{"id":19075,"date":"2025-07-03T12:14:49","date_gmt":"2025-07-03T16:14:49","guid":{"rendered":"https:\/\/ipullrank.com\/?p=19075"},"modified":"2025-07-07T09:47:37","modified_gmt":"2025-07-07T13:47:37","slug":"referral-patterns-ai-mode","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/referral-patterns-ai-mode","title":{"rendered":"Referral Patterns in Google AI Mode: Understanding the Early Data"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19075\" class=\"elementor elementor-19075\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad8fef6 e-flex e-con-boxed e-con e-parent\" data-id=\"ad8fef6\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2852b3d e-con-full e-flex e-con e-child\" data-id=\"2852b3d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0acd1f0 elementor-widget elementor-widget-text-editor\" data-id=\"0acd1f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It was a covert operation. Dressed in full espionage gear, I infiltrated the heart of Google\u2019s data centers. I dropped from the ceiling to obtain the precious AI Mode data cargo. The most valuable data in the SEO world right now.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">No. iPullRank has the privilege of working with <a href=\"https:\/\/www.similarweb.com\/\">SimilarWeb<\/a> on AI Mode data analysis. In our initial report, SimilarWeb provided <a href=\"https:\/\/www.linkedin.com\/in\/eliasdabbas\/\">Elias Dabbas<\/a> and our team with daily relative data points from over 100K AI Mode users between the timeframe of May 20th (AI Mode\u2019s public launch date) to June 19th on the following metrics:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Searches per session<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referral rate<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referral TOS mins average<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referral pageviews average<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sessions per user<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Average query length<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users vs active days<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Referral share<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Initially, only a few data providers are capable of capturing this data. But AI Mode (and other LLM-based datasets) are unique in how we analyze them. Due to the probabilistic nature of AI Mode and the limited insights into specific queries and search intent, we must maintain a high-level analysis.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Every search journey is going to be even messier to parse out as people start to use AI Mode. A search for a new bike for my daughter is going to look significantly different from your search for a mortgage for your house. Assuming that Google will continue to integrate hyperpersonal context into the search results, replicating specific topic sets may be a fool\u2019s errand when you try to get too granular.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In other words, we\u2019re looking for trends that can lead to informed speculation. Also, please note that we anticipate some overlap with traditional SEO results. Despite the different processes that get us to an AI-driven probabilistic result, that\u2019s purely a layer of complexity on top of the way that Google determines the best answers based on the search.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2edbfb1 elementor-widget elementor-widget-heading\" data-id=\"2edbfb1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Contextualizing AI Mode Data<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1ebe9a elementor-widget elementor-widget-text-editor\" data-id=\"f1ebe9a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Who is using AI Mode? <\/span><\/p><p><span style=\"font-weight: 400;\">While we don\u2019t have specific demographics, we can call out some fair assumptions. AI Mode is not the default version of search (and <a href=\"https:\/\/ipullrank.com\/status-quo-bias-the-behavioral-economics-principle-that-rocked-the-google-antitrust-trial\">defaults matter<\/a>). <\/span><\/p><p><span style=\"font-weight: 400;\">When AI Overviews were released, they were deposited directly above organic search results. They took over significantly more digital real estate than the Featured Snippet, hijacking clicks and disrupting traffic. Francine Monahan reviewed more than <a href=\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews\">50 AI Overview studies<\/a> over the past couple of years and revealed the impact of AIOs on search. There\u2019s no way to turn AI Overviews off. Your normal, everyday searcher has been directly confronted with the AIO in over 50% of searches now. <\/span><\/p><p><span style=\"font-weight: 400;\">It hasn\u2019t negatively impacted Google\u2019s Organic Search marketing dominance. Google\u2019s demise has been vastly overstated.<\/span><\/p><p><span style=\"font-weight: 400;\">Alternatively, for AI Mode, the current friction point for searchers is strong. To get to AI Mode, you would either need to click the icon on Google\u2019s homepage on the desktop or app, click the AI Mode tab after a regular search, or click the link at the bottom of the AI Overview that recommends diving deeper into AI Mode.<\/span><\/p><p><span style=\"font-weight: 400;\">The type of person who takes these steps for an AI Mode search is not going to be your standard searcher. In fact, SimilarWeb found that initial usage of AI Mode was under 2% of all searches. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee77c06 elementor-widget elementor-widget-image\" data-id=\"ee77c06\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"1000\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/iPR-AI-Mode-Personal-Context-2-819x1024.png\" class=\"attachment-large size-large wp-image-19165\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/iPR-AI-Mode-Personal-Context-2-819x1024.png 819w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/iPR-AI-Mode-Personal-Context-2-240x300.png 240w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/iPR-AI-Mode-Personal-Context-2-768x960.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/iPR-AI-Mode-Personal-Context-2.png 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff20b3c elementor-widget elementor-widget-text-editor\" data-id=\"ff20b3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Who are the early adopters clicking into AI mode?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How does their behavior potentially differ from that of the average Google user?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Keep in mind that someone who uses AI Mode is likely a tech enthusiast, a tinkerer who loves to try out new features on a digital platform, a marketer or SEO professional who needs to stay on top of industry trends, or someone who is more curious than most. Perhaps there are additional psychographic types, but for the context of this data, that\u2019s not going to be everyone.<\/span><\/p><p><span style=\"font-weight: 400;\">Early insights should be framed through this contextual lens.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edb943f e-con-full e-flex e-con e-child\" data-id=\"edb943f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1a9c61a e-con-full e-flex e-con e-child\" data-id=\"1a9c61a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dee560e e-con-full e-flex e-con e-child\" data-id=\"dee560e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aeae8ed e-con-full e-flex e-con e-child\" data-id=\"aeae8ed\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a21dab elementor-widget elementor-widget-heading\" data-id=\"2a21dab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Want to optimize for AI Mode? Check out the definitive post.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f87477 elementor-widget elementor-widget-heading\" data-id=\"3f87477\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipullrank.com\/relevance-engineering-at-scale\" target=\"_blank\">How AI Mode Works and How SEO Can Prepare for the Future of Search<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd46e5b elementor-widget elementor-widget-button\" data-id=\"cd46e5b\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ipullrank.com\/how-ai-mode-works\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"8\" viewBox=\"0 0 25 8\" fill=\"none\"><path id=\"Arrow 1\" d=\"M24.3536 4.20609C24.5488 4.01083 24.5488 3.69425 24.3536 3.49899L21.1716 0.317005C20.9763 0.121743 20.6597 0.121743 20.4645 0.317005C20.2692 0.512267 20.2692 0.82885 20.4645 1.02411L23.2929 3.85254L20.4645 6.68097C20.2692 6.87623 20.2692 7.19281 20.4645 7.38807C20.6597 7.58334 20.9763 7.58334 21.1716 7.38807L24.3536 4.20609ZM0 4.35254H24V3.35254H0V4.35254Z\" fill=\"#6F6F6F\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-073d482 elementor-widget elementor-widget-heading\" data-id=\"073d482\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI Mode Usage Insights<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-acd770a elementor-widget elementor-widget-text-editor\" data-id=\"acd770a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Let\u2019s take a look at some of the most interesting data from the set. The biggest question for SEO and marketing teams right now revolves around traffic.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Will there be less traffic from AI Mode compared to traditional Google Search?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Do people visit more external sites in each session when using AI Mode compared to Google Search?\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbc91c elementor-widget elementor-widget-heading\" data-id=\"4cbc91c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">AI Mode vs. Google Search: The Referral Gap<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-310035f e-con-full e-flex e-con e-parent\" data-id=\"310035f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad7d3cf graph-container elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"ad7d3cf\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/referral_rate_desktop_blue-1-1.html\" width=\"750\" height=\"650\" frameborder=\"0\" style=\"border: none;\"><\/iframe>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c83e77e graph-container elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-html\" data-id=\"c83e77e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/referral_rate_mobile_blue-2.html\" width=\"100%\" height=\"650\"><\/iframe>\n\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac297b8 elementor-widget elementor-widget-text-editor\" data-id=\"ac297b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When you zoom out, you can see a clear trend of significantly fewer clicks on average from an AI Mode session.\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">24% of Google Search Sessions result in a click<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">4.5% of AI Mode Sessions result in a click<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Why would we see such a massive disparity?<\/span><\/p><p><strong>Answer Completeness<\/strong><\/p><ul><li><span style=\"font-weight: 400;\">AI Mode may provide more comprehensive and satisfactory answers by anticipating future questions using the Query Fan-Out technique. <\/span><\/li><li><span style=\"font-weight: 400;\">If you get all of your answers, you&#8217;re less likely to seek further information from external sites. The reduction in clicks from the AI Overview presence supports this.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><em>Question to explore:<\/em><\/p><p><span style=\"font-weight: 400;\">Are the types of queries answered sufficiently by AI Mode typically informational or fact-based, where a single direct response is often sufficient?<\/span><\/p><p><strong>User Intent &amp; Curiosity<\/strong><\/p><ul><li><span style=\"font-weight: 400;\">People purely experimenting with AI Mode might be exploring the interface rather than actively seeking true answers to their questions. Less about the search and more about trying out AI Mode.<\/span><\/li><li><span style=\"font-weight: 400;\">People might be testing AI Mode&#8217;s capabilities. If they&#8217;ve never used a chatbot like ChatGPT or Gemini, they might be curious about what they can do.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><em>Question to explore:<\/em><\/p><p><span style=\"font-weight: 400;\">Is there evidence (e.g., very short or exploratory queries) suggesting users are experimenting rather than actively researching?<\/span><\/p><p><strong>Design and UI Friction<\/strong><\/p><ul><li><span style=\"font-weight: 400;\">AI Mode has tested anchoring links within the generative output. They also exist less prominently in a side container compared to the traditional SERP layout. <\/span><\/li><li><span style=\"font-weight: 400;\">The interface discourages and obscures external links, making them less intuitive to click through.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><em>Question to explore:<\/em><\/p><p><span style=\"font-weight: 400;\">How does the visibility or prominence of external links differ between standard Google Search results and AI Mode?<\/span><\/p><p><strong>Early Adopter Behavior<\/strong><\/p><ul><li><span style=\"font-weight: 400;\">As mentioned previously, AI Mode users are likely early adopters who are more technologically inclined and accustomed to finding answers without additional context. <\/span><\/li><li><span style=\"font-weight: 400;\">They might use multiple tools simultaneously (like ChatGPT) instead of clicking through multiple sources.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><em>Question to explore:<\/em><\/p><p><span style=\"font-weight: 400;\">Does the profile of early AI Mode adopters indicate a preference for self-contained answers or multi-platform research habits?<\/span><\/p><p><strong>Perceived Trust and Authority<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Could there be an inherent trust for AI-generated answers from Google? Seems unlikely, but it would reduce their perceived need for external validation.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/li><\/ul><p><em>Question to explore:<\/em><\/p><p><span style=\"font-weight: 400;\">Can trust levels or perception of authority explain differences in click-through behavior?<\/span><\/p><p><strong>Reduced Commercial Intent in Early Queries<\/strong><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">People currently exploring AI Mode may be using fewer commercial or transactional queries, where clicking external sites is common.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traditional search is heavily used for transactional intent, naturally driving higher click-through rates. Same for navigational searchers. Why take the extra step to go to AI Mode for a navigational search when you&#8217;re simply trying to get to the brand&#8217;s website?<\/span><\/li><\/ul><p><em>Question to explore:<\/em><\/p><p><span style=\"font-weight: 400;\">Do queries in AI Mode significantly differ in terms of informational vs. commercial intent compared to standard search?<\/span><\/p><p>There are several reasons why clicks might be lower in AI Mode. Two recurring questions that would provide more insight:<\/p><ul><li>If we knew the query, would we see differences among query types?<\/li><li>If AI Mode had been the default for Google Search for a while and everyone was familiar with using it, would we see significantly different behaviors?<\/li><\/ul><p>The above graph is interactive, so you can hover over each data point to reveal the daily comparison. You can also remove the Google Search or AI Mode data to zoom in and view the high volatility of AI Mode referrals, as shown in the screenshot below.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bcc7fbe elementor-widget elementor-widget-image\" data-id=\"bcc7fbe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"717\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Rename-2025-07-03-at-12.17.23@2x-1024x918.png\" class=\"attachment-large size-large wp-image-19181\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Rename-2025-07-03-at-12.17.23@2x-1024x918.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Rename-2025-07-03-at-12.17.23@2x-300x269.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Rename-2025-07-03-at-12.17.23@2x-768x688.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Rename-2025-07-03-at-12.17.23@2x.png 1386w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff0f694 elementor-widget elementor-widget-text-editor\" data-id=\"ff0f694\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google Searches are steady, but we see more variability in AI Mode from 5.4% to 3.8% external clicks. I wouldn&#8217;t conclude that the declining click rate is indicative of a trend yet, but it&#8217;s worth keeping an eye on. And everything will change once this becomes the default in 6-12 months.<\/p><p>What about referral page views\u00a0per session?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454ef04 elementor-hidden-tablet elementor-hidden-mobile_extra elementor-hidden-mobile elementor-widget elementor-widget-html\" data-id=\"454ef04\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/referrals_pageviews_desktop_blue-1-1.html\" width=\"750\" height=\"650\" frameborder=\"0\" style=\"border: none;\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3795a0b elementor-hidden-widescreen elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-widget elementor-widget-html\" data-id=\"3795a0b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/referrals_pageviews_mobile_blue-2.html\" width=\"300\" height=\"650\" frameborder=\"0\" style=\"border: none;\"><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-725f219 elementor-widget elementor-widget-text-editor\" data-id=\"725f219\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>When we examine the average quantity of referral pageviews per session, we see two interesting narratives.<\/p><ul><li>6 external clicks from Google Search per day<\/li><li>5.9 external clicks from AI Mode per day<\/li><\/ul><p>Averaged out over the two months, the actual quantity of clicks is similar.\u00a0<\/p><p>But when you look at the graph, you can see that Google Search is relatively stable. We observe a similar pattern, with more external clicks on weekends and consistent referral clicks throughout the week.\u00a0<\/p><p>AI Mode is volatile. Without a given pattern, we see as many as seven clicks to only four.\u00a0<\/p><p>The data is noisy early on.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d3a735 elementor-widget elementor-widget-heading\" data-id=\"8d3a735\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What's next for AI Mode data trends?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fe08c8 elementor-widget elementor-widget-text-editor\" data-id=\"4fe08c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Next week, we&#8217;ll share more of our insights from the initial AI Mode data provided by <a href=\"https:\/\/www.similarweb.com\/\">SimilarWeb<\/a>, which <a href=\"https:\/\/www.linkedin.com\/in\/eliasdabbas\/\">Elias Dabbas<\/a> has analyzed and displayed. They have been excellent partners.\u00a0<\/p><p>We&#8217;re still cleaning the data, but you can expect to see a bombshell insight when we drop the longer report next week. If it holds, it will completely change the way you view how Google refers people from AI Mode.<\/p><p>What are your initial thoughts on AI Mode? Do you feel strongly about your own experience with it or the data presented here that might impact how you want to frame it for the future of your GEO and Relevance Engineering efforts?<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5489d0a e-flex e-con-boxed e-con e-parent\" data-id=\"5489d0a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29c6753 e-con-full e-flex e-con e-child\" data-id=\"29c6753\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b27444 e-con-full e-flex e-con e-child\" data-id=\"5b27444\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ef1e713 elementor-widget elementor-widget-heading\" data-id=\"ef1e713\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Want to future-proof your business?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bcb133 elementor-widget elementor-widget-heading\" data-id=\"2bcb133\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\" target=\"_blank\">Learn about iPullRank's Relevance Engineering Services<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ef033e5 elementor-widget elementor-widget-button\" data-id=\"ef033e5\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"8\" viewBox=\"0 0 25 8\" fill=\"none\"><path id=\"Arrow 1\" d=\"M24.3536 4.20609C24.5488 4.01083 24.5488 3.69425 24.3536 3.49899L21.1716 0.317005C20.9763 0.121743 20.6597 0.121743 20.4645 0.317005C20.2692 0.512267 20.2692 0.82885 20.4645 1.02411L23.2929 3.85254L20.4645 6.68097C20.2692 6.87623 20.2692 7.19281 20.4645 7.38807C20.6597 7.58334 20.9763 7.58334 21.1716 7.38807L24.3536 4.20609ZM0 4.35254H24V3.35254H0V4.35254Z\" fill=\"#6F6F6F\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It was a covert operation. Dressed in full espionage gear, I infiltrated the heart of Google\u2019s data centers. I dropped from the ceiling to obtain the precious AI Mode data cargo. The most valuable data in the SEO world right now.\u00a0 No. iPullRank has the privilege of working with SimilarWeb on AI Mode data analysis. [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":19180,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[261,260,26],"tags":[],"diagnosis-deliverable":[],"class_list":["post-19075","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-mode","category-relevance-engineering","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Referral Patterns in Google AI Mode: Understanding the Early Data - iPullRank<\/title>\n<meta name=\"description\" content=\"Explore early referral insights from Google&#039;s AI Mode, highlighting user behavior trends and SEO implications.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipullrank.com\/referral-patterns-ai-mode\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Referral Patterns in Google AI Mode: Understanding the Early Data - iPullRank\" \/>\n<meta property=\"og:description\" content=\"Explore early referral insights from Google&#039;s AI Mode, highlighting user behavior trends and SEO implications.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipullrank.com\/referral-patterns-ai-mode\" \/>\n<meta property=\"og:site_name\" content=\"iPullRank\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-03T16:14:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T13:47:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Frame-1597879958-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"699\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Garrett Sussman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@garrettsussman\" \/>\n<meta name=\"twitter:site\" content=\"@ipullrankagency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Garrett Sussman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ipullrank.com\/referral-patterns-ai-mode#article\",\"isPartOf\":{\"@id\":\"https:\/\/ipullrank.com\/referral-patterns-ai-mode\"},\"author\":{\"name\":\"Garrett Sussman\",\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/person\/f164dc1fc56281d832ad52b065309ccc\"},\"headline\":\"Referral Patterns in Google AI Mode: Understanding the Early Data\",\"datePublished\":\"2025-07-03T16:14:49+00:00\",\"dateModified\":\"2025-07-07T13:47:37+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ipullrank.com\/referral-patterns-ai-mode\"},\"wordCount\":1581,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ipullrank.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ipullrank.com\/referral-patterns-ai-mode#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Frame-1597879958-1-1.png\",\"articleSection\":[\"AI Mode\",\"Relevance Engineering\",\"SEO\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ipullrank.com\/referral-patterns-ai-mode#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipullrank.com\/referral-patterns-ai-mode\",\"url\":\"https:\/\/ipullrank.com\/referral-patterns-ai-mode\",\"name\":\"Referral Patterns in Google AI Mode: Understanding the Early Data - iPullRank\",\"isPartOf\":{\"@id\":\"https:\/\/ipullrank.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipullrank.com\/referral-patterns-ai-mode#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipullrank.com\/referral-patterns-ai-mode#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Frame-1597879958-1-1.png\",\"datePublished\":\"2025-07-03T16:14:49+00:00\",\"dateModified\":\"2025-07-07T13:47:37+00:00\",\"description\":\"Explore early referral insights from Google's AI Mode, highlighting user behavior trends and SEO implications.\",\"breadcrumb\":{\"@id\":\"https:\/\/ipullrank.com\/referral-patterns-ai-mode#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipullrank.com\/referral-patterns-ai-mode\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipullrank.com\/referral-patterns-ai-mode#primaryimage\",\"url\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Frame-1597879958-1-1.png\",\"contentUrl\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Frame-1597879958-1-1.png\",\"width\":699,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipullrank.com\/referral-patterns-ai-mode#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipullrank.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Referral Patterns in Google AI Mode: Understanding the Early Data\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipullrank.com\/#website\",\"url\":\"https:\/\/ipullrank.com\/\",\"name\":\"iPullRank\",\"description\":\"Digital Marketing Agency in NYC\",\"publisher\":{\"@id\":\"https:\/\/ipullrank.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipullrank.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ipullrank.com\/#organization\",\"name\":\"iPullRank\",\"url\":\"https:\/\/ipullrank.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/03\/Logo_-_Layers.svg\",\"contentUrl\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/03\/Logo_-_Layers.svg\",\"width\":177,\"height\":36,\"caption\":\"iPullRank\"},\"image\":{\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/ipullrankagency\",\"https:\/\/www.linkedin.com\/company\/ipullrank\/\",\"https:\/\/www.youtube.com\/@iPullRankSEO\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/person\/f164dc1fc56281d832ad52b065309ccc\",\"name\":\"Garrett Sussman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11f5dfbbbb8acd4ea232932c7f26642c07c2a6004bb1dd8af8bebc6ca02daa70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/11f5dfbbbb8acd4ea232932c7f26642c07c2a6004bb1dd8af8bebc6ca02daa70?s=96&d=mm&r=g\",\"caption\":\"Garrett Sussman\"},\"description\":\"Garrett is the Marketing Director at iPullRank, a MozCon 2024 Speaker, and host of The SEO Weekly. When he's not crafting content, he's scouting the perfect ice coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/garrettsussman\/\",\"https:\/\/x.com\/garrettsussman\"],\"url\":\"https:\/\/ipullrank.com\/author\/garrett\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Referral Patterns in Google AI Mode: Understanding the Early Data - iPullRank","description":"Explore early referral insights from Google's AI Mode, highlighting user behavior trends and SEO implications.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipullrank.com\/referral-patterns-ai-mode","og_locale":"en_US","og_type":"article","og_title":"Referral Patterns in Google AI Mode: Understanding the Early Data - iPullRank","og_description":"Explore early referral insights from Google's AI Mode, highlighting user behavior trends and SEO implications.","og_url":"https:\/\/ipullrank.com\/referral-patterns-ai-mode","og_site_name":"iPullRank","article_published_time":"2025-07-03T16:14:49+00:00","article_modified_time":"2025-07-07T13:47:37+00:00","og_image":[{"width":699,"height":400,"url":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Frame-1597879958-1-1.png","type":"image\/png"}],"author":"Garrett Sussman","twitter_card":"summary_large_image","twitter_creator":"@garrettsussman","twitter_site":"@ipullrankagency","twitter_misc":{"Written by":"Garrett Sussman","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipullrank.com\/referral-patterns-ai-mode#article","isPartOf":{"@id":"https:\/\/ipullrank.com\/referral-patterns-ai-mode"},"author":{"name":"Garrett Sussman","@id":"https:\/\/ipullrank.com\/#\/schema\/person\/f164dc1fc56281d832ad52b065309ccc"},"headline":"Referral Patterns in Google AI Mode: Understanding the Early Data","datePublished":"2025-07-03T16:14:49+00:00","dateModified":"2025-07-07T13:47:37+00:00","mainEntityOfPage":{"@id":"https:\/\/ipullrank.com\/referral-patterns-ai-mode"},"wordCount":1581,"commentCount":0,"publisher":{"@id":"https:\/\/ipullrank.com\/#organization"},"image":{"@id":"https:\/\/ipullrank.com\/referral-patterns-ai-mode#primaryimage"},"thumbnailUrl":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Frame-1597879958-1-1.png","articleSection":["AI Mode","Relevance Engineering","SEO"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ipullrank.com\/referral-patterns-ai-mode#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ipullrank.com\/referral-patterns-ai-mode","url":"https:\/\/ipullrank.com\/referral-patterns-ai-mode","name":"Referral Patterns in Google AI Mode: Understanding the Early Data - iPullRank","isPartOf":{"@id":"https:\/\/ipullrank.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipullrank.com\/referral-patterns-ai-mode#primaryimage"},"image":{"@id":"https:\/\/ipullrank.com\/referral-patterns-ai-mode#primaryimage"},"thumbnailUrl":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Frame-1597879958-1-1.png","datePublished":"2025-07-03T16:14:49+00:00","dateModified":"2025-07-07T13:47:37+00:00","description":"Explore early referral insights from Google's AI Mode, highlighting user behavior trends and SEO implications.","breadcrumb":{"@id":"https:\/\/ipullrank.com\/referral-patterns-ai-mode#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipullrank.com\/referral-patterns-ai-mode"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipullrank.com\/referral-patterns-ai-mode#primaryimage","url":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Frame-1597879958-1-1.png","contentUrl":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Frame-1597879958-1-1.png","width":699,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/ipullrank.com\/referral-patterns-ai-mode#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ipullrank.com\/"},{"@type":"ListItem","position":2,"name":"Referral Patterns in Google AI Mode: Understanding the Early Data"}]},{"@type":"WebSite","@id":"https:\/\/ipullrank.com\/#website","url":"https:\/\/ipullrank.com\/","name":"iPullRank","description":"Digital Marketing Agency in NYC","publisher":{"@id":"https:\/\/ipullrank.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipullrank.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ipullrank.com\/#organization","name":"iPullRank","url":"https:\/\/ipullrank.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipullrank.com\/#\/schema\/logo\/image\/","url":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/03\/Logo_-_Layers.svg","contentUrl":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/03\/Logo_-_Layers.svg","width":177,"height":36,"caption":"iPullRank"},"image":{"@id":"https:\/\/ipullrank.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ipullrankagency","https:\/\/www.linkedin.com\/company\/ipullrank\/","https:\/\/www.youtube.com\/@iPullRankSEO"]},{"@type":"Person","@id":"https:\/\/ipullrank.com\/#\/schema\/person\/f164dc1fc56281d832ad52b065309ccc","name":"Garrett Sussman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipullrank.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/11f5dfbbbb8acd4ea232932c7f26642c07c2a6004bb1dd8af8bebc6ca02daa70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11f5dfbbbb8acd4ea232932c7f26642c07c2a6004bb1dd8af8bebc6ca02daa70?s=96&d=mm&r=g","caption":"Garrett Sussman"},"description":"Garrett is the Marketing Director at iPullRank, a MozCon 2024 Speaker, and host of The SEO Weekly. When he's not crafting content, he's scouting the perfect ice coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.","sameAs":["https:\/\/www.linkedin.com\/in\/garrettsussman\/","https:\/\/x.com\/garrettsussman"],"url":"https:\/\/ipullrank.com\/author\/garrett"}]}},"_links":{"self":[{"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/posts\/19075","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/comments?post=19075"}],"version-history":[{"count":0,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/posts\/19075\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/media\/19180"}],"wp:attachment":[{"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/media?parent=19075"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/categories?post=19075"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/tags?post=19075"},{"taxonomy":"diagnosis-deliverable","embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/diagnosis-deliverable?post=19075"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}