{"id":8360,"date":"2023-03-14T11:52:05","date_gmt":"2023-03-14T15:52:05","guid":{"rendered":"https:\/\/ipullrank.com\/?p=8360"},"modified":"2025-05-13T13:26:52","modified_gmt":"2025-05-13T17:26:52","slug":"why-e-a-t-core-updates-will-change-your-content-approach","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/why-e-a-t-core-updates-will-change-your-content-approach","title":{"rendered":"Why E-E-A-T & Core Updates Will Change Your Content Approach"},"content":{"rendered":"\n

Updated March 14th, 2023: <\/strong>Since the original publication of this article, Google has introduced a wide range of core updates, ranking systems, and the addition of Experience to E-A-T. These new systems and Quality Rater Guidelines don’t necessitate a significant departure from best practices in content strategy but encourage additional considerations for developing trust factors in the eyes of your audience, readers, and search engines.<\/em><\/p>\n\n\n\n

Core updates? Can\u2019t beat them so might as well join them. In August 2018, Google rolled out a large and widespread update that made sites roll. Many SEOs noted that the core algorithm update was one of the largest they had seen and while the impact on sites was widespread, the dominance was in the health and YMYL (Your Money, Your Life) categories, dubbing the update \u201cMedic.\u201d<\/p>\n\n\n\n

Well, Google was not finished. Subsequent updates came in September 2018 and in March 2019, with a core update that appears to be a continuation of the earlier Medic update. This time the update, lighter than the 8\/1 update, has restored or reversed the loss of traffic many of the sites saw in August. <\/p>\n\n\n\n

Dr. Pete from Moz wrote about the update using Moz\u2019s Temperature Tool<\/a> and was able to surmise the top verticals\/industries affected by the August update. Looking at the top 30 winners and losers, it appears that Health and YMYL sites were the hardest hit in August.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

 <\/p>\n\n\n\n

With the March 2019 update, many sites have recouped the loss from 8\/1 and  Glenn Gabe of GSQI<\/a>, reviewed a number of sites from the August update to the March. While many are bouncing back, the recoveries are varied with some nowhere near where they were before August. <\/p>\n\n\n\n

SINCE 8\/1, WHAT DOES GOOGLE WANT?<\/strong><\/h2>\n\n\n\n

Based on analysis, the August core algorithm update was deemed a move on Google\u2019s part to improve its quality metrics, particularly the E-E-A-T factors that influence organic rankings. Experience, Expertise, Authority, and Trust factor into the SERPs and it is in Google\u2019s best interest to provide expert, authoritative and trustworthy content to users, especially in public-facing spaces such as health and YMYL. <\/p>\n\n\n\n

The March update appeared to be a rollback or leveling off of the August update, however Google is still moving in the direction of providing hyper-relevant, trustworthy content for its users. Websites and brands need to be thinking this way too.<\/p>\n\n\n\n

While Google has stated that there was no \u201cfix\u201d for a broad algorithm update<\/a> like the one on 8\/1, Danny Sullivan, Google\u2019s Search Liaison, did say on Twitter:<\/p>\n\n\n\n

\n

Want to do better with a broad change? Have great content. Yeah, the same boring answer. But if you want a better idea of what we consider great content, read our raters guidelines. That's like almost 200 pages of things to consider: https:\/\/t.co\/pO3AHxFVrV<\/a><\/p>— Danny Sullivan (@dannysullivan) August 1, 2018<\/a><\/blockquote>