{"id":9599,"date":"2020-06-26T19:05:08","date_gmt":"2020-06-26T23:05:08","guid":{"rendered":"https:\/\/ipullrank.com\/?p=9599"},"modified":"2023-02-16T13:21:59","modified_gmt":"2023-02-16T18:21:59","slug":"inbound-marketing-takeover-is-outbound-still-relevant","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/inbound-marketing-takeover-is-outbound-still-relevant","title":{"rendered":"Inbound Marketing Takeover, is Outbound Marketing Still Relevant?"},"content":{"rendered":"\n

We\u2019re in the digital marketing industry, and as marketers, we know better than anyone that marketers love to throw fancy words around to make what we do sound super amazing and cool. However, there is so much marketing terminology out there, it can be really overwhelming. I mean, there is email marketing<\/a>, influencer marketing, digital marketing, traditional marketing, social media marketing, and search engine marketing. The list could go on forever. <\/p>\n\n\n\n

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But really, all these different kinds of marketing methods can be drilled down into 2 forms, inbound marketing, and outbound marketing. And if you have a good idea of what they are, it will help you better understand what specific methodology you could incorporate for your marketing efforts.
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Before I get started with what inbound marketing and outbound marketing are, here is how the American Marketing Association<\/a> (AMA) defines the word \u201cmarketing\u201d. 
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\u201cMarketing is the activity , set of institutions, and processes for creating, communicating, delivering and exchanging offerings that have value for customers, clients, partners, and society at large.\u201d
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So what we as marketers really do, in a nutshell, is to communicate offerings that we think have value to our audience. That is a very generic way to look at it and a good place to start, so let\u2019s get more specific. 
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What is Outbound Marketing?<\/strong><\/h2>\n\n\n\n

When we talk about outbound marketing, we\u2019re really talking about the \u2018traditional\u2019 ways to go about your marketing efforts, meaning actively reaching out to your audience in order to remain top of mind.<\/p>\n\n\n\n

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By initiating conversation with your audience, you\u2019re letting them know what exactly is it that you do and how you can provide value for them. This process is extremely important to your overall marketing strategy because you can dictate the message you want to send out to a very broad audience.
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Some examples of outbound marketing are advertisements you see in your everyday life that you may not even pay much attention to anymore. This includes things like TV commercials, banner advertisements on buildings across the street, ads on radio channels, billboards, email spam, cold sales calls, et cetera. 
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The main goal of these outbound marketing practices is to try and convert people into purchasing whatever product or service you are marketing by getting in front of your customer\u2019s face and showing them what you\u2019ve got. 
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This method worked wonders in the past as the number of advertisements we were exposed to was very minimal compared to the number of advertisements we see today. Unfortunately, people are starting to \u2018build immunity\u2019 to these tactics. I mean, when was the last time you even picked up a cold sales call or replied to email spam? According to Forbes, most Americans are exposed to 4,000 – 10,000 ads<\/a> each day, it certainly doesn\u2019t feel like that many, right?
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Is Outbound Marketing Dead?<\/strong><\/h2>\n\n\n\n

Many marketers tend to think that outbound marketing techniques are becoming less and less relevant because of the fact that it is often considered an interruption and people don\u2019t particularly enjoy being interrupted. Imagine you\u2019re in the middle of watching a funny YouTube video, what is the one thing you would rather not see during this experience? That\u2019s right, those video ads that you have to wait at least 5 seconds to skip. It\u2019s 2020. People DO NOT LIKE BEING INTERRUPTED when going about their business online and a lot of outbound marketing methods are considered interruptions.
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Another reason why marketers tend to think less and less of outbound marketing is that these outbound marketing techniques cost a lot of money. The average cost per lead for outbound-dominated businesses is $346<\/a>, which is too expensive for many companies. And on top of it being very expensive, it\u2019s really difficult to calculate the return on investment for a lot of outbound marketing methods.
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The goal of outbound marketing, as I mentioned earlier, is to reach a broader audience and spread awareness, and you can only really quantify that by calculating the number of people your outbound marketing efforts may have reached, which oftentimes fails to reflect true numbers, especially with cases like TV commercials and print ads. 
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However, despite the grim description, the answer is NO, outbound marketing is not dead, and it could still be an extremely effective and efficient way to generate leads for your business when done correctly. 
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I\u2019m sure you\u2019ve come across a great salesman at a store before, saying the right things at the right time, spotting your needs before you even know it, and boom, you\u2019re at the register, ready to check out. Well, if you\u2019re doing your outbound prospecting correctly<\/a>, and following up with well-crafted messages to start meaningful conversations, your exchange may very well turn into a potential sale. 
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For example, at iPullRank, we have leveraged LinkedIn as an outreach platform to generate leads<\/a>, this method was extremely effective as Jarrett Thomas, our Senior Account Executive, was able to close deals by having an outreach tactic in place to start conversations and nudge prospects in an authentic manner via LinkedIn engagements. If you\u2019re curious as to how, feel free to connect with him and ask him about it. 
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So really, successful outbound marketing comes down to execution, and some of the most important factors to keep in mind when executing your outbound marketing efforts are:
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