{"id":19394,"date":"2025-07-30T09:12:31","date_gmt":"2025-07-30T13:12:31","guid":{"rendered":"https:\/\/ipullrank.com\/?p=19394"},"modified":"2025-09-24T11:11:47","modified_gmt":"2025-09-24T15:11:47","slug":"ai-mode-report-july-2025","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/ai-mode-report-july-2025","title":{"rendered":"AI Mode Isn\u2019t Sticky Yet"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19394\" class=\"elementor elementor-19394\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bd71fbd e-flex e-con-boxed e-con e-parent\" data-id=\"bd71fbd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1be7963 elementor-widget elementor-widget-text-editor\" data-id=\"1be7963\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>TL;DR: Key Insights from the First Two Months of AI Mode Usage (May\u2013July 2025)<\/strong><\/p><ul><li><strong>Google Trends shows that interest in \u201cAI Mode\u201d spiked the week of June 29 but has since dropped off<\/strong>, with low overall search volume compared to ChatGPT or Gemini.<\/li><li><strong>Over 50% of users tried AI Mode once and didn\u2019t return.<\/strong><\/li><li><strong>Only\u00a0<\/strong><strong>about 9% of users used it 5+ times<\/strong>, indicating that early adoption is narrow and possibly limited to SEOs and tech-savvy testers.<\/li><li><strong style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">Query length in AI Mode is rising <em>slowly<\/em> (ChatGPT 70 words, AI Mode 7 words, Google Search 3 words)<\/strong><span style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, 'Helvetica Neue', Arial, 'Noto Sans', sans-serif, 'Apple Color Emoji', 'Segoe UI Emoji', 'Segoe UI Symbol', 'Noto Color Emoji';\">, indicating growing comfort with more complex queries.<\/span><\/li><li><strong>Searches per session jumped by 27% in mid-July (from 2.6 to 3.3 searches per session)<\/strong>, likely tied to new feature releases, the blog promoting it, and advertising spend on AI Mode.<\/li><\/ul><p><strong>Note:<\/strong> Each of the graphs below is interactive.\u00a0You can hover over them to see precise data or click on legend segments to see a different visualization of the data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-63197a0 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"63197a0\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d308a7f elementor-widget elementor-widget-text-editor\" data-id=\"d308a7f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Google is in a precarious situation with AI Mode. Google has released it publicly, but it\u2019s buried behind a tab, a search bar icon, or an AI Overview link. It\u2019s not front and center. And it\u2019s light on ads. That tells us something.<\/p><p>What&#8217;s the data saying? AI Mode is inching forward.\u00a0<\/p><p>There\u2019s a real tension here. Google has to innovate, but it also needs to protect its ad model. If too many users shift from traditional search to AI Mode, and it doesn\u2019t drive the same revenue, that\u2019s a problem.<\/p><p>So, the question is:<\/p><p><em><strong>Is the lack of repeat use a reflection of the product or the way it\u2019s being introduced?<\/strong><\/em><\/p><p><span style=\"font-weight: 400;\">AI Mode is still <\/span>experimental<span style=\"font-weight: 400;\">\u00a0and primarily driven by curious tinkerers (early adopters, ChatGPT users, and marketers, I assume). This isn\u2019t mainstream adoption yet. <\/span><span style=\"font-weight: 400;\">But these early behaviors still offer clues about user expectations, friction points, and how marketers should be thinking about future optimization in a hybrid SERP and generative environment. <\/span><\/p><p><span style=\"font-weight: 400;\">And honestly, we still don&#8217;t know Google&#8217;s ultimate plan.\u00a0<span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">They recently debuted\u00a0<a href=\"https:\/\/blog.google\/products\/search\/web-guide-labs\/\" target=\"_blank\" rel=\"noopener\">Web Guide<\/a> in Search Labs, which serves as intermediate training wheels.<\/span>\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0d35316 elementor-widget elementor-widget-video\" data-id=\"0d35316\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=xnRMkarCLxE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-054082c elementor-widget elementor-widget-text-editor\" data-id=\"054082c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Remember, AI Mode is public. It was just <a href=\"https:\/\/blog.google\/around-the-globe\/google-europe\/united-kingdom\/ai-mode-search-uk\/\">rolled out to the UK<\/a>. People are using it. AI Mode may likely be the endgame for AI Search.<\/p><p>Assuming that&#8217;s true, SEOs should be paying attention to how people are engaging with it.<\/p><p><a href=\"https:\/\/www.similarweb.com\/\">SimilarWeb<\/a> provided <a href=\"https:\/\/www.linkedin.com\/in\/eliasdabbas\/\">Elias Dabbas<\/a> and our team with daily relative data points from over 100K AI Mode users between the timeframe of May 20th (AI Mode\u2019s public launch date) to July 19th on the following metrics:<\/p><ul><li aria-level=\"1\"><strong>Searches per Session:<\/strong> The number of searches conducted within a single session. A session includes all activity on a domain during a calendar day, ending only after 30 minutes of inactivity or when the date changes. Navigating away from the domain does not end the session\u2014for example, if a user clicks a link from Google, then returns to Google and performs another search, it&#8217;s still part of the same session. Each time a user enters or modifies a query, whether in traditional Google Search or AI Mode, it counts as a new search.<\/li><li aria-level=\"1\"><strong>Average Sessions per User:<\/strong> The total number of sessions in AI Mode or Google divided by the number of distinct users. (Sessions \u00f7 Unique Users).<\/li><li aria-level=\"1\"><strong>Average Query Length:<\/strong> The average number of words in the initial search query. For AI Mode, only the first query is captured, as each follow-up query generates a new URL that is currently not trackable. In some cases, this first query may have originated in Google Search before the user clicked into AI Mode.<\/li><li aria-level=\"1\"><strong>AI Mode User Retention (by Days Active):<\/strong> The number of distinct days users accessed AI Mode within the review period. For example, 65.5% of users only used AI Mode on a single day, while 19.7% returned and used it on two separate days.<\/li><\/ul><p><span style=\"font-weight: 400;\">Now let\u2019s be clear: this is a <\/span>volatile snapshot<span style=\"font-weight: 400;\"> \u2014 just two months of data from May to July 2025. In our analysis, we are considering the type of person who would push past the friction to utilize the functionality. We also should understand that the novelty of it could lead to experimentation as opposed to genuine, normal search behavior.<\/span><\/p><p>That was a major caveat that was addressed in our previous article on the referral data.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-417e83c e-flex e-con-boxed e-con e-parent\" data-id=\"417e83c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-39d82bc e-con-full e-flex e-con e-child\" data-id=\"39d82bc\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-7f78106 e-con-full e-flex e-con e-child\" data-id=\"7f78106\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f5fb99 e-con-full e-flex e-con e-child\" data-id=\"8f5fb99\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df4ce85 elementor-widget elementor-widget-heading\" data-id=\"df4ce85\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Revisit our initial referral report from the first month of\u00a0data.<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35e6c0c elementor-widget elementor-widget-heading\" data-id=\"35e6c0c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipullrank.com\/referral-patterns-ai-mode\" target=\"_blank\">Referral Patterns in Google AI Mode: Understanding the Early Data<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fefcf62 elementor-widget elementor-widget-button\" data-id=\"fefcf62\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ipullrank.com\/referral-patterns-ai-mode\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"8\" viewBox=\"0 0 25 8\" fill=\"none\"><path id=\"Arrow 1\" d=\"M24.3536 4.20609C24.5488 4.01083 24.5488 3.69425 24.3536 3.49899L21.1716 0.317005C20.9763 0.121743 20.6597 0.121743 20.4645 0.317005C20.2692 0.512267 20.2692 0.82885 20.4645 1.02411L23.2929 3.85254L20.4645 6.68097C20.2692 6.87623 20.2692 7.19281 20.4645 7.38807C20.6597 7.58334 20.9763 7.58334 21.1716 7.38807L24.3536 4.20609ZM0 4.35254H24V3.35254H0V4.35254Z\" fill=\"#6F6F6F\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ef192c1 e-flex e-con-boxed e-con e-parent\" data-id=\"ef192c1\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a09b8d6 elementor-widget elementor-widget-text-editor\" data-id=\"a09b8d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the caveats laid bare, let&#8217;s examine how AI Mode usage looks after two months.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e43bab elementor-widget elementor-widget-heading\" data-id=\"4e43bab\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Google Trends: Most People Still Aren\u2019t Searching for AI Mode<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56fc4a2 elementor-widget elementor-widget-image\" data-id=\"56fc4a2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"410\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Rename-2025-07-28-at-15.45.27@2x-1024x525.png\" class=\"attachment-large size-large wp-image-19415\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Rename-2025-07-28-at-15.45.27@2x-1024x525.png 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Rename-2025-07-28-at-15.45.27@2x-300x154.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Rename-2025-07-28-at-15.45.27@2x-768x393.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/Rename-2025-07-28-at-15.45.27@2x-1536x787.png 1536w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-01ad673 elementor-widget elementor-widget-text-editor\" data-id=\"01ad673\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">Before assessing how people use AI Mode, it\u2019s worth acknowledging that relatively few people are even searching for it.<\/p><p class=\"p1\">According to Google Trends data (July 2024\u2013July 2025), &#8220;AI Mode&#8221; barely registers, even after a brief spike during the week of June 29\u2013July 5, likely tied to <a href=\"https:\/\/blog.google\/products\/search\/google-search-ai-mode-update\/\">the announcement of deep search and model switching capabilities<\/a> via their blog.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa0fd48 elementor-widget elementor-widget-video\" data-id=\"fa0fd48\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=sxUBThVQLjU&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fbb6f4 elementor-widget elementor-widget-text-editor\" data-id=\"1fbb6f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\">In contrast, ChatGPT continues to dominate attention, with Gemini and Perplexity slightly behind. AI Overviews fares even worse than AI Mode.<\/p><p class=\"p1\">For marketers, this suggests minimal awareness or demand among everyday users. The data that follows reflects a niche user base, not mainstream behavior.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f224c59 elementor-widget elementor-widget-heading\" data-id=\"f224c59\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What the Charts Show Us (and Why It Matters)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87fc374 elementor-widget elementor-widget-text-editor\" data-id=\"87fc374\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>These charts provide a narrow but revealing glimpse into early AI Mode user behavior. Given how new and hidden AI Mode still is, the results aren&#8217;t shocking, but they are informative.<\/p>\n<p>We would <em>expect<\/em>:<\/p>\n\n<ul>\n \t<li>\n<p><strong>Low retention:<\/strong> The friction to discover and return to AI Mode is high.<\/p>\n<\/li>\n \t<li>\n<p><strong>Low volume:<\/strong> It\u2019s not <a href=\"https:\/\/ipullrank.com\/status-quo-bias-the-behavioral-economics-principle-that-rocked-the-google-antitrust-trial\">default search behavior<\/a> and lacks visibility.<\/p>\n<\/li>\n \t<li>\n<p><strong>Longer queries:<\/strong> Users feel encouraged to ask more complex questions.<\/p>\n<\/li>\n \t<li>\n<p><strong>Higher page engagement:<\/strong> AI-generated summaries may drive better-qualified traffic.<\/p>\n<\/li>\n<\/ul>\n<p>The actual results align with some of these expectations. But a few standout surprises include:<\/p>\n\n<ul>\n \t<li>\n<p><strong>The mid-July jump in session depth<\/strong>\u00a0suggests that new features might improve behavior.<\/p>\n<\/li>\n \t<li>\n<p><strong>Longer time spent and more pageviews per referred session<\/strong>, suggesting that when users do click, they\u2019re getting something worthwhile.<\/p>\n<\/li>\n<\/ul>\n<p>Still, everything remains highly volatile, given the limited data, small user base, and unclear user intent (testing versus actual need). Treat these as early signals, not definitive trends.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6552407 elementor-widget elementor-widget-heading\" data-id=\"6552407\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Retention: Most People Try AI Mode Once, Then Bounce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71c55a0 elementor-widget elementor-widget-html\" data-id=\"71c55a0\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/active_days_bar.html\"  height= 720px><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-efccbf2 elementor-widget elementor-widget-text-editor\" data-id=\"efccbf2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>53% of users never return after day one.<\/b><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">About <\/span><b>20% come back for two sessions<\/b><span style=\"font-weight: 400;\">, with diminishing returns thereafter.<\/span><\/li>\n \t<li style=\"font-weight: 400;\" aria-level=\"1\"><b>~9% stick around for 5+ days,<\/b><span style=\"font-weight: 400;\">\u00a0a small but growing power user segment.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1dd872 elementor-widget elementor-widget-heading\" data-id=\"a1dd872\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Implications:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d56b03d elementor-widget elementor-widget-text-editor\" data-id=\"d56b03d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The novelty factor drives trial, but there&#8217;s <\/span>no habit formation<span style=\"font-weight: 400;\"> yet. <\/span><span style=\"font-weight: 400;\">Discoverability and friction are likely bottlenecks: AI Mode isn\u2019t the default. <\/span>Most who\u00a0return are either\u00a0curious marketers, SEOs, or AI experimenters<span style=\"font-weight: 400;\">. In other words, it isn&#8217;t easy to discern if people aren&#8217;t enamored with it or just don&#8217;t care.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb5bad0 elementor-widget elementor-widget-heading\" data-id=\"fb5bad0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Query Length. A Different Kind of Searcher\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c724e0 elementor-widget elementor-widget-html\" data-id=\"2c724e0\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/query_length-2.html\" height= 720px><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a4a115 elementor-widget elementor-widget-html\" data-id=\"4a4a115\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/totals_avg_query_length.html\" height= 720px><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86dc3a0 elementor-widget elementor-widget-text-editor\" data-id=\"86dc3a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>ChatGPT averages <strong>~70 words per query<\/strong> \u2014 much longer than traditional search.<\/li>\n \t<li>AI Mode sits slightly above Google, but far below ChatGPT.<\/li>\n \t<li><strong>Trendline shows gradual increase<\/strong> in AI Mode query length, especially after July 15.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-860996f elementor-widget elementor-widget-heading\" data-id=\"860996f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Implications:<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a29226 elementor-widget elementor-widget-text-editor\" data-id=\"5a29226\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>AI Mode users aren\u2019t yet treating it like a conversational search platform, but they might. I&#8217;d expect query lengths to grow as users realize it can handle more nuanced or compound requests. There&#8217;s still a large portion of Google users who have never used ChatGPT or any of the conversational chatbots. They don&#8217;t know that they can use natural language and comprehensive prompts to get a more detailed answer. They&#8217;re also unlikely to understand that a detailed prompt would provide a better answer.\u00a0<\/p><p>It&#8217;s still more than a traditional Google Search. We also can&#8217;t assume that these averages aren&#8217;t impacted by significantly longer queries. In other words, perhaps the majority of first-time AI Mode users are treating it like normal Google Search, but people familiar with these LLM-based platforms are raising the average word count with much longer conversational searches.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-205d16a elementor-widget elementor-widget-heading\" data-id=\"205d16a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Search Depth: More Searches per Session After July Spike<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df467f7 elementor-widget elementor-widget-html\" data-id=\"df467f7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/searches_per_session-2.html\" height= 720px><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-479871c elementor-widget elementor-widget-html\" data-id=\"479871c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/totals_searches_per_session.html\" height= 720px><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634729d elementor-widget elementor-widget-text-editor\" data-id=\"634729d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Jump from <strong>2.6 \u2192 3.3 searches per session<\/strong> for AI Mode in mid-July.<\/li>\n \t<li>Spike aligns with <a href=\"https:\/\/blog.google\/products\/search\/deep-search-business-calling-google-search\/\">Google\u2019s AI Mode feature update<\/a> (deep research, multi-perspective summaries).<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab12961 elementor-widget elementor-widget-heading\" data-id=\"ab12961\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Three possible explanations (not mutually exclusive):<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f403a8 elementor-widget elementor-widget-text-editor\" data-id=\"9f403a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"1\"><li>People learned about AI Mode for the first time. Started experimenting with different searches simply to get a better understanding of the tool for the very first time.<\/li><li>Returning users learned about the new features and wanted to test them out to see how they differed from the initial version of AI Mode.<\/li><li>The updates made the results worse. People couldn&#8217;t find a satisfying answer and returned to repeat a similar query.<\/li><\/ol><p><strong>Interesting note:<\/strong> Despite the jump, AI Mode is still <strong>~60% lower than Google Search<\/strong> in search volume per session. People might generally find more satisfying answers via AI Mode than traditional search. But that will need to be proven over time.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34bd3da elementor-widget elementor-widget-heading\" data-id=\"34bd3da\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Engagement Frequency : The Gap Remains<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77b779b elementor-widget elementor-widget-html\" data-id=\"77b779b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<iframe src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/sessions_per_user-1.html\" height= 720px><\/iframe>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5d05c4 elementor-widget elementor-widget-text-editor\" data-id=\"f5d05c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Google Search still dominates here. Sessions per user are much higher.<\/li><li>AI Mode users come less frequently and in smaller, more sporadic bursts.<\/li><\/ul><p>No strong conclusion, but it reiterates that this is not yet a habitual tool. Discovery and utility aren&#8217;t driving recurring use. If we assume that the blog posts attracted a significant number of new users on July 15th (as indicated by the zoomed-in AI Mode data), then you could argue that they have minimal stickiness so far.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07abac2 elementor-widget elementor-widget-heading\" data-id=\"07abac2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Are AI Mode Users More Intent-Driven?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a34d63 elementor-widget elementor-widget-text-editor\" data-id=\"5a34d63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>SEOs are desperate to save the channel and the industry. If traffic from Organic Search is down, how do we justify investing in the channel? It&#8217;s a topic that I discussed with Michael King recently.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f29b565 elementor-widget elementor-widget-video\" data-id=\"f29b565\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=2HApQWyMkIE&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72408fb elementor-widget elementor-widget-heading\" data-id=\"72408fb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What to Watch Next: Signals That AI Mode Will Be Deployed as the Default Version of Search<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d27e7d0 elementor-widget elementor-widget-text-editor\" data-id=\"d27e7d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWe&#8217;ll continue to track the data of AI Mode with SimilarWeb, because this is potentially the biggest change to Google Search since&#8230;AI Overviews.\n\nBut honestly, this has the potential to be even more disruptive. So what should we pay attention to?\n<ol>\n \t<li><strong>Visibility and Default Placement<\/strong>\n<ul>\n \t<li>AI Mode is public, but still tucked behind a tab, a search bar button, or an AI Overview link.<\/li>\n \t<li>Watch for shifts in default placement. Does it load automatically? Is the button more prominent?<\/li>\n \t<li>Increased exposure would signal a move from an optional feature to a primary experience.<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>Ads in AI Mode<\/strong>\n<ul>\n \t<li>Are sponsored links or product carousels being tested in responses?<\/li>\n \t<li>If ad units start appearing more consistently, Google may be laying the groundwork for scale.<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>Search Interest Growth<\/strong>\n<ul>\n \t<li>Use Google Trends to monitor interest in &#8220;AI Mode&#8221;.<\/li>\n \t<li>A rise would suggest growing public awareness or more exhaustive media coverage.<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>User Retention and Session Depth<\/strong>\n<ul>\n \t<li>Are more users returning after their first use?<\/li>\n \t<li>Are session lengths or the number of searches per session increasing?<\/li>\n \t<li>Watch for signs that people are starting to form habits with it.<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>Query Complexity<\/strong>\n<ul>\n \t<li>\n<p>Are queries trending longer and more conversational over time?<\/p>\n<\/li>\n \t<li>A shift toward multi-part or paragraph-style prompts may reflect growing user fluency.<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>Engagement Quality from AI Mode Traffic<\/strong>\n<ul>\n \t<li>Are users clicking through and spending more time on-site?<\/li>\n \t<li>Higher pageviews and longer sessions would suggest AI Mode is sending more qualified traffic.<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>Product Iteration Velocity<\/strong>\n<ul>\n \t<li>Keep an eye on public updates and Keyword Blog posts. VP of Search Robby Stein consistently shares new features on X.<\/li>\n \t<li>Faster iteration cycles typically indicate that internal confidence is growing.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d776ed7 elementor-widget elementor-widget-html\" data-id=\"d776ed7\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<blockquote class=\"twitter-tweet\"><p lang=\"en\" dir=\"ltr\">2\/6 File uploads in AI Mode make it easy to ask questions about your homework or course materials. On desktop, you\u2019ll be able to upload images &amp; PDFs \u2013 like lecture slides or class notes - to get a summary or go deeper with info from the web. <a href=\"https:\/\/t.co\/iIRxEd84Md\">pic.twitter.com\/iIRxEd84Md<\/a><\/p>&mdash; Robby Stein (@rmstein) <a href=\"https:\/\/twitter.com\/rmstein\/status\/1950228942360850629?ref_src=twsrc%5Etfw\">July 29, 2025<\/a><\/blockquote> <script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-160c71e elementor-widget elementor-widget-text-editor\" data-id=\"160c71e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol start=\"8\"><li><p>Convergence with Gemini<\/p><ul><li><p>Does AI Mode start pulling in Gemini features or blur into the main generative experience? (See above).<\/p><\/li><li><p>Google may consolidate these tools to streamline its AI search stack.<\/p><\/li><\/ul><\/li><li><p>More Mentions in Earnings Calls or Analyst Briefings<\/p><\/li><\/ol><ul><li><p>If AI Mode continues to get called out in public investor communications, it&#8217;s a signal Google sees commercial upside.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e19cfe elementor-widget elementor-widget-heading\" data-id=\"0e19cfe\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Is AI Mode Intentional Teflon?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b823fc elementor-widget elementor-widget-text-editor\" data-id=\"0b823fc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"115\" data-end=\"507\">Every product team wants stickiness. If users don\u2019t come back, the feature didn\u2019t land. What\u2019s interesting about Google\u2019s AI Mode is how carefully it\u2019s being introduced. It\u2019s tucked away, hard to access, and noticeably light on ads. That\u2019s not an accident. If too many users shift over too soon and the revenue model doesn\u2019t keep up, Google takes a hit.<\/p><p data-start=\"509\" data-end=\"821\">So the question isn\u2019t just <em data-start=\"536\" data-end=\"558\">\u201cIs AI Mode sticky?\u201d <\/em>The data says no, not yet. The real question is: <em data-start=\"608\" data-end=\"643\">\u201cDoes Google even want it to be?\u201d<\/em> At least for now.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f4943a e-con-full e-flex e-con e-child\" data-id=\"8f4943a\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-c415e51 e-con-full e-flex e-con e-child\" data-id=\"c415e51\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc0f532 e-con-full e-flex e-con e-child\" data-id=\"dc0f532\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0834fc2 elementor-widget elementor-widget-heading\" data-id=\"0834fc2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Want to future-proof your business?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af9988f elementor-widget elementor-widget-heading\" data-id=\"af9988f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\" target=\"_blank\">Learn about iPullRank's Relevance Engineering Services<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-138c976 elementor-widget elementor-widget-button\" data-id=\"138c976\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"8\" viewBox=\"0 0 25 8\" fill=\"none\"><path id=\"Arrow 1\" d=\"M24.3536 4.20609C24.5488 4.01083 24.5488 3.69425 24.3536 3.49899L21.1716 0.317005C20.9763 0.121743 20.6597 0.121743 20.4645 0.317005C20.2692 0.512267 20.2692 0.82885 20.4645 1.02411L23.2929 3.85254L20.4645 6.68097C20.2692 6.87623 20.2692 7.19281 20.4645 7.38807C20.6597 7.58334 20.9763 7.58334 21.1716 7.38807L24.3536 4.20609ZM0 4.35254H24V3.35254H0V4.35254Z\" fill=\"#6F6F6F\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>TL;DR: Key Insights from the First Two Months of AI Mode Usage (May\u2013July 2025) Google Trends shows that interest in \u201cAI Mode\u201d spiked the week of June 29 but has since dropped off, with low overall search volume compared to ChatGPT or Gemini. Over 50% of users tried AI Mode once and didn\u2019t return. Only\u00a0about [&hellip;]<\/p>\n","protected":false},"author":52,"featured_media":19425,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[261,260],"tags":[],"diagnosis-deliverable":[],"class_list":["post-19394","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-mode","category-relevance-engineering"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>AI Mode Isn\u2019t Sticky Yet - iPullRank<\/title>\n<meta name=\"description\" content=\"Early data shows most users try Google\u2019s AI Mode once and never return. This analysis breaks down real usage patterns, retention, and what it means for marketers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipullrank.com\/ai-mode-report-july-2025\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AI Mode Isn\u2019t Sticky Yet - iPullRank\" \/>\n<meta property=\"og:description\" content=\"Early data shows most users try Google\u2019s AI Mode once and never return. This analysis breaks down real usage patterns, retention, and what it means for marketers.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/ipullrank.com\/ai-mode-report-july-2025\" \/>\n<meta property=\"og:site_name\" content=\"iPullRank\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-30T13:12:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-24T15:11:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/robot-honey-ai-mode.png\" \/>\n\t<meta property=\"og:image:width\" content=\"699\" \/>\n\t<meta property=\"og:image:height\" content=\"400\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Garrett Sussman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@garrettsussman\" \/>\n<meta name=\"twitter:site\" content=\"@ipullrankagency\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Garrett Sussman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/ipullrank.com\/ai-mode-report-july-2025#article\",\"isPartOf\":{\"@id\":\"https:\/\/ipullrank.com\/ai-mode-report-july-2025\"},\"author\":{\"name\":\"Garrett Sussman\",\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/person\/f164dc1fc56281d832ad52b065309ccc\"},\"headline\":\"AI Mode Isn\u2019t Sticky Yet\",\"datePublished\":\"2025-07-30T13:12:31+00:00\",\"dateModified\":\"2025-09-24T15:11:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/ipullrank.com\/ai-mode-report-july-2025\"},\"wordCount\":2115,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/ipullrank.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/ipullrank.com\/ai-mode-report-july-2025#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/robot-honey-ai-mode.png\",\"articleSection\":[\"AI Mode\",\"Relevance Engineering\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/ipullrank.com\/ai-mode-report-july-2025#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/ipullrank.com\/ai-mode-report-july-2025\",\"url\":\"https:\/\/ipullrank.com\/ai-mode-report-july-2025\",\"name\":\"AI Mode Isn\u2019t Sticky Yet - iPullRank\",\"isPartOf\":{\"@id\":\"https:\/\/ipullrank.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/ipullrank.com\/ai-mode-report-july-2025#primaryimage\"},\"image\":{\"@id\":\"https:\/\/ipullrank.com\/ai-mode-report-july-2025#primaryimage\"},\"thumbnailUrl\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/robot-honey-ai-mode.png\",\"datePublished\":\"2025-07-30T13:12:31+00:00\",\"dateModified\":\"2025-09-24T15:11:47+00:00\",\"description\":\"Early data shows most users try Google\u2019s AI Mode once and never return. This analysis breaks down real usage patterns, retention, and what it means for marketers.\",\"breadcrumb\":{\"@id\":\"https:\/\/ipullrank.com\/ai-mode-report-july-2025#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/ipullrank.com\/ai-mode-report-july-2025\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipullrank.com\/ai-mode-report-july-2025#primaryimage\",\"url\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/robot-honey-ai-mode.png\",\"contentUrl\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/robot-honey-ai-mode.png\",\"width\":699,\"height\":400},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/ipullrank.com\/ai-mode-report-july-2025#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/ipullrank.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"AI Mode Isn\u2019t Sticky Yet\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/ipullrank.com\/#website\",\"url\":\"https:\/\/ipullrank.com\/\",\"name\":\"iPullRank\",\"description\":\"Digital Marketing Agency in NYC\",\"publisher\":{\"@id\":\"https:\/\/ipullrank.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/ipullrank.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/ipullrank.com\/#organization\",\"name\":\"iPullRank\",\"url\":\"https:\/\/ipullrank.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/03\/Logo_-_Layers.svg\",\"contentUrl\":\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/03\/Logo_-_Layers.svg\",\"width\":177,\"height\":36,\"caption\":\"iPullRank\"},\"image\":{\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/ipullrankagency\",\"https:\/\/www.linkedin.com\/company\/ipullrank\/\",\"https:\/\/www.youtube.com\/@iPullRankSEO\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/person\/f164dc1fc56281d832ad52b065309ccc\",\"name\":\"Garrett Sussman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/ipullrank.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/11f5dfbbbb8acd4ea232932c7f26642c07c2a6004bb1dd8af8bebc6ca02daa70?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/11f5dfbbbb8acd4ea232932c7f26642c07c2a6004bb1dd8af8bebc6ca02daa70?s=96&d=mm&r=g\",\"caption\":\"Garrett Sussman\"},\"description\":\"Garrett is the Marketing Director at iPullRank, a MozCon 2024 Speaker, and host of The SEO Weekly. When he's not crafting content, he's scouting the perfect ice coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/garrettsussman\/\",\"https:\/\/x.com\/garrettsussman\"],\"url\":\"https:\/\/ipullrank.com\/author\/garrett\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"AI Mode Isn\u2019t Sticky Yet - iPullRank","description":"Early data shows most users try Google\u2019s AI Mode once and never return. This analysis breaks down real usage patterns, retention, and what it means for marketers.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/ipullrank.com\/ai-mode-report-july-2025","og_locale":"en_US","og_type":"article","og_title":"AI Mode Isn\u2019t Sticky Yet - iPullRank","og_description":"Early data shows most users try Google\u2019s AI Mode once and never return. This analysis breaks down real usage patterns, retention, and what it means for marketers.","og_url":"https:\/\/ipullrank.com\/ai-mode-report-july-2025","og_site_name":"iPullRank","article_published_time":"2025-07-30T13:12:31+00:00","article_modified_time":"2025-09-24T15:11:47+00:00","og_image":[{"width":699,"height":400,"url":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/robot-honey-ai-mode.png","type":"image\/png"}],"author":"Garrett Sussman","twitter_card":"summary_large_image","twitter_creator":"@garrettsussman","twitter_site":"@ipullrankagency","twitter_misc":{"Written by":"Garrett Sussman","Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/ipullrank.com\/ai-mode-report-july-2025#article","isPartOf":{"@id":"https:\/\/ipullrank.com\/ai-mode-report-july-2025"},"author":{"name":"Garrett Sussman","@id":"https:\/\/ipullrank.com\/#\/schema\/person\/f164dc1fc56281d832ad52b065309ccc"},"headline":"AI Mode Isn\u2019t Sticky Yet","datePublished":"2025-07-30T13:12:31+00:00","dateModified":"2025-09-24T15:11:47+00:00","mainEntityOfPage":{"@id":"https:\/\/ipullrank.com\/ai-mode-report-july-2025"},"wordCount":2115,"commentCount":0,"publisher":{"@id":"https:\/\/ipullrank.com\/#organization"},"image":{"@id":"https:\/\/ipullrank.com\/ai-mode-report-july-2025#primaryimage"},"thumbnailUrl":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/robot-honey-ai-mode.png","articleSection":["AI Mode","Relevance Engineering"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/ipullrank.com\/ai-mode-report-july-2025#respond"]}]},{"@type":"WebPage","@id":"https:\/\/ipullrank.com\/ai-mode-report-july-2025","url":"https:\/\/ipullrank.com\/ai-mode-report-july-2025","name":"AI Mode Isn\u2019t Sticky Yet - iPullRank","isPartOf":{"@id":"https:\/\/ipullrank.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/ipullrank.com\/ai-mode-report-july-2025#primaryimage"},"image":{"@id":"https:\/\/ipullrank.com\/ai-mode-report-july-2025#primaryimage"},"thumbnailUrl":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/robot-honey-ai-mode.png","datePublished":"2025-07-30T13:12:31+00:00","dateModified":"2025-09-24T15:11:47+00:00","description":"Early data shows most users try Google\u2019s AI Mode once and never return. This analysis breaks down real usage patterns, retention, and what it means for marketers.","breadcrumb":{"@id":"https:\/\/ipullrank.com\/ai-mode-report-july-2025#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/ipullrank.com\/ai-mode-report-july-2025"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipullrank.com\/ai-mode-report-july-2025#primaryimage","url":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/robot-honey-ai-mode.png","contentUrl":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/07\/robot-honey-ai-mode.png","width":699,"height":400},{"@type":"BreadcrumbList","@id":"https:\/\/ipullrank.com\/ai-mode-report-july-2025#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/ipullrank.com\/"},{"@type":"ListItem","position":2,"name":"AI Mode Isn\u2019t Sticky Yet"}]},{"@type":"WebSite","@id":"https:\/\/ipullrank.com\/#website","url":"https:\/\/ipullrank.com\/","name":"iPullRank","description":"Digital Marketing Agency in NYC","publisher":{"@id":"https:\/\/ipullrank.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/ipullrank.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/ipullrank.com\/#organization","name":"iPullRank","url":"https:\/\/ipullrank.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipullrank.com\/#\/schema\/logo\/image\/","url":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/03\/Logo_-_Layers.svg","contentUrl":"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/03\/Logo_-_Layers.svg","width":177,"height":36,"caption":"iPullRank"},"image":{"@id":"https:\/\/ipullrank.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/ipullrankagency","https:\/\/www.linkedin.com\/company\/ipullrank\/","https:\/\/www.youtube.com\/@iPullRankSEO"]},{"@type":"Person","@id":"https:\/\/ipullrank.com\/#\/schema\/person\/f164dc1fc56281d832ad52b065309ccc","name":"Garrett Sussman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/ipullrank.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/11f5dfbbbb8acd4ea232932c7f26642c07c2a6004bb1dd8af8bebc6ca02daa70?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/11f5dfbbbb8acd4ea232932c7f26642c07c2a6004bb1dd8af8bebc6ca02daa70?s=96&d=mm&r=g","caption":"Garrett Sussman"},"description":"Garrett is the Marketing Director at iPullRank, a MozCon 2024 Speaker, and host of The SEO Weekly. When he's not crafting content, he's scouting the perfect ice coffee, playing with his daughter, devouring a non-fiction psychology book, or concocting a new recipe in the kitchen.","sameAs":["https:\/\/www.linkedin.com\/in\/garrettsussman\/","https:\/\/x.com\/garrettsussman"],"url":"https:\/\/ipullrank.com\/author\/garrett"}]}},"_links":{"self":[{"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/posts\/19394","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/users\/52"}],"replies":[{"embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/comments?post=19394"}],"version-history":[{"count":0,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/posts\/19394\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/media\/19425"}],"wp:attachment":[{"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/media?parent=19394"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/categories?post=19394"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/tags?post=19394"},{"taxonomy":"diagnosis-deliverable","embeddable":true,"href":"https:\/\/ipullrank.com\/wp-json\/wp\/v2\/diagnosis-deliverable?post=19394"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}