{"id":20710,"date":"2025-12-10T16:53:12","date_gmt":"2025-12-10T21:53:12","guid":{"rendered":"https:\/\/ipullrank.com\/?page_id=20710"},"modified":"2025-12-10T17:01:54","modified_gmt":"2025-12-10T22:01:54","slug":"local-ai-search-citations","status":"publish","type":"page","link":"https:\/\/ipullrank.com\/resources\/webinars\/local-ai-search-citations","title":{"rendered":"Local Visibility in AI Search: Findings from 6.8M Citations | iPullRank Webinar\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"20710\" class=\"elementor elementor-20710\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-725dfa84 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"725dfa84\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1c868b03\" data-id=\"1c868b03\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29dcbde elementor-widget elementor-widget-heading\" data-id=\"29dcbde\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">An iPullRank Webinar<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-632702b2 elementor-widget elementor-widget-heading\" data-id=\"632702b2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Local Visibility in  AI Search<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8576939 elementor-widget elementor-widget-heading\" data-id=\"8576939\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Findings from 6.8M Citations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ba0d3b3 elementor-widget elementor-widget-heading\" data-id=\"2ba0d3b3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Featuring Christian Ward and Garrett Sussman<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53d8a0e elementor-widget elementor-widget-video\" data-id=\"53d8a0e\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/el_EzdbRjYk&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b307de elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b307de\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wider\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-739167d3\" data-id=\"739167d3\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-661da5eb elementor-widget elementor-widget-heading\" data-id=\"661da5eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Time Stamps:<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec95a0a elementor-widget elementor-widget-text-editor\" data-id=\"3ec95a0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=el_EzdbRjYk\" target=\"\" aria-label=\"0 seconds\">[00:00]<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> \u2013 Intro, housekeeping and webinar setup <\/span><\/p>\n<p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=el_EzdbRjYk&amp;t=120s\" target=\"\" aria-label=\"2 minutes\">[02:00]<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> \u2013 Christian Ward sets the AI Search context <\/span><\/p>\n<p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=el_EzdbRjYk&amp;t=220s\" target=\"\" aria-label=\"3 minutes, 40 seconds\">[03:40]<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> \u2013 Why context matters for AI results <\/span><\/p>\n<p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=el_EzdbRjYk&amp;t=380s\" target=\"\" aria-label=\"6 minutes, 20 seconds\">[06:20]<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> \u2013 Search, ranking, and experience fragmentation across AI Search platforms <\/span><\/p>\n<p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=el_EzdbRjYk&amp;t=880s\" target=\"\" aria-label=\"14 minutes, 40 seconds\">[14:40]<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> \u2013 AI memory, psychology, and shifting KPIs for marketers <\/span><\/p>\n<p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=el_EzdbRjYk&amp;t=1350s\" target=\"\" aria-label=\"22 minutes, 30 seconds\">[22:30]<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> \u2013 AI browsers, agents, and new search experiences <\/span><\/p>\n<p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=el_EzdbRjYk&amp;t=1610s\" target=\"\" aria-label=\"26 minutes, 50 seconds\">[26:50]<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> \u2013 Citations as \u201creceipts\u201d: Indian restaurant example and verification <\/span><\/p>\n<p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=el_EzdbRjYk&amp;t=2020s\" target=\"\" aria-label=\"33 minutes, 40 seconds\">[33:40]<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> \u2013 Local visibility research design: hex maps, Starbucks and competitors <\/span><\/p>\n<p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=el_EzdbRjYk&amp;t=2430s\" target=\"\" aria-label=\"40 minutes, 30 seconds\">[40:30]<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> \u2013 What millions of citations show about websites, directories, Reddit and reviews <\/span><\/p>\n<p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=el_EzdbRjYk&amp;t=2950s\" target=\"\" aria-label=\"49 minutes, 10 seconds\">[49:10]<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> \u2013 Updated dataset, location nuance and offers inside AI chats <\/span><\/p>\n<p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=el_EzdbRjYk&amp;t=3360s\" target=\"\" aria-label=\"56 minutes\">[56:00]<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> \u2013 iPullRank AI Search Manual, SEO Week and Yext visibility resources <\/span><\/p>\n<p class=\"p1\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"><a class=\"yt-core-attributed-string__link yt-core-attributed-string__link--call-to-action-color\" tabindex=\"0\" href=\"https:\/\/www.youtube.com\/watch?v=el_EzdbRjYk&amp;t=3520s\" target=\"\" aria-label=\"58 minutes, 40 seconds\">[58:40]<\/a><\/span><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\"> \u2013 Q&amp;A: structured data, local job boards and structuring content for AI<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-9794b12\" data-id=\"9794b12\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b86bbec elementor-widget elementor-widget-text-editor\" data-id=\"2b86bbec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-start=\"0\" data-end=\"327\">Garrett Sussman and Christian Ward break down the data showing how ChatGPT, Gemini, and other AI systems surface local businesses in real \u201cnear me\u201d and \u201cbest\u201d queries. This session unpacks how AI models interpret location, extract structured data, verify citations, and decide which brands to recommend across local categories.<\/p>\n<p data-start=\"329\" data-end=\"347\"><strong data-start=\"329\" data-end=\"347\">What we cover:<\/strong><\/p>\n<ul data-start=\"349\" data-end=\"866\">\n<li data-start=\"349\" data-end=\"426\">\n<p data-start=\"351\" data-end=\"426\">How AI platforms use location, memory, and context to shape local results<\/p>\n<\/li>\n<li data-start=\"427\" data-end=\"518\">\n<p data-start=\"429\" data-end=\"518\">Why directories, websites, and structured data drive the majority of local AI citations<\/p>\n<\/li>\n<li data-start=\"519\" data-end=\"625\">\n<p data-start=\"521\" data-end=\"625\">What millions of citations across food, retail, finance, and services reveal about visibility patterns<\/p>\n<\/li>\n<li data-start=\"626\" data-end=\"705\">\n<p data-start=\"628\" data-end=\"705\">How local rankings shift by geography, density, and competitor data quality<\/p>\n<\/li>\n<li data-start=\"706\" data-end=\"789\">\n<p data-start=\"708\" data-end=\"789\">Why Reddit and reviews matter less than expected once location enters the query<\/p>\n<\/li>\n<li data-start=\"790\" data-end=\"866\">\n<p data-start=\"792\" data-end=\"866\">How AI browsers and agents are redefining the local discovery experience<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"868\" data-end=\"900\"><strong data-start=\"868\" data-end=\"900\">You\u2019ll leave knowing how to:<\/strong><\/p>\n<ul data-start=\"902\" data-end=\"1297\">\n<li data-start=\"902\" data-end=\"968\">\n<p data-start=\"904\" data-end=\"968\">Identify where your business is cited across major AI surfaces<\/p>\n<\/li>\n<li data-start=\"969\" data-end=\"1045\">\n<p data-start=\"971\" data-end=\"1045\">Strengthen structured data and listings to increase verification signals<\/p>\n<\/li>\n<li data-start=\"1046\" data-end=\"1132\">\n<p data-start=\"1048\" data-end=\"1132\">Build local pages and content that align with AI extraction and probability models<\/p>\n<\/li>\n<li data-start=\"1133\" data-end=\"1219\">\n<p data-start=\"1135\" data-end=\"1219\">Prioritize the data fields and attributes that influence \u201cnear me\u201d recommendations<\/p>\n<\/li>\n<li data-start=\"1220\" data-end=\"1297\">\n<p data-start=\"1222\" data-end=\"1297\">Rethink measurement as AI surfaces your brand without traditional traffic<\/p>\n<\/li>\n<\/ul>\n<p data-start=\"1299\" data-end=\"1521\"><strong data-start=\"1299\" data-end=\"1332\">This session is designed for:<\/strong><\/p>\n<p data-start=\"1299\" data-end=\"1521\">Local SEO teams, multi-location brand marketers, agencies managing structured data and listings, and business leaders responsible for local visibility and AI-driven customer acquisition.<\/p>\n<p data-start=\"1645\" data-end=\"1763\"><strong>Links:<\/strong><\/p>\n<ul>\n<li data-start=\"1645\" data-end=\"1763\"><a href=\"https:\/\/ipullrank.com\/ai-search-manual\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">AI Search Manual<\/span><\/a><\/li>\n<li data-start=\"1645\" data-end=\"1763\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">iPullRank&#8217;s <a href=\"https:\/\/ipullrank.com\/services\/relevance-engineering\">Relevance Engineering Services<\/a><\/span><\/li>\n<li data-start=\"1645\" data-end=\"1763\"><a href=\"https:\/\/seoweek.org\/\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">SEO Week<\/span><\/a><\/li>\n<li data-start=\"1645\" data-end=\"1763\"><a href=\"https:\/\/www.yext.com\/\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Yext<\/span><\/a><\/li>\n<li data-start=\"1645\" data-end=\"1763\"><a href=\"https:\/\/www.yext.com\/research\/article\/ai-citations-user-locations-query-context\"><span class=\"yt-core-attributed-string--link-inherit-color\" dir=\"auto\">Yext Research<\/span><\/a><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14fed604 elementor-widget elementor-widget-text-editor\" data-id=\"14fed604\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Don&#8217;t forget to please <strong>SUBSCRIBE<\/strong> on YouTube if you enjoy the webinar.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11955423 elementor-widget elementor-widget-image\" data-id=\"11955423\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.youtube.com\/c\/iPullRankSEO?sub_confirmation=1\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"200\" src=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save.png\" class=\"attachment-full size-full wp-image-13846\" alt=\"\" srcset=\"https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save.png 800w, https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save-300x75.png 300w, https:\/\/ipullrank.com\/wp-content\/uploads\/2021\/09\/Save-768x192.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-29d68de elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29d68de\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-080bd9e\" data-id=\"080bd9e\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-082176b elementor-widget elementor-widget-heading\" data-id=\"082176b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">DOWNLOAD THE PRESENTATION DECK<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f17ed6b elementor-widget elementor-widget-html\" data-id=\"f17ed6b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<script charset=\"utf-8\" 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and<\/p>\n","protected":false},"author":52,"featured_media":20711,"parent":13629,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"page-tag":[253,250],"class_list":["post-20710","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Local Visibility in AI Search: Findings from 6.8M Citations<\/title>\n<meta name=\"description\" content=\"Find out what millions of citations reveal about how ChatGPT, Gemini, and Perplexity source content for AI Search.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ipullrank.com\/resources\/webinars\/local-ai-search-citations\" \/>\n<meta property=\"og:locale\" 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