{"id":8129,"date":"2017-05-04T11:09:48","date_gmt":"2017-05-04T15:09:48","guid":{"rendered":"https:\/\/ipullrank.com\/?p=8129"},"modified":"2021-12-06T14:55:16","modified_gmt":"2021-12-06T19:55:16","slug":"6-ways-develop-multi-stream-content-creation-strategy","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/6-ways-develop-multi-stream-content-creation-strategy","title":{"rendered":"6 Ways to Develop a Multi-Stream Content Creation Strategy"},"content":{"rendered":"

These days we are inundated with so much content that sometimes it may seem like your brand or business will never be able to cut through the noise. While digital media interaction is at an all time high (Facebook users share over 2 millions pieces of content a minute) so is digital media consumption. <\/span><\/p>\n

According to <\/span>Hubspot<\/span><\/a>, content consumption has dramatically increased across the three most popular social networks in the last two years: Facebook (+57% increase), Twitter (25% increase), and LinkedIn (21% increase). \u00a0<\/span><\/p>\n

\"According<\/p>\n

Consumers are engaging with digital media but <\/span>there is a ton of noise to cut through to try to reach your audience. Content created now has to be loud, strong and have enough legs to make a big impact long after it is published. <\/span><\/p>\n

So how do you market a piece of content to ensure that: <\/span><\/p>\n

1) Your audience sees it<\/strong><\/p>\n

2) Your audience engages with it <\/strong><\/p>\n

You switch from a per diem or single-stream content creation\/marketing strategy to a multi-stream one. Sounds simple, right? The common misconception in digital publishing is that once you create a single content piece (blog, EBook, landing page) you promote that single asset, and your work is done. You schedule it in your social calendar. You promote it to your email list, but that is it. <\/span><\/p>\n

With multi-stream content marketing, the piece itself is designed to be multi-faceted and engineered with marketing in mind. In turn, it does the work for you. Well, sort of.<\/span><\/p>\n

\"Multi-Stream<\/p>\n

Multi-Stream Content\u00a0Creation<\/b><\/h2>\n

At IPR, we think of <\/span>multi-stream content creation<\/b> much like a licensing deal. You have a hit album but you also want to license the tracks for use in TV shows, the artist\u2019s likeness for merchandising and so on and so forth. Never is a piece of content simply singular, or a record deal just about music for that matter.<\/span><\/p>\n

From the outset, when we brainstorm content ideas we are also thinking about how can we extend this beyond its intended location and execution. <\/span><\/p>\n