{"id":19944,"date":"2025-08-21T15:39:37","date_gmt":"2025-08-21T19:39:37","guid":{"rendered":"https:\/\/ipullrank.com\/?page_id=19944"},"modified":"2025-08-21T15:43:15","modified_gmt":"2025-08-21T19:43:15","slug":"ai-mode-ux-study-replay","status":"publish","type":"page","link":"https:\/\/ipullrank.com\/resources\/webinars\/ai-mode-ux-study-replay","title":{"rendered":"What Happens When Real People Try AI Mode? | iPullRank Webinar\u00a0"},"content":{"rendered":"\t\t
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An iPullRank Webinar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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What Happens When Real People Try AI Mode?\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reviewing the First AI Mode UX Study<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Featuring Farrah Bostic, Michael King, and Garrett Sussman<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Time Stamps:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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[<\/span>0:00<\/a><\/span>] Intro + technical hiccups <\/span><\/p>\n

[<\/span>0:38<\/a><\/span>] Meet the speakers <\/span><\/p>\n

[<\/span>2:26<\/a><\/span>] What the study covers <\/span><\/p>\n

[<\/span>3:02<\/a><\/span>] Why AI Mode matters now <\/span><\/p>\n

[<\/span>5:05<\/a><\/span>] Executive summary of findings <\/span><\/p>\n

[<\/span>6:52<\/a><\/span>] Study objectives and design <\/span><\/p>\n

[<\/span>10:01<\/a><\/span>] Who participated in the study <\/span><\/p>\n

[<\/span>13:32<\/a><\/span>] How people use AI tools today <\/span><\/p>\n

[<\/span>15:01<\/a><\/span>] Task 1 \u2013 Credit card loyalty programs <\/span><\/p>\n

[<\/span>23:26<\/a><\/span>] Task 2 \u2013 Healthiest cereals <\/span><\/p>\n

[<\/span>29:31<\/a><\/span>] Task 3 \u2013 Local news and sports <\/span><\/p>\n

[<\/span>34:05<\/a><\/span>] Task 4 \u2013 Finding a health clinic nearby <\/span><\/p>\n

[<\/span>36:40<\/a><\/span>] Task 5 \u2013 Shoes under $75 <\/span><\/p>\n

[<\/span>39:58<\/a><\/span>] Key themes and user behavior patterns <\/span><\/p>\n

[<\/span>47:25<\/a><\/span>] Trust, accuracy, and product expectations <\/span><\/p>\n

[<\/span>50:05<\/a><\/span>] Search vs. research behavior <\/span><\/p>\n

[<\/span>52:12<\/a><\/span>] Generational and platform differences <\/span><\/p>\n

[<\/span>53:47<\/a><\/span>] Privacy and comfort with AI <\/span><\/p>\n

[<\/span>56:00<\/a><\/span>] Closing + where to learn more<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Google\u2019s AI Mode is live. But do real people actually use it?<\/strong><\/p>

Mike King, Farrah Bostic, and Garrett Sussman revealed the findings from the first UX study on AI Mode\u2014how people searched, what frustrated them, and why most still default to Google Search, Reddit, or ChatGPT.<\/p>

\u2022 Search vs. Research:<\/strong> Users don\u2019t treat AI Mode like search. They treat it like a research companion, and only a few are \u201cride or die\u201d with one AI tool.<\/p>

\u2022 Why AI Mode Falls Short:<\/strong> People want maps, carousels, and trusted publishers. Instead, they get generic lists and links that feel redundant with AI Overviews.<\/p>

\u2022 Generational Splits:<\/strong> Gen Z leans on TikTok and Siri, millennials mix AI assistants and Reddit, while older users stick with desktop search.<\/p>

\u2022 Trust & Accuracy Gaps:<\/strong> Many assume AI results are outdated or wrong. Privacy concerns are high, but not high enough to stop usage.<\/p>

New Rules for Visibility in AI Search<\/strong>
We showed how context, trust signals, and relevance shape what users accept as \u201cthe answer.\u201d Brands that show up in trusted comparisons, forums, and multimodal formats stand out.<\/p>

You\u2019ll walk away knowing how to:<\/p>