{"id":19044,"date":"2025-06-30T09:27:44","date_gmt":"2025-06-30T13:27:44","guid":{"rendered":"https:\/\/ipullrank.com\/?p=19044"},"modified":"2025-06-30T09:28:00","modified_gmt":"2025-06-30T13:28:00","slug":"everything-we-know-about-ai-overviews","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews","title":{"rendered":"Everything We Know So Far About AI Overviews"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19044\" class=\"elementor elementor-19044\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-76e8b5d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"76e8b5d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-35f58f0\" data-id=\"35f58f0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9d5a3b elementor-widget elementor-widget-text-editor\" data-id=\"d9d5a3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Do you remember where you were when AI Overviews showed up like a guy who brought his guitar to a party without being asked?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Controversial, confusing, sometimes pretty inaccurate, but not going away anytime soon, AI Overviews (AIOs) emerged in May 2024 as Google\u2019s answer to lowering the <\/span><a href=\"https:\/\/arxiv.org\/pdf\/2308.07525\"><span style=\"font-weight: 400;\">Delphic cost<\/span><\/a><span style=\"font-weight: 400;\"> of search and providing searchers with immediate answers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Originally introduced in 2023 as Search Generative Experience (SGE), these featured snippets on steroids quickly changed the SEO industry\u2019s entire outlook on search. Quick, concise, and not requiring any clicks to other sites, AI Overviews have had an irreparable <\/span><a href=\"https:\/\/searchengineland.com\/google-ai-overviews-search-clicks-fell-report-455498\"><span style=\"font-weight: 400;\">impact on website traffic<\/span><\/a><span style=\"font-weight: 400;\">, with clicks and impressions seeing a dramatic split in what many are now calling <\/span><a href=\"https:\/\/www.seroundtable.com\/google-search-great-decoupling-39524.html\"><span style=\"font-weight: 400;\">The Great Decoupling<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a8f873 elementor-widget elementor-widget-image\" data-id=\"9a8f873\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"750\" height=\"792\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/The-Great-Decoupling_2025-06-30_Blog_Img.png\" class=\"attachment-large size-large wp-image-19072\" alt=\"The Great Decoupling\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/The-Great-Decoupling_2025-06-30_Blog_Img.png 750w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/The-Great-Decoupling_2025-06-30_Blog_Img-284x300.png 284w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2c807 elementor-widget elementor-widget-spacer\" data-id=\"cb2c807\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a08f25 elementor-widget elementor-widget-text-editor\" data-id=\"8a08f25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And the unreliable nature of AIOs and their misinformation even resulted in <\/span><a href=\"https:\/\/futurism.com\/company-sues-google-ai-overviews\"><span style=\"font-weight: 400;\">the first of what could possibly be more lawsuits<\/span><\/a><span style=\"font-weight: 400;\"> holding Google responsible for incorrectly representing businesses, as well as lawsuits regarding AI\u2019s <\/span><a href=\"https:\/\/aifray.com\/claude-ai-maker-anthropic-bags-key-fair-use-win-for-ai-platforms-but-faces-trial-over-damages-for-millions-of-pirated-works\/?utm_source=www.theneurondaily.com&amp;utm_medium=newsletter&amp;utm_campaign=training-ai-is-legal-now&amp;_bhlid=0c606b0c9bb7ac72529db1fe77529048162c2719\"><span style=\"font-weight: 400;\">copyright infringement.<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Since their introduction, a flood of research has examined a number of factors including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword Volume<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Industry<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword Type<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Overview content analysis<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Overview citation analysis<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Device Type<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search Intent<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click Through Rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Volatility\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traffic Impact\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Here&#8217;s a comprehensive, chronological breakdown of what we have learned (and unlearned) about AIOs from the studies published to date.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3c6006 elementor-widget elementor-widget-heading\" data-id=\"b3c6006\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI Overviews from May to December 2024<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b3e9187 elementor-widget elementor-widget-text-editor\" data-id=\"b3e9187\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Just after AI Overviews launched publicly on May 14, 2024, SEO agency Siege Media released <\/span><a href=\"https:\/\/www.siegemedia.com\/seo\/ai-overviews-impact-report\"><span style=\"font-weight: 400;\">an impact report <\/span><\/a><span style=\"font-weight: 400;\">to look at the potential effects they will have on search. At first, they actually reported seeing an increase both in impressions and clickthrough rate.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s a trend that wouldn\u2019t last long but it\u2019s funny to think that at first glance, the impact of AIOs was quite neutral: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3819cf0 elementor-widget elementor-widget-image\" data-id=\"3819cf0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"491\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Siege-Media-AIO-Changes_2025-06-30_Blog_Img-1024x629.png\" class=\"attachment-large size-large wp-image-19070\" alt=\"AIOs in industries\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Siege-Media-AIO-Changes_2025-06-30_Blog_Img-1024x629.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Siege-Media-AIO-Changes_2025-06-30_Blog_Img-300x184.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Siege-Media-AIO-Changes_2025-06-30_Blog_Img-768x471.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Siege-Media-AIO-Changes_2025-06-30_Blog_Img.png 1036w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7c05d3 elementor-widget elementor-widget-heading\" data-id=\"e7c05d3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AIOs in Informational Queries and the First Decreases in Traffic\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec56fa3 elementor-widget elementor-widget-spacer\" data-id=\"ec56fa3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c033fe elementor-widget elementor-widget-text-editor\" data-id=\"9c033fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A week later, Kevin Indig released a report on <\/span><a href=\"https:\/\/www.growth-memo.com\/p\/the-traffic-impact-of-ai-overviews\"><span style=\"font-weight: 400;\">the traffic impact of AI Overviews<\/span><\/a><span style=\"font-weight: 400;\"> that found:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AIOs showed up 42% of the time (704\/1,675 queries).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Reddit was only #92 on the list of domains cited by AIOs (back in the good \u2018ole days).\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AIOs are more likely to show up alongside Search Engine Results Page (SERP) features such as People Also Ask (PAA), Featured Snippets (FS) and Discussions &amp; Forums modules (D&amp;F), which also happen to appear mostly in informational searches (making this one of the first examples showing that AIOs appear more often for informational searches).\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d55b0 elementor-widget elementor-widget-image\" data-id=\"66d55b0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"651\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Kevin-Indig-AIOS-and-SERP-Features_2025-06-30_Blog_Img.png\" class=\"attachment-large size-large wp-image-19062\" alt=\"AIOs and SERP features\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Kevin-Indig-AIOS-and-SERP-Features_2025-06-30_Blog_Img.png 1005w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Kevin-Indig-AIOS-and-SERP-Features_2025-06-30_Blog_Img-300x244.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Kevin-Indig-AIOS-and-SERP-Features_2025-06-30_Blog_Img-768x625.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2cf071d elementor-widget elementor-widget-spacer\" data-id=\"2cf071d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e72364e elementor-widget elementor-widget-text-editor\" data-id=\"e72364e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">But what may be most important is that Kevin\u2019s study found an indication of AIO citations sending fewer clicks to URLs, causing a decrease in traffic. The beginning of the end, if you will. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70e81ec elementor-widget elementor-widget-image\" data-id=\"70e81ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"651\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Kevin-Indig-Traffic-Change_2025-06-30_Blog_Img.png\" class=\"attachment-large size-large wp-image-19064\" alt=\"Citations vs. traffic change\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Kevin-Indig-Traffic-Change_2025-06-30_Blog_Img.png 1005w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Kevin-Indig-Traffic-Change_2025-06-30_Blog_Img-300x244.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Kevin-Indig-Traffic-Change_2025-06-30_Blog_Img-768x625.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6509edb elementor-widget elementor-widget-text-editor\" data-id=\"6509edb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A couple of months later, SEO software company Advanced Web Ranking conducted an <\/span><a href=\"https:\/\/www.advancedwebranking.com\/blog\/ai-overview-study\"><span style=\"font-weight: 400;\">AI Overviews study on 8,000 keywords<\/span><\/a><span style=\"font-weight: 400;\">. They looked at 500 keywords from 16 different industries and grouped them into four search intents: Informational, Navigational, Commercial, and Transactional.<\/span><\/p><p><span style=\"font-weight: 400;\">Their study found that AI Overviews appeared for only 12.4% of the 8,000 keywords analyzed.<\/span><\/p><p><span style=\"font-weight: 400;\">Again, they continued to appear alongside other SERP features but rarely with Shopping Ads. Also, the links included within AI Overviews often directed users to sources that were not among the top 50 organic results for that query.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e3c3ae6 elementor-widget elementor-widget-image\" data-id=\"e3c3ae6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"352\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Advanced-Web-Ranking-AIO-Appearances_2025-06-30_Blog_Img-1024x450.png\" class=\"attachment-large size-large wp-image-19073\" alt=\"AIO frequency\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Advanced-Web-Ranking-AIO-Appearances_2025-06-30_Blog_Img-1024x450.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Advanced-Web-Ranking-AIO-Appearances_2025-06-30_Blog_Img-300x132.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Advanced-Web-Ranking-AIO-Appearances_2025-06-30_Blog_Img-768x337.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Advanced-Web-Ranking-AIO-Appearances_2025-06-30_Blog_Img.png 1098w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e08e1e5 elementor-widget elementor-widget-text-editor\" data-id=\"e08e1e5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For informational queries, they found that AI Overviews appeared in 21.29% of cases. This is a continuation of a trend from the start of AIOs being better suited to answering informational queries.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The agency Flow confirmed this with their <\/span><a href=\"https:\/\/www.flow-agency.com\/blog\/ai-overview-saas-2024\/\"><span style=\"font-weight: 400;\">study on AIO trends<\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top-of-funnel keywords were the most likely to have AI Overview appear coming in at 24% of the time.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">These keywords were primarily informational or educational content aimed at a broader audience.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3e92b elementor-widget elementor-widget-image\" data-id=\"fc3e92b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"587\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Flow-Tofu_2025-06-30_Blog_Img.png\" class=\"attachment-large size-large wp-image-19061\" alt=\"Likelihood of AIOs\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Flow-Tofu_2025-06-30_Blog_Img.png 1005w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Flow-Tofu_2025-06-30_Blog_Img-300x220.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Flow-Tofu_2025-06-30_Blog_Img-768x563.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-982097c elementor-widget elementor-widget-text-editor\" data-id=\"982097c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As 2024 progressed, this became even more prevalent. In a study of 300,000 keywords, <\/span><a href=\"https:\/\/ahrefs.com\/blog\/ai-overview-keywords\/\"><span style=\"font-weight: 400;\">Ahrefs confirmed<\/span><\/a><span style=\"font-weight: 400;\"> that 99.2% of keywords that triggered AI Overviews were \u2018Informational\u2019 in their intent, while AIOs only had a 10% chance of showing for commercial and transactional keywords.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4523463 elementor-widget elementor-widget-spacer\" data-id=\"4523463\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b98fd3 elementor-widget elementor-widget-heading\" data-id=\"6b98fd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The Rise of Conversational Search\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1d2fb3 elementor-widget elementor-widget-text-editor\" data-id=\"b1d2fb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">That Ahrefs study also found a number of patterns that signaled the start of more conversational and semantic search by users:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AIOs predominantly appeared for low-volume, long-tail keywords.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AIO queries were long tail, containing four words on (median) average vs. two for standard searches.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords tended to be question focused.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16a543c elementor-widget elementor-widget-image\" data-id=\"16a543c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"481\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Ahrefs-Query-Length_2025-06-30_Blog_Img-1024x616.png\" class=\"attachment-large size-large wp-image-19055\" alt=\"AIO query length\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Ahrefs-Query-Length_2025-06-30_Blog_Img-1024x616.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Ahrefs-Query-Length_2025-06-30_Blog_Img-300x180.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Ahrefs-Query-Length_2025-06-30_Blog_Img-768x462.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Ahrefs-Query-Length_2025-06-30_Blog_Img.png 1053w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d5c345 elementor-widget elementor-widget-text-editor\" data-id=\"1d5c345\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In October 2024, Semrush released another study about AIOs. They found that <\/span><a href=\"https:\/\/www.semrush.com\/blog\/ai-overviews-study\/\"><span style=\"font-weight: 400;\">80% of desktop and 76% of mobile AIOs<\/span><\/a><span style=\"font-weight: 400;\"> targeted informational keywords in a continuing pattern, mainly in the health and science industries. This is no real surprise, as we know that the nature of AIOs is to provide informational summaries.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In fact, they found that from their sample of 200k keywords, 35% on desktop and 32% on mobile were questions beginning with who, what, why, when, how, etc., rather than navigational, transactional, or commercial intent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8fc4f elementor-widget elementor-widget-image\" data-id=\"1a8fc4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"783\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Semrush_2025-06-30_Blog_Img.png\" class=\"attachment-large size-large wp-image-19069\" alt=\"AIO findings\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Semrush_2025-06-30_Blog_Img.png 1005w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Semrush_2025-06-30_Blog_Img-300x294.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Semrush_2025-06-30_Blog_Img-768x752.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95816c1 elementor-widget elementor-widget-spacer\" data-id=\"95816c1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9992e2 elementor-widget elementor-widget-heading\" data-id=\"e9992e2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Links in AI Overviews\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2fdaa3 elementor-widget elementor-widget-text-editor\" data-id=\"d2fdaa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">A few months after his first study, Kevin Indig followed up by once again looking into <\/span><a href=\"https:\/\/www.growth-memo.com\/p\/ai-on-innovation-part-2\"><span style=\"font-weight: 400;\">URLs that appear in AIOs<\/span><\/a><span style=\"font-weight: 400;\"> ranking outside the top 20 positions and this time he found that:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">40% of URLs in AIOs ranked in positions 11-20, and half (21.9%) ranked in the top 3.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The majority (60%) of URLs cited in AIOs still rank on the first page of organic results, reinforcing the point that a higher organic rank can increase the chance of being cited.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It was basically impossible to be present in AIOs with a lower organic rank.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e335db3 elementor-widget elementor-widget-image\" data-id=\"e335db3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"526\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Kevin-Indig-Top-20_2025-06-30_Blog_Img.png\" class=\"attachment-large size-large wp-image-19063\" alt=\"URLs in AIOs\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Kevin-Indig-Top-20_2025-06-30_Blog_Img.png 1005w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Kevin-Indig-Top-20_2025-06-30_Blog_Img-300x197.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Kevin-Indig-Top-20_2025-06-30_Blog_Img-768x505.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a2cfe elementor-widget elementor-widget-text-editor\" data-id=\"69a2cfe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As Google began experimenting with including links within its AIO results, Semrush focused a <\/span><a href=\"https:\/\/www.semrush.com\/blog\/url-volatility-ai-overviews\/\"><span style=\"font-weight: 400;\">study on the volatility of these links<\/span><\/a><span style=\"font-weight: 400;\">. They found that 91% of all URLs inside of the AI Overviews studied were removed at some point.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5526f75 elementor-widget elementor-widget-image\" data-id=\"5526f75\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"462\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Semrush-URLs_2025-06-30_Blog_Img.png\" class=\"attachment-large size-large wp-image-19067\" alt=\"URL volatility\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Semrush-URLs_2025-06-30_Blog_Img.png 1005w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Semrush-URLs_2025-06-30_Blog_Img-300x173.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Semrush-URLs_2025-06-30_Blog_Img-768x443.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fd1e9b elementor-widget elementor-widget-text-editor\" data-id=\"5fd1e9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Surfer SEO later found some interesting stats about sources <\/span><a href=\"https:\/\/surferseo.com\/blog\/ai-overviews-study\/\"><span style=\"font-weight: 400;\">in their study<\/span><\/a><span style=\"font-weight: 400;\">, including:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI overviews mention an average of 5 sources per query.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">90% of the time, Google lists 8 or fewer sources.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">52% of sources mentioned by Google AI overviews rank in the top 10 results<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The sources mentioned by Google that also appear in the top 10 results of the SERP rank around position 5 on average.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4982179 elementor-widget elementor-widget-image\" data-id=\"4982179\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"757\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Surfer-Sources-AIOS_2025-06-30_Blog_Img.png\" class=\"attachment-large size-large wp-image-19071\" alt=\"Sources in SERPs\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Surfer-Sources-AIOS_2025-06-30_Blog_Img.png 1005w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Surfer-Sources-AIOS_2025-06-30_Blog_Img-300x284.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Surfer-Sources-AIOS_2025-06-30_Blog_Img-768x727.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8c4fef elementor-widget elementor-widget-text-editor\" data-id=\"b8c4fef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">According to an <\/span><a href=\"https:\/\/seranking.com\/blog\/ai-overviews-2024-recap-research\/\"><span style=\"font-weight: 400;\">SE Ranking study<\/span><\/a><span style=\"font-weight: 400;\">, AI Overviews showed a notable increase in prevalence by November 2024, reaching an 18.76% occurrence rate in the U.S. SERPs. They also found:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AIOs overwhelmingly favored citing content from large, highly authoritative domains such as YouTube.com and Wikipedia.org.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AIOs were consistently triggered by long-tail keywords, especially those with lower search volumes and lower cost-per-click (CPC) values.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The average text length of AI Overviews nearly doubled to 5,337 characters by November.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">They also tracked the distribution of AIOs across various industries and saw huge jumps over just a few months:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35bbe22 elementor-widget elementor-widget-image\" data-id=\"35bbe22\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"526\" height=\"1024\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/SE-Ranking-Industries_2025-06-30_Blog_Img-526x1024.png\" class=\"attachment-large size-large wp-image-19065\" alt=\"AIOs by industry\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/SE-Ranking-Industries_2025-06-30_Blog_Img-526x1024.png 526w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/SE-Ranking-Industries_2025-06-30_Blog_Img-154x300.png 154w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/SE-Ranking-Industries_2025-06-30_Blog_Img-768x1495.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/SE-Ranking-Industries_2025-06-30_Blog_Img-789x1536.png 789w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/SE-Ranking-Industries_2025-06-30_Blog_Img.png 1011w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e9c6a65 elementor-widget elementor-widget-heading\" data-id=\"e9c6a65\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI Overviews in January 2025 to the Present\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c1c7d8 elementor-widget elementor-widget-text-editor\" data-id=\"7c1c7d8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">At the beginning of 2025, Authoritas <\/span><a href=\"https:\/\/www.authoritas.com\/blog\/serp-organic-and-ai-overview-volatility-research\"><span style=\"font-weight: 400;\">performed some studies<\/span><\/a><span style=\"font-weight: 400;\"> about the SERP volatility and new emerging patterns. At this point, AIOs were still not showing up for the majority of searches or for terms with higher search volumes. Other stats they found included:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Overviews were still very volatile and over 2 to 3 months you could reasonably expect 70% of the pages ranking in AIOs to change.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">There was a greater rate of change in pages ranking in AIOs than organic ranking pages.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The pages ranking in AIOs changed independently of the organic ranking pages.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The ranking pages in the AIOs changed independently of the generative AI Overview text snippet.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46eac53 elementor-widget elementor-widget-image\" data-id=\"46eac53\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"477\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Authoritas-SERP-Volatility_2025-06-30_Blog_Img-1024x611.png\" class=\"attachment-large size-large wp-image-19057\" alt=\"SERP volatility\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Authoritas-SERP-Volatility_2025-06-30_Blog_Img-1024x611.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Authoritas-SERP-Volatility_2025-06-30_Blog_Img-300x179.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Authoritas-SERP-Volatility_2025-06-30_Blog_Img-768x459.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Authoritas-SERP-Volatility_2025-06-30_Blog_Img.png 1278w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8f297a elementor-widget elementor-widget-text-editor\" data-id=\"b8f297a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.seerinteractive.com\/insights\/tracking-aio-disruption-trends-q1-2025\"><span style=\"font-weight: 400;\">Seer Interactive looked at SERP volatility<\/span><\/a><span style=\"font-weight: 400;\"> in April and found that the presence of AIOs bounced back and forth throughout the beginning of 2025:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a946619 elementor-widget elementor-widget-image\" data-id=\"a946619\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"466\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Seer-AIO-Surge_2025-06-30_Blog_Img-1024x596.png\" class=\"attachment-large size-large wp-image-19066\" alt=\"AIO surges back\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Seer-AIO-Surge_2025-06-30_Blog_Img-1024x596.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Seer-AIO-Surge_2025-06-30_Blog_Img-300x175.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Seer-AIO-Surge_2025-06-30_Blog_Img-768x447.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Seer-AIO-Surge_2025-06-30_Blog_Img.png 1462w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2e109e elementor-widget elementor-widget-text-editor\" data-id=\"b2e109e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The broad, top-of-funnel queries still showed the largest number of AIOs, but Seer was beginning to see more appear with specified TOFU searches including opinion-oriented, learning-based, and local terms.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dea7ef elementor-widget elementor-widget-heading\" data-id=\"7dea7ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Declining Click Through Rates\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0193ea elementor-widget elementor-widget-text-editor\" data-id=\"b0193ea\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">SEO agency Amsive performed their own study in April 2025 of <\/span><a href=\"https:\/\/www.amsive.com\/insights\/seo\/google-ai-overviews-new-research-reveals-how-to-navigate-click-drop-off\/\"><span style=\"font-weight: 400;\">700K keywords throughout 5 industries<\/span><\/a><span style=\"font-weight: 400;\">. They found a continuing trend of declining click through rates, but not for branded keywords, among other realizations:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keywords that now trigger AIOs saw a CTR decline of -15.49% on average.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only 4.79% of branded keywords triggered AIOs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Branded keywords that triggered AIOs saw a CTR increase of +18.68% on average.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">For non-branded keywords, there was a CTR decline of -19.98% across the board.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bcb0e6 elementor-widget elementor-widget-image\" data-id=\"2bcb0e6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"498\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Amsive-Non-Branded-CTR_2025-06-30_Blog_Img.png\" class=\"attachment-large size-large wp-image-19056\" alt=\"Non-branded CTR\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Amsive-Non-Branded-CTR_2025-06-30_Blog_Img.png 1005w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Amsive-Non-Branded-CTR_2025-06-30_Blog_Img-300x187.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Amsive-Non-Branded-CTR_2025-06-30_Blog_Img-768x478.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ba9f0a elementor-widget elementor-widget-text-editor\" data-id=\"0ba9f0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">They also found that keywords that triggered both AI Overviews and Featured Snippets saw the largest drop in CTR, with an average decrease of -37.04%. This makes sense, though, when you consider how much real estate these features take up on the page while pushing down organic results. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b92d234 elementor-widget elementor-widget-image\" data-id=\"b92d234\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"541\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Semrush-Zero-Click-Graph_2025-06-30_Blog_Img.png\" class=\"attachment-large size-large wp-image-19068\" alt=\"Zero-click searches\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Semrush-Zero-Click-Graph_2025-06-30_Blog_Img.png 1005w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Semrush-Zero-Click-Graph_2025-06-30_Blog_Img-300x203.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Semrush-Zero-Click-Graph_2025-06-30_Blog_Img-768x520.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b974bf elementor-widget elementor-widget-text-editor\" data-id=\"3b974bf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In May 2025, <\/span><a href=\"https:\/\/ahrefs.com\/blog\/insights-from-56-million-ai-overviews\/\"><span style=\"font-weight: 400;\">Ahrefs analyzed 56 million AIOs<\/span><\/a><span style=\"font-weight: 400;\"> and found them appearing in 13.5% of all searches. The health and education sectors were impacted the most, while certain domains started emerging as citation favorites, including Wikipedia, Reddit, and Quora.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, Ahrefs also found that when AIOs appeared, they <\/span><a href=\"https:\/\/ahrefs.com\/blog\/ai-overviews-reduce-clicks\/\"><span style=\"font-weight: 400;\">reduced clicks by 34.5%<\/span><\/a><span style=\"font-weight: 400;\">. The traffic seemed to grind to a halt, and it was starting to get noticed and talked about in the industry.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-81f956d elementor-widget elementor-widget-image\" data-id=\"81f956d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"620\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Ahrefs-CTR-for-AIOs_2025-06-30_Blog_Img.png\" class=\"attachment-large size-large wp-image-19054\" alt=\"Position 1 CTR\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Ahrefs-CTR-for-AIOs_2025-06-30_Blog_Img.png 1005w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Ahrefs-CTR-for-AIOs_2025-06-30_Blog_Img-300x233.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Ahrefs-CTR-for-AIOs_2025-06-30_Blog_Img-768x595.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b2a22a9 elementor-widget elementor-widget-text-editor\" data-id=\"b2a22a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Semrush studied <\/span><a href=\"https:\/\/www.semrush.com\/blog\/semrush-ai-overviews-study\/\"><span style=\"font-weight: 400;\">over 10 million keywords<\/span><\/a><span style=\"font-weight: 400;\"> across different devices and regions. Their findings revealed:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">57% of AIOs appeared for long-tail queries, while commercial intent queries saw fewer AIOs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Mobile users encountered AIOs more frequently than desktop users.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Health, Finance, and Tech industries saw the highest appearance rates.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Conductor <\/span><a href=\"https:\/\/www.conductor.com\/academy\/ai-overviews-analysis\/\"><span style=\"font-weight: 400;\">studied 118 million searches<\/span><\/a><span style=\"font-weight: 400;\"> and also found that AIOs still appeared most frequently on informational queries in the Healthcare, IT, and Banking industries.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74266bc elementor-widget elementor-widget-image\" data-id=\"74266bc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"726\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Conductor-Industries-with-AIOS_2025-06-30_Blog_Img.png\" class=\"attachment-large size-large wp-image-19060\" alt=\"AIO industries\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Conductor-Industries-with-AIOS_2025-06-30_Blog_Img.png 1007w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Conductor-Industries-with-AIOS_2025-06-30_Blog_Img-300x272.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Conductor-Industries-with-AIOS_2025-06-30_Blog_Img-768x697.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2c712b elementor-widget elementor-widget-text-editor\" data-id=\"c2c712b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">However, they saw a device distribution shakeup with desktop devices accounting for 60% of AI Overviews, up from 13% in April.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c234bd6 elementor-widget elementor-widget-heading\" data-id=\"c234bd6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">One Year of AI Overviews<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b031b0 elementor-widget elementor-widget-text-editor\" data-id=\"9b031b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">BrightEdge tracked <\/span><a href=\"https:\/\/videos.brightedge.com\/assets\/SGE-Guide\/BrightEdge%20Report%20-%20AIO%20Overviews%20One%20Year%20Review%20Research%20Paper%20and%20Deep%20Dive%20.pdf\"><span style=\"font-weight: 400;\">a year of AI Overviews<\/span><\/a><span style=\"font-weight: 400;\"> in a broad, overarching study on how search has changed across industries, queries, and rankings. They found:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Since the debut of AIOs in May 2024, total search impressions on Google have increased by over 49%, implying that users are searching more frequently and engaging with a broader array of queries.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">CTRs declined by nearly 30%, as users increasingly consume information within the AI <\/span>Overview itself.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d539f8 elementor-widget elementor-widget-image\" data-id=\"6d539f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"416\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Brightedge-Impressions-vs.-CTR_2025-06-30_Blog_Img-1024x533.png\" class=\"attachment-large size-large wp-image-19058\" alt=\"Impressions vs. CTRs\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Brightedge-Impressions-vs.-CTR_2025-06-30_Blog_Img-1024x533.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Brightedge-Impressions-vs.-CTR_2025-06-30_Blog_Img-300x156.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Brightedge-Impressions-vs.-CTR_2025-06-30_Blog_Img-768x399.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Brightedge-Impressions-vs.-CTR_2025-06-30_Blog_Img.png 1098w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ade99d elementor-widget elementor-widget-text-editor\" data-id=\"7ade99d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">An interesting find was the decline of the once-dominant ranking and comparison queries, which are down 60.5% and 14.5% respectively. This is most likely due to users leaving the ranking to AI nowadays, so rather than searching for something like \u201cbest running shoes 2024\u201d they\u2019re simply asking for \u201crunning shoes that are best for a 5K\u201d and letting AI rank them.<\/span><\/p><p><span style=\"font-weight: 400;\">The study also identified consistently increasing AIOs across Healthcare, Education, B2B Tech, and Insurance, with some nearing 90% in queries by May 2025. This has been the trend from the start and it\u2019s no real surprise since these industries rely on factual, structured content, which AIO summaries often use.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea9739b elementor-widget elementor-widget-heading\" data-id=\"ea9739b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What This All Means: The Implications of AI Overviews <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7a739e elementor-widget elementor-widget-text-editor\" data-id=\"c7a739e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After analyzing over a year of comprehensive research, some clear patterns emerge:<\/span><\/p><ul><li aria-level=\"1\"><b>Traffic Took a Hit: <\/b>Quick-answer, no-click, informational queries definitely lose traffic, but high-intent or complex queries show varied results. However, traffic in general is going down due to AIOs and that doesn\u2019t seem to be changing anytime soon.\u00a0<\/li><\/ul><ul><li aria-level=\"1\"><b>Traditional Ranking Methods Are Not Enough: <\/b>The industry was mostly unaware of query fan-out at the time most of these studies were written, but while high organic visibility still matters, query fan-out means content will come from deeper in websites and from a wider variety of related sources. Also, your brand\u2019s strength will contribute a lot to your traffic from now on.\u00a0<\/li><\/ul><ul><li aria-level=\"1\"><b>Intent Optimization Trumps Keyword Optimization: <\/b>The studies show that matching user intent matters more than exact keyword matching. This may represent a shift in content strategy for many, though the query fan-out for AIOs is <a href=\"https:\/\/ipullrank.com\/how-ai-mode-works\">less complex than for AI Mode<\/a>. Try iPullRank\u2019s new tool <a href=\"https:\/\/ipullrank.com\/tools\/qforia\">Qforia <\/a>for help finding content gaps.\u00a0<\/li><\/ul><ul><li aria-level=\"1\"><a href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\"><b>Relevance Engineering<\/b><\/a><b> Has Become Critical: <\/b>Strong user experience, semantic chunking of content, proprietary data, and relevant content significantly improve citation odds. Content creators need to <a href=\"https:\/\/ipullrank.com\/relevance-engineering-introduction\">think like relevance engineers.<\/a>\u00a0<\/li><\/ul><ul><li aria-level=\"1\"><b>User Generated Content is on the Rise: <\/b>YouTube, Reddit, TikTok and LinkedIn feature prominently in citations, suggesting a more diverse content pool than traditional web pages.<\/li><\/ul><ul><li aria-level=\"1\"><b>Evolution Is Constant: <\/b>AIOs continue to change in design, format, and prominence. What worked six months ago might not work today. And with the addition of AI Mode, things will continue to change.\u00a0<\/li><\/ul><p><span style=\"font-weight: 400;\">The data from 2024 and 2025 tells us that AI Overviews aren&#8217;t going anywhere at the moment and are becoming a fixture of the search landscape. Publishers and brands need to adapt their strategies to work with it.<\/span><\/p><p><span style=\"font-weight: 400;\">Google CEO Sundar Pichai stated on <\/span><a href=\"https:\/\/youtu.be\/9V6tWC4CdFQ?si=624EnYuvli5-3qFM\"><span style=\"font-weight: 400;\">Lex Fridman\u2019s podcast<\/span><\/a><span style=\"font-weight: 400;\"> that AI Mode is the future of search. Everything will be rolled into AI Mode (with search revolving around its query fan-out method) to replace the traditional SERPs entirely at some point in the future, so we need to be ready.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That means creating content that&#8217;s intent-optimized, format-conscious, and genuinely useful.<\/span><\/p><p><span style=\"font-weight: 400;\">But you knew that already, right?\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-2b1ab80 e-flex e-con-boxed e-con e-parent\" data-id=\"2b1ab80\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4dbac99 e-con-full e-flex e-con e-child\" data-id=\"4dbac99\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ad1da0c e-con-full e-flex e-con e-child\" data-id=\"ad1da0c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79a9eb3 e-con-full e-flex e-con e-child\" data-id=\"79a9eb3\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8729a2a elementor-widget elementor-widget-heading\" data-id=\"8729a2a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Want to future-proof your business?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b58bce9 elementor-widget elementor-widget-heading\" data-id=\"b58bce9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\" target=\"_blank\">\nLearn about iPullRank's Relevance Engineering Services<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a7664b elementor-widget elementor-widget-button\" data-id=\"6a7664b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"8\" viewBox=\"0 0 25 8\" fill=\"none\"><path id=\"Arrow 1\" d=\"M24.3536 4.20609C24.5488 4.01083 24.5488 3.69425 24.3536 3.49899L21.1716 0.317005C20.9763 0.121743 20.6597 0.121743 20.4645 0.317005C20.2692 0.512267 20.2692 0.82885 20.4645 1.02411L23.2929 3.85254L20.4645 6.68097C20.2692 6.87623 20.2692 7.19281 20.4645 7.38807C20.6597 7.58334 20.9763 7.58334 21.1716 7.38807L24.3536 4.20609ZM0 4.35254H24V3.35254H0V4.35254Z\" fill=\"#6F6F6F\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2a6046 e-flex e-con-boxed e-con e-parent\" data-id=\"c2a6046\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Do you remember where you were when AI Overviews showed up like a guy who brought his guitar to a party without being asked?\u00a0 Controversial, confusing, sometimes pretty inaccurate, but not going away anytime soon, AI Overviews (AIOs) emerged in May 2024 as Google\u2019s answer to lowering the Delphic cost of search and providing searchers [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":19052,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[229,227,26],"tags":[],"diagnosis-deliverable":[],"class_list":["post-19044","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-overviews","category-generative-ai","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Everything We Know So Far About AI Overviews<\/title>\n<meta name=\"description\" content=\"AI Overviews aren&#039;t going anywhere anytime soon so we need to adjust. This article analyzes over 2 dozen studies on AIOs since 2024.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Everything We Know So Far About AI Overviews\" \/>\n<meta property=\"og:description\" content=\"AI Overviews aren&#039;t going anywhere anytime soon so we need to adjust. This article analyzes over 2 dozen studies on AIOs since 2024.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews\" \/>\n<meta property=\"og:site_name\" content=\"iPullRank\" \/>\n<meta property=\"article:published_time\" content=\"2025-06-30T13:27:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-30T13:28:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Frame-1597879956.png\" \/>\n\t<meta property=\"og:image:width\" content=\"699\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Francine Monahan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ipullrankagency\" \/>\n<meta name=\"twitter:site\" content=\"@ipullrankagency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Francine Monahan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#article\",\"isPartOf\":{\"@id\":\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews\"},\"author\":{\"name\":\"Francine Monahan\",\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/person\/fcf6f6aadcea7ff7ff5453dfaa9ffb36\"},\"headline\":\"Everything We Know So Far About AI Overviews\",\"datePublished\":\"2025-06-30T13:27:44+00:00\",\"dateModified\":\"2025-06-30T13:28:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews\"},\"wordCount\":2069,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ipullrank.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Frame-1597879956.png\",\"articleSection\":[\"AI Overviews\",\"Generative AI\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews\",\"url\":\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews\",\"name\":\"Everything We Know So Far About AI Overviews\",\"isPartOf\":{\"@id\":\"https:\/\/ipullrank.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Frame-1597879956.png\",\"datePublished\":\"2025-06-30T13:27:44+00:00\",\"dateModified\":\"2025-06-30T13:28:00+00:00\",\"description\":\"AI Overviews aren't going anywhere anytime soon so we need to adjust. This article analyzes over 2 dozen studies on AIOs since 2024.\",\"breadcrumb\":{\"@id\":\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#primaryimage\",\"url\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Frame-1597879956.png\",\"contentUrl\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Frame-1597879956.png\",\"width\":699,\"height\":400,\"caption\":\"AIO study results from the past year\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipullrank.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Everything We Know So Far About AI Overviews\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipullrank.com\/#website\",\"url\":\"https:\/\/ipullrank.com\/\",\"name\":\"iPullRank\",\"description\":\"Digital Marketing Agency in NYC\",\"publisher\":{\"@id\":\"https:\/\/ipullrank.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipullrank.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ipullrank.com\/#organization\",\"name\":\"iPullRank\",\"url\":\"https:\/\/ipullrank.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/03\/Logo_-_Layers.svg\",\"contentUrl\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/03\/Logo_-_Layers.svg\",\"width\":177,\"height\":36,\"caption\":\"iPullRank\"},\"image\":{\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/ipullrankagency\",\"https:\/\/www.linkedin.com\/company\/ipullrank\/\",\"https:\/\/www.youtube.com\/@iPullRankSEO\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/person\/fcf6f6aadcea7ff7ff5453dfaa9ffb36\",\"name\":\"Francine Monahan\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/001fdf7dd4c107b84e4f5404bbb87aa810ebbe653857e1527a555b2b2561b242?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/001fdf7dd4c107b84e4f5404bbb87aa810ebbe653857e1527a555b2b2561b242?s=96&d=mm&r=g\",\"caption\":\"Francine Monahan\"},\"description\":\"Francine is a Content Marketing Manager at iPullRank with 10 years of digital marketing experience and nearly 20 years of professional writing experience. As a former journalist, she is constantly asking questions, seeking out and following the latest SEO news trends, and trying to learn everything about everything.\",\"url\":\"https:\/\/ipullrank.com\/author\/francine\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Everything We Know So Far About AI Overviews","description":"AI Overviews aren't going anywhere anytime soon so we need to adjust. This article analyzes over 2 dozen studies on AIOs since 2024.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews","og_locale":"en_US","og_type":"article","og_title":"Everything We Know So Far About AI Overviews","og_description":"AI Overviews aren't going anywhere anytime soon so we need to adjust. This article analyzes over 2 dozen studies on AIOs since 2024.","og_url":"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews","og_site_name":"iPullRank","article_published_time":"2025-06-30T13:27:44+00:00","article_modified_time":"2025-06-30T13:28:00+00:00","og_image":[{"width":699,"height":400,"url":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Frame-1597879956.png","type":"image\/png"}],"author":"Francine Monahan","twitter_card":"summary_large_image","twitter_creator":"@ipullrankagency","twitter_site":"@ipullrankagency","twitter_misc":{"Written by":"Francine Monahan","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#article","isPartOf":{"@id":"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews"},"author":{"name":"Francine Monahan","@id":"https:\/\/ipullrank.com\/#\/schema\/person\/fcf6f6aadcea7ff7ff5453dfaa9ffb36"},"headline":"Everything We Know So Far About AI Overviews","datePublished":"2025-06-30T13:27:44+00:00","dateModified":"2025-06-30T13:28:00+00:00","mainEntityOfPage":{"@id":"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews"},"wordCount":2069,"commentCount":0,"publisher":{"@id":"https:\/\/ipullrank.com\/#organization"},"image":{"@id":"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#primaryimage"},"thumbnailUrl":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Frame-1597879956.png","articleSection":["AI Overviews","Generative AI","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews","url":"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews","name":"Everything We Know So Far About AI Overviews","isPartOf":{"@id":"https:\/\/ipullrank.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#primaryimage"},"image":{"@id":"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#primaryimage"},"thumbnailUrl":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Frame-1597879956.png","datePublished":"2025-06-30T13:27:44+00:00","dateModified":"2025-06-30T13:28:00+00:00","description":"AI Overviews aren't going anywhere anytime soon so we need to adjust. This article analyzes over 2 dozen studies on AIOs since 2024.","breadcrumb":{"@id":"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#primaryimage","url":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Frame-1597879956.png","contentUrl":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/06\/Frame-1597879956.png","width":699,"height":400,"caption":"AIO study results from the past year"},{"@type":"BreadcrumbList","@id":"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ipullrank.com\/"},{"@type":"ListItem","position":2,"name":"Everything We Know So Far About AI Overviews"}]},{"@type":"WebSite","@id":"https:\/\/ipullrank.com\/#website","url":"https:\/\/ipullrank.com\/","name":"iPullRank","description":"Digital Marketing Agency in NYC","publisher":{"@id":"https:\/\/ipullrank.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipullrank.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ipullrank.com\/#organization","name":"iPullRank","url":"https:\/\/ipullrank.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipullrank.com\/#\/schema\/logo\/image\/","url":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/03\/Logo_-_Layers.svg","contentUrl":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/03\/Logo_-_Layers.svg","width":177,"height":36,"caption":"iPullRank"},"image":{"@id":"https:\/\/ipullrank.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ipullrankagency","https:\/\/www.linkedin.com\/company\/ipullrank\/","https:\/\/www.youtube.com\/@iPullRankSEO"]},{"@type":"Person","@id":"https:\/\/ipullrank.com\/#\/schema\/person\/fcf6f6aadcea7ff7ff5453dfaa9ffb36","name":"Francine Monahan","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipullrank.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/001fdf7dd4c107b84e4f5404bbb87aa810ebbe653857e1527a555b2b2561b242?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/001fdf7dd4c107b84e4f5404bbb87aa810ebbe653857e1527a555b2b2561b242?s=96&d=mm&r=g","caption":"Francine Monahan"},"description":"Francine is a Content Marketing Manager at iPullRank with 10 years of digital marketing experience and nearly 20 years of professional writing experience. As a former journalist, she is constantly asking questions, seeking out and following the latest SEO news trends, and trying to learn everything about everything.","url":"https:\/\/ipullrank.com\/author\/francine"}]}},"_links":{"self":[{"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/posts\/19044","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/users\/72"}],"replies":[{"embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/comments?post=19044"}],"version-history":[{"count":0,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/posts\/19044\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/media\/19052"}],"wp:attachment":[{"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/media?parent=19044"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/categories?post=19044"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/tags?post=19044"},{"taxonomy":"diagnosis-deliverable","embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/diagnosis-deliverable?post=19044"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}