{"id":9642,"date":"2020-07-08T14:05:07","date_gmt":"2020-07-08T18:05:07","guid":{"rendered":"https:\/\/ipullrank.com\/?p=9642"},"modified":"2023-02-17T11:31:52","modified_gmt":"2023-02-17T16:31:52","slug":"3-reasons-to-integrate-visual-content-into-your-marketing-campaigns","status":"publish","type":"post","link":"https:\/\/ipullrank.com\/3-reasons-to-integrate-visual-content-into-your-marketing-campaigns","title":{"rendered":"3 Reasons to Integrate Visual Content Into Your Marketing Campaigns"},"content":{"rendered":"\n

What is Visual Content and how can it help?<\/strong><\/h2>\n\n\n\n

Visual content is the graphic side of content. The images, photos, videos, Infographics, Gifographics, graphics, screenshots, memes, and illustrations that you find in Social Media platforms, blogs and websites. They often accompany written content and make the message easier to understand. 
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\u201cA message is a construction of signs and through interaction with the viewer it produces meaning\u201d<\/em>
<\/p>\n(Fiske, 1990)<\/a><\/em><\/cite><\/blockquote>\n\n\n\n

There\u2019s a popular internet myth that states that\u00a065% of the population are considered visual learners<\/a>. While this might\u00a0not be entirel<\/a>y true, it is true that not everyone is willing to read a 10,000-word article on the benefits of eating more grapefruit. Chances are a lot more people would take the time to look at an infographic with the top 5 benefits of this subtropical citrus though.”<\/p>\n\n\n\n

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It\u2019s not that Social Media ruined this generation and they\u2019re suddenly reading less. Instagram, Facebook, and Tik Tok just accelerated digital changes that were already underway. And, let\u2019s be honest, through the lens of Social Media visual Content Marketing just got more exciting.\u00a0
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\u201cIt only takes about 1\/4 second for the human brain to process and attach meaning to a symbol. By comparison, it takes us an average of 6 seconds to read 20-25 words\u201d<\/em>
<\/p>\nThorpe, S., Fize, D. & Marlot, C. (1996)<\/a>  <\/em><\/cite><\/blockquote>\n\n\n\n

This is not new, or it shouldn\u2019t be. 
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\u201cInspired by Iceland\u201d, a brand\/campaign was launched after a volcanic eruption in the country. Suddenly, one of the most important sectors in Iceland\u2019s industry was compromised. Instead of writing to international newspapers and magazines and talking about how great it feels to travel to a place with \u201cIce\u201d in its name, they created an extremely visual campaign to promote Iceland abroad. 
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Inspired By Iceland Campaign<\/a><\/figcaption><\/figure>\n\n\n\n

Inspired by Iceland was launched 10 years ago. It won Cannes and Effies, is now considered a great case study in digital content marketing, and, more importantly, added millions to the economy. And the reason behind it all is Visual Content Marketing (besides, of course, a massive adherence from the population). 
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What are the main benefits of using visual components in marketing campaigns?<\/strong><\/h2>\n\n\n\n

Reason 1 – Visual Content is a Proof of Your Statement <\/strong><\/h3>\n\n\n\n

I don\u2019t hold a grudge against stock photos, I have used them, and they\u2019re there. They\u2019re great. But I do believe they do not represent your brand or our society for that matter (feel free to email\/reach out to ask me about this but it\u2019s a deeper conversation that I\u2019ll not involve you in right now).
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\u201cWe\u2019re proud of our team and everyone that works with us\u201d, followed by a stock photo. You don\u2019t really need to read Saussure and Peirce to understand the message behind those signs. You see, Visual Content Marketing is not the image that accompanies a message. It is the message.\u00a0<\/p>\n\n\n\n

Reason 2 – Visual Content increases website traffic and backlinks <\/strong><\/h3>\n\n\n\n

Ok, let me first start by being extremely honest here. Your website will not suddenly acquire backlinks and get traffic just because you have created extremely visual content. But the odds of having people share a piece of content that is not only informative but also extremely engaging is way higher. 25% higher, to be precise:
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\u201cInfographics appear to be ideal for link building. They receive an average of 25.8% more referring domain links than how-to posts and videos\u201d <\/p>\nBrian Dean @Backlinko<\/a><\/cite><\/blockquote>\n\n\n\n

iPullRank\u2019s own Fajr Muhammad\u2019s excellent How To Know If Your Content Is Useful<\/a> post made me think a lot about the importance of purpose when it comes to content creation. And if every piece of content has its purpose, the visual side is there to strengthen the potential of the written one.\u00a0\u00a0
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Reason 3 – Visual Content Marketing helps people understand your message   <\/strong><\/h3>\n\n\n\n

There are many reasons why content matters. Some content marketers will show you a list with three, or five reasons. Someone at Forbes decided that 10<\/a> was a solid number. It really depends on what you want to achieve. If you ask me personally, I\u2019ll tell you it\u2019s because you have a message, and you want someone else to hear and understand it. 
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This brings me to cooking websites. You might have noticed that websites with recipes are pretty unique. As a content strategist who enjoys cooking, I can say that Martha Stewart is my hero (Martha, if you\u2019re reading this, please send me a shout-out!). It\u2019s not that she writes about food, it\u2019s that she also includes videos and visuals to make the person understand the steps needed.\u00a0<\/p>\n\n\n\n

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You can write about food, you can write about how to trim a basil, but if you have pictures, a video, and an infographic on how long it will take for everything in my freezer to expire\u2026 well, you have amazing content and my full attention.\u00a0<\/p>\n\n\n\n

What are some types of Visual Content?<\/strong><\/h2>\n\n\n\n

Images<\/strong>
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A high-quality and relevant image will not rank on its own but great content that provides a great user experience and includes optimized images will likely rank better\u2014and the images will then rank on Google Images. In the above search for \u201ccool sneakers,\u201d the first results (after the ads, because welcome to 2020) are informative and contain more than a single image.\u00a0
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GIFs<\/strong><\/h3>\n\n\n\n
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When you only have a couple of seconds to get someone\u2019s attention, making your email or social media post pop goes a long way. There\u2019s where gifs come in. But remember to understand the purpose of your moving picture, otherwise, you\u2019ll only be sending an email that takes longer than usual to load.\u00a0
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Memes<\/strong><\/h3>\n\n\n\n
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This what happens when you tell your team you want to start repurposing your old content pic.twitter.com\/UBrajUdoEa<\/a><\/p>— Mic King (@iPullRank) February 24, 2020<\/a><\/blockquote>