/a>] &#8211; Generative AI and Information Retrieval<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=183s\">3:03<\/a>] &#8211; Keeping Up with Innovations<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=273s\">4:33<\/a>] &#8211; AI Agents as Gatekeepers<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=366s\">6:06<\/a>] &#8211; Automation in SEO<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=451s\">7:31<\/a>] &#8211; Education in SEO<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=591s\">9:51<\/a>] &#8211; Measurement in SEO<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=692s\">11:32<\/a>] &#8211; Site-Level Metrics<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=783s\">13:03<\/a>] &#8211; Marketing to Machines<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=903s\">15:03<\/a>] &#8211; Practical Applications of AI<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=1028s\">17:08<\/a>] &#8211; Google&#8217;s Perspective<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=1148s\">19:08<\/a>] &#8211; Reinforcement Learning and AI Models<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=1268s\">21:08<\/a>] &#8211; Major Leaps in AI &#8211; Titan and DeepSeek<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=1413s\">23:33<\/a>] &#8211; Google&#8217;s Market Position<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=1565s\">26:05<\/a>] &#8211; Future of AI and Search<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=1772s\">29:32<\/a>] &#8211; Google&#8217;s Priorities<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=1942s\">32:22<\/a>] &#8211; Project Astra and Consumer Adoption<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=2050s\">34:10<\/a>] &#8211; Opportunity in Conversational AI<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=2160s\">36:00<\/a>] &#8211; Deep Research in AI Overviews<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=2231s\">37:11<\/a>] &#8211; Google&#8217;s Ecosystem<\/p><p class=\"p2\">[<a href=\"https:\/\/www.youtube.com\/watch?v=lTsZ-YBGuT8&amp;t=2284s\">38:04<\/a>] &#8211; Role of SEOs in AI<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-51ecc62\" data-id=\"51ecc62\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b866bd elementor-widget elementor-widget-text-editor\" data-id=\"0b866bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In this live-streamed panel, Dawn Anderson (Bertey), Dan Petrovic (DEJAN Marketing), Mike King (iPullRank), and Garrett Sussman (iPullRank) discussed what will matter to marketers regarding SEO, LLMs, and AI agents over the next three years.<\/p><p>We speculated how commercial innovations emerging from information retrieval and natural language processing advancements will influence search engines, consumer behavior, and marketing strategy.<\/p><p>Search is changing fast. AI has explicitly inserted itself into nearly every search result. Soon, AI agents will form a new intermediary search layer, influencing how people find products and services. Soon, machines will make decisions on our behalf. This panel explored how advancements in AI, information retrieval, large language models (LLMs), NLP, and search algorithms reshape discovery and what it means for marketers, SEOs, and brands.<\/p><p>We discussed some of the current technical breakthroughs and what they could mean for the future of search behavior. The presentation included a mix of practical insights, forward-looking ideas, and predictions about where things are headed in the next three years.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a93e5d elementor-widget elementor-widget-text-editor\" data-id=\"2a93e5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t forget to please <strong>SUBSCRIBE<\/strong> on YouTube if you enjoy the webinar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-813e02c elementor-widget elementor-widget-image\" data-id=\"813e02c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/c\/iPullRankSEO?sub_confirmation=1\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save.png\" class=\"attachment-full size-full wp-image-13846\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save.png 800w, https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save-300x75.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save-768x192.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a07cbd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a07cbd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-412d36c\" data-id=\"412d36c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3dc0190 elementor-widget elementor-widget-heading\" data-id=\"3dc0190\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About the Panelists<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-55f6401 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"55f6401\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-3808be5\" data-id=\"3808be5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-435c543 elementor-widget elementor-widget-image\" data-id=\"435c543\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"300\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/01\/Dawn-Anderson-Bertey-Managing-Director-300x300-1.jpg\" class=\"attachment-large size-large wp-image-17845\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/01\/Dawn-Anderson-Bertey-Managing-Director-300x300-1.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/01\/Dawn-Anderson-Bertey-Managing-Director-300x300-1-150x150.jpg 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/01\/Dawn-Anderson-Bertey-Managing-Director-300x300-1-80x80.jpg 80w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-e2aee97\" data-id=\"e2aee97\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25d3be6 elementor-widget elementor-widget-heading\" data-id=\"25d3be6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dawn Anderson<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c7bd67 elementor-widget elementor-widget-heading\" data-id=\"2c7bd67\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Principle Consultant - Managing Director | Bertey<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-974e54e elementor-widget elementor-widget-text-editor\" data-id=\"974e54e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Dawn Anderson is an SEO consultant, educator, and international speaker specializing in technical SEO, information retrieval, and digital marketing strategy. She is the founder of the digital marketing agency\u00a0<a href=\"https:\/\/bertey.com\/\">Bertey<\/a>, holds advanced degrees in marketing, and is pursuing further studies in data science. Dawn has lectured, judged global Search Awards, and provided SEO consulting and training for brands worldwide.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5a436d1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5a436d1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-bbc336d\" data-id=\"bbc336d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed8b73d elementor-widget elementor-widget-image\" data-id=\"ed8b73d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/01\/dan-petrovic-copy-1024x1024.jpg\" class=\"attachment-large size-large wp-image-17847\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/01\/dan-petrovic-copy-1024x1024.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/01\/dan-petrovic-copy-300x300.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/01\/dan-petrovic-copy-150x150.jpg 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/01\/dan-petrovic-copy-768x768.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/01\/dan-petrovic-copy-825x825.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/01\/dan-petrovic-copy-945x945.jpg 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/01\/dan-petrovic-copy-80x80.jpg 80w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/01\/dan-petrovic-copy.jpg 1244w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-c62ca8c\" data-id=\"c62ca8c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c247163 elementor-widget elementor-widget-heading\" data-id=\"c247163\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Dan Petrovic<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7e27d8 elementor-widget elementor-widget-heading\" data-id=\"c7e27d8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Managing Director | DEJAN<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49c84a9 elementor-widget elementor-widget-text-editor\" data-id=\"49c84a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Dan Petrovic is the managing director of <a href=\"https:\/\/dejanmarketing.com\/\"><span class=\"s1\">DEJAN<\/span><\/a> and\u00a0a well-known name in the field of search engine optimization. Dan\u00a0is a machine learning specialist\u00a0and a highly regarded search industry\u00a0event\u00a0speaker.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-60e3cfa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"60e3cfa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2e2a6f3\" data-id=\"2e2a6f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0af7852 elementor-widget elementor-widget-image\" data-id=\"0af7852\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/02\/mike-king-bio-1-1-1024x1024.jpg\" class=\"attachment-large size-large wp-image-16103\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/02\/mike-king-bio-1-1-1024x1024.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/02\/mike-king-bio-1-1-300x300.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/02\/mike-king-bio-1-1-150x150.jpg 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/02\/mike-king-bio-1-1-768x768.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/02\/mike-king-bio-1-1-1536x1536.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/02\/mike-king-bio-1-1-2048x2048.jpg 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/02\/mike-king-bio-1-1-825x825.jpg 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/02\/mike-king-bio-1-1-945x945.jpg 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2023\/02\/mike-king-bio-1-1-80x80.jpg 80w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-a93617f\" data-id=\"a93617f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d565e00 elementor-widget elementor-widget-heading\" data-id=\"d565e00\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Mike King<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b1dc3e elementor-widget elementor-widget-heading\" data-id=\"8b1dc3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Founder and CEO | iPullRank<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94c81b9 elementor-widget elementor-widget-text-editor\" data-id=\"94c81b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Mike King is an acclaimed international speaker covering SEO, content strategy, and the impact of generative AI. Innovating and elevating as the Founder &amp; CEO of the performance marketing agency\u00a0<a href=\"https:\/\/ipullrank.com\/\">iPullRank<\/a>.\u00a0Mike\u00a0consults with companies all over the world, including brands like SAP, American Express, and HSBC to a laundry list of promising eCommerce, publisher, and financial services organizations. He\u2019s about to shatter everything you thought you knew about how modern search engines work with the launch of his debut book, \u201c<a href=\"https:\/\/www.amazon.com\/Science-SEO-Decoding-Search-Algorithms\/dp\/1119844835\">The Science of SEO.<\/a>\u201c<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d3c004 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d3c004\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ca6e854\" data-id=\"ca6e854\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-64e6e7d elementor-widget elementor-widget-image\" data-id=\"64e6e7d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5.png\" class=\"attachment-large size-large wp-image-17670\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5.png 500w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5-300x300.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5-150x150.png 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/06\/\ud83d\udc40-5-80x80.png 80w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-66 elementor-top-column elementor-element elementor-element-eaf67e7\" data-id=\"eaf67e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-efe5683 elementor-widget elementor-widget-heading\" data-id=\"efe5683\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Garrett Sussman<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5091baa elementor-widget elementor-widget-heading\" data-id=\"5091baa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Director of Marketing | iPullRank<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-817ce67 elementor-widget elementor-widget-text-editor\" data-id=\"817ce67\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Garrett Sussman has worked in marketing for over fourteen years across a number of disciplines including, content marketing, demand generation, affiliate marketing, and SEO.<\/p><p>Garrett previously led marketing at online review SaaS startup Grade.us (acquired by Traject in 2019). He\u2019s hosted 2 podcasts and recorded over 150 podcast episodes<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d3b70d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d3b70d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d0fc1ca\" data-id=\"d0fc1ca\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2f3448c elementor-widget elementor-widget-heading\" data-id=\"2f3448c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PAST CONTENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd614a elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"abd614a\" data-element_type=\"widget\" data-settings=\"{&quot;cards_columns&quot;:&quot;3&quot;,&quot;cards_columns_tablet&quot;:&quot;2&quot;,&quot;cards_columns_mobile&quot;:&quot;1&quot;,&quot;cards_row_gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:35,&quot;sizes&quot;:[]},&quot;cards_row_gap_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;cards_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20907 post type-post status-publish format-standard has-post-thumbnail hentry category-ai-mode category-generative-ai category-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ipullrank.com\/eeat-ymyl-ai-search\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog-300x172.jpg\" class=\"attachment-medium size-medium wp-image-20908\" alt=\"Health and YMYL topics\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog-300x172.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog-1024x586.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog-768x439.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog.jpg 1398w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ipullrank.com\/eeat-ymyl-ai-search\" >\n\t\t\t\tGoogle\u2019s Search Quality Rater Guidelines and YMYL in the Age of AI Search\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tFrancine Monahan\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 5, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20856 post type-post status-publish format-standard has-post-thumbnail hentry category-audience-research category-content-strategy category-generative-ai category-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ipullrank.com\/google-patents-and-leaks\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-300x172.jpg\" class=\"attachment-medium size-medium wp-image-20858\" alt=\"Researching patents\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-300x172.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-1024x586.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-768x439.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header.jpg 1398w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ipullrank.com\/google-patents-and-leaks\" >\n\t\t\t\tDigital Sleuthing: How to Find and Decipher Google\u2019s Patents, Leaks, and PR\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tFrancine Monahan\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 29, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20810 post type-post status-publish format-standard has-post-thumbnail hentry category-content-strategy category-generative-ai category-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ipullrank.com\/page-title-tips\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/clickbait-header-300x172.jpg\" class=\"attachment-medium size-medium wp-image-20811\" alt=\"Click bait\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/clickbait-header-300x172.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/clickbait-header-1024x586.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/clickbait-header-768x439.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/clickbait-header.jpg 1398w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ipullrank.com\/page-title-tips\" >\n\t\t\t\t1 Important Lesson Omar Little Taught Me About Writing Page Titles\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tEric Gilley\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 22, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"189\" data-next-page=\"https:\/\/ipullrank.com\/resources\/webinars\/market-to-a-machine-panel-ipullrank-webinar\/2\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An iPullRank Webinar How Do You Market To a Machine Panel: The Future of Conversational Search and AI Agents Featuring Dawn Anderson, Dan Petrovic, Mike<\/p>\n","protected":false},"author":52,"featured_media":17857,"parent":13629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"page-tag":[253,251],"class_list":["post-17856","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Do You Market To a Machine Panel | iPullRank Webinar<\/title>\n<meta name=\"description\" content=\"How is conversational search changing SEO? 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