{"id":20203,"date":"2025-09-25T15:25:37","date_gmt":"2025-09-25T19:25:37","guid":{"rendered":"https:\/\/ipullrank.com\/?page_id=20203"},"modified":"2025-09-25T16:08:29","modified_gmt":"2025-09-25T20:08:29","slug":"ai-search-manual-webinar","status":"publish","type":"page","link":"https:\/\/ipullrank.com\/resources\/webinars\/ai-search-manual-webinar","title":{"rendered":"How to Win Visibility in AI Search: The AI Search Manual Walkthrough | iPullRank Webinar\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20203\" class=\"elementor elementor-20203\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-725dfa84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"725dfa84\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c868b03\" data-id=\"1c868b03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29dcbde elementor-widget elementor-widget-heading\" data-id=\"29dcbde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An iPullRank Webinar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632702b2 elementor-widget elementor-widget-heading\" data-id=\"632702b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">How to Win Visibility in AI Search: <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8576939 elementor-widget elementor-widget-heading\" data-id=\"8576939\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">The AI Search Manual Walkthrough<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba0d3b3 elementor-widget elementor-widget-heading\" data-id=\"2ba0d3b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Featuring Michael King<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d8a0e elementor-widget elementor-widget-video\" data-id=\"53d8a0e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=ukpU-EfRtV4&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b307de elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b307de\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-739167d3\" data-id=\"739167d3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661da5eb elementor-widget elementor-widget-heading\" data-id=\"661da5eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Time Stamps:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec95a0a elementor-widget elementor-widget-text-editor\" data-id=\"3ec95a0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=ukpU-EfRtV4\" target=\"\">00:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] \u2013 Welcome + Why This Session Matters Kickoff, intros, and what you\u2019ll learn from the AI Search Manual session. <\/span><\/p><p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=ukpU-EfRtV4&amp;t=40s\" target=\"\">00:40<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] \u2013 Meet Mike King + iPullRank Overview &#8211; From Music to SEO Week to AI Search Quick intro to Mike, Relevance Engineering (r19g), and the agency\u2019s role in GEO. Mike\u2019s story about SEO Week, Busta Rhymes, and creative lessons for SEOs. <\/span><\/p><p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=ukpU-EfRtV4&amp;t=240s\" target=\"\">04:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] \u2013 \u201cSEO is Deprecated\u201d + Traffic Shifts Why AI Overviews crush CTR and the evidence from Wikipedia data. <\/span><\/p><p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=ukpU-EfRtV4&amp;t=375s\" target=\"\">06:15<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] \u2013 Evolution of Search Behavior Clicks down, conversions up \u2014 how the old SEO playbook breaks. <\/span><\/p><p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=ukpU-EfRtV4&amp;t=500s\" target=\"\">08:20<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] \u2013 GEO vs SEO + Market Naming Battle How Generative Engine Optimization became the label and what it means. <\/span><\/p><p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=ukpU-EfRtV4&amp;t=570s\" target=\"\">09:30<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] \u2013 Relevance Engineering(r19g) Explained Why information retrieval and statistical rigor matter more than checklists. <\/span><\/p><p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=ukpU-EfRtV4&amp;t=720s\" target=\"\">12:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] \u2013 How AI Search Works Under the Hood Deterministic vs probabilistic search, retrieval-augmented generation, and embeddings. <\/span><\/p><p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=ukpU-EfRtV4&amp;t=1020s\" target=\"\">17:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] \u2013 Google\u2019s Strategic Advantage in AI Search Chips, data, billion-user products, and why Google may still win. <\/span><\/p><p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=ukpU-EfRtV4&amp;t=1740s\" target=\"\">29:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] \u2013 Query Fan-Out + Extractability Tactics Synthetic queries, omni-media content strategy, and how to build content LLMs select. <\/span><\/p><p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=ukpU-EfRtV4&amp;t=2760s\" target=\"\">46:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] \u2013 Measurement, Rank Tracking + Omni-Channel Metrics New KPIs for AI search visibility, passage relevance, and rank-tracking changes. <\/span><\/p><p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">[<\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=ukpU-EfRtV4&amp;t=3120s\" target=\"\">52:00<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">] \u2013 Audience Q&amp;A + Key Takeaways Schema markup for GEO, chunking vs passage indexing, cosine similarity tools, and content readability tips.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9794b12\" data-id=\"9794b12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b86bbec elementor-widget elementor-widget-text-editor\" data-id=\"2b86bbec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"71\">Ready for the breakdown of iPullRank&#8217;s <a href=\"https:\/\/ipullrank.com\/ai-search-manual\">AI Search Manual<\/a>.<\/p><p data-start=\"112\" data-end=\"169\">Google\u2019s AI overhaul is real. Stop guessing what works.<\/p><p data-start=\"0\" data-end=\"228\">Mike King breaks down the AI Search Manual and shows what actually drives visibility today. You\u2019ll see how clicks drop with AI Overviews, why GEO goes beyond traditional SEO, and what to build to win across Google and ChatGPT.<\/p><p data-start=\"423\" data-end=\"1291\"><strong data-start=\"423\" data-end=\"441\">What we cover:<\/strong><\/p><ul><li data-start=\"423\" data-end=\"1291\"><strong>Traffic reality:<\/strong> AI Overviews cut CTR while conversions rise as low intent clicks disappear<\/li><li data-start=\"423\" data-end=\"1291\"><strong>GEO strategy:<\/strong> Treat AI search as its own channel with its own playbook<\/li><li data-start=\"423\" data-end=\"1291\"><strong>How AI search works:<\/strong> Retrieval, embeddings, and probabilistic answers that change every time<\/li><li data-start=\"423\" data-end=\"1291\"><strong>Query fan out:<\/strong> One query becomes dozens of synthetic questions you can match<\/li><li data-start=\"423\" data-end=\"1291\"><strong>Extractable content:<\/strong> Short, specific passages, semantic triples, dates, and data win selections<\/li><li data-start=\"423\" data-end=\"1291\"><strong>Omnimedia coverage:<\/strong> Site, video, UGC, and feeds are all in play<\/li><li data-start=\"423\" data-end=\"1291\"><strong>Measurement:<\/strong> Input metrics like passage relevance and entities, channel metrics like citations, and performance metrics<\/li><li data-start=\"423\" data-end=\"1291\"><strong>Rank tracking shift:<\/strong> num=100 is gone. Track what users actually see and where AI cites you<\/li><li data-start=\"423\" data-end=\"1291\"><strong>Case proof:<\/strong> Brands saw big gains in ChatGPT and AIO after restructuring content with relevance engineering<\/li><\/ul><p data-start=\"1293\" data-end=\"1327\"><strong data-start=\"1293\" data-end=\"1325\">You\u2019ll leave knowing how to:<\/strong><\/p><ul data-start=\"1328\" data-end=\"1643\"><li data-start=\"1328\" data-end=\"1399\"><p data-start=\"1330\" data-end=\"1399\">Map your topics to synthetic queries people and models actually ask<\/p><\/li><li data-start=\"1328\" data-end=\"1399\"><p data-start=\"1330\" data-end=\"1399\">Restructure pages into extractable citation worthy passages<\/p><\/li><li data-start=\"1464\" data-end=\"1515\"><p data-start=\"1466\" data-end=\"1515\">Expand beyond your site with formats AI prefers<\/p><\/li><li data-start=\"1516\" data-end=\"1584\"><p data-start=\"1518\" data-end=\"1584\">Build a GEO dashboard that tracks inputs, channels, and outcomes<\/p><\/li><li data-start=\"1585\" data-end=\"1643\"><p data-start=\"1587\" data-end=\"1643\">Adjust rank tracking for today\u2019s SERPs and AI surfaces<\/p><\/li><\/ul><p data-start=\"1645\" data-end=\"1763\">This session is designed for SEOs, content leaders, and growth teams who want a plan that aligns with how search works today.<\/p><p data-start=\"1645\" data-end=\"1763\"><strong>Links:<\/strong><\/p><ul><li data-start=\"1645\" data-end=\"1763\"><a href=\"https:\/\/ipullrank.com\/ai-search-manual\">AI Search Manual<\/a>\u00a0<\/li><li data-start=\"1645\" data-end=\"1763\"><a href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\">iPullRank&#8217;s Relevance Engineering services\u00a0<\/a><\/li><li data-start=\"1645\" data-end=\"1763\"><a href=\"https:\/\/ipullrank.com\/tools\/qforia\">Qforia<\/a> query fan-out simulator\u00a0<\/li><li data-start=\"1645\" data-end=\"1763\"><a href=\"https:\/\/ipullrank.com\/tools\/relevance-doctor\">Relevance Doctor<\/a> passage scorer\u00a0<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14fed604 elementor-widget elementor-widget-text-editor\" data-id=\"14fed604\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t forget to please <strong>SUBSCRIBE<\/strong> on YouTube if you enjoy the webinar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11955423 elementor-widget elementor-widget-image\" data-id=\"11955423\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/c\/iPullRankSEO?sub_confirmation=1\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save.png\" class=\"attachment-full size-full wp-image-13846\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save.png 800w, https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save-300x75.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save-768x192.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29d68de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29d68de\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-080bd9e\" data-id=\"080bd9e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-082176b elementor-widget elementor-widget-heading\" data-id=\"082176b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DOWNLOAD THE PRESENTATION DECK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f17ed6b elementor-widget elementor-widget-html\" data-id=\"f17ed6b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/embed\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n    portalId: \"738796\",\n    formId: \"52a5bea8-3cc4-4b14-8132-05b853ecf0fa\",\n    region: \"na1\"\n  });\n<\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d95639c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d95639c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fad070f\" data-id=\"2fad070f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c0c478b elementor-widget elementor-widget-heading\" data-id=\"c0c478b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">PAST CONTENT<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fcd00dc elementor-grid-3 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top elementor-posts__hover-gradient elementor-widget elementor-widget-posts\" data-id=\"fcd00dc\" data-element_type=\"widget\" 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