{"id":17864,"date":"2025-02-12T13:32:35","date_gmt":"2025-02-12T18:32:35","guid":{"rendered":"https:\/\/ipullrank.com\/?p=17864"},"modified":"2025-05-15T10:17:27","modified_gmt":"2025-05-15T14:17:27","slug":"super-bowl-lix-chatgpt","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/super-bowl-lix-chatgpt","title":{"rendered":"How Mountain Dew Won the Super Bowl with 46% Brand Visibility across ChatGPT, AI Overviews, and Perplexity"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"17864\" class=\"elementor elementor-17864\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae8033e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae8033e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5871c09\" data-id=\"5871c09\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f5c50ee elementor-widget elementor-widget-text-editor\" data-id=\"f5c50ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>TL;DR<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mountain Dew had the most brand visibility for Super Bowl Ad prompts across conversational platforms at 46%.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Budweiser was ranked first for Best Super Bowl Commercial prompts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hellmann\u2019s was ranked first for Funniest Super Bowl Commercial prompts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Nike was ranked first for most inspiring Super Bowl Commercial prompts.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only ChatGPT included its own commercial in the rankings.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The top cited publications for Super Bowl Ad conversational searches were ABC News (Copilot), Teen Vogue (ChatGPT), Listverse (AI Overviews), and NPR (Perplexity).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Super Bowl Ad Prompts primarily cited news sites (Fox Sports and ABC News), cultural sites (People and Entertainment Weekly), YouTube, and Wikipedia.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Citation Volume fluctuated significantly daily, with sites like Sportscasting.com having 1398 citations on 2-3, 135 citations on 2-9, and 13 mentions on 2-10.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Does ChatGPT have a favorite Super Bowl ad?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f4606b9 elementor-widget elementor-widget-image\" data-id=\"f4606b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"741\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-Ad@2x-1024x948.png\" class=\"attachment-large size-large wp-image-17877\" alt=\"A screenshot of ChatGPT&#039;s answer to which Super Bowl ads were the best?\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-Ad@2x-1024x948.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-Ad@2x-300x278.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-Ad@2x-768x711.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-Ad@2x-825x764.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-Ad@2x-945x875.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-Ad@2x.png 1370w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efdbfec elementor-widget elementor-widget-text-editor\" data-id=\"efdbfec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Did you get the same result? No?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Now, try asking about the best 2025 Super Bowl ad.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07aa155 elementor-widget elementor-widget-image\" data-id=\"07aa155\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"686\" height=\"1024\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-2025-super-bowl-ad@2x-686x1024.png\" class=\"attachment-large size-large wp-image-17876\" alt=\"Screenshot of which super bowl ads for 2025 were the best in ChatGPT\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-2025-super-bowl-ad@2x-686x1024.png 686w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-2025-super-bowl-ad@2x-201x300.png 201w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-2025-super-bowl-ad@2x-768x1146.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-2025-super-bowl-ad@2x-825x1231.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-2025-super-bowl-ad@2x.png 866w\" sizes=\"(max-width: 686px) 100vw, 686px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-94b3cf2 elementor-widget elementor-widget-text-editor\" data-id=\"94b3cf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Oh, look, it\u2019s Seal\u2019s face on a Seal. Thanks for the nightmare fuel Mountain Dew. You won the Super Bowl. No. Really.<\/span><\/p><p><span style=\"font-weight: 400;\">When the Philadelphia Eagles embarrassed the Kansas City Chiefs, marketers wanted to know which ads resonated with the nation, but who\u2019s paying attention to the conversational search platforms? I am.<\/span><\/p><p><span style=\"font-weight: 400;\">The Super Bowl is everything to marketers.<\/span><\/p><p><span style=\"font-weight: 400;\">Conversation search platforms will eventually play a larger role in post-event marketing, but currently, real-time relevance has proven to be unpredictable. We don\u2019t have enough data.<\/span><\/p><p><span style=\"font-weight: 400;\">If brands release Super Bowl ad teasers or full ads early, could they get picked up by media outlets and influence AI-generated content far in advance? Or should they capitalize on surprise and engagement right after the broadcast?<\/span><\/p><p><span style=\"font-weight: 400;\">What does a real-time conversational search look like? As marketers, we\u2019re still trying to monitor and report on visibility in ChatGPT 4o, AI Overviews, Copilot, and Perplexity.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s tricky due to the long-tail nature of these searches and the limited performance reporting tools.<\/span><\/p><p><span style=\"font-weight: 400;\">But Mike King, founder of CEO of iPullRank, has it right, according to him:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d34e1a elementor-widget elementor-widget-text-editor\" data-id=\"7d34e1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How did Uber Eats and other brands stack up and stand out in the output of conversational search platforms?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52c3caa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52c3caa\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bc17e60\" data-id=\"bc17e60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59d7756 elementor-widget elementor-widget-image\" data-id=\"59d7756\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"50\" height=\"33\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2024\/05\/quotes.svg\" class=\"attachment-large size-large wp-image-18459\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b168dea e-con-full e-flex e-con e-child\" data-id=\"b168dea\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9be438e elementor-widget elementor-widget-text-editor\" data-id=\"9be438e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong><i>Conversational search platforms are becoming brand channels in their own right, shaping how consumers engage with and recall brands. <\/i><\/strong><\/p><p><strong><i>Mountain Dew didn\u2019t just win on TV\u2014they secured a dominant presence in AI-generated conversations. These platforms aren\u2019t performance channels in the traditional sense; they\u2019re brand storytelling environments where visibility is dictated by how AI surfaces content. <\/i><\/strong><\/p><p><strong><i>Marketers need to think beyond search rankings and start considering how their brand narratives are being shaped across ChatGPT, AI Overviews, Copilot, and Perplexity. The real opportunity isn\u2019t just in being mentioned\u2014it\u2019s in ensuring your brand\u2019s story is told the right way.<\/i><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6829c10 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6829c10\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8378241\" data-id=\"8378241\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-88ad4cb elementor-widget elementor-widget-text-editor\" data-id=\"88ad4cb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With the Super Bowl over and a record 126 Million American viewers, I thought it would be an excellent opportunity to team up with LLM monitoring software <\/span><a href=\"https:\/\/www.tryprofound.com\/\"><span style=\"font-weight: 400;\">Profound<\/span><\/a><span style=\"font-weight: 400;\"> to see how Chatbots have answered questions related to Super Bowl advertising in the 48 hours since the broadcast.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s investigate the visibility, citations, and platform volatility across various topics. Our focus will center on Uber Eats and their viral Super Bowl ad, A Century of Cravings, starring Matthew McConaughey:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41392a2 elementor-widget elementor-widget-video\" data-id=\"41392a2\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=YYb6erM8z8w&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2488fdd elementor-widget elementor-widget-text-editor\" data-id=\"2488fdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How did Uber Eats and other brands stack up and stand out in the output of conversational search platforms?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2737868 elementor-widget elementor-widget-heading\" data-id=\"2737868\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Super Bowl 2025 Ad Conversational Search Analysis Methodology<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a25343 elementor-widget elementor-widget-text-editor\" data-id=\"1a25343\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With Profound, you select a topic, and they generate a wide variety of queries that someone might search for across that topic. They capture the generative AI answers for the prompts across four different chatbots:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ChatGPT 4o<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google AI Overviews<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft Copilot<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Perplexity<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">The software ranks the brands listed and examines the citations used for the generated output. A variety of impressive data visualizations allow for compelling insight analysis across a variety of calculated metrics.<\/span><\/p><p><span style=\"font-weight: 400;\">For this project, we analyzed the following topics across 4,408 prompts and 19,600 citations from Sunday, February 9th to Monday, February 10th:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best Super Bowl Commercials<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Funniest Super Bowl Commercials<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most Viral Super Bowl Commercials<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most Creative Super Bowl Commercials\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most Emotional Super Bowl Commercials<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most Inspiring Super Bowl Commercials<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most Controversial Super Bowl Commercials\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And more<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Initially, I analyzed various Chatbot performance metrics for individual brands, including brand and topic visibility scores (calculated by brand mentions divided by total AI answers for a given topic).<\/span><\/p><p><span style=\"font-weight: 400;\">Here are the results for Uber Eats\u2019 visibility performance across all monitored brands and topics:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4fa69d elementor-widget elementor-widget-image\" data-id=\"d4fa69d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"256\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Profound-Brand-Visibility-1024x328.png\" class=\"attachment-large size-large wp-image-17895\" alt=\"Top performing brands for 2025 Super Bowl Ad topics on conversational search platforms\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Profound-Brand-Visibility-1024x328.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Profound-Brand-Visibility-300x96.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Profound-Brand-Visibility-768x246.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Profound-Brand-Visibility-1536x492.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Profound-Brand-Visibility-2048x656.png 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Profound-Brand-Visibility-825x264.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Profound-Brand-Visibility-945x303.png 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee38924 elementor-widget elementor-widget-text-editor\" data-id=\"ee38924\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Across all of these topics, the top-performing commercials came from:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mountain Dew<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hellmann\u2019s\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uber Eats<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dunkin<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Bud Light<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">Now let\u2019s look at how these brands performed on Google Trends:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d20e6d6 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d20e6d6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2f68df6\" data-id=\"2f68df6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c986483 elementor-widget elementor-widget-image\" data-id=\"c986483\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"473\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/output-1-1024x606.png\" class=\"attachment-large size-large wp-image-17904\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/output-1-1024x606.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/output-1-300x178.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/output-1-768x455.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/output-1-1536x909.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/output-1-825x488.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/output-1-945x559.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/output-1.png 2017w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-898e5ad elementor-widget elementor-widget-text-editor\" data-id=\"898e5ad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Despite a clear Google Trend search preferences for Bud Light, Mountain Dew earned more visibility in conversational search platforms. Chatbots clearly aren\u2019t influenced by general search trends.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can see how Uber Eats performed across a range of different categories. Based on Uber Eats\u2019 reliance on humor and celebrities (<\/span><span style=\"font-weight: 400;\">Greta Gerwig, Charli XCX, Martha Stewart, Sean Evans, and Kevin Bacon all made appearances supporting Matthew McConaughey)<\/span><span style=\"font-weight: 400;\">, it makes sense that it would do better for the topics Most Viral Super Bowl Commercials (59% visibility), Best Celebrity-Featured Superbowls (77% visibility), and Funniest Super Bowl Commercials (42% visibility)<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ef886 elementor-widget elementor-widget-image\" data-id=\"54ef886\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"433\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Topic-Visiblity@2x-1024x554.png\" class=\"attachment-large size-large wp-image-17897\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Topic-Visiblity@2x-1024x554.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Topic-Visiblity@2x-300x162.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Topic-Visiblity@2x-768x416.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Topic-Visiblity@2x-1536x832.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Topic-Visiblity@2x-2048x1109.png 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Topic-Visiblity@2x-825x447.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Topic-Visiblity@2x-945x512.png 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dffe503 elementor-widget elementor-widget-text-editor\" data-id=\"dffe503\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are stark differences between Chatbot platforms. When you segment between the four LLMs, you see completely different narratives.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b83a2a elementor-widget elementor-widget-image\" data-id=\"3b83a2a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"363\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Platform-Analysis@2x-1024x464.png\" class=\"attachment-large size-large wp-image-17894\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Platform-Analysis@2x-1024x464.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Platform-Analysis@2x-300x136.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Platform-Analysis@2x-768x348.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Platform-Analysis@2x-1536x696.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Platform-Analysis@2x-2048x927.png 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Platform-Analysis@2x-825x374.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Platform-Analysis@2x-945x428.png 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c5e754 elementor-widget elementor-widget-text-editor\" data-id=\"0c5e754\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Coca-Cola dominates on Google AI Overviews with 45% visibility but is absent on ChatGPT, Perplexity, and Copilot.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hellmans performs well, with 40-50% visibility for ChatGPT, Perplexity, and Copilot but 0% visibility for AI Overviews.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uber Eats performs across all four but has a 20% lower visibility on ChatGPT and AI Overviews than Perplexity and Copilot.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Remember how ChatGPT debuted its own commercial during the Super Bowl? It was a great commercial! Did the other platforms think so? Not really.<\/span><\/p><p><span style=\"font-weight: 400;\">Only ChatGPT included its brand in search results for thought-provoking Super Bowl commercial prompts (but not Google).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49a5aa3 elementor-widget elementor-widget-image\" data-id=\"49a5aa3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"933\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Commercial-ChatGPT@2x-878x1024.png\" class=\"attachment-large size-large wp-image-17869\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Commercial-ChatGPT@2x-878x1024.png 878w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Commercial-ChatGPT@2x-257x300.png 257w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Commercial-ChatGPT@2x-768x896.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Commercial-ChatGPT@2x-1316x1536.png 1316w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Commercial-ChatGPT@2x-825x963.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Commercial-ChatGPT@2x-945x1103.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Commercial-ChatGPT@2x.png 1750w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3322452 elementor-widget elementor-widget-text-editor\" data-id=\"3322452\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How about AI Overviews? They included Google, but not ChatGPT, and not as egregiously.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bd5679 elementor-widget elementor-widget-image\" data-id=\"2bd5679\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"781\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/AI-Overviews-Google-Chat-GPT@2x-1024x1000.png\" class=\"attachment-large size-large wp-image-17867\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/AI-Overviews-Google-Chat-GPT@2x-1024x1000.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/AI-Overviews-Google-Chat-GPT@2x-300x293.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/AI-Overviews-Google-Chat-GPT@2x-768x750.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/AI-Overviews-Google-Chat-GPT@2x-825x806.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/AI-Overviews-Google-Chat-GPT@2x-945x923.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/AI-Overviews-Google-Chat-GPT@2x.png 1394w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c23d0e elementor-widget elementor-widget-text-editor\" data-id=\"4c23d0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And Perplexity? Surprisingly, no ChatGPT, but more Google than Google.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66ae115 elementor-widget elementor-widget-image\" data-id=\"66ae115\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"943\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-Google@2x-869x1024.png\" class=\"attachment-large size-large wp-image-17866\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-Google@2x-869x1024.png 869w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-Google@2x-255x300.png 255w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-Google@2x-768x905.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-Google@2x-1303x1536.png 1303w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-Google@2x-825x972.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-Google@2x-945x1114.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-Google@2x.png 1378w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63e2938 elementor-widget elementor-widget-text-editor\" data-id=\"63e2938\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These results highlight another type of bias we need to consider when using conversational search platforms: they\u2019re steering your answers based on their own parameters and training data.<\/span><\/p><p>Does this mean that Perplexity is less biased than AI Overviews and ChatGPT? Not necessarily. The conversational search platform bias can show up in different ways.<\/p><p>Google&#8217;s AI Overviews have shifted from a lack of authoritative sources to an overreliance on big brands. There have also been fluctuations between the inclusion and exclusion of UGC content like Reddit and LinkedIn.\u00a0<\/p><p>ChatGPT is a LLM and a search engine second. The same algorithmic guardrails that Google has put in place over the past couple of decades haven&#8217;t been prioritized for ChatGPT. We don&#8217;t know the extent to which ChatGPT depends on Bing&#8217;s index, relevance, and ranking signals versus its own model. It&#8217;s something to continue to experiment with and research.<\/p><p><span style=\"font-weight: 400;\">Taking these results into account, you must consider other subtle impacts of search engine bias on the generative outputs.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-158b68f elementor-widget elementor-widget-heading\" data-id=\"158b68f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Topic Specific Conversational Search Platform Performance<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24d2948 elementor-widget elementor-widget-text-editor\" data-id=\"24d2948\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Ranked by topics, you can see why Budweiser, Dunkin, and Mountain Dew performed the best according to these charts.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bac166 elementor-widget elementor-widget-image\" data-id=\"8bac166\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"439\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-commercials-2@2x-1024x562.png\" class=\"attachment-large size-large wp-image-17890\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-commercials-2@2x-1024x562.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-commercials-2@2x-300x165.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-commercials-2@2x-768x422.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-commercials-2@2x-1536x843.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-commercials-2@2x-2048x1124.png 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-commercials-2@2x-825x453.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Best-Super-Bowl-commercials-2@2x-945x519.png 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16753b8 elementor-widget elementor-widget-text-editor\" data-id=\"16753b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Budweiser ranked first for:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best Super Bowl Commercial<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most Emotional Super Bowl Commercial<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Dunkin ranked first for:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best Celebrity Featured Super Bowl Commercial<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most Over the Top Super Bowl Commercial<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most Unexpected Super Bowl Commercial<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Mountain Dew ranked first for:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Most Viral Super Bowl Commercial<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Thought-Provoking Super Bowl Commercial<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84f2a7d elementor-widget elementor-widget-heading\" data-id=\"84f2a7d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Citations Feed the Conversational Search Output?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a254001 elementor-widget elementor-widget-text-editor\" data-id=\"a254001\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How are these rankings being determined? With the time-sensitive nature of the Super Bowl, we can infer the impact of the articles being written about them would significantly impact the output. But the marketing of Super Bowl commercials has changed over the years with brands releasing their Super Bowl ads as early as a week before the big game. This provides media outlets with more time to spin up articles about what we can expect to see.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Does that impact the brands that are listed for our topics?<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s the citation universe for all of the generated outputs across our 4,408 prompts, with 19,600:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87323ff elementor-widget elementor-widget-image\" data-id=\"87323ff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"752\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-universe@2x-1024x963.png\" class=\"attachment-large size-large wp-image-17888\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-universe@2x-1024x963.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-universe@2x-300x282.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-universe@2x-768x722.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-universe@2x-1536x1445.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-universe@2x-825x776.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-universe@2x-945x889.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-universe@2x.png 1546w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee7af1 elementor-widget elementor-widget-text-editor\" data-id=\"4ee7af1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of the 4,408 prompts sent, only 60% included citations.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d8bd44 elementor-widget elementor-widget-image\" data-id=\"8d8bd44\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"66\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/prompts-include-citations@2x-1024x85.png\" class=\"attachment-large size-large wp-image-17889\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/prompts-include-citations@2x-1024x85.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/prompts-include-citations@2x-300x25.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/prompts-include-citations@2x-768x63.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/prompts-include-citations@2x-1536x127.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/prompts-include-citations@2x-2048x169.png 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/prompts-include-citations@2x-825x68.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/prompts-include-citations@2x-945x78.png 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66135c8 elementor-widget elementor-widget-text-editor\" data-id=\"66135c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Of the 19K citations, here are the top domains that were cited in the output across all platforms:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b633fa elementor-widget elementor-widget-image\" data-id=\"1b633fa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"213\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Domain-Count@2x-1024x272.png\" class=\"attachment-large size-large wp-image-17886\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Domain-Count@2x-1024x272.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Domain-Count@2x-300x80.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Domain-Count@2x-768x204.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Domain-Count@2x-1536x408.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Domain-Count@2x-2048x544.png 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Domain-Count@2x-825x219.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Domain-Count@2x-945x251.png 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc22d33 elementor-widget elementor-widget-text-editor\" data-id=\"cc22d33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Note: In this case, Go.com represents articles on abcnews.go.com.<\/span><\/i><\/p><p><span style=\"font-weight: 400;\">You can see an interesting variety of domains that were used in generating the output.\u00a0<\/span><\/p><p><strong>Digital Culture Media:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Entertainment Weekly<\/span><\/li><\/ul><p><strong>News Media:<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ABC News<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fox Sports<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boston News<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yahoo<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">NBC New York<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">We also saw that YouTube had a large contribution as the 4th most cited domain. Digging deeper into the data, the reason for the high ranking is due to a significant reliance on the site by Perplexity (while not being used for any of the other three platforms). Here is the citation variability across platforms:<\/span><\/p><p><span style=\"font-weight: 400;\">Perplexity:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-973276a elementor-widget elementor-widget-image\" data-id=\"973276a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"204\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-YouTube@2x-1024x261.png\" class=\"attachment-large size-large wp-image-17884\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-YouTube@2x-1024x261.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-YouTube@2x-300x76.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-YouTube@2x-768x195.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-YouTube@2x-1536x391.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-YouTube@2x-2048x521.png 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-YouTube@2x-825x210.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Perplexity-YouTube@2x-945x240.png 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5cb8a0c elementor-widget elementor-widget-text-editor\" data-id=\"5cb8a0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">ChatGPT 4o:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9467cd elementor-widget elementor-widget-image\" data-id=\"d9467cd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"194\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Citations@2x-1024x248.png\" class=\"attachment-large size-large wp-image-17883\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Citations@2x-1024x248.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Citations@2x-300x73.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Citations@2x-768x186.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Citations@2x-1536x372.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Citations@2x-2048x496.png 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Citations@2x-825x200.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/ChatGPT-Citations@2x-945x229.png 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1681046 elementor-widget elementor-widget-text-editor\" data-id=\"1681046\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI Overviews:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8d0080 elementor-widget elementor-widget-image\" data-id=\"b8d0080\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"193\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Google-AI-Overviews-Citations-1024x247.png\" class=\"attachment-large size-large wp-image-17882\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Google-AI-Overviews-Citations-1024x247.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Google-AI-Overviews-Citations-300x72.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Google-AI-Overviews-Citations-768x185.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Google-AI-Overviews-Citations-1536x371.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Google-AI-Overviews-Citations-2048x494.png 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Google-AI-Overviews-Citations-825x199.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Google-AI-Overviews-Citations-945x228.png 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-630e3a2 elementor-widget elementor-widget-text-editor\" data-id=\"630e3a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Copilot:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc4dcfe elementor-widget elementor-widget-image\" data-id=\"cc4dcfe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"195\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Copilot-Citations@2x-1024x249.png\" class=\"attachment-large size-large wp-image-17881\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Copilot-Citations@2x-1024x249.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Copilot-Citations@2x-300x73.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Copilot-Citations@2x-768x187.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Copilot-Citations@2x-1536x374.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Copilot-Citations@2x-2048x498.png 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Copilot-Citations@2x-825x201.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Copilot-Citations@2x-945x230.png 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0c252 elementor-widget elementor-widget-text-editor\" data-id=\"4a0c252\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As we look across the different platforms, there\u2019s a surprising lack of overlap. These charts show the domain visibility, but what about individual articles?<\/span><\/p><p><span style=\"font-weight: 400;\">Here are the most cited links across the four platforms for all of our topics:<\/span><\/p><p><span style=\"font-weight: 400;\">ChatGPT 4o:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Teen Vogue (Same article on Sunday and Monday)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.teenvogue.com\/story\/best-super-bowl-commercials-of-2025-watch-them-all?utm_source=chatgpt.com\"><span style=\"font-weight: 400;\">25 Best Super Bowl Commercials of 2025 &#8211; Watch Them All<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Published 2\/10\/2025<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">79 mentions<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">AI Overviews:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Listverse (When I specifically went to Sunday\u2019s results &#8211; it was another pre-Super Bowl article. This one from <\/span><a href=\"https:\/\/www.foxsports.com\/stories\/nfl\/what-10-best-super-bowl-commercials-all-time\"><span style=\"font-weight: 400;\">Fox Sports<\/span><\/a><span style=\"font-weight: 400;\">)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/listverse.com\/2025\/01\/13\/the-10-most-memorable-commercials-of-all-time\/\"><span style=\"font-weight: 400;\">The 10 Most Memorable Commercials of All Time<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Published: 1\/13\/2025<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">58 mentions<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Perplexity:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">NPR (Same article on Sunday and Monday)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.npr.org\/2025\/02\/09\/nx-s1-5273643\/super-bowl-commercials-best-worst?user_id=66c4c6045d78644b3ab4d729\"><span style=\"font-weight: 400;\">The Best (and Worst) Super Bowl Commercials this Year<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Updated: 2\/10\/2025 3:29 pm<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">245 mentions<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Copilot:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">ABC News (Fox Sports article on Sunday)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/abcnews.go.com\/GMA\/Culture\/best-super-bowl-commercials-2025\/story?id=118637791\"><span style=\"font-weight: 400;\">Super Bowl 2025: A Roundup of the Best Commercials of the Game\u00a0<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Published: 2\/9\/2025 9:28 pm<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">1049 mentions<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Notice the difference between freshness of articles? After analyzing the self-reported publish date, we can see the distribution of content freshness used in citations across platforms.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-445a693 elementor-widget elementor-widget-image\" data-id=\"445a693\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"427\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/image-7-1024x547.png\" class=\"attachment-large size-large wp-image-17899\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/image-7-1024x547.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/image-7-300x160.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/image-7-768x410.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/image-7-1536x820.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/image-7-2048x1094.png 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/image-7-825x441.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/image-7-945x505.png 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-796ab33 elementor-widget elementor-widget-text-editor\" data-id=\"796ab33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Google&#8217;s AI Overviews are skewed toward evergreen listicles and older published content, which may not reflect real-time trends. This seems surprising, considering that AI Overviews typically include more fresh content in their output. In this analysis, Copilot and Perplexity cite more recently published or updated content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We must consider the dual nature of conversational search\u2014balancing recency with authoritative sources to maintain visibility, but expect Google to eventually get better at that.<\/span><\/p><p><span style=\"font-weight: 400;\">We also saw fewer prompts that had AI Overviews which indicates that for real-time events, Google is still hesitant to deploy AI Overviews for these time sensitive queries. I\u2019d hypothesize that it\u2019s due to an editorial responsibility not to undermine the trust in the brand, but ironically, the citing of content from over a year ago does just that.<\/span><\/p><p><strong>A few interesting takeaways from this data:<\/strong><\/p><ul><li><span style=\"font-weight: 400;\">These conversational search platforms don&#8217;t just reflect brand visibility; they influence search behavior by steering users to specific narratives. <\/span><\/li><li><span style=\"font-weight: 400;\">When Perplexity heavily cited YouTube, for example, users were guided toward video content over traditional articles. <\/span><\/li><li><span style=\"font-weight: 400;\">Based on the lack of a text snippet sourced by Perplexity, we can conclude that the platform is transcribing videos like Google.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d7bb4 elementor-widget elementor-widget-image\" data-id=\"57d7bb4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"663\" height=\"265\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/image-4.png\" class=\"attachment-large size-large wp-image-17898\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/image-4.png 663w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/image-4-300x120.png 300w\" sizes=\"(max-width: 663px) 100vw, 663px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9b5bc8 elementor-widget elementor-widget-text-editor\" data-id=\"e9b5bc8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And as we dive into the source of YouTube citations, three of the top five come from one change. <\/span><a href=\"https:\/\/www.youtube.com\/@MediocreFilms\/videos\"><span style=\"font-weight: 400;\">Mediocre Films<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc0f1f elementor-widget elementor-widget-image\" data-id=\"ccc0f1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"641\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Super-Bowl-Commercials-YouTube@2x-1024x820.png\" class=\"attachment-large size-large wp-image-17870\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Super-Bowl-Commercials-YouTube@2x-1024x820.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Super-Bowl-Commercials-YouTube@2x-300x240.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Super-Bowl-Commercials-YouTube@2x-768x615.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Super-Bowl-Commercials-YouTube@2x-1536x1230.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Super-Bowl-Commercials-YouTube@2x-825x661.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Super-Bowl-Commercials-YouTube@2x-945x757.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Super-Bowl-Commercials-YouTube@2x.png 1810w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2532957 elementor-widget elementor-widget-text-editor\" data-id=\"2532957\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With 1.67M subscribers and lacking video topic diversity, conversational search platforms are overindexing this channel\u2019s content.<\/span><\/p><p><span style=\"font-weight: 400;\">Despite Google&#8217;s overreliance on the user-generated forum, we\u2019re also not seeing Reddit citations as the most sourced content. Also, exact match domains still benefit from relevance, as demonstrated by superbowl-ads.com.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7295e05 elementor-widget elementor-widget-image\" data-id=\"7295e05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"754\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Lack-of-reddit@2x-1024x965.png\" class=\"attachment-large size-large wp-image-17873\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Lack-of-reddit@2x-1024x965.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Lack-of-reddit@2x-300x283.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Lack-of-reddit@2x-768x724.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Lack-of-reddit@2x-1536x1447.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Lack-of-reddit@2x-825x777.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Lack-of-reddit@2x-945x890.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Lack-of-reddit@2x.png 1662w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fed7ff7 elementor-widget elementor-widget-text-editor\" data-id=\"fed7ff7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Currently, none of the platforms cited brand websites in their outputs. YouTube was the only channel that a brand might have a direct impact on (and that was explicitly for Perplexity). These results highlight the importance of media publishers for events and the growing value of digital PR in conversational search platform visibility. Strategically embedding Super Bowl-related content into partnerships and press releases timed around major events could boost citation rates, but leveraging the media is your best direction.<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, we can analyze the sentiment analysis of the output. They say that any publicity is good publicity. That\u2019s not always true when it comes to reputation. No brand wants a lukewarm or negative reaction to their Super Bowl ad.<\/span><\/p><p><span style=\"font-weight: 400;\">How did the top performers stand up?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d201628 elementor-widget elementor-widget-image\" data-id=\"d201628\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"375\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/brand-sentiment-analysis@2x-1024x480.png\" class=\"attachment-large size-large wp-image-17871\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/brand-sentiment-analysis@2x-1024x480.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/brand-sentiment-analysis@2x-300x141.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/brand-sentiment-analysis@2x-768x360.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/brand-sentiment-analysis@2x-825x387.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/brand-sentiment-analysis@2x-945x443.png 945w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/brand-sentiment-analysis@2x.png 1494w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b38105 elementor-widget elementor-widget-text-editor\" data-id=\"2b38105\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">No brands tarnished their reputation, but Dunkin clearly stood out across all of our Super Bowl commercial prompts.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80d9008 elementor-widget elementor-widget-heading\" data-id=\"80d9008\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How Dynamic Are These Results?\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bbc215 elementor-widget elementor-widget-text-editor\" data-id=\"0bbc215\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With SEO, we\u2019re used to being able to entrench some of our evergreen content at the top of the SERPs over a longer period of time. But conversational search (especially for fresh events) is incredibly volatile. With prompts that include citations, the Retrieval Augmented Generation output (that pulls content from Google or Bing indexes) changes dramatically from day to day.<\/span><\/p><p><span style=\"font-weight: 400;\">The fluctuation in citation volume by day for the top nine domains across all our platforms is steep.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eaf57da elementor-widget elementor-widget-image\" data-id=\"eaf57da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"287\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Volatility-over-time@2x-1024x367.png\" class=\"attachment-large size-large wp-image-17878\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Volatility-over-time@2x-1024x367.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Volatility-over-time@2x-300x107.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Volatility-over-time@2x-768x275.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Volatility-over-time@2x-1536x550.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Volatility-over-time@2x-2048x733.png 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Volatility-over-time@2x-825x295.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Citation-Volatility-over-time@2x-945x338.png 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd76d84 elementor-widget elementor-widget-text-editor\" data-id=\"dd76d84\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As a result, the brand rankings changed as we approached the Super Bowl.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5099424 elementor-widget elementor-widget-image\" data-id=\"5099424\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"313\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Visibility-over-time@2x-1024x401.png\" class=\"attachment-large size-large wp-image-17879\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Visibility-over-time@2x-1024x401.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Visibility-over-time@2x-300x117.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Visibility-over-time@2x-768x301.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Visibility-over-time@2x-1536x601.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Visibility-over-time@2x-2048x802.png 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Visibility-over-time@2x-825x323.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Visibility-over-time@2x-945x370.png 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f67316 elementor-widget elementor-widget-text-editor\" data-id=\"7f67316\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The most significant differences in brand visibility occurred from 2\/7 to 2\/8 and from 2\/9 to 2\/10. As we approached the Super Bowl, many speculative and preview articles covered advertising expectations. The brands&#8217; rankings were adjusted accordingly.<\/span><\/p><p><span style=\"font-weight: 400;\">But as you zoom out even further, you can see the sheer volatility of brand rankings over time.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3004080 elementor-widget elementor-widget-image\" data-id=\"3004080\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"292\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-12-at-12.48.28\u202fPM-1-1024x374.png\" class=\"attachment-large size-large wp-image-17900\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-12-at-12.48.28\u202fPM-1-1024x374.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-12-at-12.48.28\u202fPM-1-300x110.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-12-at-12.48.28\u202fPM-1-768x280.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-12-at-12.48.28\u202fPM-1-1536x561.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-12-at-12.48.28\u202fPM-1-2048x748.png 2048w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-12-at-12.48.28\u202fPM-1-825x301.png 825w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/02\/Screenshot-2025-02-12-at-12.48.28\u202fPM-1-945x345.png 945w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c92b050 elementor-widget elementor-widget-text-editor\" data-id=\"c92b050\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Leading up to the Super Bowl, Hellmann\u2019s flip flopped rankings until Mountain Dew usurped both of them. You can clearly see the virality of the commercial had an impact briefly appearing on February 6th before vaulting to the top of the visibility rankings on the day of the Super Bowl. <\/span><\/p><p><span style=\"font-weight: 400;\">It suggests that the appeal of the Seal commercial generated the most high authority press, which impacted the brand mentions across platforms.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c0dcf2 elementor-widget elementor-widget-heading\" data-id=\"2c0dcf2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">So what should marketers do with their conversational search strategy?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60b10f7 elementor-widget elementor-widget-text-editor\" data-id=\"60b10f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The first step to experimenting and influencing your visibility in conversational search platforms starts with measurement. The 2025 Super Bowl ads provided a valuable case study of how brands can gain and lose visibility within these environments. The key takeaways are clear.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eec81e elementor-widget elementor-widget-heading\" data-id=\"5eec81e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Early Engagement Matters<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1309d7 elementor-widget elementor-widget-text-editor\" data-id=\"a1309d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Brands that released ads early had a distinct advantage in shaping AI responses by ensuring articles and other content were already indexed and referenced across platforms. For other cultural moments\u2014such as major holidays, awards shows, or product launches\u2014marketers should coordinate with publishers ahead of time to ensure timely coverage. This operates similarly to existing SEO practices. There\u2019s a balance between relevance and freshness. Freshness tends to take precedence, but it\u2019s not always immediate.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c28c26 elementor-widget elementor-widget-heading\" data-id=\"2c28c26\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Platform-Specific Optimization<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81c1f4e elementor-widget elementor-widget-text-editor\" data-id=\"81c1f4e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Visibility varies significantly across platforms. For example, Coca-Cola performed well on Google AI Overviews but was absent on other chatbots. Understanding and investigating these differences can help marketers tailor strategies to maximize presence. Some platforms may favor highly authoritative, evergreen content, while others lean on video or culturally relevant media like People or Entertainment Weekly. ChatGPT focuses on pure relevance and doesn\u2019t always incorporate the E-E-A-T signals we expect from a search engine like Google.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-711cfc2 elementor-widget elementor-widget-heading\" data-id=\"711cfc2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Focus on Authoritative Partnerships<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f0c743 elementor-widget elementor-widget-text-editor\" data-id=\"1f0c743\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The absence of brand websites in citations highlights the need for strong third-party validation. Brands can increase their chances of being cited in generative AI responses by collaborating with respected media outlets or influencers. Press kits aimed at platforms frequently cited by LLMs should accompany news events, product updates, or viral campaigns.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68160ad elementor-widget elementor-widget-heading\" data-id=\"68160ad\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Real-Time Event Monitoring<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77dcb2d elementor-widget elementor-widget-text-editor\" data-id=\"77dcb2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Super Bowl ads were tracked over a 48-hour window, demonstrating how dynamic these platforms can be. For marketers handling real-time events like breaking news or viral moments, it&#8217;s critical to have tools like Profound or similar LLM monitoring software. By analyzing prompt performance, citation trends, and platform volatility, marketers can make data-driven adjustments to content and engagement strategies in near real time.<\/span><\/p><p><span style=\"font-weight: 400;\">Many of these data points reflect what SEOs currently do when breaking news happens. That said, conversational search platforms don\u2019t always leverage the most respected or relevant publications. That will likely change, but there\u2019s an element of unpredictability since these platforms try to satisfy the searcher and provide results that reflect what they want. ChatGPT won\u2019t try to steer you away from how you phrase your search.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d57b22 elementor-widget elementor-widget-heading\" data-id=\"3d57b22\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diversify Content Types<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ffaa50 elementor-widget elementor-widget-text-editor\" data-id=\"4ffaa50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Since platforms like Perplexity might emphasize video citations (e.g., YouTube), brands should diversify their content assets to cover multiple formats. This could include blog posts, news features, listicles, and interactive experiences designed to attract and retain conversational search platform citations. You saw at the beginning of this article that a YouTube video was included in the ChatGPT output. What happens when searchers expect to see a TikTok video when they use Google\u2019s <\/span><a href=\"https:\/\/deepmind.google\/technologies\/project-astra\/\"><span style=\"font-weight: 400;\">Project Astra<\/span><\/a><span style=\"font-weight: 400;\"> or <\/span><a href=\"https:\/\/blog.google\/products\/search\/google-circle-to-search-android\/\"><span style=\"font-weight: 400;\">Circle to Search<\/span><\/a><span style=\"font-weight: 400;\"> to get insights into the visual world around them?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We need to feed images of our brand into our content. We need to be cognizant of how our OOH advertising and sponsorships show up in the wild. Does your product packaging match retailer shelves? As the digital world becomes multimodal inputs (video, audio, textual), marketers must ensure that our content matches the best medium for a specific search type.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A search about \u201chow to change a tire\u201d will require video or imagery content.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A search about fashion brands will require seeing what clothes might look like on the searcher.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A search for K-Pop will best be served by audio samples.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Match the content type to the search.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfdd9c0 elementor-widget elementor-widget-heading\" data-id=\"cfdd9c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How will Search Behavior Change?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4969d36 elementor-widget elementor-widget-text-editor\" data-id=\"4969d36\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We need to understand what content is being generated for conversational searches. The challenge for marketers is that:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">These environments don\u2019t provide their own reporting.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We don\u2019t have reliable search volume data for conversation search platforms.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We don\u2019t know the extent to which these platforms (ChatGPT) are incorporating traditional search ranking factors and signals into the output.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The generations are dynamic and volatile; we\u2019ll rarely see the exact same output twice.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s unclear when (and if) these platforms will ultimately replace traditional search channels.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We don\u2019t know how people are searching using these tools and the <\/span><a href=\"https:\/\/ipullrank.com\/resources\/webinars\/psychology-of-search\"><span style=\"font-weight: 400;\">psychology behind their searches<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">We already know that Google is evolving search results. They continuously test \u2018<\/span><a href=\"https:\/\/9to5google.com\/2025\/02\/05\/google-search-ai-mode-testing\/\"><span style=\"font-weight: 400;\">AI modes<\/span><\/a><span style=\"font-weight: 400;\">\u2019 of <\/span><a href=\"https:\/\/ipullrank.com\/optimize-content-for-sge\"><span style=\"font-weight: 400;\">AI overviews<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/blog.google\/products\/search\/generative-ai-google-search-may-2024\/\"><span style=\"font-weight: 400;\">AI-organized search results<\/span><\/a><span style=\"font-weight: 400;\">. While Google\u2019s search engine market share has only recently dipped below 90%, it\u2019s likely that over time, searchers will add tools like Perplexity and ChatGPT as their primary search options.<\/span><\/p><p><span style=\"font-weight: 400;\">We need to pay attention to these channels, do our best to monitor performance (despite the ambiguities it poses), and evolve our own organic search strategy to ensure visibility for our core topics on these conversational search platforms.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0a445ad elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0a445ad\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-229b1c4\" data-id=\"229b1c4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TL;DR Mountain Dew had the most brand visibility for Super Bowl Ad prompts across conversational platforms at 46%. Budweiser was ranked first for Best Super Bowl Commercial prompts. Hellmann\u2019s was ranked first for Funniest Super Bowl Commercial prompts. Nike was ranked first for most inspiring Super Bowl Commercial prompts. Only ChatGPT included its own commercial [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":18465,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[229,1,227,26],"tags":[],"diagnosis-deliverable":[],"class_list":["post-17864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-overviews","category-uncategorized","category-generative-ai","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How Mountain Dew Won the Super Bowl with 46% Brand Visibility across ChatGPT, AI Overviews, and Perplexity - iPullRank<\/title>\n<meta name=\"description\" content=\"Which 2025 Super Bowl Ads ended up influencing conversational search results across ChatGPT, AI Overviews, Perplexity, and Copilot.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipullrank.com\/super-bowl-lix-chatgpt\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Mountain Dew Won the Super Bowl with 46% Brand Visibility across ChatGPT, AI Overviews, and Perplexity - 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