{"id":19942,"date":"2025-08-22T15:30:32","date_gmt":"2025-08-22T19:30:32","guid":{"rendered":"https:\/\/ipullrank.com\/?p=19942"},"modified":"2025-09-29T13:55:51","modified_gmt":"2025-09-29T17:55:51","slug":"ai-mode-ux-webinar","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/ai-mode-ux-webinar","title":{"rendered":"[Webinar Replay] What Happens When Real People Try AI Mode? Reviewing UX Data with Farrah Bostic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"19942\" class=\"elementor elementor-19942\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a56abdd e-flex e-con-boxed e-con e-parent\" data-id=\"a56abdd\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e823940 elementor-widget elementor-widget-video\" data-id=\"e823940\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=y6WD3nDyPR8&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b72b82 elementor-widget elementor-widget-spacer\" data-id=\"9b72b82\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a51f189 elementor-widget elementor-widget-text-editor\" data-id=\"a51f189\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">It&#8217;s been about two months since AI Mode officially launched. Sundar Pichai even declared it to be the <\/span><a href=\"https:\/\/youtu.be\/9V6tWC4CdFQ?si=624EnYuvli5-3qFM\"><span style=\"font-weight: 400;\">future of search<\/span><\/a><span style=\"font-weight: 400;\">. So, who\u2019s using it? How often? For which queries? And how is the user experience?<\/span><\/p><p><span style=\"font-weight: 400;\">We wanted to know what the early user behavior of AI Mode looked like. We talked to 100 American users and gave them five tasks to perform in a search that gave them access to AI Mode. In this webinar, Farrah Bostic of <\/span><a href=\"https:\/\/thedifferenceengine.co\/\"><span style=\"font-weight: 400;\">The Difference Engine<\/span><\/a><span style=\"font-weight: 400;\"> brought the data and discussed it with <\/span><a href=\"https:\/\/ipullrank.com\/\"><span style=\"font-weight: 400;\">iPullRank\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> own Mike King and Garrett Sussman.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some of it was surprising. Other parts were not so surprising. Overall, the answer seemed clear: people just weren\u2019t using AI Mode much. But why?<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s look at the data and see how the user experience for AI Mode is shaping up.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c01c714 elementor-widget elementor-widget-heading\" data-id=\"c01c714\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">AI Mode User Behavior Study\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-74670ed elementor-widget elementor-widget-text-editor\" data-id=\"74670ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Last month, we received data from <\/span><a href=\"https:\/\/www.similarweb.com\/\"><span style=\"font-weight: 400;\">Similarweb<\/span><\/a><span style=\"font-weight: 400;\"> that said over 50% of users tried AI Mode once and then bounced. That was pretty telling.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa11599 elementor-widget elementor-widget-image\" data-id=\"aa11599\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"792\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/AI-Mode-retention.jpg\" class=\"attachment-large size-large wp-image-19982\" alt=\"AI Mode retention\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/AI-Mode-retention.jpg 849w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/AI-Mode-retention-300x297.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/AI-Mode-retention-150x150.jpg 150w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/AI-Mode-retention-768x760.jpg 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-245e594 elementor-widget elementor-widget-text-editor\" data-id=\"245e594\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">\u201cIt really feels like users are still experimenting and haven\u2019t formed consistent habits yet around which tools they use for what,\u201d Farrah said.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Users are treating AI assistants as research companions instead of search replacements, and only a small minority rely on AI for all queries.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u201cEven if people are using AI Mode, either they\u2019re getting exactly what they need when they\u2019re searching for it, or they just think it\u2019s garbage compared to the other ways that they can search,\u201d Garrett Sussman said.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-96de4d2 elementor-widget elementor-widget-heading\" data-id=\"96de4d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Parameters of the AI Mode Study \n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d77a79 elementor-widget elementor-widget-text-editor\" data-id=\"5d77a79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In this study, 100 people participated in unmoderated interviews, 23 of which had live interviews with Farrah, and were asked to perform five different search exercises. Participants were asked about their use of voice assistants, AI tools, and AI Mode.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We also wanted to determine how the availability of AI search tools impact people\u2019s search results, their satisfaction with those results, and their preference for AI tools over other channels.<\/span><\/p><p><span style=\"font-weight: 400;\">We recruited a nationally representative sample of users from June 24th to 30th, 2025, to undertake tasks that encapsulated a range of search intents:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Informational intent\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local intent<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Commercial intent<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac6d2ec elementor-widget elementor-widget-image\" data-id=\"ac6d2ec\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Demographics-1024x604.jpg\" class=\"attachment-large size-large wp-image-19973\" alt=\"Sample demographics\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Demographics-1024x604.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Demographics-300x177.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Demographics-768x453.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Demographics-1536x906.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Demographics.jpg 1813w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e95069 elementor-widget elementor-widget-text-editor\" data-id=\"5e95069\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With this study, we wanted to understand how the introduction of AI Mode in Google search changes user behavior depending on the context of different search types.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88a193a elementor-widget__width-initial elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"88a193a\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cOne of the key things with these types of qualitative studies is really getting a sense of the narrative and the stories that are told.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Garrett Sussman<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc14015 elementor-widget elementor-widget-spacer\" data-id=\"bc14015\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a1e394 elementor-widget elementor-widget-heading\" data-id=\"2a1e394\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sample Search Tasks\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6a9931 elementor-widget elementor-widget-text-editor\" data-id=\"b6a9931\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The five queries we asked participants to look up were:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Best credit card loyalty program<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Healthiest breakfast cereals<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Top local sports and news headlines<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A health clinic in your area<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">A pair of shoes to wear indoors for less than $75<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-145cfaa elementor-widget elementor-widget-image\" data-id=\"145cfaa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/What-We-Asked-1024x604.jpg\" class=\"attachment-large size-large wp-image-19981\" alt=\"AI Mode study parameters\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/What-We-Asked-1024x604.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/What-We-Asked-300x177.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/What-We-Asked-768x453.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/What-We-Asked-1536x906.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/What-We-Asked.jpg 1813w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5968ce9 e-flex e-con-boxed e-con e-parent\" data-id=\"5968ce9\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf65140 elementor-widget elementor-widget-text-editor\" data-id=\"bf65140\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">How did our participants handle the tasks? We\u2019re going to look at each task and the results.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b77e0 elementor-widget elementor-widget-heading\" data-id=\"55b77e0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">1. Best Credit Card Loyalty Programs\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a834b68 e-flex e-con-boxed e-con e-parent\" data-id=\"a834b68\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d90c1d elementor-widget elementor-widget-text-editor\" data-id=\"4d90c1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">52% were shown AI Mode as an option in the unmoderated task; in the live interviews, almost all had AI Mode visible.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Only 5% used AI Mode.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">38% engaged with AIOs and 55.3% of those unfurled the AIOs.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">14% framed the search as a question.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">13% began the search with \u201cbest\u201d.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">6% included the year in their query.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Others refined their search with follow-ups like \u201cno fee\u201d or \u201cfor travel\u201d. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-454b72e elementor-widget elementor-widget-image\" data-id=\"454b72e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-1-1024x604.jpg\" class=\"attachment-large size-large wp-image-19976\" alt=\"Results of Task 1\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-1-1024x604.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-1-300x177.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-1-768x453.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-1-1536x906.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-1.jpg 1813w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a308d elementor-widget elementor-widget-text-editor\" data-id=\"18a308d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Although 20% of users did not click on any links in the AI Overviews, participants clicked on articles from familiar websites like Forbes and NerdWallet. Some even clicked on sponsored links from popular banks like Chase and Bank of America.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Most of the participants were looking for particular words or phrases in their search, like \u201c0% interest\u201d or \u201cno fee\u201d. In general, users liked how everything was laid out in AI Mode but they wanted to easily see the pros and cons of each card, which wasn\u2019t present.<\/span><\/p><p><span style=\"font-weight: 400;\">Many said they would just go straight to NerdWallet or other sites for this information instead. They were not going to go through every single credit card available in the long list AI Mode has laid out:\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38721ab elementor-widget elementor-widget-image\" data-id=\"38721ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"585\" height=\"1024\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Credit-Card-AI-Mode-585x1024.jpg\" class=\"attachment-large size-large wp-image-19972\" alt=\"Credit card AI Mode results\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Credit-Card-AI-Mode-585x1024.jpg 585w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Credit-Card-AI-Mode-171x300.jpg 171w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Credit-Card-AI-Mode-768x1345.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Credit-Card-AI-Mode-877x1536.jpg 877w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Credit-Card-AI-Mode-1169x2048.jpg 1169w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Credit-Card-AI-Mode-scaled.jpg 1461w\" sizes=\"(max-width: 585px) 100vw, 585px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee306cf elementor-widget elementor-widget-text-editor\" data-id=\"ee306cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The overlap with AI Overviews also caused some confusion with the users. AI Mode can often feel redundant (and AIOs can even be present within AI Mode).\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-98c8d64 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"98c8d64\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-33e63c8\" data-id=\"33e63c8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3594f2e elementor-widget__width-initial elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"3594f2e\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cAI Mode is not quite as highly adopted yet as some of the other tools they have at their disposal.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Farrah Bostic<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-e4f8847 e-flex e-con-boxed e-con e-parent\" data-id=\"e4f8847\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0f8276a elementor-widget elementor-widget-heading\" data-id=\"0f8276a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">2. Healthiest Breakfast Cereals\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ae3c2a elementor-widget elementor-widget-text-editor\" data-id=\"3ae3c2a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">33% were shown AI Mode as an option for this search.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2% used AI Mode in the unmoderated task; no one in the live interviews used AI mode unprompted for this task.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">47% engaged with AI Overviews and 76.6% also unfurled them.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">20% of those who engaged with AI Overviews clicked on links.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">9% phrased their search as a question.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users also refined their search with specific keywords (such as \u201cbest\u201d or \u201cgood\u201d).\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">One participant even used \u201ckid friendly\u201d while others used specific qualities like \u201cwith protein\u201d or \u201corganic\u201d. <\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf7441d elementor-widget elementor-widget-image\" data-id=\"cf7441d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-2-1024x604.jpg\" class=\"attachment-large size-large wp-image-19977\" alt=\"Results of Task 2\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-2-1024x604.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-2-300x177.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-2-768x453.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-2-1536x906.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-2.jpg 1813w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-095dcf3 elementor-widget elementor-widget-text-editor\" data-id=\"095dcf3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">When it comes to clicks, over half of the users clicked on articles, blog posts, or review sites, about a quarter did not click any links, 5% clicked on e-commerce sites to look at prices, ingredients and nutrition labels, and 3% clicked on social media\/forum links, especially Reddit.<\/span><\/p><p><span style=\"font-weight: 400;\">Participants also clicked on \u201cPeople Also Ask\u201d and shopping-related widgets like \u201cIn Stores Nearby\u201d and \u201cSponsored\u201d shopping links. Some turned to ChatGPT or Gemini to get more info, but many said that realistically they would just go to a grocery store for food items rather than purchase them online. <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71459ed elementor-widget elementor-widget-image\" data-id=\"71459ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"1024\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Cereal-AI-Mode-743x1024.jpg\" class=\"attachment-large size-large wp-image-19983\" alt=\"Cereal AI Mode\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Cereal-AI-Mode-743x1024.jpg 743w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Cereal-AI-Mode-218x300.jpg 218w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Cereal-AI-Mode-768x1059.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Cereal-AI-Mode-1114x1536.jpg 1114w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Cereal-AI-Mode-1485x2048.jpg 1485w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Cereal-AI-Mode-scaled.jpg 1857w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-644268e elementor-widget elementor-widget-text-editor\" data-id=\"644268e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">However, when two participants clicked on Cheerios, it created a new Google search, which they didn\u2019t like.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78a4242 elementor-widget__width-initial elementor-blockquote--skin-border elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"78a4242\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u201cUsers hate that Google links to other results in Google and hopefully they will stop doing it.\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- Mike King<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8583c43 elementor-widget elementor-widget-spacer\" data-id=\"8583c43\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26aa64d elementor-widget elementor-widget-heading\" data-id=\"26aa64d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">3. Top Local Sports and News Headlines\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1084db7 elementor-widget elementor-widget-text-editor\" data-id=\"1084db7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">38.24% were shown AI Mode as an option.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2% used AI Mode.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">18.6% engaged with AI Overviews and 75% unfurled them.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">14% of those who unfurled AI Overviews clicked on links.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b109f8 elementor-widget elementor-widget-image\" data-id=\"6b109f8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-3-1024x604.jpg\" class=\"attachment-large size-large wp-image-19978\" alt=\"Results of task 3\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-3-1024x604.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-3-300x177.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-3-768x453.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-3-1536x906.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-3.jpg 1813w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd4e480 elementor-widget elementor-widget-text-editor\" data-id=\"dd4e480\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In this task, search terms were more varied and often focused on a particular sports theme. Most participants, based on the prompt, included terms that would ensure locality of the results like \u201cnear\u201d, or a specific city or county name as part of the search string.<\/span><\/p><p><span style=\"font-weight: 400;\">Some also used words that would yield current results like \u201ctoday\u201d or \u201cbreaking\u201d, as well as specified geographic locations, like adding town\/city names or zip codes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This type of search was more challenging because it was so localized. Most of the users said they get local news in their Facebook feed, the radio, hearing from friends, or other social feeds like Reddit. They also tended to go straight to local news websites.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this search, many found the AIOs and AI Mode (as well as ChatGPT) to be inaccurate, less trustworthy, and not up to date, but the participants didn\u2019t expect these sources to be timely or accurate in the first place, which is an issue in itself.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-581e4ed elementor-widget elementor-widget-image\" data-id=\"581e4ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"879\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/News-AI-Mode-932x1024.png\" class=\"attachment-large size-large wp-image-19974\" alt=\"News AI Mode\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/News-AI-Mode-932x1024.png 932w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/News-AI-Mode-273x300.png 273w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/News-AI-Mode-768x844.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/News-AI-Mode-1398x1536.png 1398w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/News-AI-Mode-1864x2048.png 1864w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-363a06a elementor-widget elementor-widget-heading\" data-id=\"363a06a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">4. A Health Clinic in Your Area\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cf6d32 elementor-widget elementor-widget-text-editor\" data-id=\"4cf6d32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">29% were shown AI Mode as an option.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2% of those who were shown AI mode used AI Mode.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3% engaged with AI Overviews but &lt;1% unfurled them.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Users tended to use words and phrases like \u201clocal\u201d or \u201cnear me\u201d, as well as using zip codes and city names to narrow the search.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some chose to distinguish between different types of \u201chealth clinics\u201d such as \u201curgent care\u201d, \u201cgeneral practitioner\u201d, \u201chealth care providers\u201d, \u201cprimary care\u201d.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Some had specific use cases in mind, using terms like \u201cFind nearest ENT doctor\u2019s office\u201d, or \u201cwomen\u2019s health clinic near me\u201d.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">And some had specific brands of health clinics in mind like City MD, Care Now, or Minute Clinic.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbb6be elementor-widget elementor-widget-image\" data-id=\"ddbb6be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-4-1024x604.jpg\" class=\"attachment-large size-large wp-image-19979\" alt=\"Results of task 4\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-4-1024x604.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-4-300x177.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-4-768x453.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-4-1536x906.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-4.jpg 1813w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58b539c elementor-widget elementor-widget-text-editor\" data-id=\"58b539c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hardly anyone used AI Mode or AIOs and barely unfurled the overviews. In this location-based case, users wanted to see a map at the end of this search as there is a higher level of trust in Google Maps results. They also wanted to see hours, reviews, and booking information.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">AI Mode results lacked this specificity and buried the maps on the page, causing frustration in users:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-514d78d elementor-widget elementor-widget-image\" data-id=\"514d78d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"743\" height=\"1024\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Clinic-AI-Mode-743x1024.png\" class=\"attachment-large size-large wp-image-19971\" alt=\"Clinic AI Mode\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Clinic-AI-Mode-743x1024.png 743w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Clinic-AI-Mode-218x300.png 218w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Clinic-AI-Mode-768x1059.png 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Clinic-AI-Mode-1114x1536.png 1114w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Clinic-AI-Mode-1485x2048.png 1485w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Clinic-AI-Mode-scaled.png 1857w\" sizes=\"(max-width: 743px) 100vw, 743px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bedab6f elementor-widget elementor-widget-heading\" data-id=\"bedab6f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">5. Indoor Shoes for Less Than $75\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a050e25 elementor-widget elementor-widget-text-editor\" data-id=\"a050e25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">26.5% were shown AI Mode as an option.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">2% of those who saw AI Mode used AI Mode.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">&lt;1% engaged with AI Overviews and also unfurled them.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Participants added some context, typically around gender (men, women), and around usage context (house).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many also added their shoe size to narrow down the results, as they anticipated a shopping page experience with retailers attached to products.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Others also sought reviews and would add the word \u201cbest\u201d to their search.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ff1e0a elementor-widget elementor-widget-image\" data-id=\"5ff1e0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"472\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-5-1024x604.jpg\" class=\"attachment-large size-large wp-image-19980\" alt=\"Results of task 5\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-5-1024x604.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-5-300x177.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-5-768x453.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-5-1536x906.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Task-5.jpg 1813w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35482e8 elementor-widget elementor-widget-text-editor\" data-id=\"35482e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Some users were inspired by the prompt to search for something specific, e.g., \u201cJuicy Couture house slippers\u201d, \u201cAdidas slides\u201d, \u201cNike shoes\u201d, \u201cNew Balance 847 women\u2019s size 12 wide\u201d, and \u201ctraditional Crocs under $75 from Walmart\u201d.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Overall, users preferred visual browsing with product images and filters (size, price, type). Also, most knew exactly what they wanted, reducing the need for AI recommendations. Many even skipped the search entirely, going straight to Amazon, Walmart, or their favorite brands.<\/span><\/p><p><span style=\"font-weight: 400;\">AI Mode often showed lists of stores\/brands instead of products, which disappointed users. This lack of direct purchase links made AI Mode feel the \u201cleast informative.\u201d<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bc0f9c elementor-widget elementor-widget-image\" data-id=\"8bc0f9c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"611\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Shoe-AI-Mode-1024x782.jpg\" class=\"attachment-large size-large wp-image-19975\" alt=\"Shoes AI Mode\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Shoe-AI-Mode-1024x782.jpg 1024w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Shoe-AI-Mode-300x229.jpg 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Shoe-AI-Mode-768x586.jpg 768w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Shoe-AI-Mode-1536x1173.jpg 1536w, https:\/\/ipullrank.com\/wp-content\/uploads\/2025\/08\/Shoe-AI-Mode.jpg 1813w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ed4132 elementor-widget elementor-widget-text-editor\" data-id=\"5ed4132\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Participants in this task rarely used AI Mode or AIOs. They wanted to go into a shopping browsing experience or straight to a brand\u2019s website as quickly as possible.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-236f76b elementor-widget elementor-widget-heading\" data-id=\"236f76b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What We Learned About AI Mode\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b9670f elementor-widget elementor-widget-text-editor\" data-id=\"0b9670f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">There are some major takeaways from this study:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Search happens in a lot of places: Google, Reddit, ChatGPT, YouTube, etc. Wherever there is a search bar, people will search.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not all searches require a lengthy response.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In location-based and shopping-based searches, there is a desire for a visual experience or a map. If they don\u2019t see one or a carousel of products they can click, they will leave.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">When you\u2019re comparing products, many users already have go-to sites for comparisons.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Overviews and AI Mode have a branding problem. Many users didn\u2019t know AIOs were different from AI Mode (as an overview could be within AI Mode). Also, AI Mode doesn\u2019t stand out yet and many users didn\u2019t even notice it.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">AI Mode\u2019s \u201cDive Deeper\u201d button was seen as an irritant and no one clicked on it.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Many users preferred ChatGPT for broader results.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Traditional search is good for quick answers, visual browsing, and location-specific searches.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Voice assistants are popular with many users.\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Overall, AI Mode isn\u2019t quite there yet. There was early interest when it first launched, but that enthusiasm hasn\u2019t been sustained over time. For local or shopping searches, it doesn\u2019t provide the best user experience, but it still seems to be a decent choice for informational searches. We\u2019ll see if it evolves to a more user-friendly interface in the future.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As Farrah said: \u201cContext and relevance is so important to understanding what tools people are going to use and how satisfying those tools are going to be.\u201d\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-94461b4 e-flex e-con-boxed e-con e-parent\" data-id=\"94461b4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c5b774e e-con-full e-flex e-con e-child\" data-id=\"c5b774e\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-0a7aa6f e-con-full e-flex e-con e-child\" data-id=\"0a7aa6f\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ac4724b e-con-full e-flex e-con e-child\" data-id=\"ac4724b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2dedf1a e-con-full e-flex e-con e-child\" data-id=\"2dedf1a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-54b665a e-con-full e-flex e-con e-child\" data-id=\"54b665a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d9e9494 elementor-widget elementor-widget-heading\" data-id=\"d9e9494\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h6 class=\"elementor-heading-title elementor-size-default\">Want to learn more about AI Mode?<\/h6>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8ef4e6 elementor-widget elementor-widget-heading\" data-id=\"b8ef4e6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/ipullrank.com\/how-ai-mode-works\" target=\"_blank\">Read Mike's article dissecting the AI Mode patents.<\/a><\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-564f7a6 elementor-widget elementor-widget-button\" data-id=\"564f7a6\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"25\" height=\"8\" viewBox=\"0 0 25 8\" fill=\"none\"><path id=\"Arrow 1\" d=\"M24.3536 4.20609C24.5488 4.01083 24.5488 3.69425 24.3536 3.49899L21.1716 0.317005C20.9763 0.121743 20.6597 0.121743 20.4645 0.317005C20.2692 0.512267 20.2692 0.82885 20.4645 1.02411L23.2929 3.85254L20.4645 6.68097C20.2692 6.87623 20.2692 7.19281 20.4645 7.38807C20.6597 7.58334 20.9763 7.58334 21.1716 7.38807L24.3536 4.20609ZM0 4.35254H24V3.35254H0V4.35254Z\" fill=\"#6F6F6F\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-771e22f e-flex e-con-boxed e-con e-parent\" data-id=\"771e22f\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It&#8217;s been about two months since AI Mode officially launched. Sundar Pichai even declared it to be the future of search. So, who\u2019s using it? How often? For which queries? And how is the user experience? We wanted to know what the early user behavior of AI Mode looked like. We talked to 100 American [&hellip;]<\/p>\n","protected":false},"author":72,"featured_media":19943,"comment_status":"open","ping_status":"open","sticky":false,"template":"elementor_theme","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[261,229,189,227,26],"tags":[],"diagnosis-deliverable":[],"class_list":["post-19942","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ai-mode","category-ai-overviews","category-audience-research","category-generative-ai","category-seo"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[Webinar Replay] What Happens When Real People Try AI Mode? Reviewing UX Data with Farrah Bostic<\/title>\n<meta name=\"description\" content=\"Farrah Bostic takes Mike King and Garrett Sussman through her study of the behavior of 100 users trying AI Mode and other AI search channels.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipullrank.com\/ai-mode-ux-webinar\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[Webinar Replay] What Happens When Real People Try AI Mode? 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