{"id":19118,"date":"2025-07-03T09:55:11","date_gmt":"2025-07-03T13:55:11","guid":{"rendered":"https:\/\/ipullrank.com\/?p=19118"},"modified":"2025-07-11T09:36:01","modified_gmt":"2025-07-11T13:36:01","slug":"ai-mode-webinar-recap","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/ai-mode-webinar-recap","title":{"rendered":"[Webinar Replay] How to Optimize for AI Mode Using Query Fan-Outs and User Context: A Conversation with Mike King and Andrea Volpini"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19118\" class=\"elementor elementor-19118\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56abdd e-flex e-con-boxed e-con e-parent\" data-id=\"a56abdd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e823940 elementor-widget elementor-widget-video\" data-id=\"e823940\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=eDYlRocBgU0&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b72b82 elementor-widget elementor-widget-spacer\" data-id=\"9b72b82\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a51f189 elementor-widget elementor-widget-text-editor\" data-id=\"a51f189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It feels as though AI Mode snuck in the door behind AI Overviews as it was slowly rolled out, but according to Google, it\u2019s <\/span><a href=\"https:\/\/youtu.be\/9V6tWC4CdFQ?si=624EnYuvli5-3qFM\"><span style=\"font-weight: 400;\">the future of search<\/span><\/a><span style=\"font-weight: 400;\">, so we need to get to know it better.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Businesses and marketers want to be visible and are all scrambling to figure out the path forward with AI Mode. Your audience is going to be using AI search platforms whether they want to or not so your business needs to be present on them.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In their recent webinar packed with deep technical knowledge and a few reality checks for SEOs, Mike King (<\/span><a href=\"https:\/\/ipullrank.com\/\"><span style=\"font-weight: 400;\">iPullRank<\/span><\/a><span style=\"font-weight: 400;\">) and Andrea Volpini (<\/span><a href=\"https:\/\/wordlift.io\/\"><span style=\"font-weight: 400;\">WordLift<\/span><\/a><span style=\"font-weight: 400;\">) made one thing clear: the SEO world isn\u2019t ready for what\u2019s coming next.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">AI Mode is a whole new paradigm that demands a rethink of how we optimize for search, and <\/span><a href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\"><span style=\"font-weight: 400;\">Relevance Engineering<\/span><\/a><span style=\"font-weight: 400;\"> will be what gets us where we need to go.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s break down their discussion.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c01c714 elementor-widget elementor-widget-heading\" data-id=\"c01c714\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">From Deterministic to Probabilistic Search\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74670ed elementor-widget elementor-widget-text-editor\" data-id=\"74670ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Mike kicked things off by explaining how <\/span><a href=\"https:\/\/ipullrank.com\/how-ai-mode-works\"><span style=\"font-weight: 400;\">AI Mode fundamentally changes<\/span><\/a><span style=\"font-weight: 400;\"> how <\/span><a href=\"https:\/\/ipullrank.com\/seo-week-2025-mike-king\"><span style=\"font-weight: 400;\">Google processes search<\/span><\/a><span style=\"font-weight: 400;\">. Historically, search was deterministic, where you would put in content and receive a predictable output. Now, it&#8217;s probabilistic:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI looks beyond the documents that directly rank for a keyword.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It runs synthetic queries behind the scenes to pull together the most relevant passages.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It puts the passages through reasoning steps.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then it generates a response that can be <\/span><i><span style=\"font-weight: 400;\">different each time<\/span><\/i><span style=\"font-weight: 400;\">.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">That means your page is being assessed in ways you can\u2019t always predict.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88a193a elementor-widget__width-initial elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"88a193a\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cThe SEO community and industry is really not prepared for this moment.\u201d \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Mike King<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145cfaa elementor-widget elementor-widget-image\" data-id=\"145cfaa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"416\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/DeterministicToProbabilistic_2025-07-03_BlogImg-1024x533.png\" class=\"attachment-large size-large wp-image-19142\" alt=\"Deterministic to probabilistic\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/DeterministicToProbabilistic_2025-07-03_BlogImg-1024x533.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/DeterministicToProbabilistic_2025-07-03_BlogImg-300x156.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/DeterministicToProbabilistic_2025-07-03_BlogImg-768x400.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/DeterministicToProbabilistic_2025-07-03_BlogImg-1536x799.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/DeterministicToProbabilistic_2025-07-03_BlogImg.png 1585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5968ce9 e-flex e-con-boxed e-con e-parent\" data-id=\"5968ce9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf65140 elementor-widget elementor-widget-text-editor\" data-id=\"bf65140\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">AI Mode and AI Overviews (AIOs) operate on the same principle. They use the query fan-out technique, which takes your core query and generates multiple variations, then runs them through a series of large language models (LLMs).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Initially, we didn\u2019t know that AI Overviews were leveraging this Query Fan-Out technique. It explains why SEOs were confused when cited pages weren\u2019t ranking in the top 100 for the original query.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a834b68 e-flex e-con-boxed e-con e-parent\" data-id=\"a834b68\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d90c1d elementor-widget elementor-widget-text-editor\" data-id=\"4d90c1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Want to learn more about how AI Overviews&#8217; performance has changed over the past couple of years? Read my meta-analysis of two years of <\/span><a href=\"https:\/\/ipullrank.com\/everything-we-know-about-ai-overviews\"><span style=\"font-weight: 400;\">AI Overview studies<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">These LLMs are used for selecting information, generating a response, determining whether any creative media is needed, and making query recommendations. What\u2019s that look like?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454b72e elementor-widget elementor-widget-image\" data-id=\"454b72e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"462\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/HowAIModeWorks_2025-07-03_BlogImg-1024x591.png\" class=\"attachment-large size-large wp-image-19149\" alt=\"How AI Mode works\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/HowAIModeWorks_2025-07-03_BlogImg-1024x591.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/HowAIModeWorks_2025-07-03_BlogImg-300x173.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/HowAIModeWorks_2025-07-03_BlogImg-768x443.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/HowAIModeWorks_2025-07-03_BlogImg-1536x886.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/HowAIModeWorks_2025-07-03_BlogImg.png 1785w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98c8d64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98c8d64\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33e63c8\" data-id=\"33e63c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3594f2e elementor-widget__width-initial elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"3594f2e\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cThe query fan-out technique\u2026is the big thing that I think we need to be thinking about in our space.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Mike King<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e4f8847 e-flex e-con-boxed e-con e-parent\" data-id=\"e4f8847\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae3c2a elementor-widget elementor-widget-text-editor\" data-id=\"3ae3c2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are nine main types of queries, and the models classify the query, determine the best format for the answer, and decide whether to generate text, visuals, or other creative content:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7441d elementor-widget elementor-widget-image\" data-id=\"cf7441d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"487\" height=\"1024\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/QueryTable_2025-07-03_BlogImg-487x1024.png\" class=\"attachment-large size-large wp-image-19133\" alt=\"Queries\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/QueryTable_2025-07-03_BlogImg-487x1024.png 487w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/QueryTable_2025-07-03_BlogImg-143x300.png 143w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/QueryTable_2025-07-03_BlogImg-768x1615.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/QueryTable_2025-07-03_BlogImg-731x1536.png 731w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/QueryTable_2025-07-03_BlogImg-974x2048.png 974w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/QueryTable_2025-07-03_BlogImg.png 1037w\" sizes=\"(max-width: 487px) 100vw, 487px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095dcf3 elementor-widget elementor-widget-text-editor\" data-id=\"095dcf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">And if you\u2019re wondering how to get a handle on all this, Mike developed <\/span><a href=\"https:\/\/ipullrank.com\/tools\/qforia\"><span style=\"font-weight: 400;\">Qforia<\/span><\/a><span style=\"font-weight: 400;\">, a tool that reverse-engineers the query by looking at citations, surfacing their rankings, and simulating how AI might generate synthetic queries. It&#8217;s still in early stages, but a solid starting point if you&#8217;re trying to see how Gemini (Google\u2019s model) is thinking. Keep in mind, Google uses different versions of Gemini for Overviews vs. AI Mode.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71459ed elementor-widget elementor-widget-image\" data-id=\"71459ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"457\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/qforia-screenshot-1024x585.jpg\" class=\"attachment-large size-large wp-image-18726\" alt=\"Qforia\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/qforia-screenshot-1024x585.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/qforia-screenshot-300x172.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/qforia-screenshot-768x439.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/05\/qforia-screenshot.jpg 1366w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a718fab elementor-widget elementor-widget-heading\" data-id=\"a718fab\" data-element_type=\"widget\" id=\"dan\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Passages Over Pages<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-644268e elementor-widget elementor-widget-text-editor\" data-id=\"644268e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re an analogy person like me, you\u2019ll appreciate Mike\u2019s description of AI search as a raffle. Much like having more raffle tickets gives you a better chance of winning the raffle, the more relevant passages you have, the better your chances of being surfaced in AI Mode.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">LLMs have become hyper-personalized, taking info from across the Google ecosystem. This can include other pages you\u2019ve looked at in your Chrome history, products you\u2019ve bought, and even your Gmail. They generate<\/span><a href=\"https:\/\/ipullrank.com\/content-relevance\"><span style=\"font-weight: 400;\"> vector embeddings<\/span><\/a><span style=\"font-weight: 400;\"> for you and use them as a filter for your personalized query result.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b109f8 elementor-widget elementor-widget-image\" data-id=\"6b109f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"430\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/PersonalContext-_2025-07-03_BlogImg-1024x551.png\" class=\"attachment-large size-large wp-image-19132\" alt=\"Personal context\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/PersonalContext-_2025-07-03_BlogImg-1024x551.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/PersonalContext-_2025-07-03_BlogImg-300x162.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/PersonalContext-_2025-07-03_BlogImg-768x414.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/PersonalContext-_2025-07-03_BlogImg-1536x827.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/PersonalContext-_2025-07-03_BlogImg.png 1913w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd4e480 elementor-widget elementor-widget-text-editor\" data-id=\"dd4e480\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This turns content strategy into optimizing multiple passages across multiple pages, each tailored to different potential queries, so you have more opportunities to make it through reasoning chains.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In other words, it\u2019s not just about your site. It might be from other earned or rented sites like:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn, Reddit, YouTube, and other social media sites (Instagram posts are rumored to be indexed soon)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Retailers, Google Merchant Feed, Review sites<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">News sites, Industry Trade sites<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Right now, there\u2019s no plug-and-play tool that is built for this kind of chunking and passage-level optimization. You\u2019ll need your own tools to handle semantic chunking and relevance calculation, and your own strategy for how those chunks are distributed across the web.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363a06a elementor-widget elementor-widget-heading\" data-id=\"363a06a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Relevance Engineering Strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf6d32 elementor-widget elementor-widget-text-editor\" data-id=\"4cf6d32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In order to <\/span><a href=\"https:\/\/ipullrank.com\/relevance-engineering-introduction\"><span style=\"font-weight: 400;\">engineer relevance for visibility<\/span><\/a><span style=\"font-weight: 400;\"> in LLMs, we need to focus on matrixed strategies.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How do you rank for primary queries and synthetic queries?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And how do you make your content perform better in pipelines than your competitors?\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Can you optimize properties that you have minimal control over?<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbb6be elementor-widget elementor-widget-image\" data-id=\"ddbb6be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"430\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/MatrixedR17gStrategies-_2025-07-03_BlogImg-1024x551.png\" class=\"attachment-large size-large wp-image-19131\" alt=\"Matrixed relevance strategies\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/MatrixedR17gStrategies-_2025-07-03_BlogImg-1024x551.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/MatrixedR17gStrategies-_2025-07-03_BlogImg-300x162.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/MatrixedR17gStrategies-_2025-07-03_BlogImg-768x414.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/MatrixedR17gStrategies-_2025-07-03_BlogImg-1536x827.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/MatrixedR17gStrategies-_2025-07-03_BlogImg.png 1913w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b539c elementor-widget elementor-widget-text-editor\" data-id=\"58b539c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Before you start optimizing your passages, you need to obtain the AI Mode data. For now, you need to build your own tools, but the industry is trying to keep up. We\u2019re seeing tools that are starting to capture (scrape) the data, which you can then vectorize and reverse engineer.<\/span><\/p><p><span style=\"font-weight: 400;\">Two vendors that have been quick to offer these capabilities are <\/span><a href=\"https:\/\/www.demandsphere.com\/blog\/were-the-first-platform-to-track-google-ai-mode\/\"><span style=\"font-weight: 400;\">DemandSphere<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/fetchserp.com\"><span style=\"font-weight: 400;\">FetchSERP<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514d78d elementor-widget elementor-widget-image\" data-id=\"514d78d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"509\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/DemandsphereAIMode_2025-07-03_BlogImg-1024x651.png\" class=\"attachment-large size-large wp-image-19140\" alt=\"Demandsphere\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/DemandsphereAIMode_2025-07-03_BlogImg-1024x651.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/DemandsphereAIMode_2025-07-03_BlogImg-300x191.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/DemandsphereAIMode_2025-07-03_BlogImg-768x488.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/DemandsphereAIMode_2025-07-03_BlogImg-1536x976.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/DemandsphereAIMode_2025-07-03_BlogImg.png 1585w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a050e25 elementor-widget elementor-widget-text-editor\" data-id=\"a050e25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">DemandSphere has already added it to their interface.<\/span><\/p><p><span style=\"font-weight: 400;\">You need chunking strategies for your content.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff1e0a elementor-widget elementor-widget-image\" data-id=\"5ff1e0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"471\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/ChunkingStrategies-_2025-07-03_BlogImg-1024x603.png\" class=\"attachment-large size-large wp-image-19138\" alt=\"Chunking strategies\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/ChunkingStrategies-_2025-07-03_BlogImg-1024x603.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/ChunkingStrategies-_2025-07-03_BlogImg-300x177.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/ChunkingStrategies-_2025-07-03_BlogImg-768x453.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/ChunkingStrategies-_2025-07-03_BlogImg-1536x905.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/ChunkingStrategies-_2025-07-03_BlogImg.png 1748w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5157f9 elementor-widget elementor-widget-heading\" data-id=\"a5157f9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Break Your Content into Clear Semantic Units<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc0f9c elementor-widget elementor-widget-image\" data-id=\"8bc0f9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"539\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/WallOfTextVsClearSemantics_2025-07-03_BlogImg-1024x690.png\" class=\"attachment-large size-large wp-image-19137\" alt=\"wall of text vs. clear semantic units\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/WallOfTextVsClearSemantics_2025-07-03_BlogImg-1024x690.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/WallOfTextVsClearSemantics_2025-07-03_BlogImg-300x202.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/WallOfTextVsClearSemantics_2025-07-03_BlogImg-768x518.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/WallOfTextVsClearSemantics_2025-07-03_BlogImg-1536x1036.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/WallOfTextVsClearSemantics_2025-07-03_BlogImg.png 1602w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed4132 elementor-widget elementor-widget-text-editor\" data-id=\"5ed4132\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">LLMs retrieve and reason over small chunks of text, not whole documents. Large, undifferentiated text blocks confuse chunking algorithms and lead to retrieval failures. Breaking content into clearly marked sections, paragraphs, and headings ensures more meaningful and retrievable units.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236f76b elementor-widget elementor-widget-heading\" data-id=\"236f76b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Write in Semantic Triples<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae18f9e elementor-widget elementor-widget-image\" data-id=\"ae18f9e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"203\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/SubjectPredicateObjectFlow_2025-07-03_BlogImg-1024x260.png\" class=\"attachment-large size-large wp-image-19135\" alt=\"Semantic triples\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/SubjectPredicateObjectFlow_2025-07-03_BlogImg-1024x260.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/SubjectPredicateObjectFlow_2025-07-03_BlogImg-300x76.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/SubjectPredicateObjectFlow_2025-07-03_BlogImg-768x195.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/SubjectPredicateObjectFlow_2025-07-03_BlogImg.png 1142w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b9670f elementor-widget elementor-widget-text-editor\" data-id=\"0b9670f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Search engines extract features from content through an understanding of <\/span><a href=\"https:\/\/ipullrank.com\/engineering-relevant-content-tips\"><span style=\"font-weight: 400;\">semantic triples<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0 The Subject-Predicate-Object relationships can be expressed in the same way as structured data. So, engineer your content in this way.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25cbdb6 elementor-widget elementor-widget-heading\" data-id=\"25cbdb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Don't Write Vague Statements - Be Specific and Unique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a6f644 elementor-widget elementor-widget-image\" data-id=\"5a6f644\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"705\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/GenericVsSpecificStatement_2025-07-03_BlogImg-1024x903.png\" class=\"attachment-large size-large wp-image-19145\" alt=\"Generic vs specific statements\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/GenericVsSpecificStatement_2025-07-03_BlogImg-1024x903.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/GenericVsSpecificStatement_2025-07-03_BlogImg-300x264.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/GenericVsSpecificStatement_2025-07-03_BlogImg-768x677.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/GenericVsSpecificStatement_2025-07-03_BlogImg.png 1225w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd442ee elementor-widget elementor-widget-text-editor\" data-id=\"cd442ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">LLMs seek salient, distinctive, non-generic content to surface in answers. Redundant or boilerplate content is more likely to be filtered out.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-30cd366 elementor-widget elementor-widget-heading\" data-id=\"30cd366\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Use Data in Your Sentences<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bc7b84 elementor-widget elementor-widget-image\" data-id=\"3bc7b84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"539\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/VagueVsDataRichStatement_2025-07-03_BlogImg-1024x690.png\" class=\"attachment-large size-large wp-image-19136\" alt=\"Vague vs data-rich statements\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/VagueVsDataRichStatement_2025-07-03_BlogImg-1024x690.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/VagueVsDataRichStatement_2025-07-03_BlogImg-300x202.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/VagueVsDataRichStatement_2025-07-03_BlogImg-768x518.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/VagueVsDataRichStatement_2025-07-03_BlogImg-1536x1036.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/VagueVsDataRichStatement_2025-07-03_BlogImg.png 1602w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94461b4 e-flex e-con-boxed e-con e-parent\" data-id=\"94461b4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4ecdb07 elementor-widget elementor-widget-text-editor\" data-id=\"4ecdb07\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">LLMs often prioritize precise data points and statements of fact in their synthesis. Content that clearly embeds verifiable data is more likely to be selected and cited. Use data to encourage models to extract your data points for their summaries.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6d904d elementor-widget elementor-widget-heading\" data-id=\"b6d904d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Improve Readability<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da9f4eb elementor-widget elementor-widget-image\" data-id=\"da9f4eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"539\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/PoorVsGoodReadability_2025-07-03_BlogImg-1024x690.png\" class=\"attachment-large size-large wp-image-19163\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/PoorVsGoodReadability_2025-07-03_BlogImg-1024x690.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/PoorVsGoodReadability_2025-07-03_BlogImg-300x202.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/PoorVsGoodReadability_2025-07-03_BlogImg-768x518.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/PoorVsGoodReadability_2025-07-03_BlogImg-1536x1036.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/PoorVsGoodReadability_2025-07-03_BlogImg.png 1602w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48b0b50 elementor-widget elementor-widget-text-editor\" data-id=\"48b0b50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">LLMs favor content that is easily parsed and understood. Complex sentence structures, jargon, and poor readability reduce the likelihood of a passage being used. Have a good user experience and readability on your page. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d41dbfe elementor-widget elementor-widget-heading\" data-id=\"d41dbfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Spread Your Message Beyond Your Site<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f0648c elementor-widget elementor-widget-image\" data-id=\"9f0648c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"539\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LimitedVsBroadReach_2025-07-03_BlogImg-1024x690.png\" class=\"attachment-large size-large wp-image-19130\" alt=\"Limited reach vs broad distribution\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LimitedVsBroadReach_2025-07-03_BlogImg-1024x690.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LimitedVsBroadReach_2025-07-03_BlogImg-300x202.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LimitedVsBroadReach_2025-07-03_BlogImg-768x518.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LimitedVsBroadReach_2025-07-03_BlogImg-1536x1036.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LimitedVsBroadReach_2025-07-03_BlogImg.png 1602w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b16a4f elementor-widget elementor-widget-text-editor\" data-id=\"0b16a4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The retrieval layer behind LLMs favors content corroborated across multiple sources. Key facts and statements should appear not just on your site, but across authoritative, independent domains. Spread your message beyond your website and ensure your message aligns everywhere (LinkedIn, press releases, guest posts, etc.).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4abba4f elementor-widget elementor-widget-heading\" data-id=\"4abba4f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Embrace Topical Clustering<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236b3e5 elementor-widget elementor-widget-image\" data-id=\"236b3e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"539\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/IsolatedPgVsLinks_2025-07-03_BlogImg-1024x690.png\" class=\"attachment-large size-large wp-image-19153\" alt=\"Topical clustering\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/IsolatedPgVsLinks_2025-07-03_BlogImg-1024x690.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/IsolatedPgVsLinks_2025-07-03_BlogImg-300x202.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/IsolatedPgVsLinks_2025-07-03_BlogImg-768x518.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/IsolatedPgVsLinks_2025-07-03_BlogImg-1536x1036.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/IsolatedPgVsLinks_2025-07-03_BlogImg.png 1602w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8b6c90a elementor-widget elementor-widget-text-editor\" data-id=\"8b6c90a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">LLMs reason over multiple related passages. Structuring content as a topical cluster connected through clear linking and consistent terminology improves retrieval and coherence.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5dd215 elementor-widget elementor-widget-heading\" data-id=\"f5dd215\" data-element_type=\"widget\" id=\"zack\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Diversify Your Content Formats<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abdd70c elementor-widget elementor-widget-image\" data-id=\"abdd70c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"713\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LimitedVisibilityVsDiverseFormats_2025-07-03_BlogImg-1024x912.png\" class=\"attachment-large size-large wp-image-19129\" alt=\"Diversify your content formats\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LimitedVisibilityVsDiverseFormats_2025-07-03_BlogImg-1024x912.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LimitedVisibilityVsDiverseFormats_2025-07-03_BlogImg-300x267.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LimitedVisibilityVsDiverseFormats_2025-07-03_BlogImg-768x684.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LimitedVisibilityVsDiverseFormats_2025-07-03_BlogImg.png 1213w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fcf88e elementor-widget elementor-widget-text-editor\" data-id=\"4fcf88e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Conversational search surfaces are multimodal. Due to the ubiquity of generative AI for text, there is no moat around text content.<\/span><\/p><p><span style=\"font-weight: 400;\">Create content in image, video, and audio formats where there are limited assets, and you will likely experience advantages in the query space. If LLMs determine that the best answer online is written in Japanese, it will translate it and feed it to the language model.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b293c94 elementor-widget elementor-widget-heading\" data-id=\"b293c94\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Enter Agentic AI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9406036 elementor-widget elementor-widget-text-editor\" data-id=\"9406036\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Andrea Volpini took the conversation a step further and said we\u2019re entering the age of agentic AI in which generative models act like agents, not just tools. In addition to responding to prompts, these systems perform tasks, communicate with each other, and generate insights.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-540658b elementor-widget elementor-widget-image\" data-id=\"540658b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"484\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/GenToAgenticAI_2025-07-03_BlogImg-1024x620.png\" class=\"attachment-large size-large wp-image-19147\" alt=\"GenAI to Agentic AI\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/GenToAgenticAI_2025-07-03_BlogImg-1024x620.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/GenToAgenticAI_2025-07-03_BlogImg-300x182.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/GenToAgenticAI_2025-07-03_BlogImg-768x465.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/GenToAgenticAI_2025-07-03_BlogImg-1536x929.png 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/GenToAgenticAI_2025-07-03_BlogImg.png 1785w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f245665 elementor-widget elementor-widget-text-editor\" data-id=\"f245665\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This is the vision behind the agentic web. Instead of optimizing content for human users alone, we\u2019re now also building it for AI agents to consume, interpret, and act on. But this doesn\u2019t mean the immediate end of human-driven SEO. We\u2019ll just need to design systems that feed both people and machines.<\/span><\/p><p><span style=\"font-weight: 400;\">The concept isn\u2019t new, though, and Andrea said we\u2019ve been preparing for AI agents for the past 25 years.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">What really matters now is your semantic layer to control the AI experience and engineer relevancy. Think of it as building a memory for your brand that AI can access over time. Whether it\u2019s Google\u2019s Gemini or your internal AI tools, that memory helps systems understand your products, your content, and your relevance to user intent.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e1d220 elementor-widget__width-initial elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"0e1d220\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cWe are technically in a post-human internet.\u201d \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Andrea Volpini<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-014d5a6 elementor-widget elementor-widget-heading\" data-id=\"014d5a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Optimizing for a Post-Human Internet\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b059038 elementor-widget elementor-widget-text-editor\" data-id=\"b059038\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This isn&#8217;t sci-fi and it\u2019s not as scary as it sounds. In fact, it\u2019s a huge opportunity to learn the language of AI.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06c54ed elementor-widget elementor-widget-image\" data-id=\"06c54ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"455\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LanguageOfAI_2025-07-03_BlogImg-1024x583.png\" class=\"attachment-large size-large wp-image-19127\" alt=\"The language of AI\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LanguageOfAI_2025-07-03_BlogImg-1024x583.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LanguageOfAI_2025-07-03_BlogImg-300x171.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LanguageOfAI_2025-07-03_BlogImg-768x437.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/LanguageOfAI_2025-07-03_BlogImg.png 1123w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcef24e elementor-widget elementor-widget-text-editor\" data-id=\"dcef24e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Success today isn\u2019t about a single ranking factor. It\u2019s about being memorable to machines because your next client will be an AI agent. That means:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Preparing AI-ready data.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating self-reinforcing content loops.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Being memorable.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Optimizing for passages, not just pages.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focusing on intents and customer personas.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Andrea also offered some advice for content writers that mirrored the guidance from Mike:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build very clear and skimmable chunks.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Write descriptive headings, short paragraphs, bullet points and tables.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Focus on a single entity semantically aligned with user intent.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb2e72 elementor-widget elementor-widget-heading\" data-id=\"7cb2e72\" data-element_type=\"widget\" id=\"andrew\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Working with AI Agents<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b384ab elementor-widget elementor-widget-text-editor\" data-id=\"3b384ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Andrea discussed <\/span><a href=\"https:\/\/github.com\/seontology\/seontology\"><span style=\"font-weight: 400;\">SEOntology<\/span><\/a><span style=\"font-weight: 400;\">, which is a tool that helps AI agents take on SEO and marketing tasks. He also talked about the model context prodigal (MCP), which can transform static content into a dynamic AI experience. You can run a prompt, then it speaks with the MCP to create multiple agents, and then divides the work between them to complete a task.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re interested in seeing if your click-through-rate drop has been caused by the appearance of AI Overviews, you might have one AI agent check if a SERP has an AI Overview, while another digs into GSC for traffic drops, and others simulate AI Mode behavior to surface potential visibility losses. You could have 5 to 10 agents running in tandem to diagnose and solve problems.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad01ba4 elementor-widget elementor-widget-image\" data-id=\"ad01ba4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"448\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/HowMCPWorks_2025-07-03_BlogImg-1024x573.png\" class=\"attachment-large size-large wp-image-19151\" alt=\"MCP\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/HowMCPWorks_2025-07-03_BlogImg-1024x573.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/HowMCPWorks_2025-07-03_BlogImg-300x168.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/HowMCPWorks_2025-07-03_BlogImg-768x430.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/HowMCPWorks_2025-07-03_BlogImg.png 1142w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b8a810 elementor-widget elementor-widget-text-editor\" data-id=\"3b8a810\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Andrea also recommended some type of query fan-out simulator to help you with content gaps and visibility. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62a72ef elementor-widget elementor-widget-heading\" data-id=\"62a72ef\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What You Can Do Now<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4655c1 elementor-widget elementor-widget-text-editor\" data-id=\"a4655c1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The Q&amp;A portion of the webinar surfaced another great list of Relevance Engineering recommendations that you can do right now to improve your visibility in LLMs and AI Mode:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Revamp Legacy Content: <\/b><span style=\"font-weight: 400;\">Go back into older content on your site and <\/span><a href=\"https:\/\/ipullrank.com\/relevance-engineering-at-scale\"><span style=\"font-weight: 400;\">prune or edit it<\/span><\/a><span style=\"font-weight: 400;\">. Break up walls of text. Improve headings. Identify synthetic queries using fanout simulation and make sure your content aligns with those queries. Improve clarity. Use semantic triples. You know the drill by now.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Experiment with Agentic Thinking:<\/b><span style=\"font-weight: 400;\"> Test out multi-agent frameworks. Use tools that simulate how AI Mode breaks down content. Think about how you want to train your AI tools and curate your data accordingly.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Content Length:<\/b><span style=\"font-weight: 400;\"> It\u2019s not about how long or short your content is. It\u2019s about the density and clarity of your passages, as well as the diversity of your content. A single page might satisfy multiple synthetic queries but sometimes LLMs won\u2019t use the same page over and over.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Paid Search and AI:<\/b><span style=\"font-weight: 400;\"> Google is also bringing generative AI into PPC for targeting. It\u2019s no longer about keywords but aligning your content with landing pages, and the system will generate creative assets based on that content. Google is investing a lot in Performance Max to optimize results and for personalization.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-623036d elementor-widget elementor-widget-heading\" data-id=\"623036d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Preparing for the Future of Search<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425db40 elementor-widget elementor-widget-text-editor\" data-id=\"425db40\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The traditional SEO mindset isn\u2019t going to cut it anymore. Now that we\u2019re optimizing for passage-level relevance in a probabilistic, agent-driven, hyper-personalized search experience, we need Relevance Engineering practices to take us into the future.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The earlier we start speaking the language of AI, the better positioned we\u2019ll be to stay visible and valuable. While the tools, terminology, and tactics might feel overwhelming right now, relevance is about being the most useful, structured, and memorable signal in a sea of noise.<\/span><\/p><p><span style=\"font-weight: 400;\">As Andrea said: \u201cIt\u2019s an amazing opportunity and it\u2019s fun, but it doesn\u2019t need to be scary.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5b774e e-con-full e-flex e-con e-child\" data-id=\"c5b774e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0a7aa6f e-con-full e-flex e-con e-child\" data-id=\"0a7aa6f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1832276 elementor-widget elementor-widget-spacer\" data-id=\"1832276\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac4724b e-con-full e-flex e-con e-child\" data-id=\"ac4724b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2dedf1a e-con-full e-flex e-con e-child\" data-id=\"2dedf1a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54b665a e-con-full e-flex e-con e-child\" data-id=\"54b665a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9e9494 elementor-widget elementor-widget-heading\" data-id=\"d9e9494\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Want to learn more about AI Mode?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ef4e6 elementor-widget elementor-widget-heading\" data-id=\"b8ef4e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipullrank.com\/how-ai-mode-works\" target=\"_blank\">Read Mike's article dissecting the AI Mode patents.<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-564f7a6 elementor-widget elementor-widget-button\" data-id=\"564f7a6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"8\" viewBox=\"0 0 25 8\" fill=\"none\"><path id=\"Arrow 1\" d=\"M24.3536 4.20609C24.5488 4.01083 24.5488 3.69425 24.3536 3.49899L21.1716 0.317005C20.9763 0.121743 20.6597 0.121743 20.4645 0.317005C20.2692 0.512267 20.2692 0.82885 20.4645 1.02411L23.2929 3.85254L20.4645 6.68097C20.2692 6.87623 20.2692 7.19281 20.4645 7.38807C20.6597 7.58334 20.9763 7.58334 21.1716 7.38807L24.3536 4.20609ZM0 4.35254H24V3.35254H0V4.35254Z\" fill=\"#6F6F6F\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It feels as though AI Mode snuck in the door behind AI Overviews as it was slowly rolled out, but according to Google, it\u2019s the future of search, so we need to get to know it better.\u00a0 Businesses and marketers want to be visible and are all scrambling to figure out the path forward with [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":19164,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[227,260,26],"tags":[],"diagnosis-deliverable":[],"class_list":["post-19118","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-generative-ai","category-relevance-engineering","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Webinar Replay] How to Optimize for AI Mode Using Query Fan-Outs and User Context: A Conversation with Mike 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