{"id":17935,"date":"2025-03-27T16:18:06","date_gmt":"2025-03-27T20:18:06","guid":{"rendered":"https:\/\/ipullrank.com\/?page_id=17935"},"modified":"2025-07-17T13:40:39","modified_gmt":"2025-07-17T17:40:39","slug":"llm-memory","status":"publish","type":"page","link":"https:\/\/ipullrank.com\/resources\/webinars\/llm-memory","title":{"rendered":"Marketing in the Age of LLMs: From Content Creation to Memory Programming"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17935\" class=\"elementor elementor-17935\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-725dfa84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"725dfa84\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c868b03\" data-id=\"1c868b03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29dcbde elementor-widget elementor-widget-heading\" data-id=\"29dcbde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An iPullRank Webinar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632702b2 elementor-widget elementor-widget-heading\" data-id=\"632702b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Marketing in the Age of LLMs:\nFrom Content Creation to Memory Programming<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba0d3b3 elementor-widget elementor-widget-heading\" data-id=\"2ba0d3b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Featuring Andrea Volpini and Garrett Sussman<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d8a0e elementor-widget elementor-widget-video\" data-id=\"53d8a0e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=hocC0lxN8m0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bf6a329 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bf6a329\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-49af97f\" data-id=\"49af97f\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-636f772 elementor-widget elementor-widget-heading\" data-id=\"636f772\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Time Stamps:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d9fb8e elementor-widget elementor-widget-text-editor\" data-id=\"5d9fb8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/live\/hocC0lxN8m0?t=216s\" target=\"\">03:36<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] &#8211; The Poker Paradox and AI Reasoning<\/span><\/p><p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/live\/hocC0lxN8m0?t=365s\" target=\"\">06:05<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] &#8211; System 1 vs. System 2 Thinking in AI\u00a0<\/span><\/p><p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/live\/hocC0lxN8m0?t=552s\" target=\"\">09:12<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] &#8211; The Limits of Pretraining and Internet Data\u00a0<\/span><\/p><p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> [<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/live\/hocC0lxN8m0?t=748s\" target=\"\">12:28<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] &#8211; Training AI to Think Through Reasoning Trails\u00a0 <\/span><\/p><p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/live\/hocC0lxN8m0?t=960s\" target=\"\">16:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] &#8211; The Rise of Tool-Using, Reasoning AI Agents <\/span><\/p><p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/live\/hocC0lxN8m0?t=1205s\" target=\"\">20:05<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] &#8211; Marketing in an AI World Without Memory\u00a0<\/span><\/p><p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> [<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/live\/hocC0lxN8m0?t=1440s\" target=\"\">24:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] &#8211; Building SEO Ontologies as AI Memory Layers\u00a0<\/span><\/p><p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> [<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/live\/hocC0lxN8m0?t=1920s\" target=\"\">32:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] &#8211; Using Structured Data and Dynamic Internal Linking\u00a0<\/span><\/p><p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> [<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/live\/hocC0lxN8m0?t=2340s\" target=\"\">39:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] &#8211; Semantic, Episodic, and Procedural Memory in AI<\/span><\/p><p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/live\/hocC0lxN8m0?t=2700s\" target=\"\">45:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] &#8211; Voice Search and the Future of Shopping Agents <\/span><\/p><p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/live\/hocC0lxN8m0?t=3120s\" target=\"\">52:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] &#8211; Protocols for AI-Friendly Web Content\u00a0<\/span><\/p><p><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> [<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/live\/hocC0lxN8m0?t=3300s\" target=\"\">55:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] &#8211; Understanding Monosemantic Features in LLMs<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-81ab297\" data-id=\"81ab297\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-934a049 elementor-widget elementor-widget-text-editor\" data-id=\"934a049\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"158\" data-end=\"839\">This webinar features Andrea Volpini, CEO of WordLift, and Garrett from iPullRank, exploring how large language models (LLMs) require attention for the future of SEO.<\/p><p class=\"\" data-start=\"158\" data-end=\"839\">Andrea discusses the growing importance of building memory layers for AI systems, how SEO ontologies can improve AI understanding, and why structured data still plays a critical role.<\/p><p class=\"\" data-start=\"158\" data-end=\"839\">Key insights include the shift from traditional keyword-based SEO to entity-driven optimization, the future of conversational search with AI agents, and how brands can influence LLMs like ChatGPT, Gemini, and Grok. Marketers will learn about the tools to adapt to AI-driven search environments and stay ahead of industry changes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0094bc elementor-widget elementor-widget-text-editor\" data-id=\"f0094bc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t forget to please <strong>SUBSCRIBE<\/strong> on YouTube if you enjoy the webinar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cc8b25 elementor-widget elementor-widget-image\" data-id=\"4cc8b25\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/c\/iPullRankSEO?sub_confirmation=1\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save.png\" class=\"attachment-full size-full wp-image-13846\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save.png 800w, https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save-300x75.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save-768x192.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4586da0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4586da0\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-102125a\" data-id=\"102125a\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f1750b4 elementor-widget elementor-widget-heading\" data-id=\"f1750b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DOWNLOAD THE PRESENTATION DECK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cd40bb elementor-widget elementor-widget-html\" data-id=\"3cd40bb\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div 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data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d5815ba elementor-widget elementor-widget-heading\" data-id=\"d5815ba\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PAST CONTENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-109229c elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"109229c\" data-element_type=\"widget\" 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data-widget_type=\"posts.cards\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-cards elementor-grid\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20907 post type-post status-publish format-standard has-post-thumbnail hentry category-ai-mode category-generative-ai category-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ipullrank.com\/eeat-ymyl-ai-search\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog-300x172.jpg\" class=\"attachment-medium size-medium wp-image-20908\" alt=\"Health and YMYL topics\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog-300x172.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog-1024x586.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog-768x439.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/02\/YMYL-blog.jpg 1398w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/ipullrank.com\/eeat-ymyl-ai-search\" >\n\t\t\t\tGoogle\u2019s Search Quality Rater Guidelines and YMYL in the Age of AI Search\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tFrancine Monahan\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tFebruary 5, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-20856 post type-post status-publish format-standard has-post-thumbnail hentry category-audience-research category-content-strategy category-generative-ai category-seo\">\n\t\t\t<div class=\"elementor-post__card\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/ipullrank.com\/google-patents-and-leaks\" tabindex=\"-1\" ><div class=\"elementor-post__thumbnail\"><img decoding=\"async\" width=\"300\" height=\"172\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-300x172.jpg\" class=\"attachment-medium size-medium wp-image-20858\" alt=\"Researching patents\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-300x172.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-1024x586.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header-768x439.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2026\/01\/researching-patents-header.jpg 1398w\" sizes=\"(max-width: 300px) 100vw, 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class=\"elementor-post__meta-data\">\n\t\t\t\t\t<span class=\"elementor-post-author\">\n\t\t\tEric Gilley\t\t<\/span>\n\t\t\t\t<span class=\"elementor-post-date\">\n\t\t\tJanuary 22, 2026\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t<div class=\"e-load-more-anchor\" data-page=\"1\" data-max-page=\"189\" data-next-page=\"https:\/\/ipullrank.com\/resources\/webinars\/llm-memory\/2\"><\/div>\n\t\t\t\t<nav class=\"elementor-pagination\" aria-label=\"Pagination\">\n\t\t\t\t\t<\/nav>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>An iPullRank Webinar Marketing in the Age of LLMs: From Content Creation to Memory Programming Featuring Andrea Volpini and Garrett Sussman Time Stamps: [03:36] &#8211;<\/p>\n","protected":false},"author":52,"featured_media":17936,"parent":13629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"page-tag":[253,251],"class_list":["post-17935","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Marketing in the Age of LLMs: From Content to Memory Programming<\/title>\n<meta name=\"description\" content=\"Learn how AI and LLMs are changing SEO. 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