{"id":18958,"date":"2025-06-18T08:37:51","date_gmt":"2025-06-18T12:37:51","guid":{"rendered":"https:\/\/ipullrank.com\/?p=18958"},"modified":"2025-08-01T09:28:25","modified_gmt":"2025-08-01T13:28:25","slug":"introduction-to-content-resonance","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/introduction-to-content-resonance","title":{"rendered":"How to Stop the Scroll: An Introduction to Content Resonance"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18958\" class=\"elementor elementor-18958\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76e8b5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76e8b5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35f58f0\" data-id=\"35f58f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9d5a3b elementor-widget elementor-widget-text-editor\" data-id=\"d9d5a3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I hate to start off this way, but we have created a content problem.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There is too much content out there, and most of it isn\u2019t very good. It\u2019s been reported that <\/span><a href=\"https:\/\/seo.ai\/blog\/how-many-videos-are-on-youtube?\"><span style=\"font-weight: 400;\">2.6 million YouTube videos<\/span><\/a><span style=\"font-weight: 400;\"> are posted each day and <\/span><a href=\"https:\/\/masterblogging.com\/blog-posts-published-per-day\"><span style=\"font-weight: 400;\">7.5 million blog posts<\/span><\/a><span style=\"font-weight: 400;\"> are published every day. That\u2019s an overwhelming amount of content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Due to this massive flood of information and the <\/span><a href=\"https:\/\/ipullrank.com\/relevance-engineering-introduction\"><span style=\"font-weight: 400;\">change in search with AI,<\/span><\/a><span style=\"font-weight: 400;\"> there\u2019s no way people can pay adequate attention to everything. At this point, more content doesn\u2019t always mean more attention for your business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The writing is on the wall: we\u2019re in an attention recession. Attention spans are dwindling and have <\/span><a href=\"https:\/\/www.cnn.com\/2023\/01\/11\/health\/short-attention-span-wellness\/index.html\"><span style=\"font-weight: 400;\">declined about 70%<\/span><\/a><span style=\"font-weight: 400;\"> in the past 20 years. The sheer volume of things competing for our attention has exploded and publishers, marketers and content creators have successfully trained audiences to skim and scroll.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-421f9e6 elementor-widget elementor-widget-image\" data-id=\"421f9e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.cnn.com\/2024\/08\/11\/health\/how-to-increase-attention-span-wellness#:~:text=On%20my%20walk%20or%20train,in%202021%2C%20according%20to%20Dr.\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"413\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/GFX-TimeOnAScreenByYear_WithPadding-1024x528.png\" class=\"attachment-large size-large wp-image-18965\" alt=\"Avg screen time\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/GFX-TimeOnAScreenByYear_WithPadding-1024x528.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/GFX-TimeOnAScreenByYear_WithPadding-300x155.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/GFX-TimeOnAScreenByYear_WithPadding-768x396.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/GFX-TimeOnAScreenByYear_WithPadding-1536x792.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/GFX-TimeOnAScreenByYear_WithPadding.png 1666w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: CNN<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-474528c elementor-widget elementor-widget-spacer\" data-id=\"474528c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9cecbb elementor-widget elementor-widget-text-editor\" data-id=\"e9cecbb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So, what can marketers do? We can\u2019t simply \u201cmake\u201d more attention, we have to earn it differently now. How we do that will have to evolve as the industry and consumer habits change.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c6006 elementor-widget elementor-widget-heading\" data-id=\"b3c6006\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The Changing Content Landscape: 3 Shifts in Content Engagement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e9187 elementor-widget elementor-widget-text-editor\" data-id=\"b3e9187\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Users are no longer passively consuming bite-sized, empty content. They\u2019re opting into richer, more thoughtful experiences. The rise of long-form newsletters is a telling signal, with Substack now boasting over <\/span><a href=\"https:\/\/www.hollywoodreporter.com\/business\/business-news\/substack-number-subscribers-video-trump-1236158048\/\"><span style=\"font-weight: 400;\">5 million paid subscriptions<\/span><\/a><span style=\"font-weight: 400;\"> and ChatGPT and AI Mode are changing the breadth with which information is delivered. These changes reflect a shifting appetite for content that informs, entertains, or challenges perspectives in meaningful and deeper ways.<\/span><\/p><p><span style=\"font-weight: 400;\">Marketers used to believe the content funnel was linear with a top, middle, and bottom. Today\u2019s audiences don\u2019t move neatly down a single path. They interact with brands in a multi-channel, multi-touch environment moving from search to website to social to streaming to LLMs back to website and hopefully beyond.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3819cf0 elementor-widget elementor-widget-image\" data-id=\"3819cf0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"502\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/TheFunnelIsNowAFlywheel_WithPadding_v2-1024x643.png\" class=\"attachment-large size-large wp-image-18998\" alt=\"The funnel as a flywheel\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/TheFunnelIsNowAFlywheel_WithPadding_v2-1024x643.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/TheFunnelIsNowAFlywheel_WithPadding_v2-300x188.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/TheFunnelIsNowAFlywheel_WithPadding_v2-768x482.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/TheFunnelIsNowAFlywheel_WithPadding_v2-1536x964.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/TheFunnelIsNowAFlywheel_WithPadding_v2-2048x1285.png 2048w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c033fe elementor-widget elementor-widget-text-editor\" data-id=\"9c033fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It\u2019s no longer about bombarding people with content. It\u2019s about meeting them with the <\/span><b>right message, in the right format, on the right platform.\u00a0<\/b><\/p><p><span style=\"font-weight: 400;\">Here are three key shifts in content engagement happening right now:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fafee3 elementor-widget elementor-widget-heading\" data-id=\"1fafee3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Content Engagement Metrics Are Changing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-056acf0 elementor-widget elementor-widget-text-editor\" data-id=\"056acf0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Service-level metrics no longer tell the whole story. Traditional metrics like impressions and CTRs are increasingly misleading and don\u2019t show true interest and depth of engagement.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While visits will always be necessary to move qualified prospects into the funnel, we can no longer depend on them as the primary metric of success for content efforts. What we measure tells us what matters and if we want to capture audience attention, we have to prioritize the depth of that attention and not simply the engagement itself.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8936c5d elementor-widget elementor-widget-image\" data-id=\"8936c5d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.rivaliq.com\/blog\/social-media-industry-benchmark-report\/\">\n\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"611\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/EngagementRateBenchmarks_Opt01_WithPadding-1024x782.png\" class=\"attachment-large size-large wp-image-18964\" alt=\"Engagement rate benchmarks\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/EngagementRateBenchmarks_Opt01_WithPadding-1024x782.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/EngagementRateBenchmarks_Opt01_WithPadding-300x229.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/EngagementRateBenchmarks_Opt01_WithPadding-768x586.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/EngagementRateBenchmarks_Opt01_WithPadding.png 1124w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\">Source: Rival IQ<\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14ad956 elementor-widget elementor-widget-spacer\" data-id=\"14ad956\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96bab48 elementor-widget elementor-widget-text-editor\" data-id=\"96bab48\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Modern marketers are shifting toward behavioral and qualitative metrics:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Dwell time:<\/b><span style=\"font-weight: 400;\"> How long someone stays on your content reflects actual interest.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scroll depth:<\/b><span style=\"font-weight: 400;\"> Are they consuming the entire piece or bouncing early?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Saves, shares, and replies: <\/b><span style=\"font-weight: 400;\">These indicators of resonance are more meaningful than likes.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Newsletter signups: <\/b><span style=\"font-weight: 400;\">These show long-term interest and trust.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Polls and survey responses: <\/b><span style=\"font-weight: 400;\">These reviews provide qualitative insight into how visitors are enjoying your content\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These are not new metrics, but they have traditionally been deprioritized in favor of quantitative. With declining traffic across industries, prioritizing true engagement will help brands and marketers create content that meets their audiences\u2019 needs and builds loyalty and trust.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-196c296 elementor-widget elementor-widget-image\" data-id=\"196c296\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"271\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/2025-06-16_16-55-03.jpg\" class=\"attachment-large size-large wp-image-18971\" alt=\"old vs. new\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/2025-06-16_16-55-03.jpg 893w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/2025-06-16_16-55-03-300x101.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/2025-06-16_16-55-03-768x260.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f270b0 elementor-widget elementor-widget-heading\" data-id=\"2f270b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Content Quality Must Be Scroll-Stopping\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a8fc5c elementor-widget elementor-widget-text-editor\" data-id=\"2a8fc5c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With attention spans at an all-time low, you need more than a hook. Stopping the scroll has always been a major factor but the sophistication of content creation is driving a new aesthetic renaissance. Content needs to be more than unique. It needs to be noteworthy.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Brands must provide powerful insights, leverage <\/span><a href=\"https:\/\/ipullrank.com\/journalism-organic-search\"><span style=\"font-weight: 400;\">proprietary data and research<\/span><\/a><span style=\"font-weight: 400;\"> to tell stories, create surprising visuals, film Oscar-worthy video, and develop stories that make your audience feel seen and heard.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It is art meets science and, while art is subjective, it begins with understanding your audience, their tastes and expectations on a deeper level.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s a quick flowchart to assess your content before it goes live:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f467d73 elementor-widget elementor-widget-image\" data-id=\"f467d73\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"416\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/IsYourContentReallyLit_Opt01_WithPadding-1024x532.png\" class=\"attachment-large size-large wp-image-18967\" alt=\"Is your content lit?\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/IsYourContentReallyLit_Opt01_WithPadding-1024x532.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/IsYourContentReallyLit_Opt01_WithPadding-300x156.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/IsYourContentReallyLit_Opt01_WithPadding-768x399.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/IsYourContentReallyLit_Opt01_WithPadding-1536x797.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/IsYourContentReallyLit_Opt01_WithPadding.png 1807w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22d9459 elementor-widget elementor-widget-heading\" data-id=\"22d9459\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Post-Click Behavior Is More Valuable\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-801f39e elementor-widget elementor-widget-text-editor\" data-id=\"801f39e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In an AI world, a click is just the beginning. With now <\/span><a href=\"https:\/\/searchengineland.com\/google-ai-overviews-13-searches-455057#:~:text=Google%20AI%20Overviews%20now%20show%20on%2013%25%20of%20searches%3A%20Study\"><span style=\"font-weight: 400;\">13% of Google searches displaying an AI Overview<\/span><\/a><span style=\"font-weight: 400;\"> and the full rollout of AI Mode, clicks are becoming harder and harder to get. This is making the actions a user takes post-click even more important. We can\u2019t bank on return visits.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Post-click behavior can tell us important information about content quality:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did they read or skim?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did they sign up, buy, or bounce?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Did they visit another page or exit the site entirely?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Tools like heatmaps, session replays, and advanced analytics (like GA4) can help marketers understand what users do after landing on content, and that data is imperative to not only improving content engagement but driving conversions.<\/span><\/p><p><span style=\"font-weight: 400;\">Speaking of conversions, how we think about conversions is also shifting. Typically, we go for the big business conversion (lead forms, application starts, etc.) but we miss small marketing conversions that can drive users into the top of the funnel. These content incentives can drive email\/newsletter subscriptions to build a prospect base and <\/span><a href=\"https:\/\/www.emarketer.com\/content\/industry-kpis-email-marketing-metrics-improved-cautionary-note\"><span style=\"font-weight: 400;\">email marketing still proves to be a powerful business tool<\/span><\/a><span style=\"font-weight: 400;\"> with open rates up year-over-year.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22d8c8e elementor-widget elementor-widget-image\" data-id=\"22d8c8e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"680\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/PostClickBehavior_WithPadding-1024x870.png\" class=\"attachment-large size-large wp-image-18969\" alt=\"Post-click\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/PostClickBehavior_WithPadding-1024x870.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/PostClickBehavior_WithPadding-300x255.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/PostClickBehavior_WithPadding-768x653.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/PostClickBehavior_WithPadding.png 1074w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac9ec8c elementor-widget elementor-widget-text-editor\" data-id=\"ac9ec8c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While much is still TBD on how the industry will shift to accommodate <\/span><a href=\"https:\/\/ipullrank.com\/optimize-content-for-sge\"><span style=\"font-weight: 400;\">generative AI results<\/span><\/a><span style=\"font-weight: 400;\"> and LLMs, it\u2019s clear that content engagement (not traffic) is moving to the front as a main KPI of content efforts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In order to grow with our audiences, creating content that truly resonates with them is no longer a byproduct but the rule. So, what is content resonance, how do we measure it, and what can brands do today to create real and lasting content?\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d78c5d elementor-widget elementor-widget-heading\" data-id=\"0d78c5d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What Is Content Resonance? <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d2fb3 elementor-widget elementor-widget-text-editor\" data-id=\"b1d2fb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Content resonance is the strategic architecture of content built to forge authentic, lasting connections with the audience it\u2019s meant to serve. It\u2019s where SEO, content, strategy, and design converge to create experiences that move people to act, share, or remember and it\u2019s an important part of <\/span><a href=\"https:\/\/ipullrank.com\/relevance-engineering-introduction\"><span style=\"font-weight: 400;\">Relevance Engineering<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c3e764 elementor-widget elementor-widget-heading\" data-id=\"2c3e764\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">How to Measure Content Resonance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2fdaa3 elementor-widget elementor-widget-text-editor\" data-id=\"d2fdaa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Resonance is not a clear-cut metric. It\u2019s a combination of metrics that indicate user experience as well as topic authority and content relevance. While there isn\u2019t one way to quantify resonance (yet), blended metrics including brand, search, and UX can start to directionally show us if our content is getting beneath the surface.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c768b4 elementor-widget elementor-widget-heading\" data-id=\"0c768b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How to Make Your Content Resonate <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a2cfe elementor-widget elementor-widget-text-editor\" data-id=\"69a2cfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Resonance is a function of connection. That\u2019s a lofty statement but it\u2019s true. To truly resonate with a topic, person or group, your content has to connect to their concerns, questions, and needs. It has to engage them beyond surface-level understanding, it needs to be interactive to make for two-way conversations, and it has to meet them where they are.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s a tall order but when done correctly, it creates lasting brand affinity, drives engagement, and creates loyalists out of passersby. Here are some frameworks and considerations for creating content that resonates with your audience:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c55f229 elementor-widget elementor-widget-heading\" data-id=\"c55f229\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Follow the R.E.A.L. Tenants\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d1a8ea elementor-widget elementor-widget-text-editor\" data-id=\"4d1a8ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In a world driven by the artificial, real content is qualified. While LLMs can drive scale and innovation, there\u2019s no replacement for content that adheres to human standards. R.E.AL. Content is a framework that marketers and brands can use to ensure that their efforts pass the litmus test. It\u2019s multi-disciplinary and includes audience research, experiential and interactive design and functionality, embedded conversion and ROI, and multi-channel\/platform distribution.\u00a0<\/span><\/p><h4><b>R.E.A.L Content is:\u00a0<\/b><\/h4><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>R<\/b><span style=\"font-weight: 400;\">esonant content that connects with the audience.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>E<\/b><span style=\"font-weight: 400;\">xperiential content that\u2019s interactive and engages users.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>A<\/b><span style=\"font-weight: 400;\">ctionable content that provides clear value.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>L<\/b><span style=\"font-weight: 400;\">everaged content that\u2019s repurposed and distributed strategically.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbb2ee2 elementor-widget elementor-widget-image\" data-id=\"cbb2ee2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"406\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/REALContent_WithPadding-1024x520.png\" class=\"attachment-large size-large wp-image-18970\" alt=\"REAL tenants\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/REALContent_WithPadding-1024x520.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/REALContent_WithPadding-300x152.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/REALContent_WithPadding-768x390.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/REALContent_WithPadding-1536x780.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/REALContent_WithPadding.png 1738w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdcd133 elementor-widget elementor-widget-text-editor\" data-id=\"fdcd133\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Over <\/span><a href=\"https:\/\/ads.spotify.com\/en-US\/news-and-insights\/spotify-fourth-quarter-earnings-2023\/\"><span style=\"font-weight: 400;\">225 million users engaged with Spotify Wrapped in 2023<\/span><\/a><span style=\"font-weight: 400;\">. Why? It was hyper-personal, social-ready, designed for sharing, and triggered emotion. It wasn\u2019t just data. It was an accounting of their listening history, most played songs and artists all in a highly visual and easily distributed experience. It leveraged every pillar of R.E.A.L and is highly anticipated every year for that reason.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">But resonant content isn\u2019t only for huge brands with $10M budgets. You just need a strategy:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Solve an audience pain point<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Speak their language<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build themes with empathy mapping<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Survey them<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offer clear incentives<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create with atomization in mind<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d76d7da elementor-widget elementor-widget-heading\" data-id=\"d76d7da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Engage Beyond the Click\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4aa243 elementor-widget elementor-widget-text-editor\" data-id=\"e4aa243\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019ve said a lot about the decline in Organic Search traffic and the rise of AI. What we are going to do about it is the question we should all be asking ourselves now. Traffic is still imperative. How we get that traffic is adjusting and what we do with it is going to be key.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Content that resonates takes investment and getting visitors there is the starting point. Content now needs to be responsible for driving the visitors deeper into the experience and the top of the funnel.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Interaction and incentives turn a content experience into a built-in funnel. Here are some steps in the content conversion funnel to consider:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Click:<\/b><span style=\"font-weight: 400;\"> The inflection point. They\u2019ve landed and now we have to provide a next step<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Engage:<\/b><span style=\"font-weight: 400;\"> This is more than time spent, this is interaction. Provide hover and dropdown components, data visualization, input driven elements to turn visitors from passive consumer to active participants<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Capture: <\/b><span style=\"font-weight: 400;\">Incentives such as more content or results help drive down funnel conversion<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Nurture: <\/b><span style=\"font-weight: 400;\">Follow-up on the incentive. Offer additional incentives. Personalize to deep the connection<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Convert:<\/b><span style=\"font-weight: 400;\"> You\u2019ve built the connection and can continue to drive to full conversion<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ec6e90 elementor-widget elementor-widget-image\" data-id=\"1ec6e90\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"249\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/LeadGenPath_NoCaption_WithPadding-1024x319.png\" class=\"attachment-large size-large wp-image-18968\" alt=\"Lead gen path\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/LeadGenPath_NoCaption_WithPadding-1024x319.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/LeadGenPath_NoCaption_WithPadding-300x93.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/LeadGenPath_NoCaption_WithPadding-768x239.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/LeadGenPath_NoCaption_WithPadding-1536x479.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/LeadGenPath_NoCaption_WithPadding.png 1974w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-608ca24 elementor-widget elementor-widget-spacer\" data-id=\"608ca24\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d954609 elementor-widget elementor-widget-text-editor\" data-id=\"d954609\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Having a post-click strategy can power email campaigns, retargeting, and lead magnets and provide even more quantifiable ROI from content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition to content conversions, treating content like both marketing and product can help get buy-in for resources, drive audience engagement and increase the value of your content. Consider the example of <\/span><a href=\"https:\/\/www.morningbrew.com\/\"><span style=\"font-weight: 400;\">Morning Brew<\/span><\/a><span style=\"font-weight: 400;\">, where content is the marketing and the product. They grew from 100,000 to 1 million subscribers in 2 years and have industry high open rates of ~40%.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ece739 elementor-widget elementor-widget-heading\" data-id=\"8ece739\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Design for Interaction Over Consumption\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e174fa elementor-widget elementor-widget-text-editor\" data-id=\"9e174fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We\u2019ve touched on this in the other elements but it can\u2019t be understated. The days of text-based content being the dominant format are long gone. We\u2019re living in a multi-channel\/multi-format world with video and interactivity at the helm. Passive content is forgettable and if you want to drive resonance you have to invite and encourage audience participation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Interaction triggers such as polls and quizzes encourage collaboration and a give and take relationship with your audience. You ask for their input and you provide an output. <\/span><a href=\"https:\/\/www.statista.com\/statistics\/1254810\/top-video-content-type-by-global-reach\/\"><span style=\"font-weight: 400;\">Video and audio content<\/span><\/a><span style=\"font-weight: 400;\">, while seemingly passive, is engaging and requires active listening, rewatching, and replaying.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">By architecting content with interaction at the forefront, you can ensure your audience\u2019s participation and foster a loop that your audience actively signs up for.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bea3b5 elementor-widget elementor-widget-image\" data-id=\"8bea3b5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"345\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/InteractionOverConsumption_Opt01_NoCaption_WithPadding-1024x441.png\" class=\"attachment-large size-large wp-image-18966\" alt=\"Interaction over Consumption\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/InteractionOverConsumption_Opt01_NoCaption_WithPadding-1024x441.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/InteractionOverConsumption_Opt01_NoCaption_WithPadding-300x129.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/InteractionOverConsumption_Opt01_NoCaption_WithPadding-768x331.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/InteractionOverConsumption_Opt01_NoCaption_WithPadding-1536x662.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/InteractionOverConsumption_Opt01_NoCaption_WithPadding.png 1842w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6c039c elementor-widget elementor-widget-heading\" data-id=\"c6c039c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Steps to Take Right Now for Content Resonance \n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bdc0f6 elementor-widget elementor-widget-text-editor\" data-id=\"7bdc0f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Content resonance is a step beyond engagement. It\u2019s truly understanding your audience and developing content they want and need. Now that you understand how content resonance works, what steps can you do right now?<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Understand <\/b><span style=\"font-weight: 400;\">your audience better. Review customer data, build personas, and create empathy maps to understand their pain points and needs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Audit <\/b><span style=\"font-weight: 400;\">your current content with the new metrics and truly assess what content keeps your audience engaged and taking the next step.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ideate <\/b><span style=\"font-weight: 400;\">new ideas, think outside the box, and tailor experiences that foster built-in interaction and participation\u00a0<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">The future of content is no longer about just clicks, it\u2019s about creating connections that resonate, engage and endure to build lasting community. <\/span><\/p><p><span style=\"font-weight: 400;\">If you need some guidance developing your new content resonance strategy, we\u2019re here to help. <\/span><a href=\"https:\/\/ipullrank.com\/contact\"><span style=\"font-weight: 400;\">Reach out today<\/span><\/a><span style=\"font-weight: 400;\"> and let\u2019s talk about how you can create the kind of content that resonates.\u00a0 <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-51a532e e-flex e-con-boxed e-con e-parent\" data-id=\"51a532e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-90eb1dc e-con-full e-flex e-con e-child\" data-id=\"90eb1dc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9930ed e-con-full e-flex e-con e-child\" data-id=\"a9930ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2e7e5c2 elementor-widget elementor-widget-heading\" data-id=\"2e7e5c2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Learn how you can implement a Relevance Engineering content audit at scale<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa1708f elementor-widget elementor-widget-heading\" data-id=\"fa1708f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipullrank.com\/relevance-engineering-at-scale\" target=\"_blank\">Relevance Engineering at Scale: Smarter Content Pruning with Embeddings &amp; SEO<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0e7e26 elementor-widget elementor-widget-button\" data-id=\"e0e7e26\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ipullrank.com\/relevance-engineering-at-scale\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"8\" viewBox=\"0 0 25 8\" fill=\"none\"><path id=\"Arrow 1\" d=\"M24.3536 4.20609C24.5488 4.01083 24.5488 3.69425 24.3536 3.49899L21.1716 0.317005C20.9763 0.121743 20.6597 0.121743 20.4645 0.317005C20.2692 0.512267 20.2692 0.82885 20.4645 1.02411L23.2929 3.85254L20.4645 6.68097C20.2692 6.87623 20.2692 7.19281 20.4645 7.38807C20.6597 7.58334 20.9763 7.58334 21.1716 7.38807L24.3536 4.20609ZM0 4.35254H24V3.35254H0V4.35254Z\" fill=\"#6F6F6F\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>I hate to start off this way, but we have created a content problem.\u00a0 There is too much content out there, and most of it isn\u2019t very good. It\u2019s been reported that 2.6 million YouTube videos are posted each day and 7.5 million blog posts are published every day. That\u2019s an overwhelming amount of content.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":15,"featured_media":18963,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1,116,9,26],"tags":[240,239],"diagnosis-deliverable":[],"class_list":["post-18958","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","category-content-marketing","category-content-strategy","category-seo","tag-popular-article","tag-trending-article"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Stop the Scroll: An Introduction to Content Resonance<\/title>\n<meta name=\"description\" content=\"The volume of content competing for our attention has exploded and attention spans have declined. Content resonance can help you stand out.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipullrank.com\/introduction-to-content-resonance\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Stop the Scroll: An Introduction to Content Resonance\" \/>\n<meta property=\"og:description\" content=\"The volume of content competing for our attention has exploded and attention spans have declined. Content resonance can help you stand out.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipullrank.com\/introduction-to-content-resonance\" \/>\n<meta property=\"og:site_name\" content=\"iPullRank\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-18T12:37:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-08-01T13:28:25+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Frame-1597879953.png\" \/>\n\t<meta property=\"og:image:width\" content=\"699\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Fajr Muhammad\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ipullrankagency\" \/>\n<meta name=\"twitter:site\" content=\"@ipullrankagency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fajr Muhammad\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ipullrank.com\/introduction-to-content-resonance#article\",\"isPartOf\":{\"@id\":\"https:\/\/ipullrank.com\/introduction-to-content-resonance\"},\"author\":{\"name\":\"Fajr Muhammad\",\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/person\/eac51ff2e6b454f45f1f51ab5d2f65c5\"},\"headline\":\"How to Stop the Scroll: An Introduction to Content Resonance\",\"datePublished\":\"2025-06-18T12:37:51+00:00\",\"dateModified\":\"2025-08-01T13:28:25+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ipullrank.com\/introduction-to-content-resonance\"},\"wordCount\":1983,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ipullrank.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ipullrank.com\/introduction-to-content-resonance#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Frame-1597879953.png\",\"keywords\":[\"Popular article\",\"Trending article\"],\"articleSection\":[\"Content\",\"Content Marketing\",\"Content Strategy\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ipullrank.com\/introduction-to-content-resonance#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipullrank.com\/introduction-to-content-resonance\",\"url\":\"https:\/\/ipullrank.com\/introduction-to-content-resonance\",\"name\":\"How to Stop the Scroll: An Introduction to Content Resonance\",\"isPartOf\":{\"@id\":\"https:\/\/ipullrank.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipullrank.com\/introduction-to-content-resonance#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipullrank.com\/introduction-to-content-resonance#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Frame-1597879953.png\",\"datePublished\":\"2025-06-18T12:37:51+00:00\",\"dateModified\":\"2025-08-01T13:28:25+00:00\",\"description\":\"The volume of content competing for our attention has exploded and attention spans have declined. 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