{"id":18637,"date":"2025-05-22T07:45:58","date_gmt":"2025-05-22T11:45:58","guid":{"rendered":"https:\/\/ipullrank.com\/?p=18637"},"modified":"2025-08-13T15:36:16","modified_gmt":"2025-08-13T19:36:16","slug":"engineering-relevant-content-tips","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/engineering-relevant-content-tips","title":{"rendered":"Engineering Relevant Content: Tips to Get Your Content into LLMs"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18637\" class=\"elementor elementor-18637\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76e8b5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76e8b5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35f58f0\" data-id=\"35f58f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9d5a3b elementor-widget elementor-widget-text-editor\" data-id=\"d9d5a3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You may have been churning out keyword-based content for years, getting your site to rank well in your industry, and happily watching your site\u2019s traffic go up. Suddenly, the arrow isn\u2019t going up anymore. It\u2019s plateaued or even going down. Generative AI systems are providing <\/span><a href=\"https:\/\/sparktoro.com\/blog\/2024-zero-click-search-study-for-every-1000-us-google-searches-only-374-clicks-go-to-the-open-web-in-the-eu-its-360\/\"><span style=\"font-weight: 400;\">zero-click answers<\/span><\/a><span style=\"font-weight: 400;\"> and taking your traffic. Now what?<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s time to get back to basics.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Large language models (LLMs) are sifting through your content in many ways. They\u2019re pulling out passages from pages deep within your site, they\u2019re looking for semantic relevance and related subjects that are close together in vector space, and they\u2019re using your brand\u2019s prominence (or lack thereof) to determine where you fit in.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If your content isn\u2019t written out in a clear, concise, and well-organized way, by experts with a track record of producing similar content, you (and your business) will get left behind.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c6006 elementor-widget elementor-widget-heading\" data-id=\"b3c6006\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">About Relevance Engineering <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e9187 elementor-widget elementor-widget-text-editor\" data-id=\"b3e9187\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/ipullrank.com\/relevance-engineering-introduction\"><span style=\"font-weight: 400;\">Relevance Engineering<\/span><\/a><span style=\"font-weight: 400;\"> is the intersection of information retrieval, user experience, artificial intelligence, content strategy, and digital PR. It\u2019s also the future of search, but only if you do it right.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Relevance Engineering (r19g) makes relevance concrete and transforms it into something that can be quantified and evaluated. Traditional SEO often leans on speculation or instinct about Google\u2019s algorithms, but this approach provides a data-backed, scientific view. Since relevance isn&#8217;t subjective, we need relevance scores baked into our toolsets.<\/span><\/p><p><span style=\"font-weight: 400;\">Instead of treating content as a vague marketing asset, Relevance Engineering approaches it as part of a structured, analytical system touching on these five factors:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3819cf0 elementor-widget elementor-widget-image\" data-id=\"3819cf0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"782\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/RelevanceEngineering_VennDiagram-1024x1001.png\" class=\"attachment-large size-large wp-image-18669\" alt=\"Relevance Engineering venn diagram\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/RelevanceEngineering_VennDiagram-1024x1001.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/RelevanceEngineering_VennDiagram-300x293.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/RelevanceEngineering_VennDiagram-768x751.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/RelevanceEngineering_VennDiagram.png 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e122817 elementor-widget elementor-widget-spacer\" data-id=\"e122817\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c033fe elementor-widget elementor-widget-text-editor\" data-id=\"9c033fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Digital PR:<\/b><span style=\"font-weight: 400;\"> At SEO Week 2025, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/randfishkin\/\"><span style=\"font-weight: 400;\">Rand Fishkin<\/span><\/a><span style=\"font-weight: 400;\"> said: \u201cMore than half of searchers already know what they want.\u201d Users are clicking less so it\u2019s vital that your brand is prominent in LLMs. And if it\u2019s not, users need to be familiar enough with your brand to go directly to your website.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Information Retrieval:<\/b><span style=\"font-weight: 400;\"> The structure of your entire site and all of its content directly affects how search engines crawl, index, and retrieve your information. LLMs dig deep within your site, with<\/span><a href=\"https:\/\/searchengineland.com\/google-ai-overviews-citations-deep-pages-453414\"><span style=\"font-weight: 400;\"> 82% of AI Overviews<\/span><\/a><span style=\"font-weight: 400;\"> citing pages that are two or more clicks away from the homepage, so it all needs to be updated, pruned, and optimized.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>User Experience:<\/b><span style=\"font-weight: 400;\"> The way that your content is laid out on the page impacts how easily LLMs can find and understand it. Are there clear headings? Are your sections long and vague or are they brief and specific? Is your content answering questions?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content Strategy:<\/b><span style=\"font-weight: 400;\"> What\u2019s commonly labeled as \u201ccontent strategy\u201d in SEO is too often a set of high-level plans that sound good but rarely translate into execution. You need quantitative data to measure the relevance of your content.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Artificial Intelligence:<\/b><span style=\"font-weight: 400;\"> AI is reshaping how relevance is determined. AI influences everything from personalized search results to natural language processing, and Relevance Engineering must account for this evolution.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c20c103 e-flex e-con-boxed e-con e-parent\" data-id=\"c20c103\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4c3ebf3 e-con-full e-flex e-con e-child\" data-id=\"4c3ebf3\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-30009ed e-con-full e-flex e-con e-child\" data-id=\"30009ed\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7f47780 e-con-full e-flex e-con e-child\" data-id=\"7f47780\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d27d9a elementor-widget elementor-widget-heading\" data-id=\"9d27d9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Read Francine's Relevance Engineering primer<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a4cf9f elementor-widget elementor-widget-heading\" data-id=\"1a4cf9f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipullrank.com\/relevance-engineering-introduction\" target=\"_blank\">An Introduction to Relevance Engineering: The Future of Search\n<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc3274b elementor-widget elementor-widget-button\" data-id=\"dc3274b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ipullrank.com\/relevance-engineering-introduction\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"8\" viewBox=\"0 0 25 8\" fill=\"none\"><path id=\"Arrow 1\" d=\"M24.3536 4.20609C24.5488 4.01083 24.5488 3.69425 24.3536 3.49899L21.1716 0.317005C20.9763 0.121743 20.6597 0.121743 20.4645 0.317005C20.2692 0.512267 20.2692 0.82885 20.4645 1.02411L23.2929 3.85254L20.4645 6.68097C20.2692 6.87623 20.2692 7.19281 20.4645 7.38807C20.6597 7.58334 20.9763 7.58334 21.1716 7.38807L24.3536 4.20609ZM0 4.35254H24V3.35254H0V4.35254Z\" fill=\"#6F6F6F\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b98fd3 elementor-widget elementor-widget-heading\" data-id=\"6b98fd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content Tips to Do Right Now\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d2fb3 elementor-widget elementor-widget-text-editor\" data-id=\"b1d2fb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As content engineers, there are three big things you should be doing to develop and optimize content that actually performs:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Embracing <\/span><a href=\"https:\/\/ipullrank.com\/how-retrieval-augmented-generation-is-redefining-seo\"><span style=\"font-weight: 400;\">Retrieval-Augmented Generation (RAG)<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Using topical clustering<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pruning content that doesn&#8217;t fit<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These strategies work together to make your site more relevant, discoverable, and trustworthy for both search engines and AI systems.<\/span><\/p><p><span style=\"font-weight: 400;\">First, RAG is changing how content gets found, and understanding how it works will help you feed it better inputs. It can also help you with automating your content creation process.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">LLMs pull from external sources to generate answers, and they&#8217;re more likely to use content that&#8217;s original, clearly written, and closely related to the topic. Structuring your content around connected subjects is key. That\u2019s where topical clustering comes in.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When your site is organized logically and related pages are linked together, you&#8217;re showing both users and search engines that you cover the topic in depth. Add in recent updates, strong backlinks, and an easy user experience and you&#8217;ll be in good shape.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ffc66c elementor-widget elementor-widget-image\" data-id=\"5ffc66c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"401\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/TopicClustering_Blog_Image-1024x513.png\" class=\"attachment-large size-large wp-image-18652\" alt=\"Topic clustering\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/TopicClustering_Blog_Image-1024x513.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/TopicClustering_Blog_Image-300x150.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/TopicClustering_Blog_Image-768x385.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/TopicClustering_Blog_Image-1536x770.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/TopicClustering_Blog_Image-2048x1026.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b67d6ae elementor-widget elementor-widget-text-editor\" data-id=\"b67d6ae\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We also know Google uses <\/span><a href=\"https:\/\/ipullrank.com\/vector-embeddings-is-all-you-need\"><span style=\"font-weight: 400;\">vector embeddings<\/span><\/a><span style=\"font-weight: 400;\"> to measure how closely each page fits with the rest of your content. If you&#8217;re publishing content that is too far off from your main themes, it probably won\u2019t rank well. Expanding into new areas needs to be done carefully, with either a clear content strategy or authors who already have authority in that space. Encourage your contributors to build credibility across the web and treat their bylines as a real asset.<\/span><\/p><p><span style=\"font-weight: 400;\">Lastly, don\u2019t be afraid to prune content that no longer serves your site. <\/span><span style=\"font-weight: 400;\">Removing pages that don\u2019t support your core topics can actually boost the performance of the rest. It\u2019s not just about having more content, it\u2019s about having the right content.<\/span><\/p><p><span style=\"font-weight: 400;\">Check out these results of content pruning that Eric Gilley wrote about in his blog, \u201c<\/span><a href=\"https:\/\/ipullrank.com\/relevance-engineering-at-scale\"><span style=\"font-weight: 400;\">Relevance Engineering at Scale:<\/span><\/a><span style=\"font-weight: 400;\">\u201d\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8fc4f elementor-widget elementor-widget-image\" data-id=\"1a8fc4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/data-viz.png\" class=\"attachment-large size-large wp-image-18568\" alt=\"Results of content pruning on a site\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/data-viz.png 1000w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/data-viz-300x180.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/data-viz-768x461.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8c19c elementor-widget elementor-widget-heading\" data-id=\"0f8c19c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Creating Semantically Relevant Content<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2fdaa3 elementor-widget elementor-widget-text-editor\" data-id=\"d2fdaa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Crafting content isn\u2019t about hitting a specific word count or cramming keywords into H2s. LLMs use content that\u2019s relevant to a particular topic and connects easily to similar content in vector space. We know now that <\/span><a href=\"https:\/\/ipullrank.com\/content-relevance\"><span style=\"font-weight: 400;\">relevance is a quantitative measure<\/span><\/a><span style=\"font-weight: 400;\"> determined by how similar the vectors are between documents and queries.<\/span><\/p><p><span style=\"font-weight: 400;\">You need to engineer this relevant content in such a way that AI systems can\u2019t help but include it in their output. Here are some tips that may help you:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8a1353 elementor-widget elementor-widget-heading\" data-id=\"e8a1353\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Clearly Structure Your Content into Semantic Units<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a2cfe elementor-widget elementor-widget-text-editor\" data-id=\"69a2cfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Semantic triples (subject-predicate-object) are text expressions of structured data and can boost retrieval accuracy and content relevance. Your content should be broken down into clearly defined sections covering a specific topic to support the creation of focused embeddings for each passage. Avoid ambiguity at all costs. You should also use closely related keywords, synonyms, or entities to enhance semantic understanding.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Shorter paragraphs tend to capture concepts or ideas more cleanly, resulting in clearer vector embeddings. Long paragraphs often blend multiple ideas, making embeddings less specific. When the embedding model creates a vector representation, it&#8217;s easier to match precise user queries. Paragraphs should focus on a single topic or concept with headings and subheadings to clearly separate sections.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here are some examples:\u00a0<\/span><\/p><p><b>Instead of a long, ambiguous paragraph, like this one on the H&amp;M website:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4982179 elementor-widget elementor-widget-image\" data-id=\"4982179\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"141\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/HM-long-1024x180.jpg\" class=\"attachment-large size-large wp-image-18654\" alt=\"A screengrab from the H&amp;M site that reads: MATERIALS \u2014 The production of new clothes has an impact on the planet, regardless of what materials are used. Still, the choice of materials makes a big difference. For a company of our size, this means that our choices and actions can change the textile industry quite profoundly. For you, there\u2019s an opportunity to make an informed decision on what to buy. Here you can read about some of the materials we use most often in our clothing and accessories.\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/HM-long-1024x180.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/HM-long-300x53.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/HM-long-768x135.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/HM-long.jpg 1191w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d27bdc0 elementor-widget elementor-widget-spacer\" data-id=\"d27bdc0\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1a8ea elementor-widget elementor-widget-text-editor\" data-id=\"4d1a8ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Use distinct semantic units with a heading and short passages, like these on the Marshall\u2019s website:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f956d elementor-widget elementor-widget-image\" data-id=\"81f956d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"462\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/Marshalls-short-1024x591.jpg\" class=\"attachment-large size-large wp-image-18655\" alt=\"A screengrab from the Marshall&#039;s website that says: Being responsible matters at Marshalls Together with our family of brands, we are reducing our carbon footprint and environmental impacts by pursuing initiatives that are good for the environment and help us to achieve our shared goals: Net zero We have a goal to reach net-zero greenhouse gas emissions in our own operations* by 2040. &quot;Scope 1&amp;2 Scope 1: Are direct emissions from sources that we own or control. Scope 2: Are indirect emissions from the generation of purchased energy. Renewable energy We plan to source 100% renewable energy* in our own operations by 2030. &#039;Electricity only. Waste management We are working to divert 85% of our operational waste from landfill by 2027.\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/Marshalls-short-1024x591.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/Marshalls-short-300x173.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/Marshalls-short-768x443.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/Marshalls-short.jpg 1227w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a22a9 elementor-widget elementor-widget-text-editor\" data-id=\"b2a22a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Instead of baseless phrases like this on the LLBean site:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d3a70ce elementor-widget elementor-widget-spacer\" data-id=\"d3a70ce\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74266bc elementor-widget elementor-widget-image\" data-id=\"74266bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"764\" height=\"391\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/vague-llbean.jpg\" class=\"attachment-large size-large wp-image-18660\" alt=\"A screengrab from the LLBean site that says: COLDEST WEATHER Best for all activities and everyday comfort in very cold conditions. Hands down the best coats for winter\u2019s worst, our heavyweight insulated styles provide optimal comfort for full days out in the toughest, harshest conditions. SHOP WARMEST OUTERWEAR\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/vague-llbean.jpg 764w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/vague-llbean-300x154.jpg 300w\" sizes=\"(max-width: 764px) 100vw, 764px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d94795 elementor-widget elementor-widget-spacer\" data-id=\"1d94795\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2c712b elementor-widget elementor-widget-text-editor\" data-id=\"c2c712b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Be detailed and specific like on the REI website:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8050405 elementor-widget elementor-widget-spacer\" data-id=\"8050405\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0265624 elementor-widget elementor-widget-image\" data-id=\"0265624\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"456\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/not-vague-REI.jpg\" class=\"attachment-large size-large wp-image-18656\" alt=\"A screengrab from the REI website that says: If you need a jacket to wear when conditions are so cold that a midlayer alone won\u2019t cut it, you need insulated outerwear. Consider two primary factors as you choose: \u2022 Insulation Type: This key component of your jacket determines how well it retains warmth and handles wet conditions, as well as how small it will pack. How active and sweaty you plan to get is also a factor in insulation choice. \u2022 Jacket Features: Hoods, adjustments, vents, pockets and special features like powder skirts all affect comfort and convenience. Other considerations include weight and materials: \u2022 Weight and compressibility are important for any activity where you\u2019ll be carrying the jacket in your pack. \u2022 Shell materials affect rain protection, breathability, mobility, durability and a jacket\u2019s ability to fend off windchill.\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/not-vague-REI.jpg 999w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/not-vague-REI-300x171.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/not-vague-REI-768x437.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-893f275 elementor-widget elementor-widget-spacer\" data-id=\"893f275\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a739e elementor-widget elementor-widget-text-editor\" data-id=\"c7a739e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Instead of vague, rambling sentences like this on the Newtown Savings Bank website:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d3d7c7 elementor-widget elementor-widget-spacer\" data-id=\"0d3d7c7\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-362bb3a elementor-widget elementor-widget-image\" data-id=\"362bb3a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"627\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/Ambiguous-Newtown-Savings-Bank.jpg\" class=\"attachment-large size-large wp-image-18653\" alt=\"A screengrab from the Newtown Savings Bank website that says: Our Story The Power of Local is more than a tagline. It&#039;s a promise. Supporting local Connecticut communities is at the heart of everything we do. Over time, we\u2019ve become more than just a bank, we\u2019re a trusted neighbor. We pride ourselves on the close relationships we build, giving us the ability to offer products and services that closely match your individual needs and financial goals. We\u2019re a mutual bank focused on you and the community. Learn more about how Mutuals Matter.\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/Ambiguous-Newtown-Savings-Bank.jpg 821w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/Ambiguous-Newtown-Savings-Bank-300x235.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/Ambiguous-Newtown-Savings-Bank-768x601.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3560983 elementor-widget elementor-widget-spacer\" data-id=\"3560983\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec138d7 elementor-widget elementor-widget-text-editor\" data-id=\"ec138d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Use clear subject-predicate-object structure like on the Webster Bank website:<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-837945c elementor-widget elementor-widget-image\" data-id=\"837945c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"430\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/semantic-triple-webster-bank.jpg\" class=\"attachment-large size-large wp-image-18658\" alt=\"A screengrab from the Webster Bank website that says: WHO WE ARE About Webster Bank Market-leading. Client-centered. Values-driven. Webster is a leading commercial bank that delivers financial solutions to businesses, | individuals, families and partners. With more than $70 billion in assets, we offer digital and traditional financial solutions across three differentiated lines of business: Commercial Banking, Consumer Banking and Healthcare Financial Services, one of the country\u2019s largest providers of employee benefits and administration of medical insurance claim settlements solutions.\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/semantic-triple-webster-bank.jpg 857w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/semantic-triple-webster-bank-300x161.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/semantic-triple-webster-bank-768x413.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-776eb9d elementor-widget elementor-widget-heading\" data-id=\"776eb9d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Provide Unique and Exclusive Insights<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bdc0f6 elementor-widget elementor-widget-text-editor\" data-id=\"7bdc0f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When you&#8217;re creating content for the web, one of the best things you can do is include unique, proprietary data or insights. LLMs tend to favor content that stands out and offers something original. If your content includes information that can&#8217;t be found anywhere else, like internal research, customer trends, or your own analysis, it helps establish your site as a trustworthy source.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This increases the chances that your page will be pulled into RAG pipelines, where LLMs look for reliable external sources to back up their answers. Basically, the more unique your content is, the more useful it becomes. And not just for AI but for people, too.<\/span><\/p><p><span style=\"font-weight: 400;\">For example, Ahrefs recently performed <\/span><a href=\"https:\/\/ahrefs.com\/blog\/insights-from-56-million-ai-overviews\/\"><span style=\"font-weight: 400;\">a study on AI Overviews<\/span><\/a><span style=\"font-weight: 400;\"> and released loads of proprietary data on millions of AIOs and searches, which provided important information for the SEO community.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6319d29 elementor-widget elementor-widget-image\" data-id=\"6319d29\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"858\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/proprietary-data-Ahrefs.jpg\" class=\"attachment-large size-large wp-image-18657\" alt=\"Ahrefs study on AI Overviews\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/proprietary-data-Ahrefs.jpg 877w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/proprietary-data-Ahrefs-280x300.jpg 280w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/proprietary-data-Ahrefs-768x824.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9401752 elementor-widget elementor-widget-spacer\" data-id=\"9401752\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d4b653 elementor-widget elementor-widget-heading\" data-id=\"2d4b653\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Build a Table of Contents and Use Anchor Links<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-968065f elementor-widget elementor-widget-text-editor\" data-id=\"968065f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Lay out specifically what\u2019s on your page (like the headers for each section of your blog) and then insert anchor links to help Google understand where the user is meant to go. <\/span><\/p><p><span style=\"font-weight: 400;\">Not only does this help search systems but it also makes it easier for users to navigate your pages. See this example from the Semrush blog:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51f5e4e elementor-widget elementor-widget-image\" data-id=\"51f5e4e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"633\" height=\"352\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/semrush-TOC.jpg\" class=\"attachment-large size-large wp-image-18659\" alt=\"Example of a table of contents in a blog on the Semrush site.\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/semrush-TOC.jpg 633w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/semrush-TOC-300x167.jpg 300w\" sizes=\"(max-width: 633px) 100vw, 633px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bf923b elementor-widget elementor-widget-spacer\" data-id=\"8bf923b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589e688 elementor-widget elementor-widget-heading\" data-id=\"589e688\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Staying Relevant in LLMs<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03916f9 elementor-widget elementor-widget-text-editor\" data-id=\"03916f9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you want your content to show up in AI responses and stay competitive in search, it\u2019s time to rethink how you build it. Keyword stuffing and shallow blogs aren\u2019t enough. You need to engineer content that\u2019s deeply relevant, clearly structured, and backed by real expertise.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Think in semantic units, invest in original insights, and keep your content ecosystem tightly focused on what you want to be known for. That\u2019s how you stay visible. That\u2019s how you stay useful. And most importantly, that\u2019s how you stay ahead.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re interested in learning more about how <\/span><a href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\"><span style=\"font-weight: 400;\">Relevance Engineering<\/span><\/a><span style=\"font-weight: 400;\"> can bring your website back to life, feel free to <\/span><a href=\"https:\/\/ipullrank.com\/contact\"><span style=\"font-weight: 400;\">reach out to us<\/span><\/a><span style=\"font-weight: 400;\">. We can help you.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2b1ab80 e-flex e-con-boxed e-con e-parent\" data-id=\"2b1ab80\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4dbac99 e-con-full e-flex e-con e-child\" data-id=\"4dbac99\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ad1da0c e-con-full e-flex e-con e-child\" data-id=\"ad1da0c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79a9eb3 e-con-full e-flex e-con e-child\" data-id=\"79a9eb3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8729a2a elementor-widget elementor-widget-heading\" data-id=\"8729a2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Want to find out about how Relevance Engineering can help your business?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b58bce9 elementor-widget elementor-widget-heading\" data-id=\"b58bce9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\" target=\"_blank\">Learn about iPullRank's Relevance Engineering Services<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7664b elementor-widget elementor-widget-button\" data-id=\"6a7664b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"8\" viewBox=\"0 0 25 8\" fill=\"none\"><path id=\"Arrow 1\" d=\"M24.3536 4.20609C24.5488 4.01083 24.5488 3.69425 24.3536 3.49899L21.1716 0.317005C20.9763 0.121743 20.6597 0.121743 20.4645 0.317005C20.2692 0.512267 20.2692 0.82885 20.4645 1.02411L23.2929 3.85254L20.4645 6.68097C20.2692 6.87623 20.2692 7.19281 20.4645 7.38807C20.6597 7.58334 20.9763 7.58334 21.1716 7.38807L24.3536 4.20609ZM0 4.35254H24V3.35254H0V4.35254Z\" fill=\"#6F6F6F\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>You may have been churning out keyword-based content for years, getting your site to rank well in your industry, and happily watching your site\u2019s traffic go up. Suddenly, the arrow isn\u2019t going up anymore. It\u2019s plateaued or even going down. Generative AI systems are providing zero-click answers and taking your traffic. Now what? It\u2019s time [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":18662,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[229,1,9,227,260,26],"tags":[],"diagnosis-deliverable":[],"class_list":["post-18637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-overviews","category-uncategorized","category-content-strategy","category-generative-ai","category-relevance-engineering","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Engineering Relevant Content: Tips to Get Your Content into LLMs<\/title>\n<meta name=\"description\" content=\"Learn how to create content that&#039;s visible in the age of LLMs with relevance engineering strategies to structure, optimize, and future-proof your 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